{ "id": "ep705gcjn3", "slug": "oddball-paradigm", "title": "Oddball paradigm", "updated": "2026-09-30", "topic_path": [ { "id": "society", "label": "Society and history", "api_url": "https://www.edgepedia.org/api/v1/topics/society" }, { "id": "society.people", "label": "Social life and human behavior", "api_url": "https://www.edgepedia.org/api/v1/topics/society.people" }, { "id": "society.people.psychology", "label": "Psychology and behavior", "api_url": "https://www.edgepedia.org/api/v1/topics/society.people.psychology" }, { "id": "society.people.psychology.attention-and-consciousness", "label": "Attention and consciousness", "api_url": "https://www.edgepedia.org/api/v1/topics/society.people.psychology.attention-and-consciousness" } ], "geo": [ { "id": "geo.nongeo.t1946.society.people.psychology", "label": "Non-geographic · 1946 to 2000: Psychology and behavior", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.nongeo.t1946.society.people.psychology", "path": [ { "id": "geo.nongeo", "label": "Non-geographic", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.nongeo" }, { "id": "geo.nongeo.t1946", "label": "Non-geographic · 1946 to 2000", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.nongeo.t1946" }, { "id": "geo.nongeo.t1946.society", "label": "Society and history", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.nongeo.t1946.society" }, { "id": "geo.nongeo.t1946.society.people", "label": "Social life and human behavior", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.nongeo.t1946.society.people" }, { "id": "geo.nongeo.t1946.society.people.psychology", "label": "Psychology and behavior", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.nongeo.t1946.society.people.psychology" } ] } ], "excerpt": "The oddball paradigm is an experimental design in cognitive psychology and neuroscience in which rare deviant stimuli among frequent standards elicit the P300, a measure of attention and stimulus evaluation.", "snippet": "The oddball paradigm is an experimental design in cognitive psychology and neuroscience in which rare deviant stimuli among frequent standards elicit the P300, a measure of attention and stimulus evaluation.", "node": "society.people.psychology.attention-and-consciousness", "markdown": "# Oddball paradigm\n\nThe oddball paradigm is an experimental design in cognitive psychology and neuroscience in which rare, deviant stimuli are presented among frequent standard stimuli to elicit event-related potentials (ERPs), most prominently the P300, as indices of stimulus evaluation, attention, and working-memory updating. It is one of the most widely used tasks in ERP research and serves as a biomarker of cognitive function in clinical, aging, and brain-computer interface research.\n\n| Key fact | Detail |\n|---|---|\n| Core design | Frequent standards (~80%) and rare targets (~10–20%) differing in pitch, color, or shape [1](https://www.hedtags.org/hed-task/tasks/hedtsk_oddball.html) |\n| Main component | P3b, 300–600 ms, parietal maximum, reflecting stimulus evaluation and working-memory updating [1](https://www.hedtags.org/hed-task/tasks/hedtsk_oddball.html) |\n| Typical values | Mean latency 316.5 ms, mean amplitude 10.4 µV across 75 auditory oddball studies (\\( n = 2{,}811 \\), ages 4–95) [2](https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0087347) |\n| Probability law | P300 amplitude is inversely proportional to the a priori probability of task-relevant events [3](https://onlinelibrary.wiley.com/doi/10.1111/j.1469-8986.1977.tb01312.x) |\n| Reliability | Split-half reliability above 0.96 with 450 trials (90 targets); ~20 deviant trials often suffice to detect P3b [4](https://pmc.ncbi.nlm.nih.gov/articles/PMC11886954/) • [5](https://air.unimi.it/retrieve/7cf17c14-c7d0-4dc8-a1a1-964f74e1d003/Eur%20J%20of%20Neuroscience%20-%202024%20-%20Rutiku%20-%20Assessing%20mismatch%20negativity%20%20MMN%20%20and%20P3b%20within%E2%80%90individual%20sensitivity%20%20%20A.pdf) |\n| Key requirement | A robust target-related P3b strongly depends