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 "title": "Seong Chunhyang (성춘향)",
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 "excerpt": "Seong Chunhyang (성춘향) is Shin Sang-ok's 1961 Korean color CinemaScope film adapted from Chunhyangjeon, starring Choi Eun-hee; it beat Hong Seong-gi's rival version, set a 380,000-admission record, and was Korea's first postwar film exported to Japan.",
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 "markdown": "# Seong Chunhyang (성춘향)\n\n**Seong Chunhyang** (성춘향) is a 1961 South Korean historical romance film directed by Shin Sang-ok, adapted from the classical tale *Chunhyangjeon* and produced by his company Shin Film. Released on January 28, 1961 at the Myeongbo Theater in Seoul, it was one of Korea's first two color [CinemaScope](https://www.edgepedia.org/cinemascope) films and became the biggest Korean box-office success of its era, running for 74 days and drawing roughly 380,000 admissions in Seoul.<sup>[1](https://www.koreafilm.or.kr/movie/PM_010671)</sup><sup> • </sup><sup>[2](https://journal.kci.go.kr/ccs/archive/articlePdf?artiId=ART002095248)</sup>\n\n| Key fact | Detail |\n|---|---|\n| Release | January 28, 1961, Myeongbo Theater, Seoul; directed and produced by Shin Sang-ok for Shin Film<sup>[1](https://www.koreafilm.or.kr/movie/PM_010671)</sup><sup> • </sup><sup>[3](https://encykorea.aks.ac.kr/Article/E0029660)</sup> |\n| Technical place | One of the first two Korean color CinemaScope films, with Hong Seong-gi's *Chunhyangjeon* (1961)<sup>[4](https://eng.koreafilm.or.kr/kmdb/trivia/funfacts/BC_0000005062)</sup> |\n| Cast | Choi Eun-hee (Chunhyang), Kim Jin-gyu (Lee Mong-ryong), Do Geum-bong (Hyangdan), Heo Jang-kang (Bangja), Lee Ye-chun (Byeon Hakdo), Han Eun-jin (Wolmae)<sup>[5](https://www.koreafilm.or.kr/movie/PM_007828)</sup> |\n| Box office | 74 days in continuous release and over 380,000 admissions in Seoul, then a record for any film shown in Korea, domestic or imported<sup>[2](https://journal.kci.go.kr/ccs/archive/articlePdf?artiId=ART002095248)</sup> |\n| International reach | First Korean film officially exported to Japan after liberation, opening in six Japanese cities; also entered at the Berlin and Venice festivals<sup>[6](https://oak.go.kr/repository/journal/23607/sh_2020_59_01_401.pdf)</sup><sup> • </sup><sup>[7](https://www.koreafilm.or.kr/collection/CI_00000014)</sup> |\n| Restoration | The Korean Film Archive (KOFA) spent two years from 2017 building a 4K restoration that combined a 106-minute original negative with 38 minutes of print footage into a 144-minute version<sup>[8](https://www.koreafilm.or.kr/collection/CI_00000001)</sup> |\n\n## Spoilers\n\n### Story\n\nThe film follows the best-known version of *Chunhyangjeon*, a tale set in Namwon. During the Dano festival (traditional Korean spring festival held fifth lunar month), Lee Mong-ryong, son of the local magistrate, sees [Chunhyang](https://www.edgepedia.org/chunhyang) swinging at Gwanghanru and falls in love at first sight. Chunhyang, daughter of the retired gisaeng (Korean woman trained as entertainer/companion, akin to geisha) Wolmae but descended from a yangban (hereditary Korean aristocratic class) father, refuses his first approach; Mong-ryong then vows to Wolmae to take her daughter as his wife. The couple's happiness ends when Mong-ryong must leave for Hanyang with his father. The new magistrate Byeon Hakdo covets Chunhyang, and when she refuses to become his concubine she is imprisoned. Mong-ryong passes the state examination, returns as a royal undercover inspector, punishes Byeon Hakdo, and rescues her.<sup>[5](https://www.koreafilm.or.kr/movie/PM_007828)</sup><sup> • </sup><sup>[9](https://www.koreanfilm.or.kr/eng/films/index/filmsView.jsp?movieCd=19610051)</sup>\n\n## Production\n\nShin Sang-ok adapted the story with screenwriter Im Hui-jae and shot it in color CinemaScope on Kodak film, with prints developed at the Toyo laboratory in Japan.