# Black Rifle Coffee Company
**Black Rifle Coffee Company** (BRCC) is an American veteran-founded premium coffee, energy drink, and media company, organized as BRC Inc. and traded on the [New York Stock Exchange](https://www.edgepedia.org/new-york-stock-exchange) under the ticker BRCC. It was founded in 2014 by [Evan Hafer](https://www.edgepedia.org/evan-hafer), a former Green Beret, who began by roasting, packaging, and shipping coffee from a one-pound roaster in a garage, and the company now sells roast coffee, single-serve pods, ready-to-drink (RTD) coffee, and, as of late 2024, Black Rifle Energy, a ready-to-drink energy beverage.[1](https://www.sec.gov/Archives/edgar/data/1891101/000114036125026046/ny20051996x1_424b5.htm)
| Key fact | Detail |
|---|---|
| Founded | 2014 by U.S. Army veteran Evan Hafer, starting with a one-pound coffee roaster in a garage[1](https://www.sec.gov/Archives/edgar/data/1891101/000114036125026046/ny20051996x1_424b5.htm) |
| Public listing | Went public through a SPAC combination with SilverBox Engaged Merger Corp I at a valuation of about $1.7 billion; joined the NYSE in February 2022[2](https://d1io3yog0oux5.cloudfront.net/_220f3243159cd73d6bca1253fc9452d9/blackriflecoffee/news/2021-11-02_Black_Rifle_Coffee_Company_a_Rapidly_Growing_12.pdf) • [3](https://www.axios.com/local/dallas/2022/03/09/black-rifle-coffee-company-new-plano) |
| Sales channels | Three primary channels: Wholesale, Direct-to-Consumer (DTC), and Outposts (company coffee shops)[1](https://www.sec.gov/Archives/edgar/data/1891101/000114036125026046/ny20051996x1_424b5.htm) |
| FY2025 results | Net revenue of $398.3 million and Adjusted EBITDA of $21.4 million[4](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000021/brcinc_exhibit991xyefy2025.htm) |
| Wholesale scale | $258.0 million in 2025 sales, up from $245.0 million in 2024[5](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm) |
| Manufacturing | In-house roasting at a facility in Manchester, Tennessee, with offices in Salt Lake City, Utah; San Antonio, Texas; and Nashville, Tennessee[1](https://www.sec.gov/Archives/edgar/data/1891101/000114036125026046/ny20051996x1_424b5.htm) |
| Sourcing | Most green coffee beans from Colombia, Brazil, and Nicaragua, plus more than ten additional countries in Latin America, Africa, and Asia[5](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm) |
## Origins and identity
The company describes itself as a Veteran-founded and led premium coffee, energy drink, and media company committed to supporting active-duty military, veterans, first responders, and "all who love America."[1](https://www.sec.gov/Archives/edgar/data/1891101/000114036125026046/ny20051996x1_424b5.htm) Its branding integrates military association, veteran culture, and patriotic national narratives, and its early growth relied on direct-to-consumer channels, which let it build its identity without traditional retail gatekeepers.[6](https://www.headcountcoffee.com/blogs/corporate-legends-lost-empires/black-rifle-coffee-built-brand-positioning-on-identity-signaling) The company's website carries the tagline "America's Coffee, By Veterans for people who love America."[7](https://www.blackriflecoffee.com/pages/our-story)
**Leadership.** Evan Hafer is the founder and Executive Chairman.[7](https://www.blackriflecoffee.com/pages/our-story) At the time of the 2023 annual filing, the leadership included Tom Davin as Co-CEO contributing retail operations experience, Hafer as CEO and founder providing roasting and military-consumer expertise, and [Mat Best](https://www.edgepedia.org/mat-best) as Co-Founder and Chief Branding Officer, whose social media following drove organic customer engagement.[8](https://ir.blackriflecoffee.com/sec-filings/all-sec-filings/content/0001891101-23-000006/0001891101-23-000006.pdf)
## Products and supply
The product line has expanded beyond roast coffee to single-serve coffee, RTD coffee, and Black Rifle Energy, launched in late 2024, alongside branded apparel, coffee brewing equipment, and outdoor and lifestyle gear.