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 "title": "My Heroic Husband (赘婿 (网络剧))",
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 "excerpt": "My Heroic Husband (赘婿) is a 2021 iQIYI costume comedy web drama adapted from Angry Banana's ongoing Qidian novel, starring Guo Qilin and Song Yi; a hit despite a pre-broadcast boycott over the author's remarks, it led 2021 web drama playback.",
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 "markdown": "# My Heroic Husband (赘婿 (网络剧))\n\n**My Heroic Husband** (赘婿) is a 2021 Chinese costume comedy web drama adapted from the novel of the same name by the web novelist \"Fen Nu De Xiang Jiao\" (愤怒的香蕉, \"Angry Banana\"). It stars Guo Qilin as Ning Yi, a modern business mind who transmigrates into the body of a live-in son-in-law (赘婿) in a merchant family of the fictional Wu dynasty, and [Song Yi](https://www.edgepedia.org/song-yi) as his wife Su Tan'er; the pair build a cloth business together and Ning Yi rises to become the richest man in Jiangning.<sup>[1](https://www.iq.com/play/%E8%B5%98%E5%A9%BF-wlmzsp4jhk?lang=zh_cn)</sup> The 36-episode series premiered on iQIYI on 14 February 2021, directed by Deng Ke.<sup>[2](https://bangumi.tv/subject/328198)</sup>\n\n| Key fact | Detail |\n|---|---|\n| Original run | 36 episodes, iQIYI, 14 February 2021 to early March 2021<sup>[2](https://bangumi.tv/subject/328198)</sup><sup> • </sup><sup>[3](https://m.thepaper.cn/newsDetail_forward_22031426)</sup> |\n| Source novel | By \"Angry Banana,\" serialized on Qidian since 2011, over 5 million characters and still unfinished at the time of adaptation<sup>[4](https://m.guanhai.com.cn/p/63172.html)</sup> |\n| Main cast | Guo Qilin (Ning Yi), Song Yi (Su Tan'er), Jiang Yiyi (Liu Xigua), Gao Shuguang (Qin Siyuan), with Zhang Ruoyun and Tian Yu in guest roles<sup>[2](https://bangumi.tv/subject/328198)</sup><sup> • </sup><sup>[5](https://www.tvzn.com/15566/)</sup> |\n| Production model | Tencent Pictures, New Classics Media, and Yuewen Film & Television, the \"three carriages\" behind *Joy of Life*; project announced September 2017<sup>[6](https://www.thepaper.cn/newsDetail_forward_11464427)</sup> |\n| Platform record | iQIYI heat value broke 10,000 (peak 10,745), the first drama of 2021 to do so and the fastest in the platform's history<sup>[7](https://m.jiemian.com/article/5794432.html)</sup> |\n| 2021 playback | 4.849 billion effective plays, a 1.55% market share, leading all 2021 serials<sup>[8](https://file.enlightent.com/20220104/%E3%80%90%E4%BA%91%E5%90%88%E6%95%B0%E6%8D%AE%E3%80%912021%E8%BF%9E%E7%BB%AD%E5%89%A7%E7%BD%91%E6%92%AD%E8%A1%A8%E7%8E%B0%E5%8F%8A%E7%94%A8%E6%88%B7%E5%88%86%E6%9E%90%E6%8A%A5%E5%91%8A.pdf)</sup> |\n| Reception | Douban opened at 7.1 and fell to 6.6; Zhihu scored it 6.3, with polarized one-star and five-star reviews<sup>[9](https://www.jiemian.com/article/5699506.html)</sup><sup> • </sup><sup>[10](https://www.jiemian.com/article/5784918.html)</sup> |\n\n## Spoilers\n\n### Story and source material\n\nThe drama follows Ning Yi, a man of humble origin who marries into the Su family, a cloth-trading house in Jiangning, as a zhuixu, a son-in-law who joins his wife's household. Su Tan'er, the daughter of the family's main branch, is a capable merchant who resorts to recruiting a husband in order to stay in the family and expand the cloth business; Ning Yi helps her run it, and the two navigate rivals within the family and the commercial world of the Wu dynasty.