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 "slug": "roast",
 "title": "Roast! (吐槽大会)",
 "updated": "2026-11-01",
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 "excerpt": "Roast! (吐槽大会) is a Chinese celebrity roast show on Tencent Video from Xiaoguo Culture, hosted by Zhang Shaogang with planner Li Dan, modeled on Comedy Central Roast, running five seasons from 2017 with declining Douban ratings.",
 "snippet": "Roast! (吐槽大会) is a Chinese celebrity roast show on Tencent Video from Xiaoguo Culture, hosted by Zhang Shaogang with planner Li Dan, modeled on Comedy Central Roast, running five seasons from 2017 with declining Douban ratings.",
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 "markdown": "# Roast! (吐槽大会)\n\n**Roast!** (吐槽大会) is a Chinese comedy roast show streamed on [Tencent Video](https://www.edgepedia.org/tencent-video), in which invited celebrities take turns delivering scripted comic insults about a featured guest, the \"main roast\" (主咖), who then takes the stage to respond. It was produced by the comedy company Xiaoguo Culture (笑果文化), with Li Dan (李诞) as planner and Zhang Shaogang (张绍刚) as host from the second episode onward, and its performance format resembles the American Comedy Central Roast.<sup>[1](https://m.fx361.com/news/2020/0401/8032014.html)</sup><sup> • </sup><sup>[2](https://www.sohu.com/a/129493097_234515)</sup><sup> • </sup><sup>[3](https://m.thepaper.cn/newsDetail_forward_12516126)</sup> Premiering in January 2017, it ran for five seasons and became one of China's best-known language-based online variety shows.<sup>[1](https://m.fx361.com/news/2020/0401/8032014.html)</sup>\n\n| Key fact | Detail |\n|---|---|\n| Debut | January 2017, streamed exclusively on Tencent Video; four seasons had aired by early 2020<sup>[1](https://m.fx361.com/news/2020/0401/8032014.html)</sup> |\n| Key people | Producer Xiaoguo Culture; planner Li Dan, host Zhang Shaogang from the second episode onward<sup>[2](https://www.sohu.com/a/129493097_234515)</sup><sup> • </sup><sup>[3](https://m.thepaper.cn/newsDetail_forward_12516126)</sup> |\n| Format model | Comedy Central's *Roast* (2003–2015, 14 episodes); the Chinese version commits to 10 weekly episodes per season<sup>[2](https://www.sohu.com/a/129493097_234515)</sup> |\n| Season 1 main roasts | Li Xiang, Cao Yunjin, Wang Zulan, Tang Guoqiang, Cai Guoqing, Da Zhangwei, Xue Zhiqian, Li Xiaolu, Xiao Shenyang, Phoenix Legend<sup>[4](https://media.people.com.cn/n1/2017/0330/c40606-29178315.html)</sup> |\n| Douban ratings | Season 1: 7.6; seasons 2–5: 6.8, 6.2, 6.0, 6.5<sup>[5](https://mpre.lifeweek.com.cn/h5/article/detail.do?artId=263734)</sup> |\n| Season 5 result | Da Zhangwei champion; interviewer Yi Lijing finished fourth<sup>[6](https://www.thepaper.cn/newsDetail_forward_12141244)</sup> |\n| Aftermath | A successor, 《主咖和Ta的朋友们》, was widely viewed as a sixth-season reboot<sup>[7](https://post.smzdm.com/p/aogzngnm/)</sup> |\n\n## Spoilers\n\n### Plot\n\n#### Season 1 (2017)\n\nThe show premiered on Tencent Video on July 7, 2016 as a Chinese version of the [Comedy Central Roast](https://www.edgepedia.org/comedy-central-roast), the American institution famous for comedians insulting a guest of honor with no limits on taste.<sup>[17](https://www.tmtpost.com/2571832.html)</sup> Three days later the State Administration of Press, Publication, Radio, Film and [Television](https://www.edgepedia.org/television) pulled it over what was described as extremely dirty content and ordered it reworked.