on the subject actively discriminating the target category; passive oddball conditions may still elicit a smaller P300 [6](https://doi.org/10.1097/00004691-199210000-00003) |\n| Named variants | Two-stimulus, three-stimulus novelty oddball, passive oddball, roving, local–global, multi-feature [1](https://www.hedtags.org/hed-task/tasks/hedtsk_oddball.html) |\n\n## How it works\n\nThe central mechanism is probability. Duncan-Johnson and Donchin measured the P300 at nine levels of a priori probability from .10 to .90 and found that P300 and slow-wave amplitude were inversely proportional to the a priori probability of task-relevant events.[3](https://onlinelibrary.wiley.com/doi/10.1111/j.1469-8986.1977.tb01312.x) The effect is categorical rather than physical: it is the probability of the task-defined category, not of the physical stimulus, that determines P3b amplitude.[7](https://socialsci.libretexts.org/Bookshelves/Psychology/Biological_Psychology/Applied_Event-Related_Potential_Data_Analysis_%28Luck%29/06%3A_Assigning_Events_to_Bins_Averaging_Baseline_Correction_and_Assessing_Data_Quality/6.02%3A_Design_of_the_ERP_CORE_Visual_Oddball_P3b_Experiment) A larger P3b for rare stimuli appears only when participants actively discriminate between the categories; the motor response itself is not required.[7](https://socialsci.libretexts.org/Bookshelves/Psychology/Biological_Psychology/Applied_Event-Related_Potential_Data_Analysis_%28Luck%29/06%3A_Assigning_Events_to_Bins_Averaging_Baseline_Correction_and_Assessing_Data_Quality/6.02%3A_Design_of_the_ERP_CORE_Visual_Oddball_P3b_Experiment)\n\nExpectancy is local as well as global. Squires, Wickens, Squires, and Donchin demonstrated that P300 amplitude depends on the preceding trial sequence through a \"sliding window\" expectancy mechanism.[8](https://onlinelibrary.wiley.com/doi/10.1111/psyp.13593) In a large reliability study, parietal P3b amplitude followed an inverted U-shape across preceding standards: small when a target immediately followed a target, maximal at 3–6 preceding standards, and decreasing with 7 or more.[4](https://pmc.ncbi.nlm.nih.gov/articles/PMC11886954/) Frontal P3a amplitude instead was largest when a target immediately followed another target and decreased linearly with the number of preceding standards.[4](https://pmc.ncbi.nlm.nih.gov/articles/PMC11886954/) A further independent determinant is the target-to-target interval (TTI): increases in TTI systematically enlarge target P300 amplitude and reduce latency even when global probability, sequence, and interstimulus interval are held constant.[9](https://www.frontiersin.org/journals/human-neuroscience/articles/10.3389/fnhum.2016.00339/full)\n\nTheoretical accounts frame these effects as context updating of working memory [10](https://doi.org/10.1017/s0140525x00058027), an orienting reaction to unexpected change [11](https://journals.sagepub.com/doi/10.2466/pms.1973.36.1.219), or, in predictive-coding terms, prediction errors at different hierarchical levels.[12](https://www.ovid.com/journals/cean/fulltext/10.1177/15500594241253910~model-based-approaches-to-investigating-mismatch-responses)\n\n## How it is done\n\nA typical active oddball presents standards at 80% and targets at 20% probability. In one representative protocol, each stimulus was shown for 100 ms with a fixation cross for a random 1700–2100 ms between stimuli, giving an average onset-to-onset interval of 2000 ms; 450 stimuli (90 targets, 360 standards) were presented in three blocks.[8](https://onlinelibrary.wiley.com/doi/10.1111/psyp.13593) To prevent sensory adaptation from confounding stimulus class, each of four standard sizes was presented at 20% probability, so every specific stimulus was equally probable.[8](https://onlinelibrary.wiley.com/doi/10.1111/psyp.13593)\n\nThe ERP CORE resource provides optimized 10-minute paradigms: a passive auditory oddball in which standard tones (80 dB, p = .8) and deviant tones (70 dB, p = .2) were presented while participants watched a silent video, and an active visual oddball in which letters A–E appeared with p = .2 each and one letter was the target per block.