{ "id": "epxar81vmf", "slug": "nascar-on-prime-video", "title": "NASCAR on Prime Video", "updated": "2026-10-25", "topic_path": [ { "id": "culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/topics/culture" }, { "id": "culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance" }, { "id": "culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen" }, { "id": "culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series" }, { "id": "culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_unscripted" }, { "id": "culture.performance.screen.series.series_web_native", "label": "Web-native and streaming-original series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native" }, { "id": "culture.performance.screen.series.series_web_native.comedy_general_webseries", "label": "Comedy, drama, and general-genre web series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native.comedy_general_webseries" }, { "id": "culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2022-2026", "label": "Premiered 2022 to 2026", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2022-2026" } ], "geo": [ { "id": "geo.us.t2021.culture.performance.screen.series.series_web_native", "label": "United States · 2021 and later: Web-native and streaming-original series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021.culture.performance.screen.series.series_web_native", "path": [ { "id": "geo.us", "label": "United States", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us" }, { "id": "geo.us.t2021", "label": "United States · 2021 and later", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021" }, { "id": "geo.us.t2021.culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021.culture" }, { "id": "geo.us.t2021.culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021.culture.performance" }, { "id": "geo.us.t2021.culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021.culture.performance.screen" }, { "id": "geo.us.t2021.culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021.culture.performance.screen.series" }, { "id": "geo.us.t2021.culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021.culture.performance.screen.series.series_unscripted" }, { "id": "geo.us.t2021.culture.performance.screen.series.series_web_native", "label": "Web-native and streaming-original series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2021.culture.performance.screen.series.series_web_native" } ] } ], "excerpt": "NASCAR on Prime Video: Amazon's exclusive five-race midseason NASCAR Cup Series package plus first-half practice/qualifying under the 2025-2031 media deal; debuted with the 2025 Coca-Cola 600, averaging 2.16M viewers in 2025 and 2.29M in 2026 with the youngest NASCAR audience.", "snippet": "NASCAR on Prime Video: Amazon's exclusive five-race midseason NASCAR Cup Series package plus first-half practice/qualifying under the 2025-2031 media deal; debuted with the 2025 Coca-Cola 600, averaging 2.16M viewers in 2025 and 2.29M in 2026 with the youngest NASCAR audience.", "node": "culture.performance.screen.series.series_web_native.comedy_general_webseries.yr-2022-2026", "markdown": "# NASCAR on Prime Video\n\n**NASCAR on Prime Video** is Amazon's package of live [NASCAR Cup Series](https://www.edgepedia.org/nascar-cup-series) coverage on the Prime Video streaming service, consisting of five exclusively streamed midseason races per year plus first-half practice and qualifying sessions. It began in 2025 under NASCAR's seven-year media rights agreement with FOX Sports, NBC Sports, Amazon's Prime Video, and TNT Sports, announced on November 29, 2023, covering all 38 Cup Series races from 2025 through the 2031 season.