# Asure Software Inc
**Asure Software, Inc.** (Nasdaq: ASUR) is an American provider of cloud-based Human Capital Management (HCM) software, delivered as software-as-a-service, that offers payroll, tax, HR, time and attendance, recruiting, and benefits administration tools to small and mid-sized businesses across the United States.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) The company is a Delaware corporation incorporated in 1985 and headquartered at 405 Colorado Street, Suite 1800, in [Austin, Texas](https://www.edgepedia.org/austin-texas).[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) Its common stock trades on the Nasdaq Capital Market under the symbol ASUR, and 26,979,485 shares were outstanding as of March 5, 2025.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc)
| Key fact | Detail |
|---|---|
| Founded / incorporated | 1985, Delaware corporation; headquarters in Austin, Texas[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) |
| Stock | Nasdaq Capital Market, ticker ASUR; 26,979,485 shares outstanding as of March 5, 2025[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) |
| Customers | More than 100,000 clients across the United States; about 20% direct, the rest indirect through Reseller Partners who white label the solutions[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) |
| Revenue mix | 88% recurring revenue; clients typically stay 8–10 years[2](https://asuresoftware.gcs-web.com/) |
| FY2025 revenue | $140.5 million, up 17% year over year[3](https://investor.asuresoftware.com/node/18031/pdf) |
| Q2 2026 results | Revenue $37.1 million (+23% YoY); recurring revenue $34.0 million (+19%); adjusted EBITDA $7.7 million (+48%)[4](https://investor.asuresoftware.com/news-releases/news-release-details/asure-announces-second-quarter-2026-results) |
| Main competitors | ADP and Paychex are the largest; others include UKG, Paylocity, Paycor, Paycom, Ceridian, isolved, Gusto, and Time Simplicity[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) • [5](https://investor.asuresoftware.com/static-files/3ca78240-4da6-499a-b8c7-68f09fb40fee) |
## Products and platform
The Asure HCM suite includes seven product lines: Asure Payroll & Tax, Asure Tax Management Solutions, AsureRecruiting, Asure HR Compliance, Asure Time & Attendance, Asure Insurance and Benefits Administration, and AsureMarketplace.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) AsureMarketplace automates interactions between the HCM systems and third-party providers, with pre-built integrations covering applications such as income verification and earned wage access.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc)
**AsureCentral.** AsureCentral, the company's present platform, unifies payroll, HR, tax, benefits, recruiting, time, and employee self-service in one sign-on, with data shared throughout and permissions set by role. Because payroll and HR sit in the same system, a new hire entered through onboarding is already in the system payroll runs from, and a termination processed in HR removes the employee from the active payroll population without a separate reconciliation step.[6](https://www.asuresoftware.com/native-payroll-vs-integration-dependent-hcm-architecture-and-why-it-matters-for-payroll-leaders/) An embedded AI assistant, Luna, works across AsureCentral to answer employee questions and help managers keep payroll and HR operations moving.[7](https://www.asuresoftware.com/)
**AsureWorks.** Launched in April 2026, AsureWorks is a done-for-you payroll and HR service in which Asure specialists process every payroll run, handle tax filing and reporting, and keep employee records current. The company describes it as a managed-service alternative to a PEO: there is no co-employment, the client remains the employer of record, and the client keeps its existing benefits plans, broker relationships, and retirement programs.[8](https://investor.asuresoftware.com/press-releases?_correlationId=16&page=1) • [9](https://www.asuresoftware.com/choosing-a-payroll-and-hr-platform-is-a-compliance-and-flexibility-bet/)
The payroll and tax products handle federal, state, and local tax tables and filings, [Form W-2](https://www.edgepedia.org/form-w-2) requirements, forms mandated by the [Affordable Care Act](https://www.edgepedia.org/affordable-care-act), general ledger integration, garnishments, and employee self-service, including AsurePay, a payroll debit card with on-demand pay capabilities.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) Time and attendance offerings combine software with hardware such as [time clocks](https://www.edgepedia.org/time-clock) and data collection devices, including biometric clocks with facial recognition intended to reduce time theft, and mobile punching verified by geo-positioning.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc)
