{ "id": "ep0d63j4vb", "slug": "hanazuki-full-of-treasures", "title": "Hanazuki: Full of Treasures", "updated": "2026-11-01", "topic_path": [ { "id": "culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/topics/culture" }, { "id": "culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance" }, { "id": "culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen" }, { "id": "culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series" }, { "id": "culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_unscripted" }, { "id": "culture.performance.screen.series.series_web_native", "label": "Web-native and streaming-original series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native" }, { "id": "culture.performance.screen.series.series_web_native.comedy_general_webseries", "label": "Comedy, drama, and general-genre web series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native.comedy_general_webseries" }, { "id": "culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2017-2021", "label": "Premiered 2017 to 2021", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2017-2021" } ], "geo": [ { "id": "geo.us.t2001.culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2017-2021", "label": "United States · 2001 to 2020: Premiered 2017 to 2021", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2017-2021", "path": [ { "id": "geo.us", "label": "United States", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us" }, { "id": "geo.us.t2001", "label": "United States · 2001 to 2020", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001" }, { "id": "geo.us.t2001.culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture" }, { "id": "geo.us.t2001.culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance" }, { "id": "geo.us.t2001.culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen" }, { "id": "geo.us.t2001.culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_unscripted" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_web_native", "label": "Web-native and streaming-original series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_web_native" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_web_native.comedy_general_webseries", "label": "Comedy, drama, and general-genre web series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_web_native.comedy_general_webseries" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2017-2021", "label": "Premiered 2017 to 2021", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2017-2021" } ] } ], "excerpt": "Hanazuki: Full of Treasures is Hasbro's first animated digital series, premiered January 12, 2017 on YouTube; created by Amsterdam artists Metselaar and Stumpo, produced with Titmouse, 27 episodes in season 1, ended 2019.", "snippet": "Hanazuki: Full of Treasures is Hasbro's first animated digital series, premiered January 12, 2017 on YouTube; created by Amsterdam artists Metselaar and Stumpo, produced with Titmouse, 27 episodes in season 1, ended 2019.", "node": "culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2017-2021", "markdown": "# Hanazuki: Full of Treasures\n\n**Hanazuki: Full of Treasures** is an American animated series produced by Hasbro Studios in collaboration with Titmouse Studios, centered on a young moonflower named Hanazuki who discovers that expressing her ever-changing moods gives her the power to protect her moon from a dark force called the Big Bad.[1](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki) It premiered on YouTube and the [YouTube Kids](https://www.edgepedia.org/youtube-kids) app on January 12, 2017, as Hasbro's first-ever animated digital series and the company's first new girls' franchise brand in more than a decade.