# Anaita Shroff Adajania
**Anaita Shroff Adajania** (born 1972 in Mumbai, India) is an Indian fashion stylist, costume designer, and occasional actress, known for her work on the *Dhoom* film series and for her long association with *Vogue India*, where she served as fashion director.[1](https://www.imdb.com/name/nm0025588/) • [2](https://wikibio.in/anaita-shroff-adajania/) She works across three fields at once: editorial fashion, advertising, and [Hindi cinema](https://www.edgepedia.org/hindi-cinema), and she also runs her own styling company, Style Cell.[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) • [4](https://www.thepeacockmagazine.com/anaita-shroff-adajania-fashion-director-vogue-india)
| Key fact | Detail |
|---|---|
| Born | 1972, Mumbai, Maharashtra, India[1](https://www.imdb.com/name/nm0025588/) |
| Professions | Fashion stylist, costume designer, actress[2](https://wikibio.in/anaita-shroff-adajania/) |
| Editorial roles | Junior fashion editor at *Elle* India (1996); fashion editor at *L'Officiel India*; fashion director of *Vogue India*[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) • [2](https://wikibio.in/anaita-shroff-adajania/) |
| Signature film work | Styling the *Dhoom* series, beginning with *Dhoom* (2004)[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) |
| Own company | Style Cell, a styling company whose assistants have gone on to independent careers[4](https://www.thepeacockmagazine.com/anaita-shroff-adajania-fashion-director-vogue-india) |
| Family | Married to film director Homi Adajania (2002); two sons, Zane and Zreh[2](https://wikibio.in/anaita-shroff-adajania/) |
| Acting appearances | Bit-part in *Dilwale Dulhania Le Jayenge* (1995); Gita in *Kal Ho Naa Ho* (2003)[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) • [1](https://www.imdb.com/name/nm0025588/) |
## Early life and education
Adajania was born in 1972 in Mumbai, the home of the Hindi film industry, and was raised there.[1](https://www.imdb.com/name/nm0025588/) • [3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) She belongs to a Parsi family; her mother is Roshan Shroff and her sister, Scherezade Shroff, is a former model and actress.[2](https://wikibio.in/anaita-shroff-adajania/) She attended the Bombay International School and then [St. Xavier's College, Mumbai](https://www.edgepedia.org/st-xaviers-college-mumbai).[2](https://wikibio.in/anaita-shroff-adajania/)
She originally wanted to be a filmmaker, but found [film editing](https://www.edgepedia.org/film-editing) "tedious and dull" while the costumes and sets, the aesthetic side, captivated her.[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) As a college student she spent her pocket money on magazines such as *Vogue* and *Seventeen*, cutting out fashion prints and pasting them into a file.[2](https://wikibio.in/anaita-shroff-adajania/)
## Entry into fashion
After graduating, Adajania worked briefly with the director and producer Mahesh Mathai, then took a traveling break during which she observed how people dressed; on returning from London she joined *[Elle](https://www.edgepedia.org/elle-magazine)* when the magazine launched in India in 1996 as a junior fashion editor.[2](https://wikibio.in/anaita-shroff-adajania/) • [3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) She later worked as a fashion editor at *L'Officiel India* before joining *Vogue India* as fashion director.[2](https://wikibio.in/anaita-shroff-adajania/) A 2023 profile in *Harper's Bazaar India* describes her as having been chosen as the youngest fashion director in the world.[5](https://www.harpersbazaar.in/fashion/story/stepping-into-anaita-shroff-adajanias-demiurgic-world-her-latest-project-makes-timeless-style-not-only-accessible-but-incredibly-fun-565305-2023-04-10)