[1](https://www.nascar.com/news-media/2023/11/29/nascar-announces-historic-media-rights-agreements-with-fox-nbc-amazon-and-warner-bros-discovery/) Prime Video was NASCAR's first fully direct-to-consumer partner, and the five-race block was the first package of Cup Series races aired exclusively on a streaming platform.[1](https://www.nascar.com/news-media/2023/11/29/nascar-announces-historic-media-rights-agreements-with-fox-nbc-amazon-and-warner-bros-discovery/) • [2](https://www.blackbookmotorsport.com/news/nascar-prime-video-viewership-audience-streaming-san-diego-june-2026/)\n\n| Key fact | Detail |\n|---|---|\n| Rights deal | Seven-year NASCAR media rights agreement (2025–2031) with FOX Sports, NBC Sports, Amazon's Prime Video, and TNT Sports; reported total value $7.7 billion[1](https://www.nascar.com/news-media/2023/11/29/nascar-announces-historic-media-rights-agreements-with-fox-nbc-amazon-and-warner-bros-discovery/) • [3](https://www.blackbookmotorsport.com/features/nascar-tv-rights-deal-review-fox-nbc-tnt-amazon-prime-video-brian-herbst-interview/) |\n| Race package | Five exclusive Cup Series races per season, midseason, plus first-half practice and qualifying (excluding the Clash, Daytona 500, and All-Star Race, which stay on FOX)[1](https://www.nascar.com/news-media/2023/11/29/nascar-announces-historic-media-rights-agreements-with-fox-nbc-amazon-and-warner-bros-discovery/) |\n| First race | Coca-Cola 600, May 25, 2025, won by Ross Chastain; averaged 2.72 million viewers, peaking at 2.92 million[4](https://apnews.com/article/a6333f569f2df3ce0be374dc2067ff0d) |\n| 2025 average | 2.16 million viewers per race (Nielsen Big Data + Panel), down about 17% from the comparable 2024 races on FOX, FS1, and USA Network[5](https://frontofficesports.com/article/amazon-nascar-ratings-down-17-fox-but-skew-younger/) |\n| 2026 average | 2.29 million viewers per race, up 6% from 2025, with a median viewer age of 57.7, the youngest among NASCAR broadcasters[6](https://awfulannouncing.com/racing/prime-video-nascar-viewership-rises-second-season.html) |\n| Booth | Adam Alexander on play-by-play with analysts Steve Letarte and Dale Earnhardt Jr.; NBC Sports provides production assistance[7](https://apnews.com/article/4bc6ac6069f361a02b6329383a481553) |\n| Signature feature | The \"Burn Bar,\" an AI-driven on-screen fuel-usage graphic developed with AWS and analyst Steve Letarte[8](https://apnews.com/article/33c54fdd0c00707cb55a479da953b7f2) |\n\n## The media rights deal\n\nNASCAR's previous cycle split the Cup Series season between FOX and NBC. The agreement announced in November 2023 added two new partners, Prime Video and TNT Sports, which evenly split a series of ten midseason races, five each.[1](https://www.nascar.com/news-media/2023/11/29/nascar-announces-historic-media-rights-agreements-with-fox-nbc-amazon-and-warner-bros-discovery/) FOX carries the first 14 races of the season, Prime Video the next five, TNT Sports the following five, and NBC/USA Sports the final 14, including the playoffs and championship.[3](https://www.blackbookmotorsport.com/features/nascar-tv-rights-deal-review-fox-nbc-tnt-amazon-prime-video-brian-herbst-interview/) The deal raised NASCAR's annual media value from about $820 million to $1.1 billion, a reported increase of roughly 40 percent, though the total $7.7 billion figure is an industry estimate rather than a disclosed term.[3](https://www.blackbookmotorsport.com/features/nascar-tv-rights-deal-review-fox-nbc-tnt-amazon-prime-video-brian-herbst-interview/) • [9](https://www.blackbookmotorsport.com/wp-content/uploads/2025/07/SP_NASCAR_25_Business_Report_v12.pdf)\n\nBeyond the five races, Prime Video streams Cup Series practice and qualifying live for the first half of the season, through its last midseason race, with the Busch Light Clash, Daytona 500, and NASCAR All-Star Race remaining on FOX Sports.