<sup>[18](https://moment.rednet.cn/rednetcms/news/20170428/810358.html)</sup> It disappeared for half a year, cut the filth, kept the savagery, and returned on January 8, 2017 under a new slogan: \"Roasting is a technique, to face it requires courage.\"<sup>[19](https://www.theworldofchinese.com/2017/04/show-of-the-week-roast/)</sup>\n\nThe relaunched format repeats every week. A celebrity \"main guest\" arrives carrying a set of public \"roast points,\" usually five to seven, the scandals and quirks the internet already jokes about.<sup>[20](https://read01.com/BAo2a8.html)</sup> Around them sits a panel of comedians and fellow celebrities, anchored by host Zhang Shaogang and comedians Li Dan and Chi Zi.<sup>[21](http://www.southyule.com/TV/2017-03-28/9265.html)</sup> One by one they deliver short stand-up sets, each hammering the same few roast points from a new angle so the audience is laughing by the second reference. At the end the main guest takes the stage for a rebuttal set, roasting everyone back, then names a \"talk king,\" the roaster whose set landed hardest.<sup>[22](https://mydramalist.com/28938-roast)</sup>\n\nThe main guests across the season form a tour of Chinese celebrity controversy. Li Xiang, Cao Yunjin, Wang Zulan, Tang Guoqiang, and Cai Guoqing all take the hot seat in the first five episodes.<sup>[23](https://epaper.qlwb.com.cn/qlwb/content/20170226/ArticelA13002FM.htm)</sup> The breakout is episode two, built around the crosstalk comedian Cao Yunjin, whose real-life feud with his former master Guo Degang had dominated entertainment headlines. The writers construct his entire episode around his actual controversies: the master-disciple dispute, the invoice questions that grew out of it, rumors of diva behavior, and accusations that he stole other performers' jokes. Cao sits there while panelists re-litigate his public life as comedy, then stands up and fires back, having approved every line in advance. The episode became the show's proof of concept and its most discussed half hour.<sup>[20](https://read01.com/BAo2a8.html)</sup>\n\n**Zhou Jie holding a brick on stage is the moment the season turned from a curiosity into a phenomenon.** Zhou, an actor best known for a decades-old role and years of unflattering gossip, leans fully into his reputation. He grips an actual brick and tells one of his roasters, \"I won't beat you, because you are not as important as a security guard.\" The self-deprecating bit detonates on social media, spawns endless discussion, and wins Zhou a wave of new fans, becoming the season's template for how a roasted celebrity can flip humiliation into goodwill.<sup>[19](https://www.theworldofchinese.com/2017/04/show-of-the-week-roast/)</sup>\n\nThe finale on March 26, 2017 breaks the show's own rules by inviting two main guests at once: the folk-pop duo Phoenix Legend, whose ubiquitous dance hits make them a national punchline. The pair endure a full panel of jokes about their music and their image, roast back, and close a season that has gone from a banned experiment to the biggest web variety show in China.<sup>[21](http://www.southyule.com/TV/2017-03-28/9265.html)</sup>\n\n#### Later seasons\n\nThe franchise ran for five seasons, with Zhang Shaogang hosting all of them, [Jin Xing](https://www.edgepedia.org/jin-xing) guest-hosting season four, and Li Dan serving as season five's initiator; later guests included Joker Xue, Wang Leehom, Angela Zhang, Lay Zhang, and Phoenix Legend.<sup>[24](https://baike.sogou.com/m/fullLemma?lid=148830256)</sup> The most famous episode of the entire run came when former soccer star Fan Zhiyi roasted a room of basketball players, mocking [Zhou Qi](https://www.edgepedia.org/zhou-qi)'s misplaced pass at the 2019 Basketball World Cup that cost China a Tokyo 2020 Olympic place: \"I can pass the ball successfully to others with your feet; you can't even do it using your hands!