<sup>[1](https://www.iq.com/play/%E8%B5%98%E5%A9%BF-wlmzsp4jhk?lang=zh_cn)</sup> The iQIYI synopsis describes his growth from a son-in-law content to mind his own affairs into someone who takes on family, state, and wider responsibilities, ultimately defending the city of Lin'an.<sup>[11](https://www.iqiyi.com/a_2953dimfr0l.html)</sup>\n\nThe source novel is a different animal from the \"zhuixu wen\" (赘婿文) genre that shares its name. As the scholar Wang Yuyu explained in a China Art Newspaper piece carried by China Writers Net, zhuixu wen typically features a husband who plays the fool and humiliates his wife and mother-in-law with hidden power, while the *My Heroic Husband* novel is a large-scale transmigration history that re-derives Chinese history from a Song-dynasty starting point, discussing enlightenment and revolution within a family-state-world structure. It began serialization in 2011, before the zhuixu genre became popular, and had passed 5 million characters without ending.<sup>[12](https://www.chinawriter.com.cn/n1/2021/0323/c404027-32058029.html)</sup> The novel's historical background is not fully invented: critics noted that the drama's \"Jing-Liang conflict\" plotlines map onto Northern Song history even though the dynasty is fictional.<sup>[10](https://www.jiemian.com/article/5784918.html)</sup>\n\n## Adaptation choices\n\n**The adaptation inverted the original's gender politics.** The screenwriters removed the novel's objectifying portrayal of women and added the \"Men's Virtue Academy\" (男德学院), a satirical school where husbands learn domestic virtue, a setting the Wenhui Daily called directly opposite to the original's intent.<sup>[13](https://dzb.whb.cn/imgPath/2021-08-27/150827.pdf)</sup> The adaptation also strengthened the Ning Yi and Su Tan'er relationship into a light comedy and sweet-romance hybrid, revised Ning Yi's intimate relationships with other women, and framed the story with a device borrowed from *Joy of Life*: a fictional web novelist rewriting his story at his platform's request, which signals the drama's fictional status and licenses the tonal change.<sup>[14](https://mobile.rmzxw.com.cn/tranm/index/url/www.rmzxw.com.cn/c/2021-04-22/2837000.shtml)</sup>\n\nThe comedy leans on modern anachronisms played straight in an ancient setting: \"Pindadao\" (拼刀刀), a group-discount knife game parodying the e-commerce platform [Pinduoduo](https://www.edgepedia.org/pinduoduo), the shop name \"Suning Yigou\" (苏宁毅购), and the Men's Virtue Academy, none of which appear in the novel.<sup>[15](https://m.thepaper.cn/baijiahao_11590961)</sup> Director Deng Ke said the team never counted joke density and instructed actors not to play for laughs but to let the plot produce them.<sup>[16](https://www.thepaper.cn/newsDetail_forward_11485953)</sup>\n\n## Production\n\nThe project was announced by Tencent Pictures in September 2017 and developed under the \"three carriages\" arrangement used for *Joy of Life*: Tencent Pictures ran development and evaluation, Yuewen supplied the IP and reader data, and New Classics Media handled script development and production.<sup>[6](https://www.thepaper.cn/newsDetail_forward_11464427)</sup> Lead screenwriter Qin Wen built the script base; producer Liu Wenyang and script director Zheng Zhuoqun set the tone and characters, and a \"deconstruction group\" split the million-plus-character novel into chapter-sized pieces for selection and repackaging.<sup>[17](https://m.thepaper.cn/baijiahao_11447456)</sup> Liu Wenyang cast Guo Qilin after watching his stage performance in the play *Niu Tianci* in December 2019; Deng Ke joined as director in October 2019, filming ran from June to October 2020, and the drama aired in February 2021.