[1](https://www.sec.gov/Archives/edgar/data/1891101/000114036125026046/ny20051996x1_424b5.htm) The company roasts the majority of its beans in-house at its Manchester, Tennessee facility, roasting five days a week, and uses co-manufacturers for a portion of roasted coffee production and exclusively for RTD and Energy lines.[5](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm) • [9](https://www.blackriflecoffee.com/pages/our-coffee) A licensed, Coffee Quality Institute-certified grader and former Green Beret oversees cupping, grading, scoring, and sourcing.[5](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm)
## Distribution and partnerships
**Wholesale** sells packaged coffee and RTD beverages through food, drug, and mass retailers such as Walmart, Sam's Club, and convenience chains including 7-Eleven, Casey's General Store, and [Circle K](https://www.edgepedia.org/circle-k), with coffee, apparel, and gear also sold through specialty retailers like [Bass Pro Shops](https://www.edgepedia.org/bass-pro-shops), Scheels, and [Ace Hardware](https://www.edgepedia.org/ace-hardware).[5](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm) The **DTC** platform, built around www.blackriflecoffee.com, has been the foundation of the business since inception and provides direct consumer insight.[5](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm) **Outposts** are the company's retail coffee shops.[2](https://d1io3yog0oux5.cloudfront.net/_220f3243159cd73d6bca1253fc9452d9/blackriflecoffee/news/2021-11-02_Black_Rifle_Coffee_Company_a_Rapidly_Growing_12.pdf)
Two partnerships anchor the marketing strategy: a July 2022 partnership with the [Dallas Cowboys](https://www.edgepedia.org/dallas-cowboys) featuring product placement at [AT&T Stadium](https://www.edgepedia.org/at-and-t-stadium), and a three-year marketing partnership with the UFC announced in February 2024.[5](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm) [The Cowboys](https://www.edgepedia.org/the-cowboys) deal drew criticism on the team's social media channels when it was announced.[10](https://as.com/us/nfl/arden-las-redes-sociales-de-los-dallas-cowboys-por-el-acuerdo-comercial-con-black-rifle-coffee-n/)
## Financial performance
Revenue has held near the $390 to $400 million line for three straight years: $395.6 million in FY2023, $391.5 million in FY2024, and $398.3 million in FY2025.[11](https://eightx.co/blog/us-teardown-black-rifle-coffee) FY2025 results met guidance, with net revenue of $398.3 million and [Adjusted EBITDA](https://www.edgepedia.org/adjusted-ebitda) of $21.4 million against prior guidance of at least $395 million and $20 million.[4](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000021/brcinc_exhibit991xyefy2025.htm) Underneath the flat top line, the mix shifted toward Wholesale: gross margin fell from 41.2% to 34.6% in FY2025, roughly 660 basis points (hundredths of a percentage point) of compression attributed by one analysis to about 500 basis points of trade spend and promotions and about 330 basis points of green-coffee inflation, and the company swung from a $3.8 million operating profit to a $24.6 million operating loss.[11](https://eightx.co/blog/us-teardown-black-rifle-coffee)
In 2025, packaged coffee distribution rose 7.9% to 54.9% All Commodity Volume (ACV), a measure of retail availability, while RTD coffee rose 10.0% to 55.9% ACV.[4](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000021/brcinc_exhibit991xyefy2025.htm) For fiscal 2026 the company guided to at least 7% revenue growth and at least 30% Adjusted EBITDA growth.[4](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000021/brcinc_exhibit991xyefy2025.htm) Second-quarter 2026 results showed the channel divergence continuing: net revenue rose 12.8% to $107.0 million, with Wholesale up 15.2% to $70.6 million and DTC up 13.6% to $31.4 million, while Outposts revenue fell 15.0% to $5.0 million on lower transaction volumes and average order value.[12](https://ir.blackriflecoffee.com/news-events/press-releases/detail/116/brc-inc-reports-second-quarter-2026-financial-results)
