{ "id": "epq0yp99x2", "slug": "scars-of-beauty", "title": "Scars of Beauty", "updated": "2026-11-01", "topic_path": [ { "id": "culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/topics/culture" }, { "id": "culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance" }, { "id": "culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen" }, { "id": "culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series" }, { "id": "culture.performance.screen.series.series_international_serials", "label": "International serial drama and telenovelas", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_international_serials" }, { "id": "culture.performance.screen.series.series_int_serials_latam", "label": "Telenovelas and Latin American/Iberian serials", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_int_serials_latam" }, { "id": "culture.performance.screen.series.series_int_serials_latam.brazil", "label": "Brazilian novelas", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_int_serials_latam.brazil" } ], "geo": [ { "id": "geo.latam.t2021.culture.performance.screen.series", "label": "Latin America and the Caribbean · 2021 and later: Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.latam.t2021.culture.performance.screen.series", "path": [ { "id": "geo.latam", "label": "Latin America and the Caribbean", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.latam" }, { "id": "geo.latam.t2021", "label": "Latin America and the Caribbean · 2021 and later", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.latam.t2021" }, { "id": "geo.latam.t2021.culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.latam.t2021.culture" }, { "id": "geo.latam.t2021.culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.latam.t2021.culture.performance" }, { "id": "geo.latam.t2021.culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.latam.t2021.culture.performance.screen" }, { "id": "geo.latam.t2021.culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.latam.t2021.culture.performance.screen.series" } ] } ], "excerpt": "Scars of Beauty (Beleza Fatal) is a 2025 Brazilian crime telenovela created by Raphael Montes for Max, set in Rio de Janeiro's plastic surgery world; 40 episodes starring Camila Pitanga, Camila Queiroz, and Giovanna Antonelli, and Max's top non-English original for subscriber acquisitions.", "snippet": "Scars of Beauty (Beleza Fatal) is a 2025 Brazilian crime telenovela created by Raphael Montes for Max, set in Rio de Janeiro's plastic surgery world; 40 episodes starring Camila Pitanga, Camila Queiroz, and Giovanna Antonelli, and Max's top non-English original for subscriber acquisitions.", "node": "culture.performance.screen.series.series_int_serials_latam.brazil", "markdown": "# Scars of Beauty\n\n**Scars of Beauty** (*Beleza Fatal*) is a Brazilian crime telenovela that premiered on the Max streaming platform on January 27, 2025, created by Raphael Montes and set in the plastic surgery and beauty industry of Rio de Janeiro[1](https://www.imdb.com/title/tt27526180/) • [2](https://www.hulu.com/series/scars-of-beauty-6e992b21-9b7a-4ee1-83b3-beab42606e89). Its first season runs 40 episodes of about 52 minutes each, rated TV-MA[3](https://www.justwatch.com/us/tv-show/scars-of-beauty). [Warner Bros. Discovery](https://www.edgepedia.org/warner-bros-discovery) reported that the series drove more subscriber acquisitions than any non-English language original in Max history[4](https://s201.q4cdn.com/336605034/files/doc_earnings/2025/q1/generic/WBD-1Q25-Shareholder-Letter.pdf), and IMDb trivia describes it as the first Brazilian telenovela to become a smash hit on streaming[5](https://www.imdb.com/title/tt27526180/trivia/).\n\n| Key fact | Detail |\n|---|---|\n| Original title | *Beleza Fatal*; working title *Segundas Intenções*[6](https://www.imdb.com/title/tt27526180/releaseinfo/) |\n| Premiere | January 27, 2025, on Max (Brazil, Mexico, United States)[6](https://www.imdb.com/title/tt27526180/releaseinfo/) |\n| Format | 1 season, 40 episodes, about 52 minutes each; TV-MA; Portuguese language[3](https://www.justwatch.com/us/tv-show/scars-of-beauty) |\n| Creator | Raphael Montes[2](https://www.hulu.com/series/scars-of-beauty-6e992b21-9b7a-4ee1-83b3-beab42606e89) |\n| Lead cast | Camila Pitanga (Lola), Camila Queiroz (Sofia), Giovanna Antonelli (Elvira Paixão)[2](https://www.hulu.com/series/scars-of-beauty-6e992b21-9b7a-4ee1-83b3-beab42606e89) • [7](https://www.justwatch.com/us/tv-show/scars-of-beauty/season-1) |\n| Reception | IMDb 7.8/10 from about 1.1K users; 3 wins and 13 nominations[1](https://www.imdb.com/title/tt27526180/) |\n| Free-to-air run | Broadcast by Band from March 10, 2025, averaging about 1.5 points in Greater São Paulo[8](https://natelinha.uol.com.br/audiencias/2025/04/08/por-que-beleza-fatal-sucesso-no-streaming-nao-chega-a-2-pontos-na-band-224467.php) |\n\n## Spoilers\n\n### Premise\n\nThe story is set against the affluent beauty industry of Rio de Janeiro. Sofia, a young woman, witnesses the unjust arrest of her mother Cléo at the hands of her ambitious aunt Lola. Seeking answers, she befriends the Paixão family, who are mourning Rebeca, a daughter lost to a botched surgery. With joined forces, the two families face those accountable: Lola, now at the head of a beauty company she owns, and the Argentos, a clandestine dynasty controlling a prosperous plastic surgery business. The series follows Sofia's obsessive descent into the Argentos' world, even at the risk of losing herself[2](https://www.hulu.com/series/scars-of-beauty-6e992b21-9b7a-4ee1-83b3-beab42606e89).\n\nStreaming synopses frame the same setup as two families joined by two injustices: a daughter whose mother is wrongly imprisoned and murdered in prison, and a mother whose daughter dies from medical malpractice[3](https://www.justwatch.com/us/tv-show/scars-of-beauty). Early episodes establish the revenge engine: after a fire destroys their home, Cléo places Sofia with her aunt Lola, who becomes involved in a deadly workplace cover-up; Sofia later discovers the truth about Lola and decides to hand evidence about Rebeca to the police[9](https://tv.apple.com/us/show/scars-of-beauty/umc.cmc.jnz7b0ybsfckjmxop9snsflj).\n\n## Cast and production\n\nCamila Queiroz plays Sofia Fernandes, who adopts the identity Júlia Guimarães; Camila Pitanga plays Dolores Fernandes Argento (Lola); Giovanna Antonelli plays the Paixão matriarch Elvira[7](https://www.justwatch.com/us/tv-show/scars-of-beauty/season-1). The ensemble includes Vanessa Giácomo as Cléo, Marcelo Serrado as Rog Ferreira (Dr. Peitão), Caio Blat as Dr. Benjamin Argento, Herson Capri as Dr. Átila Argento, Augusto Madeira as Lino Paixão, Julia Stockler as Gisela Argento, and Breno Ferreira as Alec Paixão[7](https://www.justwatch.com/us/tv-show/scars-of-beauty/season-1).\n\nDirecting was shared by Maria de Médicis, credited as general director, Giovanna Machline, Rafael Miranda Fejes, and Matheus Senra[10](https://www.imdb.com/title/tt27526180/fullcredits/). The writing team included Raphael Montes, Victor Atherino, Mariana Torres, Luiza Yabrudi, Manuela Cantuária, and Galba Gogóia, with Plínio Profeta as composer and music director[10](https://www.imdb.com/title/tt27526180/fullcredits/). The production company was Coração da Selva, and filming took place in Rio de Janeiro[1](https://www.imdb.com/title/tt27526180/).\n\n**A delayed production.** According to IMDb trivia, production was temporarily put on hold in September 2022 because of the Warner Bros. and Discovery merger. Montes kept writing and had delivered the full series by the time it was green-lit, but several actors left during the hiatus, including Daniel de Oliveira, whose role went to Caio Blat, and Alice Wegmann. Giovanna Antonelli replaced Karine Teles as Elvira[5](https://www.imdb.com/title/tt27526180/trivia/).\n\n## Reception and significance\n\nThe series premiered simultaneously in Brazil, the rest of Latin America, the United States, and Portugal, and reached France and Sweden on May 5, 2025[6](https://www.imdb.com/title/tt27526180/releaseinfo/). In its first quarter on air, Warner Bros. Discovery credited it with more subscriber acquisitions than any non-English language original in Max history[4](https://s201.q4cdn.com/336605034/files/doc_earnings/2025/q1/generic/WBD-1Q25-Shareholder-Letter.pdf). A Brazilian academic study of telenovela consumption notes that Max never published concrete audience figures, saying only that the series had exceeded expectations[11](https://ric.cps.sp.gov.br/bitstream/123456789/33956/1/TG2%20-%20M%C3%ADdias%20digitais%20e%20transforma%C3%A7%C3%B5es%20no%20consumo%20de%20telenovelas_FINAL.pdf).\n\n**Free-to-air performance differed sharply.