{ "id": "epzaw5a78h", "slug": "if-you-are-the-one", "title": "If You Are the One (非诚勿扰)", "updated": "2026-11-01", "topic_path": [ { "id": "culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/topics/culture" }, { "id": "culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance" }, { "id": "culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen" }, { "id": "culture.performance.screen.films", "label": "Films and standalone screen works", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.films" }, { "id": "culture.performance.screen.films.films.individual-works", "label": "Individual films by title and year", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.films.films.individual-works" }, { "id": "culture.performance.screen.films.films.individual-works.comedy-romance", "label": "Comedy and romantic films (individual works)", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.films.films.individual-works.comedy-romance" }, { "id": "culture.performance.screen.films.films.individual-works.comedy-romance.comedies-of-2007-to-2008", "label": "Comedies of 2007 to 2008", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.films.films.individual-works.comedy-romance.comedies-of-2007-to-2008" }, { "id": "culture.performance.screen.films.films.individual-works.comedy-romance.comedies-of-2007-to-2008.yr-2008", "label": "Released in 2008", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.films.films.individual-works.comedy-romance.comedies-of-2007-to-2008.yr-2008" } ], "geo": [ { "id": "geo.chn.t2001.culture.performance.screen.films.films.individual-works.comedy-romance", "label": "China · 2001 to 2020: Comedy and romantic films (individual works)", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001.culture.performance.screen.films.films.individual-works.comedy-romance", "path": [ { "id": "geo.chn", "label": "China", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn" }, { "id": "geo.chn.t2001", "label": "China · 2001 to 2020", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001" }, { "id": "geo.chn.t2001.culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001.culture" }, { "id": "geo.chn.t2001.culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001.culture.performance" }, { "id": "geo.chn.t2001.culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001.culture.performance.screen" }, { "id": "geo.chn.t2001.culture.performance.screen.films", "label": "Films and standalone screen works", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001.culture.performance.screen.films" }, { "id": "geo.chn.t2001.culture.performance.screen.films.films.individual-works", "label": "Individual films by title and year", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001.culture.performance.screen.films.films.individual-works" }, { "id": "geo.chn.t2001.culture.performance.screen.films.films.individual-works.comedy-romance", "label": "Comedy and romantic films (individual works)", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.chn.t2001.culture.performance.screen.films.films.individual-works.comedy-romance" } ] } ], "excerpt": "If You Are the One (非诚勿扰) is Feng Xiaogang's 2008 romantic comedy starring Ge You and Shu Qi; China's top domestic film of 2008 at over ¥364 million, inspired by The Personals, with sequels in 2010 and 2023.", "snippet": "If You Are the One (非诚勿扰) is Feng Xiaogang's 2008 romantic comedy starring Ge You and Shu Qi; China's top domestic film of 2008 at over ¥364 million, inspired by The Personals, with sequels in 2010 and 2023.", "node": "culture.performance.screen.films.films.individual-works.comedy-romance.comedies-of-2007-to-2008.yr-2008", "markdown": "# If You Are the One (非诚勿扰)\n\n**If You Are the One** (非诚勿扰) is a 2008 Chinese romantic comedy film written and directed by Feng Xiaogang (冯小刚), starring Ge You (葛优) as the Beijing inventor Qin Fen and [Shu Qi](https://www.edgepedia.org/shu-qi) (舒淇) as the flight attendant Liang Xiaoxiao. It was the highest-grossing domestic film released in China in 2008 and spawned two sequels, in 2010 and 2023.