[1](https://www.nascar.com/news-media/2023/11/29/nascar-announces-historic-media-rights-agreements-with-fox-nbc-amazon-and-warner-bros-discovery/) The fragmentation means a fan wanting every race needs several subscriptions, a consequence NASCAR's chief media and revenue officer Brian Herbst acknowledged when describing the communications strategy needed to tell fans where races air.[3](https://www.blackbookmotorsport.com/features/nascar-tv-rights-deal-review-fox-nbc-tnt-amazon-prime-video-brian-herbst-interview/)\n\n## Coverage and production\n\nPrime Video's first race was the [Coca-Cola 600](https://www.edgepedia.org/coca-cola-600) at [Charlotte Motor Speedway](https://www.edgepedia.org/charlotte-motor-speedway) on May 25, 2025, NASCAR's longest race, scheduled on the same day as the [Indianapolis 500](https://www.edgepedia.org/indianapolis-500) and the Monaco Grand Prix.[4](https://apnews.com/article/a6333f569f2df3ce0be374dc2067ff0d) • [7](https://apnews.com/article/4bc6ac6069f361a02b6329383a481553) The broadcast booth pairs play-by-play announcer Adam Alexander, who also calls Xfinity Series races on The CW and Cup races on TNT, with analysts Steve Letarte, a former crew chief for Jeff Gordon and Dale Earnhardt Jr., and Dale Earnhardt Jr., the 15-time Most Popular Driver who joined Prime Video after six seasons at NBC.[7](https://apnews.com/article/4bc6ac6069f361a02b6329383a481553) • [10](https://www.nascar.com/news-media/2024/05/14/amazon-prime-video-to-open-its-2025-race-coverage-with-coca-cola-600/) Prime Video receives production help from NBC Sports, which has carried NASCAR since 2015.[7](https://apnews.com/article/4bc6ac6069f361a02b6329383a481553)\n\n**Technical presentation.** Each race uses more than 70 cameras, including in-car and POV cameras with microphones connected by up to 10 miles of fiber optic cable, a drone at select races, and a 1080p native HDR feed with Dolby 5.1 surround sound.[11](https://www.tvtechnology.com/news/prime-video-unveils-tech-plans-for-nascar-cup-series-coverage) Green-flag racing is covered end to end with a double-box commercial format (split-screen ads shown beside live race action), so advertisements run alongside live action rather than replacing it; the Nashville race in 2025 carried only six minutes of full-screen breaks in 198 minutes of broadcast.[11](https://www.tvtechnology.com/news/prime-video-unveils-tech-plans-for-nascar-cup-series-coverage) • [12](https://sports.yahoo.com/article/vote-nascar-tv-broadcasts-amazon-100601721.html) Streaming-specific features include Rapid Recap, which compiles highlights for viewers joining in progress into a recap of no more than two minutes before dropping them into the live feed, and Key Moments, an on-demand bank of race highlights and flag changes built in real time.[11](https://www.tvtechnology.com/news/prime-video-unveils-tech-plans-for-nascar-cup-series-coverage)\n\n**The Burn Bar.** Fuel consumption had long been measured by race teams but kept secret for competitive reasons. Prime Video developed an AI tool using car data available to broadcasters and teams that estimates miles per gallon, displayed as the Burn Bar graphic. Analyst Steve Letarte contributed to its development, working with \"Thursday Night Football Prime Vision\" analyst Sam Schwartzstein and [Amazon Web Services](https://www.edgepedia.org/amazon-web-services); it debuted during the Coca-Cola 600 and became a regular element.[8](https://apnews.com/article/33c54fdd0c00707cb55a479da953b7f2)\n\n**Wraparound shows.** Prime Video produces extended pre-race and post-race coverage. The 2025 post-race shows averaged 931,000 viewers, retaining 43 percent of the race audience.