## Distribution and customers
Asure sells directly and through a network of Reseller Partners who white label its solutions; approximately 20% of its more than 100,000 clients are direct and the remaining balance indirect.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) In 2026 the company expanded distribution through partnerships with the North Carolina Restaurant and Lodging Association and FRPG Restaurant Rewards for independent restaurant operators, and through a co-selling arrangement on the [AWS Marketplace](https://www.edgepedia.org/aws-marketplace), which the company describes as opening a new channel via the marketplace's 330,000 customers.[8](https://investor.asuresoftware.com/press-releases?_correlationId=16&page=1)
## Financial performance
Full year 2025 revenue was $140.5 million, up 17% year over year. Fourth quarter 2025 revenue was $39.3 million, up 28%, with net income of $0.8 million versus a net loss of $3.2 million in the prior year, and adjusted EBITDA of $11.4 million, up 82% from $6.2 million.[3](https://investor.asuresoftware.com/node/18031/pdf) Growth continued into 2026: first quarter revenue was $42.8 million, up 23%, and second quarter revenue was $37.1 million, up 23%, with recurring revenue of $34.0 million, up 19%, and adjusted EBITDA of $7.7 million, up 48%.[4](https://investor.asuresoftware.com/news-releases/news-release-details/asure-announces-second-quarter-2026-results) • [8](https://investor.asuresoftware.com/press-releases?_correlationId=16&page=1)
The company's 10-K risk factors note a history of losses and a material weakness in internal control over financial reporting identified in the 2024 annual report, and flag that revenue related to Employee Retention Tax Credit filing services under the [CARES Act](https://www.edgepedia.org/cares-act) was expected to decline as those regulations expired.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc)
## Acquisitions
Acquisition of reseller partners' businesses and complementary companies is part of the company's stated strategy.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc)
## Competitive position
Asure's 10-K names ADP, Paychex, UKG, Paylocity, Paycor, Paycom, Ceridian, isolved, Gusto, and Time Simplicity as its main competitors, and company investor materials identify ADP and Paychex as its largest.[1](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc) • [5](https://investor.asuresoftware.com/static-files/3ca78240-4da6-499a-b8c7-68f09fb40fee) Unlike those larger rivals, Asure concentrates on small and mid-sized businesses, and its managed-service positioning differs from PEO arrangements: AsureWorks clients remain the employer of record rather than entering co-employment.[9](https://www.asuresoftware.com/choosing-a-payroll-and-hr-platform-is-a-compliance-and-flexibility-bet/) In G2's Spring 2023 mid-market grid report for payroll, Asure appeared among the High Performers, with 73% of its users rating it 4 or 5 stars and 70% saying they would be likely to recommend it.[11](https://www.adp.com/-/media/adp/resourcehub/pdf/analyst-reports/g2-mid-market-report-spring23.pdf)
## References
1. [Form 10-K for Asure Software Inc., fiscal year 2024 (filed March 6, 2025)](https://investor.asuresoftware.com/static-files/26dc3d9c-a81a-40ac-8ef6-70c80326afbc)
2. [Asure Software Investor Relations](https://asuresoftware.gcs-web.com/)
3. [Asure Announces Fourth Quarter and Full Year 2025 Results](https://investor.asuresoftware.com/node/18031/pdf)
4. [Asure Announces Second Quarter 2026 Results](https://investor.asuresoftware.com/news-releases/news-release-details/asure-announces-second-quarter-2026-results)
5. [Asure Software investor presentation](https://investor.asuresoftware.com/static-files/3ca78240-4da6-499a-b8c7-68f09fb40fee)
6. [Native Payroll vs Integration-Dependent HCM Architecture, Asure Software](https://www.asuresoftware.com/native-payroll-vs-integration-dependent-hcm-architecture-and-why-it-matters-for-payroll-leaders/)
7. [Asure Software company website](https://www.asuresoftware.com/)
8. [Asure Software Press Releases](https://investor.asuresoftware.com/press-releases?_correlationId=16&page=1)
9. [Choosing a payroll and HR platform is a compliance and flexibility bet, Asure Software](https://www.asuresoftware.com/choosing-a-payroll-and-hr-platform-is-a-compliance-and-flexibility-bet/)
10. [Asure Announces Second Quarter 2025 Results](https://investor.asuresoftware.com/news-releases/news-release-details/asure-announces-second-quarter-2025-results)
11. [G2 Mid-Market Grid Report for Payroll, Spring 2023](https://www.adp.com/-/media/adp/resourcehub/pdf/analyst-reports/g2-mid-market-report-spring23.pdf)
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*Topic: Encyclopedia › Technology and the built world › Computing and digital systems › Software and programming › Software industry and companies › HR, education, and workforce software*
*Initially written Oct 15, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license