{ "id": "epd41aedfj", "slug": "monster-high-2010-tv-series", "title": "Monster High (2010 TV series)", "updated": "2026-11-01", "topic_path": [ { "id": "culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/topics/culture" }, { "id": "culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance" }, { "id": "culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen" }, { "id": "culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series" }, { "id": "culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_unscripted" }, { "id": "culture.performance.screen.series.series_web_native", "label": "Web-native and streaming-original series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native" }, { "id": "culture.performance.screen.series.series_web_native.early_english_webseries", "label": "Early English-language web series (1997–mid 2010s)", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native.early_english_webseries" } ], "geo": [ { "id": "geo.us.t2001.culture.performance.screen.series.series_web_native.early_english_webseries", "label": "United States · 2001 to 2020: Early English-language web series (1997–mid 2010s)", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_web_native.early_english_webseries", "path": [ { "id": "geo.us", "label": "United States", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us" }, { "id": "geo.us.t2001", "label": "United States · 2001 to 2020", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001" }, { "id": "geo.us.t2001.culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture" }, { "id": "geo.us.t2001.culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance" }, { "id": "geo.us.t2001.culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen" }, { "id": "geo.us.t2001.culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_unscripted" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_web_native", "label": "Web-native and streaming-original series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_web_native" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_web_native.early_english_webseries", "label": "Early English-language web series (1997–mid 2010s)", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_web_native.early_english_webseries" } ] } ], "excerpt": "Monster High (2010) is Mattel's animated web series for its fashion doll franchise, on YouTube May 5, 2010 to October 30, 2015, six volumes, 175 two-minute webisodes about monster teens, created by Garrett Sander.", "snippet": "Monster High (2010) is Mattel's animated web series for its fashion doll franchise, on YouTube May 5, 2010 to October 30, 2015, six volumes, 175 two-minute webisodes about monster teens, created by Garrett Sander.", "node": "culture.performance.screen.series.series_web_native.early_english_webseries", "markdown": "# Monster High (2010 TV series)\n\n**Monster High** (2010) is an American animated web series produced by Mattel as the narrative centerpiece of the [Monster High](https://www.edgepedia.org/monster-high) fashion doll franchise, following the teenage children of famous monsters who attend a high school for monsters. It premiered on YouTube on May 5, 2010 and ran until October 30, 2015, in six volumes totaling 175 episodes of roughly two minutes each.[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) Although never a broadcast television series, it functioned as the franchise's ongoing show, supported by direct-to-video TV specials and films, and it introduced most of the doll line's new characters to the public.[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29)\n\n| Key fact | Detail |\n|---|---|\n| Format | 2D animated webisodes of about 2 minutes, released on YouTube[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) |\n| Run | May 5, 2010 to October 30, 2015, in 6 volumes and 175 episodes[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) |\n| Created by | Garrett Sander, who conceived the Monster High franchise in 2007[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) • [2](https://monsterhigh.fandom.com/wiki/Monster_High_%28franchise%29) |\n| Executive producer | Audu Paden, who also voiced Ghoulia Yelps[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) • [3](https://thetvdb.com/series/monster-high) |\n| Animation studios | Wildbrain (2010–13) and 6 Point Harness (2013–15), with Top Draw Animation in support[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) |\n| Main voice cast | Kate Higgins (Frankie Stein), Salli