# Beintehaa
**Beintehaa** (बेइंतहा; literally "extreme" or "limitless") is an Indian romantic drama television series that premiered on [Colors TV](https://www.edgepedia.org/colors-tv) on 30 December 2013 and ended on 21 November 2014.[1](https://thetvdb.com/series/be-intehaa) Produced by Farhan Salaruddin under his Fortune Productions banner, it starred [Preetika Rao](https://www.edgepedia.org/preetika-rao) and [Harshad Arora](https://www.edgepedia.org/harshad-arora) as Aaliya and Zain, rival cousins from a Muslim family in Bhopal and Mumbai who are pushed into marriage and gradually move from hostility to love.[2](https://www.imdb.com/title/tt5653500/) A 2024 academic survey of Hindi serialized fiction described the show as a romantic drama set within a Muslim family, which was rare for mainstream Hindi television.[3](https://djmr.co.in/wp-content/uploads/2024/11/FROM-SCREEN-TO-STREAM-THE-IMPACT-OF-DIGITAL-DISRUPTION-ON-HINDI-SERIALIZED-FICTION-CONTENT.pdf)
| Key fact | Detail |
|---|---|
| Original run | First aired 30 December 2013; recent episode 21 November 2014, on Colors TV at 9:30pm Monday to Friday[1](https://thetvdb.com/series/be-intehaa) |
| Episodes | One season of 235 episodes[4](https://www.justwatch.com/in/tv-show/beintehaa) |
| Genre and setting | Romantic drama within a Muslim family, set against Bhopal and Mumbai[3](https://djmr.co.in/wp-content/uploads/2024/11/FROM-SCREEN-TO-STREAM-THE-IMPACT-OF-DIGITAL-DISRUPTION-ON-HINDI-SERIALIZED-FICTION-CONTENT.pdf) • [1](https://thetvdb.com/series/be-intehaa) |
| Lead pair | Preetika Rao as Aaliya and Harshad Arora as Zain, both new to television leads[2](https://www.imdb.com/title/tt5653500/) • [5](https://www.filmibeat.com/television/news/2014/review-and-analysis-of-colors-beintehaa-and-rangrasiya-128925.html) |
| Ratings | TRP of 1.4 in the week ending late August 2014; a record 114,700 UK viewers at 21:00 on 28 August 2014, peaking at 152,200[6](https://newsroomplusindia.wordpress.com/2014/08/29/trp-analysis-colors-tv-shows/) • [7](https://www.indiaforums.com/forum/beintehaa/3957304/beintehaa-uk-rating-journey-mod-note-page-118-everyone-please-see?pn=85) |
| IMDb rating | 6.6/10 from 249 user votes[2](https://www.imdb.com/title/tt5653500/) |
## Premise and characters
Zain Abdullah, played by Harshad Arora, is the youngest son of Usmaan and Suraiya Abdullah, a wealthy Muslim family in Mumbai. He lives each day as it comes and does not believe in love or marriage.[8](https://nettv4u.com/about/hindi/tv-serials/beintehaa) Aaliya, played by Preetika Rao, is a lower-middle-class girl from Bhopal who believes love happens once and must be nurtured and cherished for a lifetime.[1](https://thetvdb.com/series/be-intehaa) The two are rival cousins from childhood; when they meet again as adults, Aaliya mistakes Zain for her fiancé Zeeshan, and a series of misunderstandings ends in a forced marriage. Zain, who never wanted to marry, initially wants Aaliya out of the house, and the story follows their journey from hate to discovering love.[4](https://www.justwatch.com/in/tv-show/beintehaa)
The supporting cast included [Suchitra Pillai](https://www.edgepedia.org/suchitra-pillai) as Surraiya Abdullah, Naved Aslam as Osman Abdullah, Vivek Madaan as Fahad, Gunjan Vijaya as Nafeesa, Namrata Pathak as Shazia, Rituraj Singh as Ghulam Haider Khan, Riva Bubber as Shabana, and [Shivangi Joshi](https://www.edgepedia.org/shivangi-joshi) as Aayat.[2](https://www.imdb.com/title/tt5653500/)
