# Anant Vidur Puri
Anant Vidur Puri is a Partner at [Bessemer Venture Partners](https://www.bvp.com), known for sourcing the firm's investments in Swiggy and [Urban Company](https://www.edgepedia.org/urban-company) as a young analyst.[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) Based in India, he works across consumer internet and enterprise SaaS, two of the four thematic "roadmaps" Bessemer's India team uses to pick investments.[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/)
| Key facts | Detail |
|---|---|
| Role | Partner, Bessemer Venture Partners India[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) |
| Joined Bessemer | 2014 as an Analyst; returned 2018 after Harvard Business School[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) |
| Education | IIT Delhi; Harvard Business School MBA (2018)[3](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner) |
| Signature deals | Sourced Swiggy and Urban Company; led Series A–C in Perfios[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) • [2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/) |
| Boards | Cashify, Remedinet; board observer at MyGlamm, Lentra, LivSpace, DocsApp, PharmEasy[3](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner) |
| Fund context | ~$220M India-focused early-stage fund, November 2021[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/) |
## Career and education
Puri is an [IIT Delhi](https://www.edgepedia.org/iit-delhi) graduate who first joined Bessemer in 2014 as an analyst.[3](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner) In that first stint he focused on the firm's Consumer Internet Roadmap, sourcing deals in online gig-economy marketplaces.[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) It was in his first two years as an analyst, he has said, that he found Swiggy and Urban Company for the firm.[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/)
Between his two stints at Bessemer, his LinkedIn profile shows brief spells at Amazon and at PT Kudo Teknologi Indonesia, an Indonesian payments company.[3](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner) He graduated from [Harvard Business School](https://www.edgepedia.org/harvard-business-school) in 2018 and returned to Bessemer that year.[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) The firm later promoted him to Partner, citing his role in sourcing Swiggy and Urban Company, which it described as worth $6 billion and $2.1 billion respectively at the time.[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) VCCircle independently reported the promotion.[3](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner)
## Notable investments and outcomes
Swiggy and Urban Company are the deals most associated with Puri, both sourced in his analyst years.[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) The firm's own announcement cited the two companies' private valuations of $6 billion and $2.1 billion.[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner)
His later investments span consumer and enterprise software. He has named insurtech [Zopper](https://www.edgepedia.org/zopper) and SaaS companies LeenaAI, Entropik AI, and Zenskar among his investments, and he participated in Bessemer's Series A, B, and C rounds in fintech software company [Perfios](https://www.edgepedia.org/perfios).[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/)
The wider Bessemer India track record he joined as an analyst includes Bharat Matrimony, which went public in September 2017, and TaxiForSure, acquired by [Ola](https://www.edgepedia.org/ola) in 2015; the firm's India portfolio has also included Snapdeal, BigBasket, and Cashify, and its first India SaaS investment was Anunta Technologies in 2014.[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/)
## Boards and public positions
At the time of his promotion to Partner, Puri served on the boards of Cashify, a used-electronics marketplace, and Remedinet, and as a board observer for MyGlamm, Lentra, LivSpace, DocsApp, and [PharmEasy](https://www.edgepedia.org/pharmeasy).[1](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner) • [3](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner) VCCircle noted the PharmEasy observer seat came around the company's announced acquisition of diagnostics chain [Thyrocare Technologies](https://www.edgepedia.org/thyrocare-technologies).[3](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner)
## Investment approach: the roadmap thesis
Bessemer's India team runs a roadmap-driven approach, a thesis more specific than a general sector preference, with four active roadmaps: consumer internet, SaaS, fintech software, and healthtech.[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/) The team is stage-agnostic and allocates 40–50% of its funds to follow-on rounds; the Perfios Series A, B, and C sequence is the example Puri gives of that policy in action.[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/)
The approach sits on a dedicated fund: in November 2021 Bessemer launched a roughly $220 million India-focused early-stage fund to double down on its early-stage bets.[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/) Over the ten years to that interview, the firm had added around 35 companies to its India portfolio and maintained an operating advisor community of 50–60 people to support them.[2](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/)
Puri has also made his view of the next theme public: in 2023 and early 2024 he argued that artificial intelligence software will accelerate cloud software adoption among Indian enterprises, providing an upside to enterprise software adoption.[4](https://www.forbesindia.com/article/startups/ai-will-provide-an-upside-to-enter-prise-software-adoption/93887/1)
## Recent developments
Directory data, unverified outside the aggregator Mintround, attributes a series of recent deals to him: Boldfit Series A ($13M, 2024), Seekho Series B ($28M, 2025), Moxie Beauty Series A ($15M, 2025), Zenskar Series A ($15M, 2026), and OFF/BEAT Seed ($11M, 2026).[5](https://mintround.com/investors/anant-vidur-puri) These figures should be treated as unconfirmed until independent reporting or filings corroborate them.
## References
1. [Bessemer Venture Partners promotes Anant Vidur Puri to Partner](https://www.bvp.com/news/bessemer-venture-partners-promotes-anant-vidur-puri-to-partner)
2. [Anant Vidur Puri On Bessemer's Roadmap Driven Thesis In India (Inc42 Moneyball)](https://inc42.com/features/productisation-of-services-using-software-ai-will-be-a-big-theme-says-bessemers-anant-vidur-puri/)
3. [Bessemer Venture Partners elevates Anant Vidur Puri to partner (VCCircle)](https://www.vccircle.com/bessemer-venture-partners-elevates-anant-vidur-puri-to-partner)
4. ['AI will provide an upside to enterprise software adoption' (Forbes India)](https://www.forbesindia.com/article/startups/ai-will-provide-an-upside-to-enter-prise-software-adoption/93887/1)
5. [Anant Vidur Puri (Bessemer Venture Partners) — Mintround directory](https://mintround.com/investors/anant-vidur-puri)
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*Topic: Encyclopedia › Society and history › Economics and business › Founders, operators, and investors › Venture and growth investors › India and Asia-Pacific venture › Indian venture investors and funds*
*Initially written Sep 17, 2026 · Edited: Oct 11, 2026; Oct 15, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license