# Billboard Latin Music Award ceremonies, 2010–2019
The Billboard Latin Music Award ceremonies of 2010–2019 were ten annual editions of the [Billboard Latin Music Awards](https://www.edgepedia.org/billboard-latin-music-awards), an honors program whose winners are determined by commercial performance on Billboard's Latin charts rather than by industry voting. The decade opened with a broadcast from [San Juan, Puerto Rico](https://www.edgepedia.org/san-juan-puerto-rico), that drew 5.3 million viewers, short of the record 5.8 million the 2009 telecast had drawn, and closed with Ozuna's eleven-win sweep in Las Vegas, though only the 2010 edition is documented in detail by reliable trade sources [2](https://www.billboard.com/music/music-news/strong-ratings-for-billboard-latin-music-awards-1207455/).
| Fact | Detail |
|---|---|
| 2010 venue | Coliseo de Puerto Rico José Miguel Agrelot, San Juan; first ceremony in eleven years held outside the continental United States [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/) |
| 2010 top winner | Aventura, with nine trophies, including Latin album and digital album of the year for *The Last* [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/) |
| 2010 viewership | 5.3 million total viewers, versus a record 5.8 million in 2009 [2](https://www.billboard.com/music/music-news/strong-ratings-for-billboard-latin-music-awards-1207455/) |
| Nomination basis (2010) | Nielsen SoundScan sales and Nielsen BDS airplay for the tracking period February 7, 2009 through January 30, 2010 [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/) • [3](https://www.broadwayworld.com/bwwtv/article/2010-Billboard-Latin-Music-Awards-Recap-20100430) |
| Venue trajectory | San Juan (2010), Coral Gables, Florida (2011–2017), Las Vegas (2018–2019), per a fan-maintained wiki [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/) |
| Last documented top winner of the decade | Ozuna, with 11 wins in 2019, per a fan-maintained wiki [4](https://internationalbroadcasts.fandom.com/wiki/Billboard_Latin_Music_Awards) |
| Broadcaster | Telemundo, which has carried the ceremony since 1999, per a fan-maintained wiki [4](https://internationalbroadcasts.fandom.com/wiki/Billboard_Latin_Music_Awards) |
## Overview and format
The Billboard Latin Music Awards were the culmination of the Billboard Latin Music Conference; the 2010 conference ran April 26–29 at the Condado Plaza Hotel in San Juan, with the awards described as Telemundo's premiere event [5](https://www.nexttv.com/news/telemundo-takes-2010-billboard-latin-music-awards-puerto-rico-363777). Nominations and winners in 2010 came from chart data rather than juries: sales and airplay figures for the tracking period February 7, 2009 through January 30, 2010 fed Billboard's Top Latin Albums and Hot Latin Songs charts [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/). The eligibility window ran from the February 7, 2009 issue through the January 30, 2010 issue, based on Nielsen SoundScan sales data and Nielsen Broadcast Data Systems radio monitoring [3](https://www.broadwayworld.com/bwwtv/article/2010-Billboard-Latin-Music-Awards-Recap-20100430). A small set of honors, the Spirit of Hope and Lifetime Achievement Awards, were instead chosen by a Billboard editorial committee; in 2010 they went to [Marc Anthony](https://www.edgepedia.org/marc-anthony) and Los Temerarios respectively [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/).
Telemundo had broadcast the ceremony since 1999, where it became the network's highest-rated music special, seen throughout the Americas and Puerto Rico [4](https://internationalbroadcasts.fandom.com/wiki/Billboard_Latin_Music_Awards). Ahead of the 2010 edition, [Telemundo](https://www.edgepedia.org/telemundo) and Billboard extended a multi-year deal granting Telemundo expanded exclusive rights across television, online, and mobile, with Tony Mojena as executive producer; the 2009 show had been the first aired in high definition [5](https://www.nexttv.com/news/telemundo-takes-2010-billboard-latin-music-awards-puerto-rico-363777).
## Venues, hosts, and broadcast
The 2010 ceremony moved to San Juan under a partnership with the Puerto Rico Tourism Company, the first time in eleven years the show left its U.S. broadcast base; the financial terms of the agreement were not disclosed [5](https://www.nexttv.com/news/telemundo-takes-2010-billboard-latin-music-awards-puerto-rico-363777). It aired live on Telemundo on April 29, 2010, and was seen in nearly 50 countries [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/).
The 2010 broadcast was hosted by actress Aylin Mujica and "Levantate" host Alan Tacher, with a red carpet pre-show hosted by Monica Noguera and Rashel Diaz, among others [3](https://www.broadwayworld.com/bwwtv/article/2010-Billboard-Latin-Music-Awards-Recap-20100430). A fan-maintained listings wiki records the later decade's hosts as [Gaby Espino](https://www.edgepedia.org/gaby-espino) in 2015, 2018, and 2019, [Kate del Castillo](https://www.edgepedia.org/kate-del-castillo) and [Carlos Ponce](https://www.edgepedia.org/carlos-ponce) in 2017, Nicky Jam co-hosting in 2016, and Marco Antonio Regil co-hosting with Espino in 2018 [4](https://internationalbroadcasts.fandom.com/wiki/Billboard_Latin_Music_Awards).
