# Aye Ishq e Junoon
**Aye Ishq e Junoon** stars Sheheryar Munawar and [Ushna Shah](https://www.edgepedia.org/ushna-shah) as Rahim Nawaz and Aimen, whose lives become entangled after an incident involving Rahim's stepbrother Shahroz.[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/)
| Key fact | Detail |
|---|---|
| Creative team | Written by Sadia Akhter, directed by Qasim Ali Mureed, produced by Six Sigma Plus (Humayun Saeed)[2](https://wegreenkw.com/entertainment/aye-ishq-e-junoon/cast/) |
| Lead cast | Sheheryar Munawar (Rahim), Ushna Shah (Aimen), Shuja Asad (Shahroz), Mah e Nur Haider (Maheen)[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/) |
| Premise | One impulsive incident shatters a family's peace, setting off love, betrayal, and revenge across two households[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/) |
| Slot | Replaced *Kabhi Main Kabhi Tum* on 11 November 2024; weekly episodes on Mondays and Tuesdays[3](https://www.desiblitz.com/content/ushna-shah-sheheryar-munawar-dazzle-in-aye-ishq-e-junoon) |
| Audience rating | 7.4/10 on IMDb from 186 votes[4](https://www.imdb.com/title/tt34927496/) |
## Premise and characters
The story centers on Aimen (Ushna Shah), a hardworking young woman from a lower-middle-class family who teaches at an orphanage to support her household.[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/) Rahim Nawaz (Sheheryar Munawar) is a foreign-educated man who manages his father's hotel business with dedication while carrying the childhood trauma of his mother abandoning him.[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/) Their lives cross when Aimen works as a waitress in Rahim's five-star hotel.[5](https://www.youlinmagazine.com/article/aye-ishq-e-junoon-%28oh-love-of-madness%29-a-new-drama-or-just-another-familiar-tale/MjkzMQ%3D%3D)
The conflict engine is the family around Rahim. Shahroz ([Shuja Asad](https://www.edgepedia.org/shuja-asad)), Ali Nawaz's son from his second wife, is self-centered and careless, living off his father's wealth.[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/) Maheen (Mah e Nur Haider), the strong-willed daughter of a wealthy landlord, is Rahim's possessive fiancée determined to marry him.[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/) On Aimen's side, her cousin and fiancé Jamaal (Furqan Qureshi) is a dependent who stalks her and plans to live off her earnings.[6](https://fuchsiamagazine.com/aye-ishq-e-junoon-first-episodes-first-review/)
The supporting cast includes Mahmood Aslam as Ali Nawaz, the businessman father of Rahim and Shahroz; Irsa Ghazal as Afia; Shabbir Jan as Mir Zulfiqar, Maheen's father; [Muhammad Ahmad](https://www.edgepedia.org/muhammad-ahmad) as Aimen's father Hafeez; and Kinza Malik as Kulsoom Hafeez.[1](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/)
## Production and broadcast
The first teaser drew fan attention in October 2024, with viewers excited to see Sheheryar Munawar in a new serial after *Radd* and praising Ushna Shah's script choice.[7](https://www.urdupoint.com/daily/livenews/2024-10-25/news-4203705.html) The serial premiered on 11 November 2024, taking over the slot of the recently concluded hit *Kabhi Main Kabhi Tum*.[3](https://www.desiblitz.com/content/ushna-shah-sheheryar-munawar-dazzle-in-aye-ishq-e-junoon) Youlin Magazine reported the air time as Mondays and Tuesdays at 8:00 PM,[5](https://www.youlinmagazine.com/article/aye-ishq-e-junoon-%28oh-love-of-madness%29-a-new-drama-or-just-another-familiar-tale/MjkzMQ%3D%3D) while [ARY Digital](https://www.edgepedia.org/ary-digital)'s own episode uploads list a 10:00 PM broadcast.[8](https://www.youtube.com/watch?v=voIi6Q_CsiE)
