{ "id": "epr5jtjfms", "slug": "the-beautiful-world-of-jeffree-star", "title": "The Beautiful World of Jeffree Star", "updated": "2026-11-01", "topic_path": [ { "id": "culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/topics/culture" }, { "id": "culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance" }, { "id": "culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen" }, { "id": "culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series" }, { "id": "culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_unscripted" }, { "id": "culture.performance.screen.series.series_documentary_factual", "label": "Documentary, docudrama, and lifestyle series", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_documentary_factual" }, { "id": "culture.performance.screen.series.series_documentary_factual.music_arts_biography_docuseries", "label": "Music, arts, and biographical docuseries", "api_url": "https://www.edgepedia.org/api/v1/topics/culture.performance.screen.series.series_documentary_factual.music_arts_biography_docuseries" } ], "geo": [ { "id": "geo.us.t2001.culture.performance.screen.series.series_documentary_factual", "label": "United States · 2001 to 2020: Documentary, docudrama, and lifestyle series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_documentary_factual", "path": [ { "id": "geo.us", "label": "United States", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us" }, { "id": "geo.us.t2001", "label": "United States · 2001 to 2020", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001" }, { "id": "geo.us.t2001.culture", "label": "Arts and culture", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture" }, { "id": "geo.us.t2001.culture.performance", "label": "Screen and stage", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance" }, { "id": "geo.us.t2001.culture.performance.screen", "label": "Film and television", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen" }, { "id": "geo.us.t2001.culture.performance.screen.series", "label": "Series and fictional screen worlds", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_unscripted", "label": "Unscripted, reality, and web-native series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_unscripted" }, { "id": "geo.us.t2001.culture.performance.screen.series.series_documentary_factual", "label": "Documentary, docudrama, and lifestyle series", "api_url": "https://www.edgepedia.org/api/v1/geo/geo.us.t2001.culture.performance.screen.series.series_documentary_factual" } ] } ], "excerpt": "The Beautiful World of Jeffree Star is Shane Dawson's 2019 YouTube docuseries (8 episodes, October 2019 to January 2020) documenting the Shane x Jeffree Conspiracy Collection makeup collaboration with Jeffree Star Cosmetics, which launched November 1, 2019 and crashed retailer websites.", "snippet": "The Beautiful World of Jeffree Star is Shane Dawson's 2019 YouTube docuseries (8 episodes, October 2019 to January 2020) documenting the Shane x Jeffree Conspiracy Collection makeup collaboration with Jeffree Star Cosmetics, which launched November 1, 2019 and crashed retailer websites.", "node": "culture.performance.screen.series.series_documentary_factual.music_arts_biography_docuseries", "markdown": "# The Beautiful World of Jeffree Star\n\n**The Beautiful World of Jeffree Star** is an American documentary web series created by YouTuber Shane Dawson with beauty mogul [Jeffree Star](https://www.edgepedia.org/jeffree-star), released on YouTube in eight episodes between October 1, 2019 and January 21, 2020. It follows the design, production, and launch of the Shane x Jeffree Conspiracy Collection, a makeup collaboration between Dawson and Jeffree Star Cosmetics, and it is Dawson's second docuseries about Star, following *The Secret World of Jeffree Star* (2019).[1](https://thetvdb.com/series/the-beautiful-world-of-jeffree-star) • [2](https://thesouthtexan.com/index.php/2019/11/08/youtube-review-dawsons-the-beautiful-world-of-jeffree-star/) • [3](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/)\n\n| Key fact | Detail |\n|---|---|\n| Format | Documentary web series on YouTube, 8 episodes in season 1, average runtime 56 minutes[1](https://thetvdb.com/series/the-beautiful-world-of-jeffree-star) |\n| Run | Premiered October 1, 2019; finale \"The End of the Beauty World\" posted January 21, 2020[1](https://thetvdb.com/series/the-beautiful-world-of-jeffree-star) |\n| Subject | The making of the Shane x Jeffree Conspiracy Collection, launched November 1, 2019[2](https://thesouthtexan.com/index.php/2019/11/08/youtube-review-dawsons-the-beautiful-world-of-jeffree-star/) |\n| Views | Reported at 152 million views on YouTube[4](https://journals.indexcopernicus.com/api/file/viewByFileId/1840490) |\n| Predecessor | Second Dawson series on Star, after *The Secret World of Jeffree Star*, which has over 51 million views[3](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/) |\n| Main cast | Shane Dawson, Jeffree Star, Andrew Siwicki, Ryland Adams, Morgan Adams, and Madison Taylor (Star's assistant)[1](https://thetvdb.com/series/the-beautiful-world-of-jeffree-star) |\n\n## Spoilers\n\n### Premise and production\n\nThe series was teased on Dawson's channel on September 24, 2019, with Dawson explaining that his year-long interest in makeup was tied to a secret collaboration with Star.