**Commercial styling.** She moved into advertising at a time when the profession of commercial stylist did not yet exist in India; agencies typically sent a junior person out to buy clothes in primary colors, with no budget or thought for creating a look. The photographer Farrokh Chothia, one of India's original celebrity and fashion photographers, hired her for his advertising jobs and devised a stylist's role for her; her first commercial styling job was for [Maybelline](https://www.edgepedia.org/maybelline).[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/)
## Film work
Adajania's entry into cinema came through her classmate [Karan Johar](https://www.edgepedia.org/karan-johar), later one of India's most prominent producers and directors. While helping Johar cast *Dilwale Dulhania Le Jayenge* (1995), on which he was an assistant director, she was cast herself in a tiny bit-part. She has called the moment one best forgotten, except that she sourced her own wardrobe for it and watched the costume designer [Manish Malhotra](https://www.edgepedia.org/manish-malhotra) at work on Kajol. The film became one of the longest-running in Indian cinema and gave her industry contacts for life.[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/)
The turning point was *Dhoom* (2004), which producer [Aditya Chopra](https://www.edgepedia.org/aditya-chopra) offered her to style. She has said the film suited her because it was "about making everybody sexy," and her styling of the series, which over nine years featured [Abhishek Bachchan](https://www.edgepedia.org/abhishek-bachchan), Hrithik Roshan, Bipasha Basu, Aishwarya Rai Bachchan, and [Katrina Kaif](https://www.edgepedia.org/katrina-kaif), became widely recognized for putting a modern gloss on contemporary Hindi pictures.[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/) For *Dhoom 2* (2006) she was primary costume designer, and for *Dhoom 3* she restyled Katrina Kaif's image.[1](https://www.imdb.com/name/nm0025588/) • [4](https://www.thepeacockmagazine.com/anaita-shroff-adajania-fashion-director-vogue-india)
Her costume and styling credits since the early 2000s span more than 35 films, including *Kal Ho Naa Ho* (2003), *Ra.One* (2011), *[Cocktail](https://www.edgepedia.org/cocktail-2012-film)* (2012), *Krrish 3* (2013), *Finding Fanny* (2014), *Bang Bang* (2014), *Tamasha* (2015), *War* (2019), *Gehraiyaan* (2022), *Brahmastra: Part One – Shiva* (2022), *Tiger 3* (2023), and the series *The Night Manager* (2023) and *Call Me Bae* (2024).[1](https://www.imdb.com/name/nm0025588/) • [6](https://www.hollywoodreporterindia.com/amp/story/lifestyle/fashion/top-10-stylists-in-india-heres-who-is-defining-the-visual-language-of-celebrityhood-today) On *Gehraiyaan* she described her aim as making clothes that never distract from the emotion of a scene, so that the wardrobe underlines each character without drawing attention to itself.[7](https://indianexpress.com/article/lifestyle/fashion/the-clothes-should-never-distract-from-the-emotion-or-the-intent-of-a-scene-anaita-shroff-adajania-on-styling-the-stars-of-gehraiyaan-deepika-padukone-ananya-panday-7780106/lite/)
**Style Cell.** Through her company Style Cell she has trained assistants who went on to their own careers; the stylist Akshay Tyagi, who moved to India in 2011, worked with Adajania and Style Cell as an assistant on *Krrish 3*, *Bang Bang*, and *Finding Fanny*, and has since become a leading stylist for Hindi cinema's leading men.[4](https://www.thepeacockmagazine.com/anaita-shroff-adajania-fashion-director-vogue-india) • [8](https://topnewsjk.in/wp-content/uploads/2024/07/Top-News-July-31-2024.pdf) • [6](https://www.hollywoodreporterindia.com/amp/story/lifestyle/fashion/top-10-stylists-in-india-heres-who-is-defining-the-visual-language-of-celebrityhood-today)
## Approach and public role
Adajania distinguishes her practice from conventional Bollywood costume design: she sources off the rack and collaborates with designers to make or customize pieces, rather than styling with an eye to selling the outfits afterward. She has described herself as a professional equal to the stars she dresses, and recalls telling [Hrithik Roshan](https://www.edgepedia.org/hrithik-roshan) before *[Dhoom 2](https://www.edgepedia.org/dhoom-2)* that he "wears his pants too high and too tight." Her choices also move merchandise; she has cited a necklace she put on a celebrity that was subsequently sold twenty-two times.[3](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/)