## Retail operations
The Outpost stores are quick-service coffee locations. By the time of a 2020s signage engagement, the company operated a network of more than 30 locations, and it hired Creative Realities to deploy digital menu boards with a content management system supporting point-of-sale integration after recurring screen stability problems with its prior system.[13](https://cri.com/our-work/black-rifle-coffee) The company offers a 10% discount to military veterans and first responders.[3](https://www.axios.com/local/dallas/2022/03/09/black-rifle-coffee-company-new-plano)
## Philanthropy
The company reports more than $34 million raised toward eliminating veteran medical debt through a [Veterans Day](https://www.edgepedia.org/veterans-day) initiative with partners including Born Primitive, more than 70,000 bags of coffee donated to military organizations, veteran groups, law enforcement, and first responders, and more than $2 million in donations to veteran-focused organizations generated through customer purchases.[14](https://www.blackriflecoffee.com/pages/philanthropy-impact) Supported organizations include Mission 22, the Special Forces Trust, the Honor Foundation, and the National Medal of Honor Museum, among others.[14](https://www.blackriflecoffee.com/pages/philanthropy-impact)
## References
1. [BRC Inc. Form 424B5 prospectus supplement (July 2025), SEC](https://www.sec.gov/Archives/edgar/data/1891101/000114036125026046/ny20051996x1_424b5.htm)
2. [Black Rifle Coffee Company to go public via combination with SilverBox Engaged Merger Corp I (November 2021)](https://d1io3yog0oux5.cloudfront.net/_220f3243159cd73d6bca1253fc9452d9/blackriflecoffee/news/2021-11-02_Black_Rifle_Coffee_Company_a_Rapidly_Growing_12.pdf)
3. [Black Rifle Coffee Company comes to Plano, Axios Dallas (March 2022)](https://www.axios.com/local/dallas/2022/03/09/black-rifle-coffee-company-new-plano)
4. [BRC Inc. Reports Fourth Quarter and Fiscal Year 2025 Financial Results (March 2026), SEC Exhibit 99.1](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000021/brcinc_exhibit991xyefy2025.htm)
5. [BRC Inc. Form 10-K for fiscal year 2025, SEC](https://www.sec.gov/Archives/edgar/data/1891101/000189110126000022/brcc-20251231.htm)
6. [Black Rifle Coffee Company Brand Positioning Explained, Headcount Coffee](https://www.headcountcoffee.com/blogs/corporate-legends-lost-empires/black-rifle-coffee-built-brand-positioning-on-identity-signaling)
7. [Our Story, Black Rifle Coffee Company](https://www.blackriflecoffee.com/pages/our-story)
8. [Black Rifle Coffee Company Form 10-K (March 2023), SEC via IR site](https://ir.blackriflecoffee.com/sec-filings/all-sec-filings/content/0001891101-23-000006/0001891101-23-000006.pdf)
9. [Our Coffee, Black Rifle Coffee Company](https://www.blackriflecoffee.com/pages/our-coffee)
10. [Arden las redes sociales de los Dallas Cowboys por el acuerdo con Black Rifle Coffee, AS USA (July 2022)](https://as.com/us/nfl/arden-las-redes-sociales-de-los-dallas-cowboys-por-el-acuerdo-comercial-con-black-rifle-coffee-n/)
11. [Black Rifle Coffee financials: a DTC teardown, Eightx (June 2026)](https://eightx.co/blog/us-teardown-black-rifle-coffee)
12. [BRC Inc. Reports Second Quarter 2026 Financial Results, Black Rifle Coffee Company IR](https://ir.blackriflecoffee.com/news-events/press-releases/detail/116/brc-inc-reports-second-quarter-2026-financial-results)
13. [Case Study: Black Rifle Coffee Company, Creative Realities](https://cri.com/our-work/black-rifle-coffee)
14. [Philanthropy Impact, Black Rifle Coffee Company](https://www.blackriflecoffee.com/pages/philanthropy-impact)
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*Topic: Encyclopedia › Arts and culture › Food, customs, and everyday culture › Food, cooking and hospitality › Beverages and drink culture › Coffee and tea › Coffee: production, companies, and café culture › Coffee companies, chains, and roasters*
*Initially written Sep 17, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license