[1](https://www.1905.com/mdb/film/62668/) • [2](https://www.rottentomatoes.com/m/if_you_are_the_one)\n\n| Key fact | Detail |\n|---|---|\n| Original title / English title | 非诚勿扰 / If You Are the One[1](https://www.1905.com/mdb/film/62668/) |\n| Director and writer | Feng Xiaogang (冯小刚)[1](https://www.1905.com/mdb/film/62668/) |\n| Stars | Ge You as Qin Fen (秦奋); Shu Qi as Liang Xiaoxiao (梁笑笑)[3](https://www.1905.com/mdb/film/62668/performer/) |\n| Release | Mainland China 28 December 2008; Hong Kong 25 December 2008; 128 minutes[4](https://m.1905.com/m/film/info/62668.shtml) |\n| Box office | Over ¥364 million (about US$53.7 million); the top-grossing domestic film of 2008 in China[2](https://www.rottentomatoes.com/m/if_you_are_the_one) • [1](https://www.1905.com/mdb/film/62668/) |\n| Inspiration | Chen Kuo-fu's 1998 Taiwanese film *The Personals* (征婚启事); Chen also served as the film's producer[1](https://www.1905.com/mdb/film/62668/) • [5](https://movie.douban.com/review/1892047/) |\n| Sequels | *If You Are the One 2* (2010) and *If You Are the One 3* (2023)[6](https://app.bjtitle.com/8816/newshow.php?did=867076049943998&mood=&newsid=6463145&typeid=109&uid=0) |\n\n## Spoilers\n\n### Plot\n\nQin Fen, a Beijing inventor, sells his \"dispute terminator\" (分歧终端机), a device for settling disagreements, to the gullible investor Mr. Fan (范伟) and becomes rich overnight. Wanting to find a wife, he posts an online marriage-seeking advertisement, and meets a string of unsuitable candidates: a gay former friend (冯远征), a cemetery saleswoman, a woman obsessed with stocks, a pregnant single mother (徐若瑄), and others.[4](https://m.1905.com/m/film/info/62668.shtml) • [2](https://www.rottentomatoes.com/m/if_you_are_the_one)\n\nAmong the respondents is Liang Xiaoxiao, a flight attendant who admits she is still entangled with a married man (方中信) and came to the meeting only at her family's urging. Qin Fen is drawn to her but gives up his pursuit. When Xiaoxiao later reenters his life, the two travel to Hokkaido, Japan, where an old friend of Qin Fen hosts them; Qin Fen accepts that he cannot win her heart, while Xiaoxiao carries a depression of her own that the trip forces toward a resolution.[4](https://m.1905.com/m/film/info/62668.shtml) • [7](https://www.tvmao.com/movie/HjVkJyw%3D)\n\n### Sequels\n\nThe first sequel, *If You Are the One 2* (非诚勿扰2), released in 2010, continued the on-and-off relationship between Qin Fen and Xiaoxiao and added a meditation on illness and death that several commentators credited with deepening the characters.[6](https://app.bjtitle.com/8816/newshow.php?did=867076049943998&mood=&newsid=6463145&typeid=109&uid=0) • [12](https://www.webssup.com/demo/junhe/images/ourpublications_img/life_at_jun_he/20114271744495791.pdf)\n\n*If You Are the One 3* (非诚勿扰3), Feng Xiaogang's return to directing after 13 years, opened on 30 December 2023 with the original leads reprising their roles. Set on Hainan and incorporating an AI-robot premise, it underperformed: a first-day box office of 24.36 million yuan, roughly 50 million yuan in its first four days against high screening rates, a Douban score of 6.1, and a cumulative total of just over 100 million yuan after 35 days, far behind same-season releases such as *Johnny Keep Walking!* (about 1 billion yuan) and *One Sparkling Star* (680 million yuan). Critics attributed the failure to scattered plotting, awkward comedy, and a loss of the everyday, common-man perspective of the earlier films.[13](https://sjb.qlwb.com.cn/qlwb/PDF/20240106/A05.pdf) • [6](https://app.bjtitle.com/8816/newshow.php?did=867076049943998&mood=&newsid=6463145&typeid=109&uid=0) • [14](https://m.21jingji.com/article/20240219/14d1b8418626187bf421ff1e294d6b5c_zaker.html) • [15](https://yule.360.com/detail/3558004)\n\n## Production and origins\n\nFeng Xiaogang said the film's inspiration was *[The Personals](https://www.edgepedia.org/the-personals)* (征婚启事), a 1998 film by the Taiwanese director Chen Kuo-fu (陈国富), who joined *If You Are the One* as a lead producer. The connection is visible in the structure: both films are built around a protagonist meeting a series of marriage candidates, and several character types in *If You Are the One*, including a pimp-like figure, a man selling burial plots, and a gay suitor, have counterparts in *The Personals*.[1](https://www.1905.com/mdb/film/62668/) • [5](https://movie.douban.com/review/1892047/) • [8](https://www.aisixiang.com/data/24695.html)\n\nThe film was produced by Huayi Brothers Media together with Media Asia Films and Zhejiang Film and Television Group. The crew included cinematographer Lü Le (吕乐), sound recordist Wang Danrong (王丹戎), and editor Liu Miaomiao (刘苗苗).[3](https://www.1905.com/mdb/film/62668/performer/) • [9](https://ent.sina.com.cn/f/m/fcwr/)\n\n## Reception and box office\n\nThe film opened in mainland China in late December 2008 in the [New Year](https://www.edgepedia.org/new-year) (贺岁) release season that Feng Xiaogang's own comedies had helped establish. Sina's box-office coverage reported the film passing 200 million yuan in 13 days and finishing above 340 million yuan; the review aggregator Rotten Tomatoes records a total of over ¥364 million (US$53.7 million). 