Bloody Smart (聪明镇)
Bloody Smart (聰明鎮) is a 2026 Taiwanese horror and suspense television series directed and co-written by Hsieh Chun-yi (謝駿毅), adapted with authorization from the works of the Japanese horror manga artist Junji Ito (伊藤潤二)1. Rather than remaking a single story, it fuses characters and imagery from several of Ito's best-known manga, including Tomie, Souichi's Convenient Curses, Slug Girl, The Hanging Balloons, Blood-Bubble Bushes, and Lovesick Dead, into one original narrative set in a town obsessed with exam success1 • 2. The series premiered on July 28, 2026, with all 10 episodes released at once on Netflix in Taiwan and simultaneously on Viu in Hong Kong3 • 4.
| Key fact | Detail |
|---|---|
| Original title | 聰明鎮 (Cong Ming Zhen, "Smart Town"); English title Bloody Smart1 |
| Format | 10-episode Taiwanese horror limited series, Mandarin language, rated 16+3 • 5 |
| Source material | Authorized adaptation drawing on multiple Junji Ito manga, with Ito credited as supervisor1 • 2 |
| Director and writers | Hsieh Chun-yi (director and co-writer), with Sakana (大魚) and Cheng Ya-lan (鄭雅嵐)1 |
| Lead cast | Gigi Leung (梁詠琪) as the mother He Li-fen; Buffy Chen (陳姸霏) as her daughter Zhao Jia-qi; with JN Yu, Elly Hsu, Winston Chao, Tien Hsin, and Tang Tsung-sheng6 • 3 |
| Premiere | July 28, 2026, all episodes on Netflix (Taiwan) and Viu (Hong Kong)3 |
| Production | Miracle Production House (奇蹟映畫所), Taiwan; principal photography from August 20227 |
| Audience scores | IMDb 5.6/10 (139 votes); Douban 5.0/10 (12,266 voters as of August 12, 2026)8 • 3 |
Spoilers
Premise
The story follows Zhao Jia-qi (Buffy Chen), a student retaking the college entrance exam, who moves with her mother He Li-fen (Gigi Leung) to the remote town of Chongming, famed for a 100 percent college admission rate7. Jia-qi enrolls at the Chongming cram school to prepare for a second attempt at medical school, and the town operates on a single principle: only students with excellent grades deserve to survive3. For the mother, her daughter's admission to medical school is her own last hope; for the daughter, that expectation becomes suffocating pressure3.
The town's secret is a hidden Bloodfruit Tree (血玉樹) bearing crimson fruit. According to local legend, a mysterious boy dressed in black delivers the fruit only to those who truly "need" it; the fruit is said to make people smarter, but once consumed it awakens long-suppressed desires and emotions, gently unraveling the recipient and pushing the town toward collapse7 • 9. As monthly mock-exam results are posted, students and parents begin to disappear and behave abnormally10.
Source material and adaptation approach
The series is described by its producers as the first Chinese-language live-action original series honoring Junji Ito, made under his authorization11. Ito supervised the production and, after reading the outline, commented that the story concept was interesting and that he looked forward to a live-action version3. After seeing the finished show, he reportedly praised it as very interesting, noting that his classic characters and elements had been incorporated11.
DramaWiki lists the adapted sources as Bloodsucking Darkness, Slug Girl, Blood-Bubble Bushes, Tomie, Shard of Evil, The Hanging Balloons, and Lovesick Dead1. Character mappings reported in Taiwanese media include Cheng Wei-ling (鄭煒齡) as a character based on Tomie, Liu Hsiu-fu as Wu Shuang-yi based on Souichi, and Elly Hsu (許曦文) as Wang Hsin-yu, a nod to Slug Girl2. The Hong Kong critic site Cinespot judged that the Blood-Bubble Bushes short story serves as the overall skeleton, while most other familiar Ito material appears as scattered Easter eggs rather than reworked plot12.
Production
The series was produced by Miracle Production House CO., LTD. of Taiwan7. Shooting began in August 20227, and the team ran a crowdfunding campaign to raise post-production effects and overseas promotion funds, with rewards scheduled to ship from April 202313. The production company stated that from scriptwriting to the start of filming, the project took six years14.
Post-production took years to complete; Cinespot noted the show was finished long before release and only aired at the end of July 2026, after a Japanese Ito adaptation had already claimed attention earlier that month12. Episodes 1 and 2 received their world premiere as a Gala Presentation at the 28th Taipei Film Festival on June 29, 202615.
Release and availability
All 10 episodes went up on Netflix Taiwan at midnight on July 28, 2026, with Viu carrying the series in Hong Kong the same day4. Availability outside Asia was limited at launch: JustWatch found no streaming option in the United States, with the title available in Poland on CDA Premium16, and it later streamed on CATCHPLAY+ in Indonesia17. After its presentation at the Sitges Festival, the series premiered on AMC+ and Planet Horror in Spain on October 23, 202618.
Reception
Audience scores were middling. IMDb listed 5.6/10 from 139 votes8, while Baidu Baike recorded IMDb at 5.3/10 (89 votes) and Douban at 5.0/10 from 12,266 voters as of August 12, 20263.
Critical and fan response was polarized. Marie Claire summarized the debate: the show's selling point was assembling Ito's classic characters into an unprecedented "Ito Junji universe," but adding logical connective tissue was said to cost the abrupt, arbitrary horror of the originals, and many restored horror set pieces were explained away as hallucinations, frustrating manga fans; some readers said the best parts were the opening and closing animations Ito drew himself19. Cinespot rated it 5/10, calling it neither a true adaptation nor fully original, an original Taiwanese thriller decorated with Ito elements12. A negative Taiwanese review gave it 2/5, arguing the central Bloodfruit premise was never clearly explained and that the exam-pressure storyline dissolved20. Defenders in fan discussion argued the series works better if judged as its own story rather than against the manga10.
References
- Bloody Smart, DramaWiki
- Netflix《聰明鎮》7/28 上線!全球首部伊藤潤二真人原創影集, Marie Claire Taiwan
- 聪明镇 (2026年谢骏毅执导的恐怖剧), Baidu Baike
- 《聰明鎮》Netflix線上看!小S女兒、梁詠琪演員陣容, TVBS News
- How to watch Bloody Smart in Asia, Reelgood UpNext
- 聰明鎮, Netflix Taiwan
- Bloody Smart (聰明鎮), New Taipei City film assistance database
- Bloody Smart (TV Series 2026– ), IMDb
- 聰明鎮, TheTVDB.com
- 伊藤潤二授權!《聰明鎮》評價爆兩極, 緯來新聞網
- 聰明鎮 Bloody Smart, 開眼電影網
- 《聰明鎮》:伊藤潤二淪為彩蛋展示櫃, Cinespot 動映地帶
- 伊藤潤二真人原創影集《聰明鎮》集資計畫, waBay
- 台灣景視 Daily News, 美南日報 (PDF)
- Bloody Smart (Ep. 1-2), 28th Taipei Film Festival program
- Bloody Smart - watch tv show streaming online, JustWatch
- Bloody Smart, Junji Ito's Live-Action Series Still Streaming in Indonesia, VOI
- Bloody Smart, EL PAÍS television series page
- 《聰明鎮》評價兩極!Netflix 8大角色原著差異, Marie Claire Taiwan
- 影集劇評|《聰明鎮》拿著伊藤潤二的授權, 大叔看電影
Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › East Asian drama series › Hong Kong and Taiwanese serial drama
Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026
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