{ "id": "epzczbxtpv", "slug": "mary-mary-mary", "title": "Mary Mary Mary (マリマリマリー)", "updated": "2026-10-25", "topic_path": [ { "id": "culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/topics/culture" }, { "id": "culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance" }, { "id": "culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen" }, { "id": "culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series" }, { "id": "culture.performance.screen.series.series_anime_manga", "label": "Anime and manga", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_anime_manga" }, { "id": "culture.performance.screen.series.series_anime_series", "label": "Anime series, episodes, and franchises", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_anime_series" }, { "id": "culture.performance.screen.series.series_anime_series.anime_ovas_onas_streaming", "label": "OVAs, ONAs, and streaming-original anime", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_anime_series.anime_ovas_onas_streaming" } ], "geo": [ { "id": "geo.asia.nodate.culture", "label": "Asia (other) · Not dated: Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.asia.nodate.culture", "path": [ { "id": "geo.asia", "label": "Asia (other)", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.asia" }, { "id": "geo.asia.nodate", "label": "Asia (other) · Not dated", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.asia.nodate" }, { "id": "geo.asia.nodate.culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.asia.nodate.culture" } ] } ], "excerpt": "Mary Mary Mary (マリマリマリー) is a Japanese YouTube and TikTok anime-skit channel launched August 2020 by writers Fukami Shinji and Sakamoto Ryosuke, illustrator Morisaki Shiine, and editor Yanagi Masahiro under K Contents, known for retro city pop art with surreal Reiwa-era comedy and about 1.77 million subscribers.", "snippet": "Mary Mary Mary (マリマリマリー) is a Japanese YouTube and TikTok anime-skit channel launched August 2020 by writers Fukami Shinji and Sakamoto Ryosuke, illustrator Morisaki Shiine, and editor Yanagi Masahiro under K Contents, known for retro city pop art with surreal Reiwa-era comedy and about 1.77 million subscribers.", "node": "culture.performance.screen.series.series_anime_series.anime_ovas_onas_streaming", "markdown": "# Mary Mary Mary (マリマリマリー)\n\n**Mary Mary Mary** (マリマリマリー) is a Japanese animated comedy channel that distributes short anime skits on YouTube and TikTok, built on the stated theme of \"emo illustrations\" (エモいイラスト) and \"surreal skits\" (シュールなコント).[1](https://www.marymarymary.store/about) Its videos pair retro, city pop style artwork evoking the 1980s and early 1990s with deadpan, matter-of-fact dialogue on present-day Reiwa-era topics, a mismatch that became the channel's signature.[2](https://www.popap.biz/popup-list/marymarymary80s/0428) Launched in August 2020, it passed one million YouTube subscribers in March 2022 and has since grown to roughly 1.77 million subscribers with over one billion total views.[3](https://bizspa.jp/post-612440/) • [4](https://creatorcontacts.com/c/UCOnA15zQ7OafLsnN8J-CMvg)\n\n| Key fact | Detail |\n|---|---|\n| First upload | August 2020; the first video was \"喫煙所にて\" (At the Smoking Area)[5](https://village-v.co.jp/everyday-life/027731/) |\n| Concept | \"Emo illustrations\" and \"surreal skits\"; anime that makes viewers chuckle, centered on the daily lives of the characters Kaname, Reiji, Sumi, and Mizuki[1](https://www.marymarymary.store/about) • [6](https://cinemacheck.jp/mary-mary-mary-anime-review/) |\n| Visual style | Retro city pop style artwork of the 1980s to early 1990s, combined with Reiwa-era topical material[2](https://www.popap.biz/popup-list/marymarymary80s/0428) |\n| Subscriber milestones | 1 million in March 2022; about 1.77 million with 1.03 billion total views as of the most recent data[3](https://bizspa.jp/post-612440/) • [4](https://creatorcontacts.com/c/UCOnA15zQ7OafLsnN8J-CMvg) |\n| Breakthrough