[13](https://www.sportsmediawatch.com/2025/06/nascar-prime-ratings-recap-young-audience-grows-older-decline/) In 2026 the desk added a rotation of guest analysts, one per race: [Carl Edwards](https://www.edgepedia.org/carl-edwards) at Charlotte, Mark Martin at Nashville, Martin Truex Jr. at Michigan, Brad Keselowski at Pocono, and [Jeff Gordon](https://www.edgepedia.org/jeff-gordon) at the Naval Base Coronado race, alongside host Danielle Trotta and analyst Corey LaJoie.[14](https://www.nascar.com/news-media/2026/05/21/prime-video-crew-ready-to-tackle-second-year-of-nascar-coverage-after-rousing-debut/) A \"Shop the Race\" overlay lets viewers find official NASCAR merchandise during the stream.[15](https://ebs.publicnow.com/view/EEF388F3F13A55F7B94C592586B45CDBECEAF347)\n\n## Viewership\n\nThe 2025 debut season averaged 2.16 million viewers per race under Nielsen's Big Data + Panel methodology, down about 17 percent from the 2.62 million average for the same five race weekends in 2024, which aired on FOX, FS1, and [USA Network](https://www.edgepedia.org/usa-network).[5](https://frontofficesports.com/article/amazon-nascar-ratings-down-17-fox-but-skew-younger/) The decline was smaller than the 28 percent drop in Amazon's first season of NFL Thursday Night Football, and the audience was markedly younger: a median viewer age of 56.1, nearly seven years younger than linear network audiences, with viewership up 93 percent among teens 12 to 17 and an average of 233,000 viewers aged 18 to 34, a 36 percent increase over the comparable 2024 stretch.[13](https://www.sportsmediawatch.com/2025/06/nascar-prime-ratings-recap-young-audience-grows-older-decline/) • [3](https://www.blackbookmotorsport.com/features/nascar-tv-rights-deal-review-fox-nbc-tnt-amazon-prime-video-brian-herbst-interview/) • [16](https://www.blackbookmotorsport.com/features/nascar-amazon-prime-video-data-viewership-audience/) The first race alone drew an average audience age of 55.8 against 61.9 for Cup races on linear TV.[4](https://apnews.com/article/a6333f569f2df3ce0be374dc2067ff0d)\n\nThe second season in 2026 reversed the trend. The five races, the Coca-Cola 600 (May 24), [Nashville Superspeedway](https://www.edgepedia.org/nashville-superspeedway) (May 31), Michigan International Speedway (June 7), [Pocono Raceway](https://www.edgepedia.org/pocono-raceway) (June 14), and the inaugural Anduril 250 at Naval Base Coronado in San Diego (June 21), averaged 2.29 million viewers, up 6 percent, even though three races were affected by weather delays.[6](https://awfulannouncing.com/racing/prime-video-nascar-viewership-rises-second-season.html) • [17](https://frontofficesports.com/article/amazon-nascar-streaming-ratings/) The Charlotte race averaged 3.06 million viewers, up 12 percent and the largest audience for a Cup Series race on Prime Video to date, while Michigan rose 17 percent and Pocono fell 11 percent.[17](https://frontofficesports.com/article/amazon-nascar-streaming-ratings/) • [2](https://www.blackbookmotorsport.com/news/nascar-prime-video-viewership-audience-streaming-san-diego-june-2026/) Amazon reported a median viewer age of 57.7 for 2026, the youngest among NASCAR's broadcasters, and the Prime average of 2.29 million was nearly identical to the 2.30 million FS1 averaged for its eight races that season.[6](https://awfulannouncing.com/racing/prime-video-nascar-viewership-rises-second-season.html) [Measurement](https://www.edgepedia.org/measurement) methodology matters for these comparisons: the five Prime races all fared better under Nielsen's Big Data + Panel metric than under the older panel-only figure NASCAR also publicizes, while linear races generally fare worse.[18](https://www.sportsmediawatch.com/sports-ratings-tracker/?smwnf_tag=nascar-on-usa)\n\nNASCAR's leadership framed the results as meeting expectations. Herbst said Amazon \"overperformed our expectations\" in marketing, citing the visibility of races to general Amazon shoppers opening the Prime app.