## Reception
Early episodes earned positive notices. Reviewit.pk singled out Sheheryar Munawar's performance in episode 5 for praise,[9](https://reviewit.pk/aye-ishq-e-junoon-episode-5-sheheryar-munawar-gets-praise/) and the show drew attention for its fast pace and production ambiance.[10](https://www.pakshowbiz.com/aye-ishq-e-junoon-gives-turkish-kdrama-vibes/) Many viewers compared the hotelier setting, romantic walks, and cooking scenes to the 2023 Korean production *King The Land*, and the show was described as giving Turkish and [Korean drama](https://www.edgepedia.org/korean-drama) vibes.[10](https://www.pakshowbiz.com/aye-ishq-e-junoon-gives-turkish-kdrama-vibes/) Critics noted that although the central rich-boy, poor-girl premise was familiar, the serial took a different route by focusing on family dynamics rather than the typical mother-in-law and daughter-in-law conflict.[5](https://www.youlinmagazine.com/article/aye-ishq-e-junoon-%28oh-love-of-madness%29-a-new-drama-or-just-another-familiar-tale/MjkzMQ%3D%3D)
**Criticism focused on the female lead.** The actress Sadia Imam said on the talk show *Kya Drama Hai* that a scene of Ushna Shah's could have been handled better and more gently, while acknowledging Shah's past work; viewer reactions were mixed, with some calling the performance unnatural and others calling the criticism unnecessary.[11](https://www.express.pk/story/2745461/sadiaimam-ko-drama-me-ushnashah-ki-acting-q-pasand-nahi-aayei-2745461) Year-end press coverage in 2025 placed the Munawar and Shah pairing among the year's weakest on-screen couples, saying the drama itself was successful and featured several strong performances but that the leads lacked emotional rapport.[12](https://jang.com.pk/news/1542554) On IMDb the serial holds a 7.4/10 rating from 186 votes.[4](https://www.imdb.com/title/tt34927496/)
## References
1. [Aye Ishq e Junoon | The tale of love, betrayal & repercussions, ARY Digital](https://arydigital.tv/aye-ishq-e-junoon-drama-plot/)
2. [Aye Ishq E Junoon - Cast & Crew, WeGreen Entertainment](https://wegreenkw.com/entertainment/aye-ishq-e-junoon/cast/)
3. [Ushna Shah & Sheheryar Munawar dazzle in 'Aye Ishq E Junoon', DESIblitz](https://www.desiblitz.com/content/ushna-shah-sheheryar-munawar-dazzle-in-aye-ishq-e-junoon)
4. [Aye Ishq E Junoon (TV Series 2024– ), IMDb](https://www.imdb.com/title/tt34927496/)
5. [Aye Ishq-e-Junoon (Oh, Love of Madness): A New Drama or Just Another Familiar Tale?, Youlin Magazine](https://www.youlinmagazine.com/article/aye-ishq-e-junoon-%28oh-love-of-madness%29-a-new-drama-or-just-another-familiar-tale/MjkzMQ%3D%3D)
6. [Aye Ishq e Junoon: First Episodes, First Review, Fuchsia Magazine](https://fuchsiamagazine.com/aye-ishq-e-junoon-first-episodes-first-review/)
7. ['اے عشقِ جنون' کے ٹیزر نے مداحوں کی توجہ حاصل کرلی, UrduPoint](https://www.urdupoint.com/daily/livenews/2024-10-25/news-4203705.html)
8. [Aye Ishq e Junoon Episode Highlights, ARY Digital (YouTube)](https://www.youtube.com/watch?v=voIi6Q_CsiE)
9. [Aye Ishq e Junoon Episode 5 – Sheheryar Munawar Gets Praise, Reviewit.pk](https://reviewit.pk/aye-ishq-e-junoon-episode-5-sheheryar-munawar-gets-praise/)
10. [Aye Ishq e Junoon Gives Turkish & Kdrama Vibes, Pakistan Showbiz](https://www.pakshowbiz.com/aye-ishq-e-junoon-gives-turkish-kdrama-vibes/)
11. [سعدیہ امام کو 'اے عشق جنون' میں اشنا شاہ کی اداکاری کیوں پسند نہیں آئی؟, Express Urdu](https://www.express.pk/story/2745461/sadiaimam-ko-drama-me-ushnashah-ki-acting-q-pasand-nahi-aayei-2745461)
12. [2025 کی بدترین آن اسکرین جوڑیاں, Jang](https://jang.com.pk/news/1542554)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › South and Southeast Asian serials › Pakistani serials*
*Initially written Sep 17, 2026 · Reviewed: Sep 18, 2026; Oct 25, 2026 · Edited: Sep 18, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license