\" The hashtag \"best-ever Roast\" drew over 200 million views on Weibo, and the Chinese Football Association warned via Weibo that players provoking hostility through media could face fines over 300,000 RMB or an 18-month suspension.<sup>[25](https://www.theworldofchinese.com/2021/04/rise-of-chinese-stand-up-comedy/)</sup>\n\n### Characters\n\n- **Zhang Shaogang** (host): a television presenter who steers the roasts, delivers his own barbed sets, and keeps the \"roasting between friends\" tone from tipping into real cruelty; he rehearsed his first script with the production team twelve times.<sup>[20](https://read01.com/BAo2a8.html)</sup>\n- **Li Dan** (himself): the shaggy, deadpan core writer-planner and the show's breakout comedy star, later the initiator of season five.<sup>[26](http://ent.sina.com.cn/tv/zy/2017-03-30/doc-ifycwunr8187272.shtml)</sup>\n- **Chi Zi** (himself): Li Dan's sparring partner and the show's other fixed comedian, supplying the fast, aggressive sets that balance Li Dan's slouch.<sup>[21](http://www.southyule.com/TV/2017-03-28/9265.html)</sup>\n- **Cao Yunjin** (himself): the crosstalk comedian whose episode two turn, facing down jokes about his feud with Guo Degang, made the show a national hit.<sup>[20](https://read01.com/BAo2a8.html)</sup>\n- **Zhou Jie** (himself): the actor whose brick-wielding self-roast became the season's most shared moment.<sup>[19](https://www.theworldofchinese.com/2017/04/show-of-the-week-roast/)</sup>\n\n### Interpretations and controversies\n\nThe central debate is whether the roasts are real. Critics called the show \"fake,\" noting that every main guest pre-approves all jokes, and some netizens dismissed it as a reputation-laundering machine where notorious stars arrive to scrub their images.<sup>[19](https://www.theworldofchinese.com/2017/04/show-of-the-week-roast/)</sup> Producer He Xiaoxi answered by defining the tone as \"roasting between friends,\" arguing that anything beyond that scope would invalidate the format.<sup>[20](https://read01.com/BAo2a8.html)</sup> Douban ratings slid from 7.9 out of ten in season one to 6.2 by season four, with only 30 percent of later reviewers awarding four or five stars, as critics complained celebrities had turned the roast into a whitewash.<sup>[25](https://www.theworldofchinese.com/2021/04/rise-of-chinese-stand-up-comedy/)</sup> [State media](https://www.edgepedia.org/state-media) weighed in too: Xinhua urged athletes to learn from past mistakes, while CCTV told audiences to distinguish banter from real hostility after the Fan Zhiyi episode inflamed the soccer-versus-basketball rivalry.<sup>[25](https://www.theworldofchinese.com/2021/04/rise-of-chinese-stand-up-comedy/)</sup>\n\n### Sequels, spin-offs, and adaptations\n\nThe show is itself an adaptation of [Comedy Central](https://www.edgepedia.org/comedy-central)'s Roast, described in Chinese coverage as America's talk-show \"Spring Festival Gala.\"<sup>[17](https://www.tmtpost.com/2571832.html)</sup> Its success seeded the Xiaoguo comedy empire, including the stand-up competition series Rock & Roast and the mainstreaming of Chinese stand-up comedy.<sup>[25](https://www.theworldofchinese.com/2021/04/rise-of-chinese-stand-up-comedy/)</sup>\n\n## Origins and format\n\nThe show's direct model was Comedy Central's American *Roast*, which every writer on the team knew. Producer He Xiaoxi of Xiaoguo Culture noted that the American series made only 14 episodes between 2003 and 2015, roughly one per year, while the Chinese version committed to 10 weekly episodes per season, a writing workload he estimated at more than ten times the American show's.