video | \"ひろゆきに影響を受けすぎた数学教師\" (The Math Teacher Too Influenced by Hiroyuki), which passed 5 million views and lifted the channel out of a deficit[7](https://bizspa.jp/post-612440/2/) |\n| Most-viewed video | \"搬送中に浮気バレた\" (2023), about 16.0 million views[8](https://digitalcreators.jp/channel/ja/UCOnA15zQ7OafLsnN8J-CMvg/) |\n| Production | Scripts by Fukami Shinji and Sakamoto Ryosuke, illustration by Morisaki Shiine, editing and direction overseen by Yanagi Masahiro; produced and operated by K Contents[9](https://prtimes.jp/main/html/rd/p/000000076.000086964.html) |\n| Recognition | Named the number one fastest-growing YouTube creator in Japan in 2021[10](https://note.com/jen_firebug/n/n9fb8fba01a0b?hl=en) |\n\n## Format and style\n\nEach video is a short animated skit, typically three to five minutes, in which young characters drawn in city pop style illustrations carry on surreal, deadpan conversations.[6](https://cinemacheck.jp/mary-mary-mary-anime-review/) • [11](https://kai-you.net/article/81866) The characters speak in a flat, matter-of-fact tone while trading absurd boke (comic misdirections), and the contrast between the nostalgic, fashionable artwork and the mismatched dialogue is what made the channel a talking point.[12](https://realsound.jp/tech/2022/01/post-957505.html) Recurring settings include strange incidents at school, dishonest people at work, and chaos around idols.[13](https://socialdiscovery.app/ja/youtube/channel/%E3%83%9E%E3%83%AA%E3%83%9E%E3%83%AA%E3%83%9E%E3%83%AA%E3%83%BC) The four central characters are Kaname, Reiji, Sumi, and Mizuki, whose everyday lives form the core of the output.[6](https://cinemacheck.jp/mary-mary-mary-anime-review/)\n\nFukami Shinji, the skit writer who initiated the project, described the channel's strength as scripts whose composition and development can make people laugh through dialogue alone, understandable even without large movements, with the illustrations added on top to generate further laughter.[10](https://note.com/jen_firebug/n/n9fb8fba01a0b?hl=en) He had spent about a year looking for a \"place of his own\" where he could express the skits he conceived exactly as written, and YouTube allowed that; the short anime skit \"Hajimemashite Matsuo desu\" had recently gone viral, but no one was making the kind of skits his team writes.[10](https://note.com/jen_firebug/n/n9fb8fba01a0b?hl=en)\n\n## Creation and team\n\nThe channel was started in August 2020 by Fukami Shinji, a broadcast writer who handles comedy content such as skits and manzai, including the YouTube of the comedy duo Yontenshin and radio for Tosa Brothers and Hanako.[1](https://www.marymarymary.store/about) • [5](https://village-v.co.jp/everyday-life/027731/) He invited his broadcast writer schoolmate Sakamoto Ryosuke, a TV and YouTube writer who plans and structures television programs and runs YouTube channels for Yontenshin and A Masso, and the illustrator Morisaki Shiine, credited in earlier years as MORISAKI SHINYA, who draws all of the channel's artwork and also works in design, music, and video.[1](https://www.marymarymary.store/about) • [6](https://cinemacheck.jp/mary-mary-mary-anime-review/) • [14](https://create-stmedia.com/archives/9026) Yanagi Masahiro, a director and editor, joined as a helper when the channel was struggling and now oversees its editing and staging.[1](https://www.marymarymary.store/about) • [7](https://bizspa.jp/post-612440/2/)\n\nProduction and operation are handled by the video production company K Contents, which also supervises the official merchandise site.[9](https://prtimes.jp/main/html/rd/p/000000076.000086964.html) In 2024, TBS Holdings made K Contents a subsidiary as the first investment under a 30 billion yen framework for acquiring and monetizing content IP, describing Mary Mary Mary as a Z-generation-oriented IP.