[3](https://www.blackbookmotorsport.com/features/nascar-tv-rights-deal-review-fox-nbc-tnt-amazon-prime-video-brian-herbst-interview/)\n\n## Related programming\n\nPrime Video's NASCAR slate extends beyond live races. The \"Full Speed\" docuseries, which launched in January 2024 on Netflix with a look back at the 2023 Cup Series playoffs in a project NASCAR spent $5 million on, moved to Prime Video for its third season.[19](https://www.sportsbusinessjournal.com/Articles/2026/02/27/nascar-shifts-full-speed-to-daytona-500-focus-prime-video-as-platform/) Rather than covering the 2025 playoffs, the third season is a single-episode, 85-minute documentary, \"Full Speed: The Daytona 500,\" following the 2026 running of the race from Speedweeks through the final lap; it premiered March 5, 2026, exclusively on Prime Video in more than 240 countries and territories, with spotlights on [Tyler Reddick](https://www.edgepedia.org/tyler-reddick), Kyle Busch, Connor Zilisch, Brad Keselowski, and [Noah Gragson](https://www.edgepedia.org/noah-gragson).[19](https://www.sportsbusinessjournal.com/Articles/2026/02/27/nascar-shifts-full-speed-to-daytona-500-focus-prime-video-as-platform/) • [20](https://www.nascar.com/news-media/2026/03/05/nascars-full-speed-the-daytona-500-on-prime-video-featured-drivers-how-to-watch-and-more/) Prime Video also streams the four-episode docuseries \"Earnhardt\" about Dale Earnhardt Sr., who won 76 races and a record-tying seven Cup Series championships before his death in 2001.[21](https://www.aboutamazon.com/news/entertainment/prime-video-earnhardt-watch)\n\n## Future\n\nNASCAR CEO Steve O'Donnell said in July 2026 that Prime Video would like to broadcast more races, but that expanding its package is unlikely during the current cycle, which runs through 2031. Talks on the next media rights cycle are set to begin in 2029, giving NASCAR roughly three years before its $1.1 billion per-annum media value is reassessed.[22](https://www.sportsbusinessjournal.com/Articles/2026/07/08/odonnell-prime-video-wishes-it-bought-more-nascar-races-for-current-media-cycle/?issueId=RXIPOLEGMJGVVKIKOWRFAMSM5A)\n\n## References\n\n1. [NASCAR announces historic media rights agreements with FOX, NBC, Amazon and Warner Bros. Discovery, NASCAR.com (November 29, 2023)](https://www.nascar.com/news-media/2023/11/29/nascar-announces-historic-media-rights-agreements-with-fox-nbc-amazon-and-warner-bros-discovery/)\n2. [Nascar's second year on Prime Video jumps 6% YoY to 2.29m viewers, BlackBook Motorsport](https://www.blackbookmotorsport.com/news/nascar-prime-video-viewership-audience-streaming-san-diego-june-2026/)\n3. [Did year one of Nascar's US$7.7bn media rights deal meet expectations?, BlackBook Motorsport](https://www.blackbookmotorsport.com/features/nascar-tv-rights-deal-review-fox-nbc-tnt-amazon-prime-video-brian-herbst-interview/)\n4. [Prime Video's first NASCAR race averages 2.72 million viewers, younger audience, AP News](https://apnews.com/article/a6333f569f2df3ce0be374dc2067ff0d)\n5. [Amazon NASCAR Ratings Down 17%, but Skew Younger, Front Office Sports](https://frontofficesports.com/article/amazon-nascar-ratings-down-17-fox-but-skew-younger/)\n6. [Prime Video's NASCAR viewership rises 6% in second season, Awful Announcing](https://awfulannouncing.com/racing/prime-video-nascar-viewership-rises-second-season.html)\n7. [Carl Edwards hoping NASCAR fans make the move to Prime Video for the next 5 races, AP News](https://apnews.com/article/4bc6ac6069f361a02b6329383a481553)\n8. [How Prime Video's 'Burn Bar' is changing the way we watch NASCAR, AP News](https://apnews.com/article/33c54fdd0c00707cb55a479da953b7f2)\n9. [SP NASCAR 25 Business Report, BlackBook Motorsport](https://www.blackbookmotorsport.com/wp-content/uploads/2025/07/SP_NASCAR_25_Business_Report_v12.pdf)\n10. [Amazon