<sup>[18](https://m.thepaper.cn/newsDetail_forward_12995048)</sup><sup> • </sup><sup>[17](https://m.thepaper.cn/baijiahao_11447456)</sup>\n\n## Reception and the author controversy\n\nThe drama aired into a pre-existing storm. On 3 January 2021 the web novelist Qi Yingjun posted on Weibo about being verbally harassed by male authors at a private gathering, igniting a wide debate in the web-fiction community. \"Angry Banana,\" who had previously said the novel was male-audience wish-fulfillment written without female readers in mind, commented on the affair in terms of a \"feminist game\" (女拳游戏), and a statement attributed to him that *My Heroic Husband* \"does not need female viewers\" spread rapidly. The drama became a target of boycotts before airing; the Weibo topic #抵制赘婿# (#BoycottMyHeroicHusband#) reached nearly 10 million reads.<sup>[9](https://www.jiemian.com/article/5699506.html)</sup><sup> • </sup><sup>[4](https://m.guanhai.com.cn/p/63172.html)</sup><sup> • </sup><sup>[19](https://www.thepaper.cn/newsDetail_forward_11510679?commTag=true)</sup>\n\nThe boycott did not stop the ratings. After the 14 February premiere, the Weibo topic \"赘婿\" reached 1.87 billion reads, and the Douban score opened at 7.1 with more than 110,000 raters, split between one-star and five-star reviews.<sup>[4](https://m.guanhai.com.cn/p/63172.html)</sup> At least half of the one-star reviews targeted the author's remarks rather than the drama itself.<sup>[9](https://www.jiemian.com/article/5699506.html)</sup> The score later fell 0.5 points to 6.6 as the plot shifted from business battles to court intrigue and from the Men's Virtue comedy toward male-centered power plots, a sequence of reversals one critic described as the drama negating its own premise.<sup>[10](https://www.jiemian.com/article/5784918.html)</sup>\n\n## Commercial performance\n\nBy iQIYI's own figures the drama was the platform's first phenomenon-level hit of 2021: its heat value passed 10,000 on 22 February, the first since *Story of Yanxi Palace* in 2018, and peaked at 10,745.<sup>[20](https://www.iqiyi.com/kszt_phone/newszx.html)</sup><sup> • </sup><sup>[7](https://m.jiemian.com/article/5794432.html)</sup> During its run it played on more than 180 million devices, generated over 16 million danmu (bullet comments), produced more than 900 trending topics, and attracted over 20 advertisers; by the member finale the Weibo topic had exceeded 6.03 billion reads and more than 64 million member accounts had followed the show.<sup>[21](https://biz.ifeng.com/c/84vWkgIjGqE)</sup> For the full year 2021 it led all serials with 4.849 billion effective plays.<sup>[8](https://file.enlightent.com/20220104/%E3%80%90%E4%BA%91%E5%90%88%E6%95%B0%E6%8D%AE%E3%80%912021%E8%BF%9E%E7%BB%AD%E5%89%A7%E7%BD%91%E6%92%AD%E8%A1%A8%E7%8E%B0%E5%8F%8A%E7%94%A8%E6%88%B7%E5%88%86%E6%9E%90%E6%8A%A5%E5%91%8A.pdf)</sup>\n\nThe drama also fed back into the novel: during the Spring Festival holiday it was the most-read book on WeChat Read, ahead of *The Three-Body Problem*, and the still-serialized original's daily readership rose nearly 17-fold after the drama aired.<sup>[22](https://www.jiemian.com/article/5728479.html)</sup><sup> • </sup><sup>[23](https://wyb.chinawriter.com.cn/attachment/202209/26/f3c0df2d-b0b9-4eac-ae8c-c68265dc1ab1.pdf)</sup>\n\n## Significance for male-audience web fiction adaptations\n\nMale-frequency (男频) web novel adaptations had repeatedly underperformed; even productions with major budgets and stars such as *Martial Universe* and *Ever Night* fell short of expectations, leading some media to declare the category exhausted.