## Production
Farhan Salaruddin, a writer of almost 4,000 episodes across shows such as *[Banoo Main Teri Dulhann](https://www.edgepedia.org/banoo-main-teri-dulhann)*, *Sabki Laadli Bebo*, and *Raja Ki Ayegi Baraat*, turned to production with *Beend Banoongaa Ghodi Chadhunga*, a co-production with Endemol for Imagine, and made *Beintehaa* his first solo production.[9](https://www.indiaforums.com/article/beintehaa-is-a-show-made-totally-from-the-heart-farhan-salaruddin_57559) He said the core concept, the marriage of first cousins who are equally headstrong, existed before he approached Colors; the channel's weekday programming head Prashant Bhatt told him there was not enough of a Muslim element, so Salaruddin reworked it and added the characters of Fahad, Shazia, and Nafisa.[9](https://www.indiaforums.com/article/beintehaa-is-a-show-made-totally-from-the-heart-farhan-salaruddin_57559) Preetika Rao was cast after a single audition, in which everyone approved her.[9](https://www.indiaforums.com/article/beintehaa-is-a-show-made-totally-from-the-heart-farhan-salaruddin_57559)
[The Indian Express](https://www.edgepedia.org/the-indian-express) reported that when Salaruddin took the show to Colors, the channel loved the story and went ahead with the deal, and that launching a show set around the Muslim community was a notable programming choice.[10](https://indianexpress.com/article/cities/chandigarh/culture-curry-6/)
## Reception and ratings
*Beintehaa* launched on the same day as Colors' *[Rangrasiya](https://www.edgepedia.org/rangrasiya)*, both replacing the [Bigg Boss](https://www.edgepedia.org/bigg-boss) 7 time slot, and reviewers compared the two. A Filmibeat review described *Beintehaa* as depicting a typical Muslim family with focus on its culture and traditions, working on simplicity and a realistic feel, with Harshad Arora a newcomer doing his first television serial.[5](https://www.filmibeat.com/television/news/2014/review-and-analysis-of-colors-beintehaa-and-rangrasiya-128925.html) In the week ending 29 August 2014 the show recorded a TRP of 1.4 among Colors programs.[6](https://newsroomplusindia.wordpress.com/2014/08/29/trp-analysis-colors-tv-shows/)
In the United Kingdom, the show performed strongly for Colors in the 21:00 slot. On 28 August 2014 it drew a record 114,700 viewers, peaking at 152,200, and through early September 2014 it repeatedly topped the channel's overnight figures; on 9 September it beat Star Plus' *Diya Aur Baati Hum* with 93,100 viewers against 89,100.[7](https://www.indiaforums.com/forum/beintehaa/3957304/beintehaa-uk-rating-journey-mod-note-page-118-everyone-please-see?pn=85) On IMDb the series holds a 6.6/10 rating from 249 votes.[2](https://www.imdb.com/title/tt5653500/)
## International broadcast and streaming
It was also broadcast in Bosnia under the title *Aaliya* on OBN TV, on weekdays from 21:00 and at 20:00 on weekends.[11](https://www.072info.com/intervju-zvijezde-serije-aaliya-preetika-rao-i-harshad-arora/) The full series streams on JioHotstar in India, free with ads, rated UA13+ with a runtime listed at about 22 minutes per episode.[4](https://www.justwatch.com/in/tv-show/beintehaa)