<sup>[2](https://www.sohu.com/a/129493097_234515)</sup> Chinese commentary also traced the format to the American Comedy Central Roast.<sup>[8](https://aqdzb.aqnews.com.cn/epaper/xml/aqwb/20210126/WB2021012615.pdf)</sup>\n\nAn earlier version of the show was pulled from Tencent Video three days after going online in 2016. Commentators argued that roast-style humor, well established in the United States, could read as awkward in a Chinese social context that prizes restraint about other people's faults.<sup>[9](https://media.people.com.cn/n1/2016/0712/c40606-28545167.html)</sup> The revised show returned in January 2017 and quickly became a hit.<sup>[1](https://m.fx361.com/news/2020/0401/8032014.html)</sup>\n\nIn the standard format, each episode centers on one main-roast celebrity while a panel of roasters, led by host Zhang Shaogang, delivers pointed comic monologues about the guest's public controversies; the main roast then answers on stage.<sup>[2](https://www.sohu.com/a/129493097_234515)</sup> Season 1's main roasts ran from Li Xiang and Cao Yunjin to Tang Guoqiang and Phoenix Legend, and Li Dan's catchphrase was that the show invited guests who were not very famous but joked about people who were.<sup>[4](https://media.people.com.cn/n1/2017/0330/c40606-29178315.html)</sup> Veteran performers such as Wang Gang, Tang Guoqiang, Cai Guoqing, and Zhang Tielin gave the production confidence that Chinese celebrities would accept the format. In one recording Wang Gang won the episode's \"Talk King\" trophy, which bore the English word \"Roast\"; Tang Guoqiang asked whether it meant \"toast\", and Wang Gang replied that it meant roasting, the ordeal the guests had just been through.<sup>[10](https://media.people.com.cn/n1/2017/0319/c40606-29153698.html)</sup>\n\n## Writing and performance\n\nThe show's jokes are written by a large in-house staff rather than improvised. By season 5, a writing team of nearly 50 worked in groups assigned to individual guests, following a pipeline of preliminary interviews, scriptwriting, and rehearsal, with each episode recorded within about a week.<sup>[6](https://www.thepaper.cn/newsDetail_forward_12141244)</sup> All material had to be grounded in the guest's real attitudes; writers described the job as turning a guest's genuine opinions into stand-up logic, and every guest performed with a teleprompter.<sup>[6](https://www.thepaper.cn/newsDetail_forward_12141244)</sup> Li Dan described the recording as a continuous live performance in which the taping never stops, with guests rehearsing every pause and rhythm of their scripts in advance.<sup>[10](https://media.people.com.cn/n1/2017/0319/c40606-29153698.html)</sup>\n\n**The teleprompter controversy.** In April 2021, a photo from a recording session showed a large screen facing the stage displaying interviewer Yi Lijing's lines word for word, including punctuation for pauses. Yi defended the practice in the season 5 finale, saying the teleprompter limited rather than prompted her, and [Luo Yonghao](https://www.edgepedia.org/luo-yonghao) publicly called the expectation that performers memorize scripts outdated. Writers and performers said the teleprompter was standard insurance for a tightly scheduled television recording with little tolerance for error.