[15](https://www.tbsholdings.co.jp/ir/library/pdf/FY2024/2024_Q4.pdf?20250514=)\n\n## Breakthrough\n\nDespite the August 2020 launch, view counts initially did not grow, and the channel ran continuing deficits that put its survival at risk.[7](https://bizspa.jp/post-612440/2/) Two changes turned it around. First, K Contents, the production company behind popular YouTube channels, provided support and brought Yanagi in on editing.[7](https://bizspa.jp/post-612440/2/) Second, the skit \"ひろゆきに影響を受けすぎた数学教師\", built around the popular YouTuber Hiroyuki, took off and passed 5 million views.[7](https://bizspa.jp/post-612440/2/) The channel reached one million subscribers in March 2022, less than two years after its first upload, and merchandise sold out immediately at that stage.[3](https://bizspa.jp/post-612440/) In 2021 it was named the number one fastest-growing YouTube creator in Japan.[10](https://note.com/jen_firebug/n/n9fb8fba01a0b?hl=en)\n\nIts most-viewed videos now include \"搬送中に浮気バレた\" at about 16.0 million views, \"誘拐した子供が反抗期だったやつ\" at about 9.5 million, and the Hiroyuki math teacher skit at about 8.8 million.[8](https://digitalcreators.jp/channel/ja/UCOnA15zQ7OafLsnN8J-CMvg/)\n\n## Influence on the genre\n\nBefore Mary Mary Mary became popular, hit YouTube anime in Japan consisted mostly of works based on trivia or works aimed at young viewers that emphasized coolness or cuteness.[16](https://square.unext.jp/article/manga-from-parako-interview) Taichi Matsuura of the content company Plott cited the channel as the direct inspiration for Plott's own anime-skit channel \"私立パラの丸高校\", saying that Mary Mary Mary's \"anime skits\" became popular as a genre in themselves.[16](https://square.unext.jp/article/manga-from-parako-interview) A cluster of similar channels, including Om Om Anime, Soro Valley no Animecchi, and Shima Shima Risu, are cataloged in the same anime storytelling and skit category.[13](https://socialdiscovery.app/ja/youtube/channel/%E3%83%9E%E3%83%AA%E3%83%9E%E3%83%AA%E3%83%9E%E3%83%AA%E3%83%BC)\n\n## Expansion beyond video\n\nThe characters have been monetized across merchandise, events, and media collaborations. A limited-time Mary Mary Mary Cafe opened in Tokyo in July 2023 and in Osaka in September 2023, with menus recreating items from the videos, supervised by K Contents.[9](https://prtimes.jp/main/html/rd/p/000000076.000086964.html) The channel's first apparel collaboration, with the brand PUBLUX, sold items inspired by its retro atmosphere and its signature \"emo\" illustration designs.[2](https://www.popap.biz/popup-list/marymarymary80s/0428) An Epos credit card featuring the characters was released in February 2023, and Morinaga ran a collaboration presenting a frozen ramune product with city pop style illustrations.[17](https://files.0101maruigroup.co.jp/assets/fcb3f6f785e64150a816739a2f2f6d10/9910284fd0fe4343b3a81343edf7ae95/2026_2q_foh.pdf) • [18](https://www.morinaga.co.jp/public/newsrelease/web/fix/file644886d0143ba.pdf)\n\n**Live and broadcast work** followed. The channel stages anime and live-action comedy skit shows; the April 2025 performance \"マリマリマリー〜帰ってきた!第2回セカンドシーズンII〜\" ran six shows at the Zent Dentsu Labor Hall in Tokyo, sponsored by [Anytime Fitness](https://www.edgepedia.org/anytime-fitness).[19](https://www.fastfitnessjapan.jp/wp/wp-content/uploads/2025/04/20250415.pdf) In April 2025 the live-streaming app 17LIVE ran a voice-actor audition with the channel, at which point its combined social media following exceeded 1.9 million, with more than 1.68 million on YouTube and over 250,000 on TikTok.[20](https://prtimes.jp/main/html/rd/p/000000699.000030133.html) Its first terrestrial radio program, \"マリマリマリーラジオ かなめとレイジのこっそりコント\", was announced for broadcast on Bunka Hoso from autumn 2026, with key art drawn by Morisaki Shiine.