[5](https://files-backend.assets.thrillshare.com/documents/asset/uploaded_file/5586/Westcenter/84fe8dea-dabc-49f1-bbd3-0d7bdf1642a6/Vol._3__Iss._5.pdf?disposition=inline) Filmed largely by Andrew Siwicki, the show follows Dawson and Star as they design, develop, and produce a new cosmetics line headed by Dawson with the help of Jeffree Star Cosmetics, including business negotiations with Morphe executives, the retailer of Jeffree Star Cosmetics, and the selection of eyeshadow colors and names such as \"Ranch\", \"Diet Root Beer\", and \"Pig-ment\".[2](https://thesouthtexan.com/index.php/2019/11/08/youtube-review-dawsons-the-beautiful-world-of-jeffree-star/) • [6](https://thespinoff.co.nz/media/23-11-2019/why-the-shane-dawson-and-jeffree-star-youtube-series-is-a-big-deal)\n\nEpisodes appeared weekly through October 2019: \"The Beautiful World of Jeffree Star\" (October 1), \"The Secrets of the Beauty World\" (October 4), \"The Dangerous World of Jeffree Star\" (October 11), \"The $20 Million Dollar Deal with Jeffree Star\" (October 18), \"The Failure of Jeffree Star and Shane Dawson\" (October 28), and \"The Conspiracy Collection Reveal\" (October 29). \"The Beautiful World of Shane Dawson\" followed on November 22, and a finale of deleted scenes and bloopers, \"The End of the Beauty World\", was uploaded to Dawson's second channel \"ShaneGlossin\" on January 21, 2020.[7](https://thetvdb.com/series/the-beautiful-world-of-jeffree-star/allseasons/official)\n\n## The Conspiracy Collection launch\n\nThe [Shane Dawson](https://www.edgepedia.org/shane-dawson) x Jeffree Star Cosmetics collection launched on Friday, November 1, 2019. Traffic was heavy enough to crash both the Jeffree Star and Morphe Cosmetics websites for several hours. The collection included the full-sized Conspiracy Palette, a mini palette named Mini Controversy, and several liquid lipsticks, and Dawson released a merchandise line through Star's company Killer Merch before the makeup launch.[2](https://thesouthtexan.com/index.php/2019/11/08/youtube-review-dawsons-the-beautiful-world-of-jeffree-star/) The collection sold out in minutes, and according to Insider the two earned millions of dollars from it.[3](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/)\n\n## Reception and criticism\n\nThe series drew large audiences; individual episodes amassed over 24 million views within weeks of release, and one academic marketing source puts the series total at 152 million YouTube views.[2](https://thesouthtexan.com/index.php/2019/11/08/youtube-review-dawsons-the-beautiful-world-of-jeffree-star/) • [4](https://journals.indexcopernicus.com/api/file/viewByFileId/1840490) Dawson received Shorty and Streamy awards for his work on *The Secret World of Jeffree Star* and *The Beautiful World of Jeffree Star*.[8](https://krisesandchrosses.com/wp-content/uploads/2020/11/thesis-final.pdf)\n\nCriticism centered on the gap between the series' documentary framing and its commercial purpose. The trailer had emphasized drama in the beauty world, but the promised coverage of Star's feuds, including the fallout from \"Dramageddon 2.0\", the 2019 conflict between [Tati Westbrook](https://www.edgepedia.org/tati-westbrook) and [James Charles](https://www.edgepedia.org/james-charles) in which Star participated, was largely absent from the final cut.[3](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/) • [6](https://thespinoff.co.nz/media/23-11-2019/why-the-shane-dawson-and-jeffree-star-youtube-series-is-a-big-deal) Reviewers and viewers described the result as reading at times like a marketing campaign for the palette rather than an exposé of the beauty industry.[9](https://honestlondon.co.uk/journal/the-shane-x-jeffree-collaboration) A 2024 academic study of Star's persona notes that the series repeats his self-made narrative, that he started Jeffree Star Cosmetics with his \"life savings\" after his music career left him broke, while the role of co-investor and co-owner Jeff Cohen is never explored in it.[10](https://www.tandfonline.com/doi/full/10.1080/19392397.2024.2341598)\n\n## Context and aftermath\n\nDawson had moved from sketch comedy to documentary-style videos in 2018, with series on internet conspiracy theories, [Tana Mongeau](https://www.edgepedia.org/tana-mongeau), Jake Paul, and [Eugenia Cooney](https://www.edgepedia.org/eugenia-cooney) before returning to Star.