<sup>[3](https://encykorea.aks.ac.kr/Article/E0029660)</sup><sup> • </sup><sup>[1](https://www.koreafilm.or.kr/movie/PM_010671)</sup> The production drew on Shin Film, the integrated studio Shin had founded in 1960, and its success established him as Korea's leading director-producer.<sup>[10](https://www.mjff.or.kr/db/9912_db/FILE_DOWN/4_mjff_catalog.pdf)</sup> Choi Eun-hee, the film's Chunhyang, was Shin's wife and the biggest star of the day.<sup>[11](https://www.khan.co.kr/article/200604121818511/amp)</sup>\n\nSources differ on the cinematographer: the Encyclopedia of Korean Culture and Cine21 credit Jeong Hae-jun, while a Ministry of Culture knowledge base entry credits Lee Hyeong-pyo, who is separately documented as joining Shin Film and shooting the film.<sup>[3](https://encykorea.aks.ac.kr/Article/E0029660)</sup><sup> • </sup><sup>[12](https://www.culture.go.kr/portal/cltKnw/artCont/view.do?knwldgSn=680&menuNo=200022)</sup><sup> • </sup><sup>[13](https://etc.koreafilm.or.kr/00/01/27/DZK0003594_01.pdf)</sup>\n\n## The 1961 Chunhyang rivalry\n\n**Two Chunhyangs at once.** In 1961 two color CinemaScope adaptations of *Chunhyangjeon* reached Seoul screens within days of each other: Hong Seong-gi's *Chunhyangjeon*, starring his wife Kim Ji-mi, opened on January 18 at the Gukdo Theater, and Shin's *Seong Chunhyang* followed on January 28.<sup>[14](https://cine21.com/movie/info/?movie_id=6867)</sup><sup> • </sup><sup>[1](https://www.koreafilm.or.kr/movie/PM_010671)</sup> The press dubbed the contest \"Hong Chunhyang\" versus \"Shin Chunhyang,\" and the rivalry split the Korean Film Producers Association, which had to process the production registrations, into two camps.<sup>[15](https://artsandculture.google.com/story/yQUxA0bHVgUA8A?hl=ko)</sup><sup> • </sup><sup>[16](https://www.filmmakers.co.kr/movies/dispKobisView?movieCd=19618053)</sup>\n\nBoth directors cast their wives as Chunhyang. Choi Eun-hee was 36 and Kim Ji-mi 22 at the time; commentators have suggested the younger actress suited the 16-year-old heroine, but the contest ended decisively in favor of the older star's film.<sup>[15](https://artsandculture.google.com/story/yQUxA0bHVgUA8A?hl=ko)</sup> Critics praised *Seong Chunhyang*'s richer, more three-dimensional color against the flatter tones of *Chunhyangjeon*, which also used fewer close-ups and made less use of the wide screen.<sup>[1](https://www.koreafilm.or.kr/movie/PM_010671)</sup><sup> • </sup><sup>[16](https://www.filmmakers.co.kr/movies/dispKobisView?movieCd=19618053)</sup>\n\n## Reception and significance\n\n*Seong Chunhyang* set a box-office record for the era: 74 days of continuous screening and more than 380,000 admissions in Seoul, exceeding even the record for imported films, and the press called it a milestone that \"opened a new era for the Korean film industry.\"<sup>[2](https://journal.kci.go.kr/ccs/archive/articlePdf?artiId=ART002095248)</sup><sup> • </sup><sup>[1](https://www.koreafilm.or.kr/movie/PM_010671)</sup> In 1961, the year Korean productions first out-earned foreign films at the domestic box office, its success led the industry's growth.<sup>[7](https://www.koreafilm.or.kr/collection/CI_00000014)</sup> It was also the first Korean film officially exported to Japan after liberation, opening in six cities there.<sup>[6](https://oak.go.kr/repository/journal/23607/sh_2020_59_01_401.pdf)</sup>\n\nScholars have read the film's exaggerated, idealized sets, notably Gwanghanru and Wolmae's house, as part of the cultural politics of the early 1960s, when both Korean states used traditional heritage to claim legitimacy during the Cold War.