Saffioti (Clawdeen Wolf, Cleo de Nile), Debi Derryberry (Draculaura), Laura Bailey (Lagoona Blue)[3](https://thetvdb.com/series/monster-high) |\n| Franchise context | Launched alongside the first Monster High dolls in July 2010; Mattel's first in-house toy brand since Hot Wheels in 1968[4](https://monsterhigh.fandom.com/wiki/Dolls/2010) • [5](https://labusinessjournal.com/manufacturing/consumer-products/mattel-bets-creature-features/) |\n\n## Spoilers\n\n### Premise and setting\n\nThe series is set at Monster High, a school attended by the teenage children of famous monsters, including Frankie Stein (the daughter of Frankenstein's Monster), Clawdeen Wolf (a werewolf), Draculaura (the daughter of [Count Dracula](https://www.edgepedia.org/count-dracula)), Lagoona Blue, Cleo de Nile, Ghoulia Yelps, and Abbey Bominable.[6](https://www.justwatch.com/us/tv-show/monster-high) The characters, called \"ghouls\" within the story, attend classes such as Mad Science, Home Ick, and Dragonomics, solve mysteries, and tackle supernatural threats to the school, while the franchise's stated message is that students embrace and celebrate what makes them different.[7](https://wrap.warwick.ac.uk/id/eprint/90706/1/WRAP_Theses_Lester_2016.pdf) • [8](https://popculturefiles.com/tv-show-guides/monster-high-tvmaze-6937) The collective story takes place in an alternative universe where mythological lifeforms are real, in a time roughly coinciding with the present; Draculaura's Sweet 1600 celebration is confirmed to occur in 2012.[2](https://monsterhigh.fandom.com/wiki/Monster_High_%28franchise%29)\n\nEach character draws on classic horror archetypes for design and traits: the grayed skin and groaning of zombies, the fur and claws of werewolves, the pallor and fangs of vampires. Rather than a single foundational narrative, the characters depend on their parentage and links to classic horror films for costumes and personality.[9](https://scholarworks.iu.edu/iuswrrest/api/core/bitstreams/8f60a386-faab-4b06-8c70-7debce3d2b93/content)\n\n### Episodes and production\n\nThe web series ran in six volumes on YouTube. Volume 1, with 27 episodes, aired from May 5, 2010 to January 20, 2011, pausing after the fifteenth episode and returning in late October. Volume 2 added 37 episodes between February and November 2011. Volume 3 was the longest-running season, with over 50 episodes (65 by the web series count) airing from October 21, 2011 to March 25, 2014, and marked a return to a \"gag-per-webisode\" format with episodes of 2 minutes 31 seconds. Volumes 4, 5, and 6 ran through 2015, ending on October 30, 2015.[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) • [12](https://monsterhigh.fandom.com/wiki/Monster_High_%28cartoon%29/G1)\n\nThe 2D animation was produced by [WildBrain](https://www.edgepedia.org/wildbrain) from 2010 to 2013 and by Six Point Harness from 2013 to 2015, with Top Draw Animation providing support after taking over from Caboom. Production companies were Mattel Studios (2010–13) and Mattel Playground Productions (2013–16).[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) Alongside the webisodes, Mattel released feature-length direct-to-video TV specials; the first, *New Ghoul @ School*, details Frankie Stein's first days at Monster High and functions as an alternative version of the webisodes' story.[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) Database listings group the run into seasons spanning May 2010 through 2015, with later seasons such as \"Meet the Ghouls\" (2016) and \"Adventures of the Ghoul Squad\" (2016–18) attached to the reboot era.[3](https://thetvdb.com/series/monster-high)\n\n### Franchise role and later series\n\nThe web series served as a platform to introduce new doll characters and accessories, working alongside the direct-to-video films.[1](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29) The franchise was an instant commercial hit, with strong sales from 2010 to 2012; according to Mattel figures cited in an academic study, Monster High dolls topped $500 million in annual sales in 2014, while Barbie's revenue declined.[2](https://monsterhigh.fandom.com/wiki/Monster_High_%28franchise%29) • [13](https://journal.transformativeworks.org/index.php/twc/article/view/693) In 2013 Mattel launched the descendant franchise [Ever After High](https://www.edgepedia.org/ever-after-high) on the same model, and in 2016 Monster High itself was rebooted in what fans call [Generation](https://www.edgepedia.org/generation) 2.