[13](https://www.sciencedirect.com/science/article/pii/S1053811920309502) This follows the Hillyard Principle: keep the stimuli constant and vary only the psychological conditions, with five 40-trial blocks and a different target letter per block.[7](https://socialsci.libretexts.org/Bookshelves/Psychology/Biological_Psychology/Applied_Event-Related_Potential_Data_Analysis_%28Luck%29/06%3A_Assigning_Events_to_Bins_Averaging_Baseline_Correction_and_Assessing_Data_Quality/6.02%3A_Design_of_the_ERP_CORE_Visual_Oddball_P3b_Experiment) Analysis typically isolates the effect with difference waveforms that eliminate activity common to the two conditions; the visual P3 effect is maximal at the parietal midline electrode.[13](https://www.sciencedirect.com/science/article/pii/S1053811920309502)\n\nReliability is high when enough trials are collected. With 450 trials including 90 targets, split-half reliabilities of frontal and parietal P300 amplitude and reaction time all exceeded 0.96, and test-retest correlations across sessions about 8 months apart exceeded 0.89.[4](https://pmc.ncbi.nlm.nih.gov/articles/PMC11886954/) Because the P3b is a large component, as few as 20 deviant trials often suffice to observe it, though its reliance on attention and task engagement is a drawback in clinical application.[5](https://air.unimi.it/retrieve/7cf17c14-c7d0-4dc8-a1a1-964f74e1d003/Eur%20J%20of%20Neuroscience%20-%202024%20-%20Rutiku%20-%20Assessing%20mismatch%20negativity%20%20MMN%20%20and%20P3b%20within%E2%80%90individual%20sensitivity%20%20%20A.pdf)\n\n## Origin\n\nThe root of the paradigm is the 1965 report by Samuel Sutton and colleagues, \"Evoked-Potential Correlates of Stimulus Uncertainty,\" in Science, which first described the large positive wave later called the P300.[14](https://doi.org/10.1126/science.150.3700.1187) • [6](https://doi.org/10.1097/00004691-199210000-00003) Patricia Tueting, Samuel Sutton, and Joseph Zubin reported a quantitative manipulation of event probability in [Psychophysiology](https://www.edgepedia.org/psychophysiology) in 1970 [15](https://doi.org/10.1111/j.1469-8986.1970.tb01763.x), and Duncan-Johnson and Donchin quantified the inverse probability law in 1977.[3](https://onlinelibrary.wiley.com/doi/10.1111/j.1469-8986.1977.tb01312.x) Kutas, McCarthy, and Donchin established the P300 as a measure of stimulus evaluation time in Science in 1977.[16](https://doi.org/10.1126/science.887923)\n\nThe naming history of the term \"oddball\" is uncertain. A meta-analysis credits the first use of the oddball paradigm [2](https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0087347), while a task catalog credits Sutton and colleagues' 1965 paper as the key reference for the task [1](https://www.hedtags.org/hed-task/tasks/hedtsk_oddball.html); published sources do not settle the attribution.\n\n## Variants\n\nThe two-stimulus oddball is the basic form: frequent standards and rare targets, eliciting the parietal P3b. In the three-stimulus oddball, rare target stimuli evoke the P3b and rare distractor stimuli evoke the P3a, which differ in latency and topography.[17](https://pmc.ncbi.nlm.nih.gov/articles/PMC6871795/) Squires, Squires, and Hillyard distinguished an early (220–280 ms) fronto-central P3a elicited by attended and non-attended deviants from a later (310–380 ms) parietal P3b enhanced for attended deviants.[18](https://www.nature.com/articles/srep31200) A third subcomponent, the Novelty P3, a later (360–450 ms) frontal component elicited by rare nontargets in the Novelty Oddball paradigm, was reported in the mid-seventies, and nomenclature became confused with some studies using \"P3a\" and \"Novelty P3\" interchangeably.[18](https://www.nature.com/articles/srep31200)\n\nOther named variants include the passive oddball, which uses no overt response and elicits a smaller P300; active counting versus button-press versions, with counting producing a larger and slightly later P3; duration-deviance, cross-modal, and emotional oddballs; and the roving paradigm, which tests predictive coding models.