Ratings entering the decade were strong. The 2010 telecast, aired live from Puerto Rico, reached more than 5 million U.S. viewers for the third consecutive year [2](https://www.billboard.com/music/music-news/strong-ratings-for-billboard-latin-music-awards-1207455/). Per [Nielsen Media Research](https://www.edgepedia.org/nielsen-media-research), it averaged 1,254,000 households, up 10% from 1,141,000 the prior year, with 5.3 million total viewers against a record 5.8 million in 2009 [2](https://www.billboard.com/music/music-news/strong-ratings-for-billboard-latin-music-awards-1207455/). The 2009 telecast had delivered Telemundo's best-ever ratings among adults 18-49, adults 18-34, women 18-49, men 18-49, men 18-34, and persons 2+ [5](https://www.nexttv.com/news/telemundo-takes-2010-billboard-latin-music-awards-puerto-rico-363777). The 2010 show ranked No. 1 in Miami among adults 18-49 and 18-34 and No. 1 in New York among adults 18-34, and posted its strongest ratings since 2004 in Chicago, San Francisco, and Las Vegas [2](https://www.billboard.com/music/music-news/strong-ratings-for-billboard-latin-music-awards-1207455/).
## The 2010 edition in detail
The 2010 ceremony is the decade's best-documented edition. Aventura won nine trophies, including Latin album and digital album of the year for *The Last*, while Tito "El Bambino" won seven awards, including hot Latin song of the year for "El Amor" [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/). [Luis Fonsi](https://www.edgepedia.org/luis-fonsi) and [Wisin & Yandel](https://www.edgepedia.org/wisin-and-yandel) each received three awards [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/).
New categories debuted that year: Latin artist of the year, combining Top Latin Albums and Hot Latin Songs performance, won by Aventura, and new artist of the year, won by Larry Hernández; the crossover artist of the year award went to the [Black Eyed Peas](https://www.edgepedia.org/black-eyed-peas) [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/). Universal Music Latin Entertainment dominated the label awards, taking top Latin albums label of the year, with its imprints Universal Music Latino and Machete also winning [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/). In total, the 21st edition of the Premios Billboard Latinos presented winners across 58 categories [6](https://www.lavozdigital.es/cadiz/20100430/cultura/galardonados-billboard-latinos-201004301239.html).
The broadcast was presented by [State Farm](https://www.edgepedia.org/state-farm) in association with T-Mobile and featured 14 performances by more than 20 acts [1](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/). A recap counted 24 performing artists, including an opening by Pitbull and a tribute to victims of the Haiti and Chile earthquakes performed by [Ricardo Montaner](https://www.edgepedia.org/ricardo-montaner), Nota, Milly Quezada, and Tercer Cielo [3](https://www.broadwayworld.com/bwwtv/article/2010-Billboard-Latin-Music-Awards-Recap-20100430). Telemundo's digital coverage of the event drew 500,000 unique users, up 29% from 2009, and 9 million page views, plus more than 2 million Twitter page views from 200,000 unique users [2](https://www.billboard.com/music/music-news/strong-ratings-for-billboard-latin-music-awards-1207455/).
## The rest of the decade: what the record shows
For 2011 through 2019, the sourcing available for this entry is a single fan-maintained wiki, and its figures should be read accordingly. That listing records the ceremonies moving from the Watsco/BankUnited Center in [Coral Gables, Florida](https://www.edgepedia.org/coral-gables-florida) (2011–2017) to the Mandalay Bay Events Center in Las Vegas (2018–2019) [4](https://internationalbroadcasts.fandom.com/wiki/Billboard_Latin_Music_Awards). It also lists each year's leading winner: [Enrique Iglesias](https://www.edgepedia.org/enrique-iglesias) with 9 wins in 2011, Don Omar with 10 in 2013, Marc Anthony with 10 in 2014, Romeo Santos with 10 in 2015, Nicky Jam with 6 in 2017, Daddy Yankee with 8 in 2018, and Ozuna with 11 in 2019 [4](https://internationalbroadcasts.fandom.com/wiki/Billboard_Latin_Music_Awards). The names are consistent with the era's chart dominance, but no independent source in this entry's evidence confirms the individual counts.
## References
1. [Aventura Tops Winners At Billboard Latin Music Awards](https://www.billboard.com/music/music-news/aventura-tops-winners-at-billboard-latin-music-awards-958417/)
2. [Strong Ratings For Billboard Latin Music Awards](https://www.billboard.com/music/music-news/strong-ratings-for-billboard-latin-music-awards-1207455/)
3. [2010 Billboard Latin Music Awards Recap](https://www.broadwayworld.com/bwwtv/article/2010-Billboard-Latin-Music-Awards-Recap-20100430)
4. [Billboard Latin Music Awards (International Broadcasts wiki)](https://internationalbroadcasts.fandom.com/wiki/Billboard_Latin_Music_Awards)
5. [Telemundo Takes The 2010 Billboard Latin Music Awards To Puerto Rico](https://www.nexttv.com/news/telemundo-takes-2010-billboard-latin-music-awards-puerto-rico-363777)
6. [Lista completa de galardonados](https://www.lavozdigital.es/cadiz/20100430/cultura/galardonados-billboard-latinos-201004301239.html)
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*Topic: Encyclopedia › Arts and culture › Music › Music scenes › Latin American and Caribbean scenes › Pan-Latin industry and awards: Latin Grammys, Billboard Latin Music Awards, Latin American Music Awards*
*Initially written Sep 17, 2026 · Reviewed: Sep 19, 2026 · Edited: Sep 19, 2026; Oct 11, 2026; Oct 25, 2026 · Last review: Sep 19, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license