<sup>[6](https://www.thepaper.cn/newsDetail_forward_12141244)</sup>\n\n## Reception and decline\n\nThe first season's popularity was attributed by Leng Nie, secretary-general of the World Media Research Center at the Chinese Academy of Social Sciences' Institute of Journalism, to young audiences valuing sharp opinions and to the show's letting celebrities return to an ordinary state, hear outside evaluation, and respond.<sup>[11](https://culture.people.com.cn/n1/2017/0224/c22219-29104510.html)</sup> Early seasons tackled real controversies head-on, including Cao Yunjin's \"invoice\" dispute, Li Xiaolu's plastic-surgery rumors, and Da Zhangwei's plagiarism and lip-syncing allegations.<sup>[12](https://www.jiemian.com/article/3742181.html)</sup>\n\nDouban ratings fell steadily across the run, from 7.6 for season 1 to 6.8, 6.2, 6.0, and 6.5 for seasons 2 through 5.<sup>[5](https://mpre.lifeweek.com.cn/h5/article/detail.do?artId=263734)</sup> Critics traced the decline to softer targets and recycled jokes; the season 4 premiere, headlined by livestream host Li Jiaqi, drew 73.977 million cumulative views and a 6.3 Douban score but was criticized for weak chemistry among guests who barely knew each other.<sup>[12](https://www.jiemian.com/article/3742181.html)</sup> A 2021 review argued that the series' original novelty, the shock of seeing celebrities' embarrassments mocked openly, had faded as audiences grew accustomed to more varied talk formats.<sup>[13](https://yule.360.com/detail/4899980)</sup>\n\n**The season 5 overhaul.** Facing the lowest ratings in the series, the production described its fifth-season changes as a \"burn the boats\" transformation: 21 guests were split into three competing teams with elimination, and planner Li Dan introduced a new device almost every episode, including self-roasting, follow-up strikes (补刀), 1V1V1 rounds, Roast Battles, and filler guests.<sup>[14](https://m.bjnews.com.cn/detail/161579668315117.html)</sup> The season's most widely shared moment came in the sports special, where main roasts Guo Ailun and Zhou Qi of the Chinese men's basketball team faced former footballer Fan Zhiyi, who asked how the team had gotten so bad that Chinese football could come to its rescue, drawing laughter from the audience.<sup>[15](https://m.thepaper.cn/newsDetail_forward_11762340)</sup> The season ended with Da Zhangwei as champion and Yi Lijing in fourth place.<sup>[6](https://www.thepaper.cn/newsDetail_forward_12141244)</sup>\n\nThe second half of the sports special was not broadcast on schedule; the production cited insufficient editing time, and the postponement notice itself became part of the controversy surrounding the season.<sup>[16](https://epaper.bbtnews.com.cn/site1/bjsb/images/2021-03/22/04/2021032204_pdf.pdf)</sup>\n\n## Aftermath\n\nA successor program, 《主咖和Ta的朋友们》, was widely received as a sixth-season reboot of the franchise, but audience commentary collected across Chinese social platforms showed a split: supporters praised its \"civilized dialogue\" and conflict-resolution framing, while defenders of the original argued that Roast!'s appeal had rested on genuinely risky, insight-driven roasting rather than scripted politeness.<sup>[7](https://post.smzdm.com/p/aogzngnm/)</sup>\n\n## References\n\n1. [何杰丽 (2020). 基于文本视角浅析《吐槽大会》的受众心理. 新媒体研究 2020年24期.](https://m.fx361.com/news/2020/0401/8032014.html)\n2. [揭秘网红《吐槽大会》：让明星自黑互怼的秘密. 搜狐.](https://www.sohu.com/a/129493097_234515)\n3. [遇到李诞之后，张绍刚选择投降. 澎湃新闻.](https://m.thepaper.cn/newsDetail_forward_12516126)\n4. [网综《吐槽大会》火了 那些明星的\"黑\"与\"白\". 人民网.](https://media.people.com.cn/n1/2017/0330/c40606-29178315.html)\n5. [内娱热搜霸榜的\"黑红\"明星，靠吐槽翻身了？. 三联生活周刊.](https://mpre.lifeweek.com.cn/h5/article/detail.do?artId=263734)\n6. [最会吐槽的人，面前总有提词器. 