## Legacy
A 2024 academic survey of Hindi serialized fiction described *Beintehaa* as a romantic drama set within a Muslim family, which was rare for mainstream Hindi television, following Zain and Aaliya's love story against cultural and familial expectations within the context of an arranged marriage.[3](https://djmr.co.in/wp-content/uploads/2024/11/FROM-SCREEN-TO-STREAM-THE-IMPACT-OF-DIGITAL-DISRUPTION-ON-HINDI-SERIALIZED-FICTION-CONTENT.pdf) When the show was discontinued in 2014, Preetika Rao went missing from the small screen for an extended period.[12](https://www.asianage.com/tv/my-entire-focus-my-next-show-preetika-rao-597) In 2015 Rao and Arora reunited for a Tellychakkar interview in which she interviewed her former co-star.[13](https://www.tellychakkar.com/tv/interviews/beintehaa-reunion-preetika-rao-interviews-harshad-arora-150527)
A separate Hindi drama-romance series also titled *Beintehaa*, starring [Shalini Pandey](https://www.edgepedia.org/shalini-pandey) and released on 20 June 2020 by J & Motion Pictures, is a distinct work sharing only the name.[14](https://www.imdb.com/title/tt12555844/)
## References
1. [बेइंतहा (Beintehaa), TheTVDB.com](https://thetvdb.com/series/be-intehaa)
2. [Beintehaa (TV Series 2013–2014), IMDb](https://www.imdb.com/title/tt5653500/)
3. [From Screen to Stream: The Impact of Digital Disruption on Hindi Serialized Fiction Content, Doon Journal of Multidisciplinary Research, Vol. 3, Issue 4 (2024)](https://djmr.co.in/wp-content/uploads/2024/11/FROM-SCREEN-TO-STREAM-THE-IMPACT-OF-DIGITAL-DISRUPTION-ON-HINDI-SERIALIZED-FICTION-CONTENT.pdf)
4. [Beintehaa - watch online, JustWatch](https://www.justwatch.com/in/tv-show/beintehaa)
5. [Review And Analysis Of Colors' Rangrasiya And Beintehaa; Which One Is Better?, Filmibeat (6 January 2014)](https://www.filmibeat.com/television/news/2014/review-and-analysis-of-colors-beintehaa-and-rangrasiya-128925.html)
6. [TRP Analysis: Colors TV shows, Newsroom Plus India (29 August 2014)](https://newsroomplusindia.wordpress.com/2014/08/29/trp-analysis-colors-tv-shows/)
7. [Beintehaa UK Rating Journey, India Forums](https://www.indiaforums.com/forum/beintehaa/3957304/beintehaa-uk-rating-journey-mod-note-page-118-everyone-please-see?pn=85)
8. [Hindi Tv Serial Beintehaa Synopsis, Nettv4u](https://nettv4u.com/about/hindi/tv-serials/beintehaa)
9. ["Beintehaa is a show made totally from the heart..." - Farhan Salaruddin, India Forums (21 April 2014)](https://www.indiaforums.com/article/beintehaa-is-a-show-made-totally-from-the-heart-farhan-salaruddin_57559)
10. [Culture Curry, The Indian Express, Chandigarh News](https://indianexpress.com/article/cities/chandigarh/culture-curry-6/)
11. [Intervju zvijezde serije „Aaliya": Preetika Rao i Harshad Arora, 072info](https://www.072info.com/intervju-zvijezde-serije-aaliya-preetika-rao-i-harshad-arora/)
12. [My entire focus is on my next show: Preetika Rao, The Asian Age](https://www.asianage.com/tv/my-entire-focus-my-next-show-preetika-rao-597)
13. [Beintehaa Reunion: Preetika Rao interviews Harshad Arora, Tellychakkar (2015)](https://www.tellychakkar.com/tv/interviews/beintehaa-reunion-preetika-rao-interviews-harshad-arora-150527)
14. [Beintehaa (TV Series 2020– ), IMDb](https://www.imdb.com/title/tt12555844/)
---
*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › South and Southeast Asian serials › Hindi serials and Indian Hindi-language dramas › Family and social dramas › Romantic dramas › Classic era romantic serials*
*Initially written Sep 17, 2026 · Reviewed: Sep 18, 2026; Sep 30, 2026; Oct 25, 2026 · Edited: Sep 18, 2026; Sep 30, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license