Prime Video to open its 2025 race coverage with Coca-Cola 600, NASCAR.com](https://www.nascar.com/news-media/2024/05/14/amazon-prime-video-to-open-its-2025-race-coverage-with-coca-cola-600/)\n11. [Prime Video Unveils Tech Plans for NASCAR Cup Series, TV Tech](https://www.tvtechnology.com/news/prime-video-unveils-tech-plans-for-nascar-cup-series-coverage)\n12. [VOTE: Do you like NASCAR TV broadcasts on Amazon Prime Video?, Yahoo Sports / Daytona Beach News-Journal](https://sports.yahoo.com/article/vote-nascar-tv-broadcasts-amazon-100601721.html)\n13. [Younger, if smaller, audience for first season of NASCAR on Prime, Sports Media Watch](https://www.sportsmediawatch.com/2025/06/nascar-prime-ratings-recap-young-audience-grows-older-decline/)\n14. [Prime Video ready to tackle second year of NASCAR coverage after rousing debut, NASCAR.com](https://www.nascar.com/news-media/2026/05/21/prime-video-crew-ready-to-tackle-second-year-of-nascar-coverage-after-rousing-debut/)\n15. [How to watch NASCAR races on Prime Video, Amazon (via PublicNow)](https://ebs.publicnow.com/view/EEF388F3F13A55F7B94C592586B45CDBECEAF347)\n16. [What the data says about Nascar's run on Amazon Prime Video, BlackBook Motorsport](https://www.blackbookmotorsport.com/features/nascar-amazon-prime-video-data-viewership-audience/)\n17. [Amazon's NASCAR Viewership Sees Slight Uptick in Second Season, Front Office Sports](https://frontofficesports.com/article/amazon-nascar-streaming-ratings/)\n18. [Sports Ratings Tracker, Sports Media Watch](https://www.sportsmediawatch.com/sports-ratings-tracker/?smwnf_tag=nascar-on-usa)\n19. [NASCAR shifts 'Full Speed' to Daytona 500 focus, Prime Video as platform, Sports Business Journal](https://www.sportsbusinessjournal.com/Articles/2026/02/27/nascar-shifts-full-speed-to-daytona-500-focus-prime-video-as-platform/)\n20. [NASCAR's 'Full Speed: The Daytona 500' on Prime Video: Featured drivers, how to watch and more, NASCAR.com](https://www.nascar.com/news-media/2026/03/05/nascars-full-speed-the-daytona-500-on-prime-video-featured-drivers-how-to-watch-and-more/)\n21. [How to watch the NASCAR docuseries 'Earnhardt' on Prime Video, About Amazon](https://www.aboutamazon.com/news/entertainment/prime-video-earnhardt-watch)\n22. [O'Donnell: Prime Video wishes it bought more NASCAR races for current media cycle, Sports Business Journal](https://www.sportsbusinessjournal.com/Articles/2026/07/08/odonnell-prime-video-wishes-it-bought-more-nascar-races-for-current-media-cycle/?issueId=RXIPOLEGMJGVVKIKOWRFAMSM5A)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Web-native and streaming-original series › Comedy, drama, and general-genre web series › Premiered 2022 to 2026*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 3, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/nascar-on-prime-video", "markdown_url": "https://www.edgepedia.org/nascar-on-prime-video.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"NASCAR on Prime Video\", Edgepedia (EdgeChat), https://www.edgepedia.org/nascar-on-prime-video. Edgepedia Community License 1.0.", "credit_md": "\"[NASCAR on Prime Video](https://www.edgepedia.org/nascar-on-prime-video)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/nascar-on-prime-video](https://www.edgepedia.org/nascar-on-prime-video). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"NASCAR on Prime Video\", Edgepedia (EdgeChat), https://www.edgepedia.org/nascar-on-prime-video. Edgepedia Community License 1.0.", "speakable": "NASCAR on Prime Video: Amazon's exclusive five-race midseason NASCAR Cup Series package plus first-half practice/qualifying under the 2025-2031 media deal; debuted with the 2025 Coca-Cola 600, averaging 2.16M viewers in 2025 and 2.29M in 2026 with the youngest NASCAR audience." }