澎湃新闻.](https://www.thepaper.cn/newsDetail_forward_12141244)\n7. [《主咖和Ta的朋友们》vs《吐槽大会》？我们汇总了87位观众的真实反馈. 什么值得买.](https://post.smzdm.com/p/aogzngnm/)\n8. [安庆晚报 (2021-01-26), 吐槽大会第五季将播.](https://aqdzb.aqnews.com.cn/epaper/xml/aqwb/20210126/WB2021012615.pdf)\n9. [《吐槽大会》卖弄\"毒舌\"玩过火 上线三天遭下架. 人民网.](https://media.people.com.cn/n1/2016/0712/c40606-28545167.html)\n10. [《吐槽大会》整改后上线 连唐国强都这么能讲段子. 人民网.](https://media.people.com.cn/n1/2017/0319/c40606-29153698.html)\n11. [《吐槽大会》成为现象级网综 专家:年轻人看重新锐观点. 人民网.](https://culture.people.com.cn/n1/2017/0224/c22219-29104510.html)\n12. [李佳琦拼命翻车也救不了《吐槽大会》. 界面新闻.](https://www.jiemian.com/article/3742181.html)\n13. [《主咖》：立意好，但观感差. 360娱乐.](https://yule.360.com/detail/4899980)\n14. [《吐槽大会》是怎么\"抓住\"许知远、范志毅的？丨揭秘. 新京报.](https://m.bjnews.com.cn/detail/161579668315117.html)\n15. [吐槽大会：近看是喜剧，远看是悲剧. 澎湃新闻.](https://m.thepaper.cn/newsDetail_forward_11762340)\n16. [北京晚报 (2021-03-22), 吐槽大会5体育专场延期.](https://epaper.bbtnews.com.cn/site1/bjsb/images/2021-03/22/04/2021032204_pdf.pdf)\n17. [https://www.tmtpost.com/2571832.html](https://www.tmtpost.com/2571832.html)\n18. [https://moment.rednet.cn/rednetcms/news/20170428/810358.html](https://moment.rednet.cn/rednetcms/news/20170428/810358.html)\n19. [https://www.theworldofchinese.com/2017/04/show-of-the-week-roast/](https://www.theworldofchinese.com/2017/04/show-of-the-week-roast/)\n20. [https://read01.com/BAo2a8.html](https://read01.com/BAo2a8.html)\n21. [http://www.southyule.com/TV/2017-03-28/9265.html](http://www.southyule.com/TV/2017-03-28/9265.html)\n22. [https://mydramalist.com/28938-roast](https://mydramalist.com/28938-roast)\n23. [https://epaper.qlwb.com.cn/qlwb/content/20170226/ArticelA13002FM.htm](https://epaper.qlwb.com.cn/qlwb/content/20170226/ArticelA13002FM.htm)\n24. [https://baike.sogou.com/m/fullLemma?lid=148830256](https://baike.sogou.com/m/fullLemma?lid=148830256)\n25. [https://www.theworldofchinese.com/2021/04/rise-of-chinese-stand-up-comedy/](https://www.theworldofchinese.com/2021/04/rise-of-chinese-stand-up-comedy/)\n26. [http://ent.sina.com.cn/tv/zy/2017-03-30/doc-ifycwunr8187272.shtml](http://ent.sina.com.cn/tv/zy/2017-03-30/doc-ifycwunr8187272.shtml)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Web-native and streaming-original series › Comedy, drama, and general-genre web series › Premiered 2017 to 2021*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 3, 2026; Oct 21, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n",
 "same_as": [],
 "url": "https://www.edgepedia.org/roast",
 "markdown_url": "https://www.edgepedia.org/roast.md",
 "license": {
  "name": "Edgepedia Community License 1.0",
  "url": "https://www.edgepedia.org/edgepedia/license",
  "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.",
  "spdx": "LicenseRef-Edgepedia-Community-1.0"
 },
 "credit": "\"Roast! (吐槽大会)\", Edgepedia (EdgeChat), https://www.edgepedia.org/roast. Edgepedia Community License 1.0.",
 "credit_md": "\"[Roast! (吐槽大会)](https://www.edgepedia.org/roast)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/roast](https://www.edgepedia.org/roast). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).",
 "credit_html": "\"<a href=\"https://www.edgepedia.org/roast\">Roast! (吐槽大会)</a>\", Edgepedia (EdgeChat), <a href=\"https://www.edgepedia.org/roast\">https://www.edgepedia.org/roast</a>. <a href=\"https://www.edgepedia.org/edgepedia/license\">Edgepedia Community License 1.0</a>.",
 "speakable": "Roast! is a Chinese celebrity roast show on Tencent Video from Xiaoguo Culture, hosted by Zhang Shaogang with planner Li Dan, modeled on Comedy Central Roast, running five seasons from 2017 with declining Douban ratings."
}