[21](https://news.radiko.jp/article/station/QRR/137801/) The channel marked its fifth anniversary on August 3, 2025, with a year of anniversary projects including a commemorative box, renewed PUBLUX collaboration items, Marui pop-up stores in Shibuya, Sapporo, and Kobe, and character-themed wireless earphones.[22](https://www.marymarymary.store/5thanniv)\n\n## References\n\n1. [マリマリマリー | about, official site](https://www.marymarymary.store/about)\n2. [人気YouTubeチャンネル「マリマリマリー」が初となるアパレルコラボ！マリマリマリー×PUBLUX, POPAP](https://www.popap.biz/popup-list/marymarymary80s/0428)\n3. [100万人超がハマるYouTubeアニメの舞台裏。バズるきっかけは「ひろゆき」, bizSPA!](https://bizspa.jp/post-612440/)\n4. [マリマリマリー - YouTube Creator Contact & Rates, Creator Contacts](https://creatorcontacts.com/c/UCOnA15zQ7OafLsnN8J-CMvg)\n5. [『マリマリマリー』って知ってる？, ヴィレッジヴァンガード](https://village-v.co.jp/everyday-life/027731/)\n6. [アニメ『マリマリマリー』は面白い？つまらない？正直レビュー, CinemaCheck](https://cinemacheck.jp/mary-mary-mary-anime-review/)\n7. [100万人超がハマるYouTubeアニメの舞台裏（ページ2）, bizSPA!](https://bizspa.jp/post-612440/2/)\n8. [マリマリマリーのYouTube登録者数＆再生回数推移, デジタルクリエイターズ](https://digitalcreators.jp/channel/ja/UCOnA15zQ7OafLsnN8J-CMvg/)\n9. [「マリマリマリーカフェ」期間限定オープン！！, 株式会社エルティーアール (PR TIMES)](https://prtimes.jp/main/html/rd/p/000000076.000086964.html)\n10. [An Interview with Shinji Fukami, the Broadcast Writer Behind MariMariMary, FIREBUG (note)](https://note.com/jen_firebug/n/n9fb8fba01a0b?hl=en)\n11. [新感覚コント「マリマリマリー」インタビュー, KAI-YOU](https://kai-you.net/article/81866)\n12. [エモくてシュール 『マリマリマリー』が生み出す、\"アニメでしかできないお笑い\"が支持されるワケ, Real Sound](https://realsound.jp/tech/2022/01/post-957505.html)\n13. [マリマリマリー | 似ているYouTubeチャンネル, Social Discovery](https://socialdiscovery.app/ja/youtube/channel/%E3%83%9E%E3%83%AA%E3%83%9E%E3%83%AA%E3%83%9E%E3%83%AA%E3%83%BC)\n14. [マリマリマリーとは何者で誰が仕掛けてる？, create-stmedia](https://create-stmedia.com/archives/9026)\n15. [中計2026の進捗状況, TBS Holdings](https://www.tbsholdings.co.jp/ir/library/pdf/FY2024/2024_Q4.pdf?20250514=)\n16. [従来の\"コミカライズ\"ではない。人気YouTubeアニメから生まれたマンガ『しれギャル』制作の裏側, U-NEXT SQUARE](https://square.unext.jp/article/manga-from-parako-interview)\n17. [マルイグルマカード発行一覧, Marui Group](https://files.0101maruigroup.co.jp/assets/fcb3f6f785e64150a816739a2f2f6d10/9910284fd0fe4343b3a81343edf7ae95/2026_2q_foh.pdf)\n18. [MORINAGA NEWS RELEASE, Morinaga](https://www.morinaga.co.jp/public/newsrelease/web/fix/file644886d0143ba.pdf)\n19. [マリマリマリー〜帰ってきた！第2回セカンドシーズンII〜にエニタイムフィットネスが協賛, Fast Fitness Japan](https://www.fastfitnessjapan.jp/wp/wp-content/uploads/2025/04/20250415.pdf)\n20. [『大人気YouTubeアニメ\"マリマリマリー\"声優オーディション』開催決定, 17LIVE (PR TIMES)](https://prtimes.jp/main/html/rd/p/000000699.000030133.html)\n21. [人気アニメコントYouTubeチャンネル・マリマリマリー初の地上波ラジオが決定！, radiko news](https://news.radiko.jp/article/station/QRR/137801/)\n22. [5th Anniv | Marymarymary, official site](https://www.marymarymary.store/5thanniv)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Anime and manga › Anime series, episodes, and franchises › OVAs, ONAs, and streaming-original anime*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/mary-mary-mary", "markdown_url": "https://www.edgepedia.org/mary-mary-mary.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"Mary Mary Mary (マリマリマリー)\", Edgepedia (EdgeChat), https://www.edgepedia.org/mary-mary-mary. Edgepedia Community License 1.0.", "credit_md": "\"[Mary Mary Mary (マリマリマリー)](https://www.edgepedia.org/mary-mary-mary)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/mary-mary-mary](https://www.edgepedia.org/mary-mary-mary). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"Mary Mary Mary (マリマリマリー)\", Edgepedia (EdgeChat), https://www.edgepedia.org/mary-mary-mary. Edgepedia Community License 1.0.", "speakable": "Mary Mary Mary is a Japanese YouTube and TikTok anime-skit channel launched August 2020 by writers Fukami Shinji and Sakamoto Ryosuke, illustrator Morisaki Shiine, and editor Yanagi Masahiro under K Contents, known for retro city pop art with surreal Reiwa-era comedy and about 1.77 million subscribers." }