** Band began airing the telenovela on March 10, 2025, and by April it averaged about 1.5 points in Greater São Paulo, well short of its streaming impact[8](https://natelinha.uol.com.br/audiencias/2025/04/08/por-que-beleza-fatal-sucesso-no-streaming-nao-chega-a-2-pontos-na-band-224467.php). Its premiere peaked at 2.92 points in the first minute before falling to 0.98 during the episode[12](https://portaln10.com.br/todocanal/televisao/audiencia/saiba-audiencia-estreia-beleza-fatal-na-band/). The series' repercussion also affected a rival: Globo made the first six episodes of its remake *Vale Tudo* available free on [Globoplay](https://www.edgepedia.org/globoplay) in response[5](https://www.imdb.com/title/tt27526180/trivia/).\n\nAt about 40 episodes, the season is far shorter than the traditional free-to-air telenovela, which can exceed 200 episodes; a Veja column highlighted this lean model as one of 2025's standouts in Brazilian drama[13](https://veja.abril.com.br/coluna/veja-gente/a-melhor-novela-de-2025-nao-foi-da-globo-ja-a-pior-sim/). The show earned 3 wins and 13 nominations[1](https://www.imdb.com/title/tt27526180/), and a reunion special, *Especial Beleza Fatal*, brought the cast back to the Argento mansion after the finale[14](https://www.nowtv.com/watch/scars-of-beauty-special/A5EK4Gos4kywMxtLpdBwY). In August 2025, Montes said [HBO Max](https://www.edgepedia.org/hbo-max) executives had possibly requested a second season[15](https://cinequiz.com.br/pt/series/beleza-fatal-2025).\n\n## References\n\n1. [Scars of Beauty (TV Series 2025), IMDb](https://www.imdb.com/title/tt27526180/)\n2. [Watch Scars of Beauty Streaming Online, Hulu](https://www.hulu.com/series/scars-of-beauty-6e992b21-9b7a-4ee1-83b3-beab42606e89)\n3. [Scars of Beauty (2025), JustWatch](https://www.justwatch.com/us/tv-show/scars-of-beauty)\n4. [Warner Bros. Discovery Q1 2025 Shareholder Letter](https://s201.q4cdn.com/336605034/files/doc_earnings/2025/q1/generic/WBD-1Q25-Shareholder-Letter.pdf)\n5. [Scars of Beauty, Trivia, IMDb](https://www.imdb.com/title/tt27526180/trivia/)\n6. [Scars of Beauty, Release info, IMDb](https://www.imdb.com/title/tt27526180/releaseinfo/)\n7. [Scars of Beauty, Season 1, JustWatch](https://www.justwatch.com/us/tv-show/scars-of-beauty/season-1)\n8. [Por que Beleza Fatal, sucesso no streaming, não chega a 2 pontos na Band?, Natelinha/UOL](https://natelinha.uol.com.br/audiencias/2025/04/08/por-que-beleza-fatal-sucesso-no-streaming-nao-chega-a-2-pontos-na-band-224467.php)\n9. [Scars of Beauty, Apple TV](https://tv.apple.com/us/show/scars-of-beauty/umc.cmc.jnz7b0ybsfckjmxop9snsflj)\n10. [Scars of Beauty, Full cast & crew, IMDb](https://www.imdb.com/title/tt27526180/fullcredits/)\n11. [Mídias digitais e transformações no consumo de telenovelas, CPS/SP](https://ric.cps.sp.gov.br/bitstream/123456789/33956/1/TG2%20-%20M%C3%ADdias%20digitais%20e%20transforma%C3%A7%C3%B5es%20no%20consumo%20de%20telenovelas_FINAL.pdf)\n12. [Saiba a audiência da estreia de 'Beleza Fatal' na Band, Todo Canal](https://portaln10.com.br/todocanal/televisao/audiencia/saiba-audiencia-estreia-beleza-fatal-na-band/)\n13. [A melhor novela de 2025 não foi da Globo, já a pior sim, Veja](https://veja.abril.com.br/coluna/veja-gente/a-melhor-novela-de-2025-nao-foi-da-globo-ja-a-pior-sim/)\n14. [Watch Scars of Beauty Special, NOW](https://www.nowtv.com/watch/scars-of-beauty-special/A5EK4Gos4kywMxtLpdBwY)\n15. [Beleza Fatal (2025): onde assistir, elenco e sinopse, Cinequiz](https://cinequiz.com.br/pt/series/beleza-fatal-2025)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › Telenovelas and Latin American/Iberian serials › Brazilian novelas*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 3, 2026; Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/scars-of-beauty", "markdown_url": "https://www.edgepedia.org/scars-of-beauty.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"Scars of Beauty\", Edgepedia (EdgeChat), https://www.edgepedia.org/scars-of-beauty. Edgepedia Community License 1.0.", "credit_md": "\"[Scars of Beauty](https://www.edgepedia.org/scars-of-beauty)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/scars-of-beauty](https://www.edgepedia.org/scars-of-beauty). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"Scars of Beauty\", Edgepedia (EdgeChat), https://www.edgepedia.org/scars-of-beauty. Edgepedia Community License 1.0.", "speakable": "Scars of Beauty is a 2025 Brazilian crime telenovela created by Raphael Montes for Max, set in Rio de Janeiro's plastic surgery world; 40 episodes starring Camila Pitanga, Camila Queiroz, and Giovanna Antonelli, and Max's top non-English original for subscriber acquisitions." }