<sup>[17](https://kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002624299)</sup> The tale itself has been filmed about 22 times, and each technological leap in Korean cinema, from the first sound film (1935) to the first 70 mm production (1971), has been marked by a *Chunhyangjeon* adaptation.<sup>[18](https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE11007504)</sup>\n\n## Restoration\n\nKOFA restored the film in 4K digital over two years beginning in 2017, its first project to remove all burned-in subtitles from a Korean color film. The surviving original negative was incomplete at 106 minutes, and the most complete print, an English-subtitled version, had faded largely to red. The restoration combined negative and print cuts, removed the English subtitles, and recovered the color, producing a 144-minute version that includes scenes missing from previous circulating prints, which had survived in three different versions.<sup>[8](https://www.koreafilm.or.kr/collection/CI_00000001)</sup><sup> • </sup><sup>[5](https://www.koreafilm.or.kr/movie/PM_007828)</sup> The restored version has screened at the Cinematheque KOFA and streamed on KOFA's Korean Classic Film channel with English subtitles.<sup>[1](https://www.koreafilm.or.kr/movie/PM_010671)</sup><sup> • </sup><sup>[19](https://m.koreanfilm.or.kr/mobile/other/news.jsp?blbdComCd=601006&mode=VIEW&seq=3453)</sup>\n\n## References\n\n1. [성춘향 (4K), 시네마테크KOFA, 한국영상자료원](https://www.koreafilm.or.kr/movie/PM_010671)\n2. [『춘향전』 재현과 신상옥 영화 연구, 한국언론학회 저널 (KCI)](https://journal.kci.go.kr/ccs/archive/articlePdf?artiId=ART002095248)\n3. [성춘향, 한국민족문화대백과사전](https://encykorea.aks.ac.kr/Article/E0029660)\n4. [Which was the first color cinemascope film in Korea?, KMDb Fun Facts, KOFA](https://eng.koreafilm.or.kr/kmdb/trivia/funfacts/BC_0000005062)\n5. [성춘향, 시네마테크KOFA 지난 프로그램, 한국영상자료원](https://www.koreafilm.or.kr/movie/PM_007828)\n6. [일제강점기 이후 한일 영화 교류 연구, OAK 국가리포지터리](https://oak.go.kr/repository/journal/23607/sh_2020_59_01_401.pdf)\n7. [1961년 한국영화 개봉작 컬렉션, KOFA 컬렉션](https://www.koreafilm.or.kr/collection/CI_00000014)\n8. [2018년 주요 디지털화 작품, KOFA 컬렉션](https://www.koreafilm.or.kr/collection/CI_00000001)\n9. [Seong Chun-Hyang (1961), KOFIC Korean Film Council database](https://www.koreanfilm.or.kr/eng/films/index/filmsView.jsp?movieCd=19610051)\n10. [Muju Mountain Film Festival 2016 catalog](https://www.mjff.or.kr/db/9912_db/FILE_DOWN/4_mjff_catalog.pdf)\n11. [신상옥 감독 타계, 경향신문 (2006)](https://www.khan.co.kr/article/200604121818511/amp)\n12. [예술지식백과: 성춘향, 문화포털](https://www.culture.go.kr/portal/cltKnw/artCont/view.do?knwldgSn=680&menuNo=200022)\n13. [서울의 지붕밑 DVD 소책자, 한국영상자료원](https://etc.koreafilm.or.kr/00/01/27/DZK0003594_01.pdf)\n14. [춘향전 (1961) 상세정보, 씨네21](https://cine21.com/movie/info/?movie_id=6867)\n15. [한국 대표 고전 '춘향전'의 영화화, Google Arts & Culture](https://artsandculture.google.com/story/yQUxA0bHVgUA8A?hl=ko)\n16. [춘향전 영화정보, 필름메이커스 커뮤니티](https://www.filmmakers.co.kr/movies/dispKobisView?movieCd=19618053)\n17. [1960년대 초 문화 냉전과 영화 속 전통의 재현, KCI](https://kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002624299)\n18. [고전소설의 영화화, 고소설연구 제23호 (DBpia)](https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE11007504)\n19. [KOFA Adds 4 New Titles to YouTube Channel, KOBIZ](https://m.koreanfilm.or.kr/mobile/other/news.jsp?blbdComCd=601006&mode=VIEW&seq=3453)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Films and standalone screen works › Individual films by title and year › Drama and biographical films (individual works) › Drama films 1960s › Released 1960 to 1965*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n",
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 "credit": "\"Seong Chunhyang (성춘향)\", Edgepedia (EdgeChat), https://www.edgepedia.org/seong-chunhyang. Edgepedia Community License 1.0.",
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}
