Aotu World (凹凸世界)
Aotu World (凹凸世界, also romanized AOTU) is a Chinese original 3D web animation produced by the studio 七创社 (7DOC), the animation brand of Shanghai Jupiter Creative Design Co., Ltd. Set in a world ruled by an arbitrary creator god, it follows contestants who enter the god's "Aotu Tournament" (凹凸大赛) to win the power to change their fate. Two pilot episodes streamed in November 2015, the first season premiered on June 28, 2016, and the series ran through four seasons before production passed to a new studio, 光和社, which launched a remake, Aotu World: Reborn, in 2025.1 • 2
| Key fact | Detail |
|---|---|
| Format | Original 3D web animation (not an adaptation of an existing manga; the animation and comic were created in parallel by 七创社)1 |
| Seasons | S1: June 28, 2016, 32 episodes; S2: October 8, 2017, 20 episodes; S3: January 25, 2019, 40 episodes; S4: April 29, 2022, 20 episodes1 |
| Reboot | Aotu World: Reborn (光和社) premiered March 14, 2025, 15 episodes; a new series, Aotu World: 新生, was scheduled for May 1, 20261 • 3 |
| Visual style | Low Poly geometric 3D character modeling, chosen when most Chinese 3D animation pursued realistic, beauty-focused designs4 |
| Premise | Contestants receive supernatural abilities (元力) in the creator god's tournament; the winner's wishes are granted; the protagonist Jin (金) enters to free his enslaved home planet and find his missing sister2 |
| Mobile game | First official game launched June 3, 2020; over 5 million pre-registrations, 10 million registered users within four months, and a 9.6 launch score on TapTap5 • 4 |
| Fanbase | About 70% female; 68% of paying users aged 16 to 24; among the most active Chinese animation IPs in fan-created content5 |
Spoilers
Premise and style
The setting is a universe created by a capricious deity who made some planets rich and others barren, some peoples free and others enslaved. The one escape is the Aotu Tournament: contestants receive abilities granted by the god, and whoever wins has every wish fulfilled. The protagonist Jin, a boy from a mining planet, enters to change his people's fate and to search for his older sister, who joined a previous tournament three years earlier and never returned.2 The story is built on the classic shonen trio of friendship, growth, and victory.6
A deliberate visual break. When the project was planned, mainstream Chinese 3D animation emphasized realistic, attractive character faces; Aotu World instead adopted a Low Poly, geometrically abstracted look, which was novel for 2016 and became the series' signature.4 Director Zhou Liang (周亮) described the creative philosophy in a 2016 interview as simply "however cool it looks" (怎么酷炫怎么来), with distinctive character designs and flashy fight scenes as the priorities.7
Production history
The project predates its studio. Around 2008 and 2009, the designer known as 迷之七 ("Seventh") had posted early character and scene concepts online; Qu Xiaodan (曲晓丹), previously one of the founders of the animation Nano Core, saw them, started a company around the property, and spent about two years producing an early trailer. The core team settled as 迷之七 on character and scene design, Yun Luo (云落) as screenwriter, Qu Xiaodan as producer, and Zhou Liang as director.7 The company, Shanghai Jupiter Creative Design Co., Ltd., was formally established in 2013, with 七创社 as its original animation brand; its other titles include Zhan Shou Zhi Ren (斩兽之刃), Aotu Academy (凹凸学园), and Neko Album (猫灵相册).8
The release record runs as follows:1
- Pilot episodes: November 2015, two episodes that drew attention for their block-like visual style and world setting.9
- Season 1: from June 28, 2016, 32 episodes.1
- Season 2: from October 8, 2017, 20 episodes.1
- Season 3: from January 25, 2019, 40 episodes.1
- Season 4: from April 29, 2022, 20 episodes, registered with the National Radio and Television Administration as a 20-episode, 400-minute production of Shanghai Jupiter Creative Design.1 • 10
In March 2018 the first two seasons were pulled from streaming platforms for content review while the studio applied for television broadcast permission; three months later the series passed review and returned online with television broadcast planned.11 The series has also been broadcast in Japan on Asahi Broadcasting Corporation's anime block, with Zhou Liang credited as chief director, Yun Luo as screenwriter, and Qu Xiaodan as producer.12
Fandom and doujin culture