[3](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/) The Beautiful World series was conceived during the five-part *The Secret World of Jeffree Star*, in which the pair first discussed collaborating on a makeup palette.[6](https://thespinoff.co.nz/media/23-11-2019/why-the-shane-dawson-and-jeffree-star-youtube-series-is-a-big-deal)\n\nBoth creators were \"canceled\" in 2020: Dawson apologized in a 20-minute video in June 2020 for racist and inappropriate old videos, and Star's public standing collapsed after an Insider investigation alleging physical and sexual abuse, which he denied through his attorney.[3](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/) In November 2022 the two attempted a comeback with *The Cancelled World of Jeffree Star and Shane Dawson*, a three-part series that revealed an unreleased follow-up eyeshadow palette rather than addressing the controversies its title suggested.[3](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/)\n\n## References\n\n1. [The Beautiful World of Jeffree Star, TheTVDB.com](https://thetvdb.com/series/the-beautiful-world-of-jeffree-star)\n2. [Youtube Review: Dawson's \"The Beautiful World of Jeffree Star\", The South Texan (November 8, 2019)](https://thesouthtexan.com/index.php/2019/11/08/youtube-review-dawsons-the-beautiful-world-of-jeffree-star/)\n3. [YouTubers Jeffree Star and Shane Dawson Just Took The Latest Step in Their Comebacks. It's Not Working, TIME (November 3, 2022)](https://time.com/6227779/jeffree-star-shane-dawson-youtube-comeback/)\n4. [Marketing of Scientific and Research Organizations, 2023, Vol. 49, Issue 3, pp. 47–64](https://journals.indexcopernicus.com/api/file/viewByFileId/1840490)\n5. [Shane Dawson and Jeffree Star Collaboration, The Western Howl](https://files-backend.assets.thrillshare.com/documents/asset/uploaded_file/5586/Westcenter/84fe8dea-dabc-49f1-bbd3-0d7bdf1642a6/Vol._3__Iss._5.pdf?disposition=inline)\n6. [Why the Shane Dawson and Jeffree Star YouTube series is a big deal, The Spinoff (November 23, 2019)](https://thespinoff.co.nz/media/23-11-2019/why-the-shane-dawson-and-jeffree-star-youtube-series-is-a-big-deal)\n7. [The Beautiful World of Jeffree Star - Aired Order - All Seasons - TheTVDB.com](https://thetvdb.com/series/the-beautiful-world-of-jeffree-star/allseasons/official)\n8. [Case Study 3: Jeffree Star & Shane Dawson, krisesandchrosses.com thesis](https://krisesandchrosses.com/wp-content/uploads/2020/11/thesis-final.pdf)\n9. [The Shane x Jeffree Collaboration, Honest London](https://honestlondon.co.uk/journal/the-shane-x-jeffree-collaboration)\n10. [Consuming queerness: Jeffree Star and the paradox of profit and pleasure in the queer male beauty influencer, Celebrity Studies (2024)](https://www.tandfonline.com/doi/full/10.1080/19392397.2024.2341598)\n\n---\n*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Documentary, docudrama, and lifestyle series › Music, arts, and biographical docuseries*\n\n*Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 21, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*\n\n*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*\n\nLicense: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license\n", "same_as": [], "url": "https://www.edgepedia.org/the-beautiful-world-of-jeffree-star", "markdown_url": "https://www.edgepedia.org/the-beautiful-world-of-jeffree-star.md", "license": { "name": "Edgepedia Community License 1.0", "url": "https://www.edgepedia.org/edgepedia/license", "summary": "Free with credit, commercial use included. AI training is open to everyone. For other uses, organizations over USD 100M in revenue or 100M monthly users license separately.", "spdx": "LicenseRef-Edgepedia-Community-1.0" }, "credit": "\"The Beautiful World of Jeffree Star\", Edgepedia (EdgeChat), https://www.edgepedia.org/the-beautiful-world-of-jeffree-star. Edgepedia Community License 1.0.", "credit_md": "\"[The Beautiful World of Jeffree Star](https://www.edgepedia.org/the-beautiful-world-of-jeffree-star)\", Edgepedia (EdgeChat), [https://www.edgepedia.org/the-beautiful-world-of-jeffree-star](https://www.edgepedia.org/the-beautiful-world-of-jeffree-star). [Edgepedia Community License 1.0](https://www.edgepedia.org/edgepedia/license).", "credit_html": "\"The Beautiful World of Jeffree Star\", Edgepedia (EdgeChat), https://www.edgepedia.org/the-beautiful-world-of-jeffree-star. Edgepedia Community License 1.0.", "speakable": "The Beautiful World of Jeffree Star is Shane Dawson's 2019 YouTube docuseries documenting the Shane x Jeffree Conspiracy Collection makeup collaboration with Jeffree Star Cosmetics, which launched November 1, 2019 and crashed retailer websites." }