<sup>[4](https://m.guanhai.com.cn/p/63172.html)</sup> *My Heroic Husband* broke that pattern by repositioning a male-frequency property for a broader, largely female audience through the comedy-plus-sweet-romance strategy, and commentators treated it, together with *Joy of Life*, as evidence that the \"three carriages\" pipeline could convert male-frequency IP at scale, while its producers themselves cautioned that the success showed no formula and would not transfer automatically to other properties.<sup>[12](https://www.chinawriter.com.cn/n1/2021/0323/c404027-32058029.html)</sup><sup> • </sup><sup>[24](https://m.thepaper.cn/newsDetail_forward_11447456)</sup> The drama later sold live-action remake rights to South Korea.<sup>[25](https://aqdzb.aqnews.com.cn/epaper/xml/aqwb/20240703/WB2024070315.pdf)</sup> An animated adaptation of the same novel was also produced, and the 2021 drama's success drew attention to the decade-old serial.<sup>[26](https://www.thepaper.cn/newsDetail_forward_23342529)</sup>\n\n## References\n\n1. [赘婿 (2021) 全集, iQIYI International](https://www.iq.com/play/%E8%B5%98%E5%A9%BF-wlmzsp4jhk?lang=zh_cn)\n2. [赘婿, Bangumi 番组计划](https://bangumi.tv/subject/328198)\n3. [爱奇艺急寻出路, 澎湃新闻](https://m.thepaper.cn/newsDetail_forward_22031426)\n4. [被指原著不尊重女性的《赘婿》电视剧是如何赢得观众心的？, 观海新闻](https://m.guanhai.com.cn/p/63172.html)\n5. [赘婿剧情介绍, 电视指南](https://www.tvzn.com/15566/)\n6. [《赘婿》走红，何为网文IP改编的\"正道之光\"？, 澎湃新闻](https://www.thepaper.cn/newsDetail_forward_11464427)\n7. [爆款《赘婿》，可预判吗？是必然吗？能复制吗？, 界面新闻](https://m.jiemian.com/article/5794432.html)\n8. [云合数据 2021连续剧网播表现及用户分析报告](https://file.enlightent.com/20220104/%E3%80%90%E4%BA%91%E5%90%88%E6%95%B0%E6%8D%AE%E3%80%912021%E8%BF%9E%E7%BB%AD%E5%89%A7%E7%BD%91%E6%92%AD%E8%A1%A8%E7%8E%B0%E5%8F%8A%E7%94%A8%E6%88%B7%E5%88%86%E6%9E%90%E6%8A%A5%E5%91%8A.pdf)\n9. [从「性转」谈「平权」，《赘婿》的功力有几成？, 界面新闻](https://www.jiemian.com/article/5699506.html)\n10. [《赘婿》为何高开低走？, 界面新闻](https://www.jiemian.com/article/5784918.html)\n11. [赘婿-电视剧, 爱奇艺](https://www.iqiyi.com/a_2953dimfr0l.html)\n12. [妥善转化\"性别标签\"，让网文走向更广大的观众, 中国作家网](https://www.chinawriter.com.cn/n1/2021/0323/c404027-32058029.html)\n13. [文汇报 影视文艺评论 (2021-08-27)](https://dzb.whb.cn/imgPath/2021-08-27/150827.pdf)\n14. [人民网（转载）评《赘婿》改编 (2021-04-22)](https://mobile.rmzxw.com.cn/tranm/index/url/www.rmzxw.com.cn/c/2021-04-22/2837000.shtml)\n15. [专访主创｜小小赘婿，大大天地, 澎湃新闻](https://m.thepaper.cn/baijiahao_11590961)\n16. [赘婿，不是喜剧, 澎湃新闻](https://www.thepaper.cn/newsDetail_forward_11485953)\n17. [对话《赘婿》主创：《赘婿》爆了，但男频IP改编没有\"公式\", 澎湃新闻](https://m.thepaper.cn/baijiahao_11447456)\n18. [从《庆余年》到《赘婿》：探寻现象级网剧的秘密, 澎湃新闻](https://m.thepaper.cn/newsDetail_forward_12995048)\n19. [《赘婿》，爽死我了, 澎湃新闻](https://www.thepaper.cn/newsDetail_forward_11510679?commTag=true)\n20. [《赘婿》内容热度值破10000, 中国青年网](https://www.iqiyi.com/kszt_phone/newszx.html)\n21. [超1.8亿台设备播放 爱奇艺《赘婿》收官, 凤凰网](https://biz.ifeng.com/c/84vWkgIjGqE)\n22. [《赘婿》走红，何为网文IP改编的\"正道之光\"？, 界面新闻](https://www.jiemian.com/article/5728479.html)\n23. [文艺报 (2022-09-26)](https://wyb.chinawriter.com.cn/attachment/202209/26/f3c0df2d-b0b9-4eac-ae8c-c68265dc1ab1.pdf)\n24. [对话《赘婿》主创, 澎湃新闻](https://m.thepaper.cn/newsDetail_forward_11447456)\n25. [安庆日报 (2024-07-03)](https://aqdzb.aqnews.com.cn/epaper/xml/aqwb/20240703/WB2024070315.pdf)\n26. [对比影视剧，《赘婿》动画版成绩几何？, 澎湃新闻](https://www.thepaper.cn/newsDetail_forward_23342529)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › East Asian drama series › East Asian web and streaming serials › Titles Iv to My*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n",
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