[1](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki) • [2](https://www.awn.com/news/hasbro-debuts-hanazuki-series-youtube)\n\n| Key fact | Detail |\n|---|---|\n| Premiere | January 12, 2017, on YouTube and the YouTube Kids app[1](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki) |\n| Production | Hasbro Studios with Titmouse Studios; Stephen Davis and Chris Prynoski among the producers[1](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki) • [3](https://www.fernsehserien.de/hanazuki) |\n| Format | Season 1: 27 eleven-minute episodes released in batches of nine, timed to full moons[2](https://www.awn.com/news/hasbro-debuts-hanazuki-series-youtube) |\n| Season 2 | Premiered March 23, 2019, with 8 episodes; the series is listed as ended, last aired May 4, 2019[4](https://www.themoviedb.org/tv/129407-hanazuki-full-of-treasures) • [5](https://www.moviefone.com/tv-shows/hanazuki-full-of-treasures/9TQrNam9zBs2V3ZkVL8183/) |\n| Lead voice | Jessica DiCicco as Hanazuki[3](https://www.fernsehserien.de/hanazuki) |\n| Creators | Hanneke Metselaar and Niko Stumpo of the Amsterdam studio Thisisarobot; sold to Hasbro in 2011[6](https://www.cartoonbrew.com/educational/tips-for-developing-creative-concepts-hanazukis-journey-from-concept-store-to-hasbro-168531.html) |\n| Franchise | Mobile app (April 2017), toy line (June 2017), IDW comic series, and a theatrical short with *My Little Pony: The Movie*[7](https://apps.hasbro.com/en-US/hanazuki) • [8](https://toybook.com/hasbro-launches-hanazuki-on-youtube-and-youtube-kids-app/) • [9](https://icv2.com/print/article/37396) |\n\n## Spoilers\n\n### Premise and characters\n\nThe series is set in a distant galaxy of colorful moons threatened by a mysterious dark force. Hanazuki, a spirited young moonflower, embarks on an unpredictable hero's journey to save her moon, learning along the way that her moods are powerful: when she expresses a feeling, a treasure corresponding to that mood grows into a treasure tree, and these trees help hold back the darkness.[1](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki) • [10](https://www.tvguide.com/tvshows/hanazuki-full-of-treasures/1000657944/) Episodes typically follow Hanazuki's escapades with the Hemkas as she learns about her responsibilities and emotional states, ending with the growth of a Treasure Tree that corresponds to her mood in that episode.[10](https://www.tvguide.com/tvshows/hanazuki-full-of-treasures/1000657944/)\n\nHer companions include the Hemkas, spirited bunny-like creatures; Little Dreamer, a sleepy moon child who delivers daily treasures; Dazzlessence Jones, the self-appointed sheriff of Hanazuki's moon; and Sleepy Unicorn.[1](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki) Later in the series Hanazuki meets Kiazuki, a fellow Moonflower who failed to protect her own moon and seeks to understand why Hanazuki succeeded.[10](https://www.tvguide.com/tvshows/hanazuki-full-of-treasures/1000657944/) [Jessica DiCicco](https://www.edgepedia.org/jessica-dicicco) voices Hanazuki, with [Cassandra Lee Morris](https://www.edgepedia.org/cassandra-lee-morris) as Kiazuki, Avery Kidd Waddell as Sleepy Unicorn, Colleen O'Shaughnessey as Little Dreamer, and Michael Sinterniklaas as the Purple Hemka.[3](https://www.fernsehserien.de/hanazuki) • [5](https://www.moviefone.com/tv-shows/hanazuki-full-of-treasures/9TQrNam9zBs2V3ZkVL8183/)\n\nThe emotional core of the show drew notice from reviewers. Common Sense Media described it as vibrant, joyful, and pleasingly esoteric, noting that the focus on how Hanazuki's moods influence the treasure trees, and thus the security of her home, encourages emotional self-awareness in viewers; it rated the series appropriate for ages 7 and up.[11](https://www.commonsensemedia.org/tv-reviews/hanazuki-full-of-treasures)\n\n### Franchise extensions\n\n**App.** The *Hanazuki: Full of Treasures* mobile app launched on April 1, 2017, letting players become a Moonflower, choose a mood of the day, customize a moon, care for Hemkas by feeding, dressing and petting them, and play a mini game to keep the Big Bad away from the moon using treasures and rainbow goop. Hasbro ended support on November 10, 2022, after which the app was no longer available for download, though installed devices could keep using it.[7](https://apps.hasbro.com/en-US/hanazuki)\n\n**Toys.** A toy line launched in June 2017 at select retailers and nationwide in August, featuring more than 175 collectible treasures and figures, plush items, and a Bluetooth-enabled, app-connected wearable for sharing moods.