[2](https://monsterhigh.fandom.com/wiki/Monster_High_%28franchise%29) A 10-part CGI series, *Monster High: The Adventures of the Ghoul Squad*, became the first full episodic series from Mattel Creations to premiere exclusively on YouTube and [YouTube Kids](https://www.edgepedia.org/youtube-kids).[14](https://www.awn.com/news/mattel-creations-announces-new-monster-high-digital-series)\n\nA separate, unrelated animated series premiered on [Nickelodeon](https://www.edgepedia.org/nickelodeon) on October 28, 2022, produced by Mattel Television with Shea Fontana as showrunner, alongside a live-action musical television movie; this rebooted continuity is considered Generation 3.[15](https://www.paramountpressexpress.com/nickelodeon/shows/monster-high/releases/?view=104158-nickelodeon-and-mattel-debut-sneak-peek-and-key-art-for-monster-high-all-new-animated-series-premiering-friday-oct-28) The original 2010 webisodes remained available on YouTube, where the official channel continued to host them until the account was rebranded as the shared Mattel Imagine channel in 2026.[11](https://monsterhigh.fandom.com/wiki/YouTube)\n\n## Development and launch\n\nMonster High was created and proposed for production in 2007 by Garrett Sander, then a member of Mattel's packaging department. A team of twenty employees spent three years developing what the franchise would be, and the earliest trademarks, filed on October 23, 2007, covered \"Monster High\", \"Frankie Stein\", \"Ula D.\", \"Operetta\", and \"Howleen Wolf\", an initial cast that changed drastically during development.[2](https://monsterhigh.fandom.com/wiki/Monster_High_%28franchise%29) Mattel had two purposes for the brand: to reach tween girls aged roughly 8 to 12, a demographic where Barbie loses appeal, and to break from its habit of launching a toyline first and adding media only if it caught on.[2](https://monsterhigh.fandom.com/wiki/Monster_High_%28franchise%29)\n\nThe launch was planned as a simultaneous multimedia rollout. For the first time in company history, Mattel released a new intellectual property across many consumer product categories at once, with partners including Little, Brown Books for Young Readers, author Lisi Harrison, Universal Pictures, Justice, and [Party City](https://www.edgepedia.org/party-city).[10](https://www.awn.com/news/mattels-monster-high-gets-feature-web-series-deals) The Los Angeles Business Journal described it as the biggest brand launch in the company's history and the first in-house toy brand since [Hot Wheels](https://www.edgepedia.org/hot-wheels) in 1968, with the dolls accompanied by an apparel line, a book series, an interactive website with webisodes, and [Halloween](https://www.edgepedia.org/halloween) costumes.[5](https://labusinessjournal.com/manufacturing/consumer-products/mattel-bets-creature-features/) Mattel had set up the Monster High YouTube account on September 25, 2007, during development, and put it to use on May 5, 2010, when the first four webisodes were uploaded.[11](https://monsterhigh.fandom.com/wiki/YouTube) The first dolls reached shelves in July 2010 and, backed by a marketing schedule started in May, were an immediate hit; 2010 saw 23 doll items across six lines and nine new characters.[4](https://monsterhigh.fandom.com/wiki/Dolls/2010)\n\n## Voice cast\n\nThe series' principal voice actors included [Kate Higgins](https://www.edgepedia.org/kate-higgins) as Frankie Stein, Salli Saffioti as both Clawdeen Wolf and Cleo de Nile, Debi Derryberry as Draculaura, Laura Bailey as Lagoona Blue, Audu Paden as Ghoulia Yelps, Yuri Lowenthal as Deuce Gorgon and Gil Webber, Erin Fitzgerald as Abbey Bominable, Ogie Banks as Clawd Wolf, America Young as Toralei, and [Cam Clarke](https://www.edgepedia.org/cam-clarke) as Heath Burns.[3](https://thetvdb.com/series/monster-high)\n\n## Reception and scholarly attention\n\nCommon Sense Media described the series as a clever, tween-oriented show with mild teen drama, rating it appropriate for ages 8 and up, and noted that the short episodes are often streamed together as a single movie.[16](https://www.commonsensemedia.org/tv-reviews/monster-high) Academic work has treated the franchise as a significant case in tween media: scholars have examined its monstrous-feminine protagonists as a way of addressing concerns about the sexualization and consumerism of girlhood while offering fantasies of empowerment based on embracing difference,[17](https://www.researchgate.net/publication/365149129_Resistant_Girl_Monstrosity_and_Empowerment_for_Tweens_Monster_High_and_Wolfblood) and fan studies have explored how the dolls' celebration of difference, including race, ethnicity, and disability as character traits, opened queer readings within the fandom.