[1](https://www.hedtags.org/hed-task/tasks/hedtsk_oddball.html) • [17](https://pmc.ncbi.nlm.nih.gov/articles/PMC6871795/) In the auditory multi-feature protocol, each deviant feature occurs in 1 of 8 trials (12.5%), allowing four features to be measured in the time one feature takes in the traditional oddball.[19](https://www.ovid.com/journals/ejnrs/fulltext/10.1111/ejn.70362~measuring-the-genuine-mismatch-negativity-in-the-auditory) The local–global paradigm measures MMN and P3b orthogonally within one sequence using AAAAAB-type quintets with local and global deviance levels.[5](https://air.unimi.it/retrieve/7cf17c14-c7d0-4dc8-a1a1-964f74e1d003/Eur%20J%20of%20Neuroscience%20-%202024%20-%20Rutiku%20-%20Assessing%20mismatch%20negativity%20%20MMN%20%20and%20P3b%20within%E2%80%90individual%20sensitivity%20%20%20A.pdf)\n\n## Applications\n\nThe paradigm is widely used as a biomarker of cognitive function, with clinical applications in ADHD, schizophrenia, and traumatic brain injury.[1](https://www.hedtags.org/hed-task/tasks/hedtsk_oddball.html) In clinical practice, however, standardization of ERP procedures is presently undefined for most purposes, and P300 and MMN have a limited but recognized role in diagnosing cognitive impairment and consciousness disorders.[20](https://link.springer.com/article/10.1007/s10072-020-04420-7) In cognitive aging, the typical age-related anterior shift of the P300 has been attributed to a disproportionately large frontal P3a contribution in older adults.[8](https://onlinelibrary.wiley.com/doi/10.1111/psyp.13593)\n\nA meta-analysis of 75 auditory oddball studies published 1987–2012 with 2,811 participants aged 4 to 95 found an overall mean P300 latency of 316.5 ms and an overall mean amplitude of 10.4 µV.[2](https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0087347) Across the lifespan, latency follows a logarithmic trajectory, decreasing through childhood to a trough around age 22 and then slowly increasing; amplitude peaks at an estimated age of 16 years.[2](https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0087347)\n\nP300 brain-computer interfaces rely on the oddball paradigm. The row/column (RC) speller, introduced by Farwell and Donchin in 1988, used a 6×6 matrix of 26 letters and 10 digits flashed by row and column.[21](https://www.frontiersin.org/journals/neuroengineering/articles/10.3389/fneng.2012.00014/full) A 2024 study using task-relevant finger-tapping stimuli achieved 91.2% online accuracy and 28.37 bits/min information transfer rate with two stimulus repetitions in 37 healthy participants.[22](https://google.iopscience.iop.org/article/10.1088/1741-2552/ada0e3)\n\n## Limitations and alternatives\n\nSeveral confounds complicate interpretation. Counterbalanced oddball designs retain a sensory adaptation confound, because neurons sensitive to the frequent shape become adapted and produce a larger sensory response for the rare category.[7](https://socialsci.libretexts.org/Bookshelves/Psychology/Biological_Psychology/Applied_Event-Related_Potential_Data_Analysis_%28Luck%29/06%3A_Assigning_Events_to_Bins_Averaging_Baseline_Correction_and_Assessing_Data_Quality/6.02%3A_Design_of_the_ERP_CORE_Visual_Oddball_P3b_Experiment) P300 detection is also affected by attentional blink, when intervals between two targets are under 500 ms, and by repetition blindness, when identical targets are flashed 100–500 ms apart.[21](https://www.frontiersin.org/journals/neuroengineering/articles/10.3389/fneng.2012.00014/full) Quantified sequence effects show reliabilities of roughly 0.77–0.94, suggesting they do not reflect stable individual-difference traits.[4](https://pmc.ncbi.nlm.nih.gov/articles/PMC11886954/) Distinguishing targets from distractors can be difficult at the single-subject level: in one active oddball study, the target-versus-distractor P3a/b distinction was significant in only 8 of 18 subjects.