[8](https://toybook.com/hasbro-launches-hanazuki-on-youtube-and-youtube-kids-app/) The 2017 product range included Hemka and Little Dreamer plush, Lunalux treasure assortments, a Treasure 6-Pack with six mood color sets, and the Moodblossom Band, with plush items carrying scannable codes that linked into the app.[17](https://newsroom.hasbro.com/static-files/5e36b17a-6c48-4c4b-8286-0b264be120f2)\n\n**Comics and film.** IDW published a comic series written by David Mariotte and drawn by Nico Pena, beginning on June 7, 2017 with an adaptation of the first web episode; the first issue carried retailer incentive covers by web series artists Nicoletta Baldari and Christina Ellis.[9](https://icv2.com/print/article/37396) A short film of *Hanazuki: Full of Treasures* premiered theatrically alongside *My Little Pony: The Movie* on October 6, 2017, with upgraded in-house animation at Titmouse.[18](https://hanazuki-full-of-treasures.fandom.com/wiki/Episode_Guide)\n\n## Origins\n\nHanazuki began as an independent creation. Hanneke Metselaar and Niko Stumpo, who run the Amsterdam creative studio Thisisarobot, developed the character from 2005 in and around their now-closed concept store in Amsterdam, and sold the property to Hasbro in 2011.[6](https://www.cartoonbrew.com/educational/tips-for-developing-creative-concepts-hanazukis-journey-from-concept-store-to-hasbro-168531.html) Hasbro announced the brand in January 2017 as a story-driven lifestyle brand built around embracing how you're feeling, with Samantha Lomow, then senior vice president of Hasbro Brands, describing Hanazuki as a strong, multidimensional and relatable heroine.[1](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki)\n\n## Release and distribution\n\nHasbro chose an unusual distribution model for a toy company: a digital-only launch with no television premiere. Hasbro's senior vice president of global digital marketing Victor Lee explained that the company released episodes in batches so viewers could choose to watch one 11-minute episode or binge several, and timed each content drop to a full moon as a nod to Hanazuki's identity as a Moonflower.[12](https://www.thinkwithgoogle.com/_qs/documents/1849/youtube-content-strategy-hasbro-hanazuki.pdf) The first nine episodes went up on January 12, 2017, the date of the year's first full moon.[2](https://www.awn.com/news/hasbro-debuts-hanazuki-series-youtube)\n\nThe launch performed well by Hasbro's measures. Within its first six months the series delivered tens of millions of views across Hasbro's YouTube channels, and the Portuguese-language first season reached seven million views in Brazil, making the country the second-largest market after the United States.[6](https://www.cartoonbrew.com/educational/tips-for-developing-creative-concepts-hanazukis-journey-from-concept-store-to-hasbro-168531.html) • [13](https://epgrupo.com.br/hanazuki-full-of-treasures-ganha-novos-episodios/) The first episode, \"A Moonflower is Born,\" had more than 3.6 million views on YouTube by May 2017.[9](https://icv2.com/print/article/37396)\n\nDistribution later shifted to television. The series made its American televised debut on [Discovery Family](https://www.edgepedia.org/discovery-family) on December 1, 2018, and the official YouTube uploads of the episodes were removed around that time, when the show began airing on cable networks.[14](https://the-jh-movie-collection-official.fandom.com/wiki/Hanazuki%3A_Full_of_Treasures) • [15](https://hanazuki-full-of-treasures.fandom.com/wiki/Season_1) Season 2 premiered on March 23, 2019, and the series is listed as ended with a last air date of May 4, 2019.[4](https://www.themoviedb.org/tv/129407-hanazuki-full-of-treasures) • [5](https://www.moviefone.com/tv-shows/hanazuki-full-of-treasures/9TQrNam9zBs2V3ZkVL8183/) Databases disagree on the total episode count: Moviefone lists 35 episodes across two seasons, while Toramp lists 43.[5](https://www.moviefone.com/tv-shows/hanazuki-full-of-treasures/9TQrNam9zBs2V3ZkVL8183/) • [16](https://www.toramp.com/shows/3702/)\n\n## Aftermath\n\nThe series ended after two seasons. Despite the short run, the series earned an IMDb rating of 8.0 and received three BTVA voice-acting award nominations in 2018, including Best Vocal Ensemble in a New Television Series.