Aotu World became one of the most fan-active original Chinese animation IPs. Even before the animation aired, the official Baidu Tieba forum founded by the studio in October 2012 hosted large amounts of fan creation, and the studio invited netizens to co-create during the planning stage.13 • 14 In 2014 the studio attended the COMICUP doujin convention as an official exhibitor, and in October 2016 it released the characters' 3D models through an MMD video on Bilibili, explicitly encouraging fans to download and remix them.5
The numbers are large for a domestic original work. On LOFTER, the series' tag recorded 566,000 participating posts and over 2.12 billion reads, and on the platform Bansciyuan (半次元) it held first place in the original-work ranking with its characters taking the top nine character positions.5 Qu Xiaodan stated in a 2017 interview that the series ranked first in fan-created content among all animations circulating in China, domestic or imported, with roughly 1,000 new fan videos added on Bilibili every 20 days.15 Even during the gap after season 4, the fandom stayed in LOFTER's top five creative rankings, and before Ne Zha 2 opened it was the only Chinese animation IP in that top five.16
The audience skews young and female: about 70% of fans are women, and 68% of paying users are aged 16 to 24, matching the studio's original target of 13-to-18-year-old viewers.5 • 15 This fan profile was unexpected for a hot-blooded action series and shaped the studio's strategy of tolerating and supporting derivative creation.9
Commercialization
Merchandise first. The animation cost roughly 20,000 RMB per minute to produce, yet season 1 reached about 22 million views on Bilibili, close to the leading domestic title Hitori no Shita season 1 at 27.33 million.6 Rather than gambling early on games or film, the studio chose merchandise to recoup production costs. In October 2017 a crowdfunding campaign on Modian (摩点网) for merchandise production raised about 3.15 million RMB from 13,554 backers, at the time the top sum for a domestic animation crowdfunding project.1 • 17 Combined merchandise sales and crowdfunding passed 7 million RMB by 2018.18
The mobile game. The studio's first self-developed game, an RPG based on the tournament premise, launched on June 3, 2020 after a troubled development in which an almost finished version was scrapped and rebuilt.5 • 19 It drew over 5 million pre-registrations, passed 10 million registered users within four months, and topped the App Store free-game chart for a week.5 The game remains in operation with regular updates and seasonal events.20
Later seasons and the Reborn reboot
Season 4, which arrived three years after season 3, drew fan criticism over plot padding and characterization, with some fans leaving the fandom; the studio's practice of changing the main creative staff between seasons made quality and reception uneven.21 Bilibili follower counts nonetheless rose each season, from 1.48 million for season 1 to 3.48 million for season 4.22
In May 2024 the studio announced that the originally planned fifth season was canceled and that subsequent production would be entrusted to 光和社, with 七创社 retaining the license and continuing to operate its accounts.3 At the series' eighth-anniversary livestream, Guanghe Studio announced a restart of the animation as a parallel-world story titled Aotu World: Reborn, which adjusts details of the familiar plot to restore narrative tension.16 Reborn premiered in mainland China on March 14, 2025 with 15 episodes, continuing the tournament premise.1 • 2 A further new series, Aotu World: 新生, was scheduled for May 1, 2026 on Bilibili.3
References
- 凹凸世界(七创社出品的3D动画), Baidu Baike
- 凹凸世界 IP listing, CLE中国授权展
- 七创社官方微博, Sina
- 动画公司杀入手游界,《凹凸世界》一举拿下TapTap9.6分, 界面新闻
- 打通ACGN产业链:七创社的蜕变与进化, 澎湃新闻·湃客
- 靠衍生品就能回本,上线6集单平台付费用户10万, 界面新闻
- 创作理念就是怎么酷炫怎么来——专访《凹凸世界》创作团队(一), Anitama
- 七创社官方网站
- 国产网络动画续作云集,到底哪部能超越前作?, 界面新闻
- 2022年11月全国国产电视动画片制作备案公示剧目, 国家广播电视总局
- 为了在电视上活更久,《凹凸世界》可能还得干掉同人, 界面新闻
- 凹凸世界|アニサタ|朝日放送テレビ
- 创造《凹凸世界》的七创社,目标是成为国内ACG领域的领头企业, 界面新闻
- 《凹凸世界》尚在企划阶段时的网友共创报道, 上海市劳动报
- 漫域访谈丨二次元峰会系列——朱庇特动画CEO曲晓丹, 壹读
- 《凹凸世界》重启之路,给粉丝一个交代,还是再来一次"伤害"?, 动画学术趴 via 17173
- 情怀难敌内容瓶颈,凹凸世界陷资本迷局, 潮起网
- 《凹凸世界》衍生品成功变现背后, 界面新闻
- 《凹凸世界》手游研发日志 No.1, 17173
- 凹凸世界 官方公告, TapTap
- 一直站在风口上的《凹凸世界》, 游侠网
- 情怀难敌内容瓶颈,凹凸世界陷资本迷局, 证券之星
Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Scripted television and comedy series › Animated television series (individual series) › Children's animated adventure and fantasy series › Superhero and action-adventure series
Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026
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