[23](https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0074572)\n\nThe nearest alternative is the mismatch negativity (MMN) paradigm. The MMN is elicited about 100–250 ms after a sound violates the memory trace formed by a repetitive standard, and, unlike the P300, is elicited even when the subject is not attending, making it useful for patients with attention or communication problems, children, and infants.[24](https://www.sciencedirect.com/science/article/abs/pii/S0301051106001402) The MMN is small and easily masked by background EEG, so a sufficient number of deviant trials must be collected, and without appropriate control conditions, exogenous responses differing between standards and deviants confound results.[24](https://www.sciencedirect.com/science/article/abs/pii/S0301051106001402) A 2024/2025 study combining the multi-feature paradigm with equiprobable cascadic control stimuli found that \"genuine\" MMN (deviant minus control) differed from classic MMN (deviant minus standard) for frequency and location deviants, warning that multi-feature studies without adaptation controls may confound group differences with adaptation.[19](https://www.ovid.com/journals/ejnrs/fulltext/10.1111/ejn.70362~measuring-the-genuine-mismatch-negativity-in-the-auditory)\n\nRecent work reframes both components in predictive-coding terms. A 2024 eNeuro study decomposed MMN into an early subcomponent peaking at 136 ms over central-frontal areas, mapping to local (tone-to-tone transition probability) prediction errors, and a late subcomponent peaking at 200 ms over more frontal areas, mapping to global (sequence probability) prediction errors; this contradicts the classic claim that MMN reflects only local and P300 only global prediction errors.[25](https://www.eneuro.org/content/11/5/ENEURO.0050-24.2024) Bayesian observer-model work suggests earlier mismatch responses relate to belief commitment while later ones (P3) reflect model updates, and a ketamine roving-oddball study found MMN reflects lower-level prediction errors about stimulus transitions while P3 reflects higher-level volatility prediction errors.[12](https://www.ovid.com/journals/cean/fulltext/10.1177/15500594241253910~model-based-approaches-to-investigating-mismatch-responses)\n\n## References\n\n1. [Oddball Task, HED Task Catalog](https://www.hedtags.org/hed-task/tasks/hedtsk_oddball.html)\n2. [P300 Development across the Lifespan: A Systematic Review and Meta-Analysis](https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0087347)\n3. [On Quantifying Surprise: The Variation of Event-Related Potentials With Subjective Probability](https://onlinelibrary.wiley.com/doi/10.1111/j.1469-8986.1977.tb01312.x)\n4. [Reliability and stability of oddball P300 amplitude in older adults: The role of stimulus sequence effects](https://pmc.ncbi.nlm.nih.gov/articles/PMC11886954/)\n5. [Assessing mismatch negativity (MMN) and P3b within-individual sensitivity, A comparison between the local–global paradigm and two specialized oddball sequences (European Journal of Neuroscience, 2024)](https://air.unimi.it/retrieve/7cf17c14-c7d0-4dc8-a1a1-964f74e1d003/Eur%20J%20of%20Neuroscience%20-%202024%20-%20Rutiku%20-%20Assessing%20mismatch%20negativity%20%20MMN%20%20and%20P3b%20within%E2%80%90individual%20sensitivity%20%20%20A.pdf)\n6. [The P300 Wave of the Human Event-Related Potential (Picton, 1992)](https://doi.org/10.1097/00004691-199210000-00003)\n7. [6.02: Design of the ERP CORE Visual Oddball P3b Experiment (socialsci.libretexts.org)](https://socialsci.libretexts.org/Bookshelves/Psychology/Biological_Psychology/Applied_Event-Related_Potential_Data_Analysis_%28Luck%29/06%3A_Assigning_Events_to_Bins_Averaging_Baseline_Correction_and_Assessing_Data_Quality/6.02%3A_Design_of_the_ERP_CORE_Visual_Oddball_P3b_Experiment)\n8. [Preceding stimulus sequence effects on the oddball-P300 in young and healthy older adults (Kamp, 2020, Psychophysiology)](https://onlinelibrary.wiley.com/doi/10.1111/psyp.13593)\n9. [Sequential