[19](https://www.justwatch.com/us/tv-show/hanazuki-full-of-treasures) • [10](https://www.tvguide.com/tvshows/hanazuki-full-of-treasures/1000657944/)\n\n## References\n\n1. [Hasbro Invites You to Discover a New World Full of Treasures with HANAZUKI, Hasbro newsroom (January 12, 2017)](https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-invites-you-discover-new-world-full-treasures-hanazuki)\n2. [Hasbro Debuts 'Hanazuki' Series on YouTube, Animation World Network (January 12, 2017)](https://www.awn.com/news/hasbro-debuts-hanazuki-series-youtube)\n3. [Hanazuki, fernsehserien.de](https://www.fernsehserien.de/hanazuki)\n4. [Hanazuki: Full of Treasures (2017), The Movie Database](https://www.themoviedb.org/tv/129407-hanazuki-full-of-treasures)\n5. [Hanazuki: Full of Treasures, Moviefone](https://www.moviefone.com/tv-shows/hanazuki-full-of-treasures/9TQrNam9zBs2V3ZkVL8183/)\n6. [Tips For Developing Creative Concepts: Hanazuki's Journey From Concept Store To Hasbro, Cartoon Brew (March 1, 2019)](https://www.cartoonbrew.com/educational/tips-for-developing-creative-concepts-hanazukis-journey-from-concept-store-to-hasbro-168531.html)\n7. [Hanazuki mobile app, Hasbro Mobile Apps](https://apps.hasbro.com/en-US/hanazuki)\n8. [Hasbro Launches Hanazuki on YouTube and YouTube Kids App, The Toy Book (January 12, 2017)](https://toybook.com/hasbro-launches-hanazuki-on-youtube-and-youtube-kids-app/)\n9. [HANAZUKI COMIC SERIES IS 'FULL OF TREASURES', ICv2 (May 1, 2017)](https://icv2.com/print/article/37396)\n10. [Hanazuki: Full of Treasures, TV Guide](https://www.tvguide.com/tvshows/hanazuki-full-of-treasures/1000657944/)\n11. [Hanazuki: Full of Treasures Parents' Guide, Common Sense Media](https://www.commonsensemedia.org/tv-reviews/hanazuki-full-of-treasures)\n12. [Hasbro Shares Its Content Strategy Behind Launching a Brand on YouTube, Think with Google (June 2017)](https://www.thinkwithgoogle.com/_qs/documents/1849/youtube-content-strategy-hasbro-hanazuki.pdf)\n13. [Hanazuki Full of Treasures ganha novos episódios, EP Grupo (March 20, 2017)](https://epgrupo.com.br/hanazuki-full-of-treasures-ganha-novos-episodios/)\n14. [Hanazuki: Full of Treasures, The JH Movie Collection's Official Wiki](https://the-jh-movie-collection-official.fandom.com/wiki/Hanazuki%3A_Full_of_Treasures)\n15. [Season 1, Hanazuki Full of Treasures Wiki](https://hanazuki-full-of-treasures.fandom.com/wiki/Season_1)\n16. [Hanazuki: Full of Treasures (2017–2019), Toramp](https://www.toramp.com/shows/3702/)\n17. [HANAZUKI 2017 Product Descriptions, Hasbro newsroom](https://newsroom.hasbro.com/static-files/5e36b17a-6c48-4c4b-8286-0b264be120f2)\n18. [Episode Guide, Hanazuki Full of Treasures Wiki](https://hanazuki-full-of-treasures.fandom.com/wiki/Episode_Guide)\n19. [Hanazuki: Full of Treasures streaming, JustWatch](https://www.justwatch.com/us/tv-show/hanazuki-full-of-treasures)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Web-native and streaming-original series › Comedy, drama, and general-genre web series › Premiered 2017 to 2021*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 21, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/hanazuki-full-of-treasures", "markdown_url": "https://www.edgepedia.org/hanazuki-full-of-treasures.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"Hanazuki: Full of Treasures\", Edgepedia (EdgeChat), https://www.edgepedia.org/hanazuki-full-of-treasures. Edgepedia Community License 1.0.", "credit_md": "\"[Hanazuki: Full of Treasures](https://www.edgepedia.org/hanazuki-full-of-treasures)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/hanazuki-full-of-treasures](https://www.edgepedia.org/hanazuki-full-of-treasures). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"Hanazuki: Full of Treasures\", Edgepedia (EdgeChat), https://www.edgepedia.org/hanazuki-full-of-treasures. Edgepedia Community License 1.0.", "speakable": "Hanazuki: Full of Treasures is Hasbro's first animated digital series, premiered January 12, 2017 on YouTube; created by Amsterdam artists Metselaar and Stumpo, produced with Titmouse, 27 episodes in season 1, ended 2019." }