Beyond film, she styles celebrity brides; she styled Katrina Kaif's all-Sabyasachi wedding wardrobe in 2021, [Karishma Tanna](https://www.edgepedia.org/karishma-tanna)'s 2022 nuptials, and Carla Dennis Kanungo's wedding look.[9](https://www.vogue.in/fashion/content/anaita-shroff-adajania-on-the-art-of-styling-a-celebrity-bride) At the first Technicians Roundtable hosted by The Hollywood Reporter India in 2024, she argued for greater credit and recognition for behind-the-scenes talent, noting that costumes are forgotten when a film underperforms at the box office.[10](https://www.hollywoodreporterindia.com/features/insight/anaita-shroff-adajania-on-styling-and-due-credit-in-bollywood-costumes-are-forgotten-if-film-flops) In early 2026 she joined the rapid-commerce fashion platform ZILO as Style Director and equity partner.[11](https://indiafashionicon.com/?download_post_pdf=26966)
## Personal life
Adajania married the film director and screenwriter [Homi Adajania](https://www.edgepedia.org/homi-adajania) in 2002; the couple has two sons, Zane and Zreh.[2](https://wikibio.in/anaita-shroff-adajania/) Writing in *Vogue India* in 2025, she recalled her wedding outfit, made by Dhiren and Hemant Trivedi at Sheetal Design Studio: a fixed lehenga with a hidden zipper, a fluid drape, and a pallu that dissolved into a veil, an idea she described as unheard of 25 years earlier.[12](https://www.vogue.in/content/anaita-shroff-adajania-for-me-my-wedding-sari-remains-timeless-infused-with-my-story)
## References
1. [Anaita Shroff, IMDb](https://www.imdb.com/name/nm0025588/)
2. [Anaita Shroff Adajania Wiki, WikiBio](https://wikibio.in/anaita-shroff-adajania/)
3. [Anaita Shroff Adajania, Fashion Director, The Business of Fashion (17 March 2015)](https://www.businessoffashion.com/articles/workplace-talent/creative-class-anaita-shroff-adajania-stylist/)
4. [Anaita Shroff Adajania – Fashion Director, Vogue India, The Peacock Magazine (20 August 2019)](https://www.thepeacockmagazine.com/anaita-shroff-adajania-fashion-director-vogue-india)
5. [Stepping into Anaita Shroff Adajania's world, Harper's Bazaar India (10 April 2023)](https://www.harpersbazaar.in/fashion/story/stepping-into-anaita-shroff-adajanias-demiurgic-world-her-latest-project-makes-timeless-style-not-only-accessible-but-incredibly-fun-565305-2023-04-10)
6. [Top 10 Stylists in India, The Hollywood Reporter India (1 April 2026)](https://www.hollywoodreporterindia.com/amp/story/lifestyle/fashion/top-10-stylists-in-india-heres-who-is-defining-the-visual-language-of-celebrityhood-today)
7. [Anaita Shroff Adajania on styling Gehraiyaan, The Indian Express (24 February 2022)](https://indianexpress.com/article/lifestyle/fashion/the-clothes-should-never-distract-from-the-emotion-or-the-intent-of-a-scene-anaita-shroff-adajania-on-styling-the-stars-of-gehraiyaan-deepika-padukone-ananya-panday-7780106/lite/)
8. [Entertainment report on Akshay Tyagi and Style Cell, Top News (31 July 2024)](https://topnewsjk.in/wp-content/uploads/2024/07/Top-News-July-31-2024.pdf)
9. [Anaita Shroff Adajania on the art of styling a celebrity bride, Vogue India](https://www.vogue.in/fashion/content/anaita-shroff-adajania-on-the-art-of-styling-a-celebrity-bride)
10. [Anaita Shroff Adajania on Styling and Due Credit in Bollywood, The Hollywood Reporter India (20 December 2024)](https://www.hollywoodreporterindia.com/features/insight/anaita-shroff-adajania-on-styling-and-due-credit-in-bollywood-costumes-are-forgotten-if-film-flops)
11. [Expanding Reach and Enhancing Experience, India Fashion Icon](https://indiafashionicon.com/?download_post_pdf=26966)
12. [Anaita Shroff Adajania: my wedding sari remains timeless, Vogue India (1 October 2025)](https://www.vogue.in/content/anaita-shroff-adajania-for-me-my-wedding-sari-remains-timeless-infused-with-my-story)
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*Topic: Encyclopedia › Arts and culture › Food, customs, and everyday culture › Clothing, textiles, and domestic crafts › Costume and performance dress › Costume designers and the profession › Costume designers in film and television*
*Initially written Sep 17, 2026 · Reviewed: Sep 30, 2026; Oct 25, 2026 · Edited: Sep 30, 2026; Oct 12, 2026; Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
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License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license