Processing and the Matching-Stimulus Interval Effect in ERP Components: An Exploration of the Mechanism Using Multiple Regression](https://www.frontiersin.org/journals/human-neuroscience/articles/10.3389/fnhum.2016.00339/full)\n10. [Emanuel Donchin, Michael G. H. Coles (1988). Is the P300 component a manifestation of context updating?. Behavioral and Brain Sciences.](https://doi.org/10.1017/s0140525x00058027)\n11. [P300, An Orienting Reaction in the Human Auditory Evoked Response](https://journals.sagepub.com/doi/10.2466/pms.1973.36.1.219)\n12. [Model-Based Approaches to Investigating Mismatch Responses](https://www.ovid.com/journals/cean/fulltext/10.1177/15500594241253910~model-based-approaches-to-investigating-mismatch-responses)\n13. [ERP CORE: An open resource for human event-related potential research](https://www.sciencedirect.com/science/article/pii/S1053811920309502)\n14. [Samuel Sutton and colleagues (1965). Evoked-Potential Correlates of Stimulus Uncertainty. Science.](https://doi.org/10.1126/science.150.3700.1187)\n15. [Patricia Tueting, Samuel Sutton, Joseph Zubin (1970). QUANTITATIVE EVOKED POTENTIAL CORRELATES OF THE PROBABILITY OF EVENTS. Psychophysiology.](https://doi.org/10.1111/j.1469-8986.1970.tb01763.x)\n16. [Marta Kutas, Gregory McCarthy, Emanuel Donchin (1977). Augmenting Mental Chronometry: The P300 as a Measure of Stimulus Evaluation Time. Science.](https://doi.org/10.1126/science.887923)\n17. [Paradigm-dependent modulation of event-related fMRI activity evoked by the oddball task](https://pmc.ncbi.nlm.nih.gov/articles/PMC6871795/)\n18. [Reinstating the Novelty P3 | Scientific Reports](https://www.nature.com/articles/srep31200)\n19. [Measuring the Genuine Mismatch Negativity in the Auditory Multi-feature Paradigm](https://www.ovid.com/journals/ejnrs/fulltext/10.1111/ejn.70362~measuring-the-genuine-mismatch-negativity-in-the-auditory)\n20. [Pearls and pitfalls in brain functional analysis by event-related potentials... part I](https://link.springer.com/article/10.1007/s10072-020-04420-7)\n21. [P300 brain computer interface: current challenges and emerging trends](https://www.frontiersin.org/journals/neuroengineering/articles/10.3389/fneng.2012.00014/full)\n22. [Task-relevant stimulus design improves P300-based brain–computer interfaces](https://google.iopscience.iop.org/article/10.1088/1741-2552/ada0e3)\n23. [EEG-Response Consistency across Subjects in an Active Oddball Task](https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0074572)\n24. [The mismatch negativity in cognitive and clinical neuroscience: Theoretical and methodological considerations](https://www.sciencedirect.com/science/article/abs/pii/S0301051106001402)\n25. [Dissecting Mismatch Negativity: Early and Late Subcomponents for Detecting Deviants in Local and Global Sequence Regularities](https://www.eneuro.org/content/11/5/ENEURO.0050-24.2024)\n\n---\n*Topic: Encyclopedia › Society and history › Social life and human behavior › Psychology and behavior › Attention and consciousness*\n\n*Initially written Sep 29, 2026 · Reviewed: Sep 30, 2026 · Edited: Sep 30, 2026 · Last review: Sep 30, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/oddball-paradigm", "markdown_url": "https://www.edgepedia.org/oddball-paradigm.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"Oddball paradigm\", Edgepedia (EdgeChat), https://www.edgepedia.org/oddball-paradigm. Edgepedia Community License 1.0.", "credit_md": "\"[Oddball paradigm](https://www.edgepedia.org/oddball-paradigm)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/oddball-paradigm](https://www.edgepedia.org/oddball-paradigm). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"Oddball paradigm\", Edgepedia (EdgeChat), https://www.edgepedia.org/oddball-paradigm. Edgepedia Community License 1.0.", "speakable": "The oddball paradigm is an experimental design in cognitive psychology and neuroscience in which rare deviant stimuli among frequent standards elicit the P300, a measure of attention and stimulus evaluation." }