1905.com, the state film database, lists it as the 2008 box-office champion among domestic Chinese films.[9](https://ent.sina.com.cn/f/m/fcwr/) • [2](https://www.rottentomatoes.com/m/if_you_are_the_one) • [1](https://www.1905.com/mdb/film/62668/)\n\nCritical response was largely favorable but not uniform. Sina's press roundup collected both praise, such as Sanlian Life Weekly's view that Feng had his audience's support, and criticism, including the Beijing Times' complaint that the beginning and ending felt abrupt and the plot loose, and Modern Express's remark that the film's literary touches changed the flavor of the romance.[9](https://ent.sina.com.cn/f/m/fcwr/) A 2010 academic study of the film's visual culture argued that it emphasized a male gaze, structuring the first half as a sequence of matchmaking scenes in which women are observed and appraised.[10](https://www.fx361.com/page/2010/1116/11048690.shtml) A Douban essayist later placed the film as a representative of northern Chinese middle-aged romance, contrasting its wisecracking, life-worn tone with the more restrained southern register of *B for Busy* (爱情神话).[11](https://movie.douban.com/review/15330782/)\n\n## The same-name television program\n\nThe title also belongs to a Jiangsu Satellite TV dating show, *If You Are the One* (非诚勿扰), which premiered on 15 January 2010 and became one of the most-watched matchmaking programs in China. Its format, one male guest facing 24 female guests who vote by keeping or switching off their lights, drew large audiences and repeated controversy over materialism and staged behavior, leading to a suspension and retooling in its early years. Scholars of Chinese media treat the show as the third generation of Chinese television matchmaking, after *TV Hongniang* and Hunan TV's *Rose Date*.[16](https://media.people.com.cn/n/2014/0804/c387273-25399704.html) • [17](https://media.people.com.cn/n1/2019/1127/c430788-31477447.html)\n\n## References\n\n1. [非诚勿扰 If You Are the One (2008), 1905电影网](https://www.1905.com/mdb/film/62668/)\n2. [If You Are the One, Rotten Tomatoes](https://www.rottentomatoes.com/m/if_you_are_the_one)\n3. [非诚勿扰 演职员表, 1905电影网](https://www.1905.com/mdb/film/62668/performer/)\n4. [非诚勿扰 详细资料, 1905电影网](https://m.1905.com/m/film/info/62668.shtml)\n5. [《非诚勿扰》vs《征婚启事》, Douban review by 小澳胞](https://movie.douban.com/review/1892047/)\n6. [没想到，冯小刚和观众玩起了\"剧本杀\", 北青艺评](https://app.bjtitle.com/8816/newshow.php?did=867076049943998&mood=&newsid=6463145&typeid=109&uid=0)\n7. [非诚勿扰剧情介绍, 电视猫](https://www.tvmao.com/movie/HjVkJyw%3D)\n8. [田方萌：海归相亲的来龙去脉——兼谈电影《非诚勿扰》, 爱思想](https://www.aisixiang.com/data/24695.html)\n9. [冯小刚《非诚勿扰》, 新浪影音娱乐](https://ent.sina.com.cn/f/m/fcwr/)\n10. [周丹：图像贺岁——浅析《非诚勿扰》中的视觉文化, 电影评介 2010年6期](https://www.fx361.com/page/2010/1116/11048690.shtml)\n11. [北方中年人的爱情故事, Douban review by 微凉的你](https://movie.douban.com/review/15330782/)\n12. [看完《非诚勿扰2》, 君合刊物](https://www.webssup.com/demo/junhe/images/ourpublications_img/life_at_jun_he/20114271744495791.pdf)\n13. [《非诚勿扰3》票房遇冷 冯氏喜剧电影怎么不灵了, 齐鲁晚报 2024-01-06](https://sjb.qlwb.com.cn/qlwb/PDF/20240106/A05.pdf)\n14. [影评丨《非诚勿扰三》：叙事无情 诚也不成, 21世纪经济报道](https://m.21jingji.com/article/20240219/14d1b8418626187bf421ff1e294d6b5c_zaker.html)\n15. [新民艺评｜不是观众挑剔，是冯小刚丢失了平民视角, 360娱乐](https://yule.360.com/detail/3558004)\n16. [论女性电视节目中的性别政治, 人民网传媒](https://media.people.com.cn/n/2014/0804/c387273-25399704.html)\n17. [新相亲类节目如何引领主流价值观, 人民网传媒](https://media.people.com.cn/n1/2019/1127/c430788-31477447.html)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Films and standalone screen works › Individual films by title and year › Comedy and romantic films (individual works) › Comedies of 2007 to 2008 › Released in 2008*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/if-you-are-the-one", "markdown_url": "https://www.edgepedia.org/if-you-are-the-one.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"If You Are the One (非诚勿扰)\", Edgepedia (EdgeChat), https://www.edgepedia.org/if-you-are-the-one. Edgepedia Community License 1.0.", "credit_md": "\"[If You Are the One (非诚勿扰)](https://www.edgepedia.org/if-you-are-the-one)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/if-you-are-the-one](https://www.edgepedia.org/if-you-are-the-one). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"If You Are the One (非诚勿扰)\", Edgepedia (EdgeChat), https://www.edgepedia.org/if-you-are-the-one. Edgepedia Community License 1.0.", "speakable": "If You Are the One is Feng Xiaogang's 2008 romantic comedy starring Ge You and Shu Qi; China's top domestic film of 2008 at over ¥364 million, inspired by The Personals, with sequels in 2010 and 2023." }