[13](https://journal.transformativeworks.org/index.php/twc/article/view/693) The franchise also spawned imitators, such as the web series and doll line Once Upon a Zombie.[7](https://wrap.warwick.ac.uk/id/eprint/90706/1/WRAP_Theses_Lester_2016.pdf)\n\n## References\n\n1. [Monster High (web series), Monster High Wiki](https://monsterhigh.fandom.com/wiki/Monster_High_%28web_series%29)\n2. [Monster High (franchise), Monster High Wiki](https://monsterhigh.fandom.com/wiki/Monster_High_%28franchise%29)\n3. [Monster High, TheTVDB.com](https://thetvdb.com/series/monster-high)\n4. [Dolls/2010, Monster High Wiki](https://monsterhigh.fandom.com/wiki/Dolls/2010)\n5. [Mattel Bets on Creature Features, Los Angeles Business Journal (May 30, 2010)](https://labusinessjournal.com/manufacturing/consumer-products/mattel-bets-creature-features/)\n6. [Monster High, JustWatch](https://www.justwatch.com/us/tv-show/monster-high)\n7. [Catherine Lester (2016). 'Freaky just got fabulous!': monstrosity as catharsis and alternative femininity in Monster High. PhD thesis, University of Warwick](https://wrap.warwick.ac.uk/id/eprint/90706/1/WRAP_Theses_Lester_2016.pdf)\n8. [Monster High: Story, Cast and Series Facts, Pop Culture Files](https://popculturefiles.com/tv-show-guides/monster-high-tvmaze-6937)\n9. [Girls, Ghouls, and Girlhoods: Horror and Fashion at Monster High, Indiana University ScholarWorks](https://scholarworks.iu.edu/iuswrrest/api/core/bitstreams/8f60a386-faab-4b06-8c70-7debce3d2b93/content)\n10. [Mattel's Monster High Gets Feature & Web Series Deals, Animation World Network (June 4, 2010)](https://www.awn.com/news/mattels-monster-high-gets-feature-web-series-deals)\n11. [YouTube, Monster High Wiki](https://monsterhigh.fandom.com/wiki/YouTube)\n12. [Monster High (cartoon)/G1, Monster High Wiki](https://monsterhigh.fandom.com/wiki/Monster_High_%28cartoon%29/G1)\n13. [Sara Mariel Austin (2016). Valuing queer identity in Monster High doll fandom. Transformative Works and Cultures](https://journal.transformativeworks.org/index.php/twc/article/view/693)\n14. [Mattel Creations Announces New 'Monster High' Digital Series, Animation World Network (February 15, 2017)](https://www.awn.com/news/mattel-creations-announces-new-monster-high-digital-series)\n15. [Nickelodeon and Mattel Debut Sneak Peek and Key Art for Monster High, Paramount Press Express](https://www.paramountpressexpress.com/nickelodeon/shows/monster-high/releases/?view=104158-nickelodeon-and-mattel-debut-sneak-peek-and-key-art-for-monster-high-all-new-animated-series-premiering-friday-oct-28)\n16. [Monster High, Parents' Guide & TV Review, Common Sense Media](https://www.commonsensemedia.org/tv-reviews/monster-high)\n17. [Amanda Howell and Lucy Baker (2022). Resistant Girl Monstrosity and Empowerment for Tweens: Monster High and Wolfblood. In Monstrous Possibilities](https://www.researchgate.net/publication/365149129_Resistant_Girl_Monstrosity_and_Empowerment_for_Tweens_Monster_High_and_Wolfblood)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Web-native and streaming-original series › Early English-language web series (1997–mid 2010s)*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 21, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/monster-high-2010-tv-series", "markdown_url": "https://www.edgepedia.org/monster-high-2010-tv-series.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"Monster High (2010 TV series)\", Edgepedia (EdgeChat), https://www.edgepedia.org/monster-high-2010-tv-series. Edgepedia Community License 1.0.", "credit_md": "\"[Monster High (2010 TV series)](https://www.edgepedia.org/monster-high-2010-tv-series)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/monster-high-2010-tv-series](https://www.edgepedia.org/monster-high-2010-tv-series). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"Monster High (2010 TV series)\", Edgepedia (EdgeChat), https://www.edgepedia.org/monster-high-2010-tv-series. Edgepedia Community License 1.0.", "speakable": "Monster High is Mattel's animated web series for its fashion doll franchise, on YouTube May 5, 2010 to October 30, 2015, six volumes, 175 two-minute webisodes about monster teens, created by Garrett Sander." }