# Brand New Chanels
**Brand New Chanels** (stylized as **"brand new chanel$"**) is a song by the American singer-songwriter [Slayyyter](https://www.edgepedia.org/slayyyter), released on July 31, 2026 as a standalone single with a self-directed music video.[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel) The track is a companion piece to "BEAT UP CHANEL$," a single from her third studio album *WOR$T GIRL IN AMERICA*, and it became her first entry on a mainstream [Billboard](https://www.edgepedia.org/billboard-magazine) songs chart.[2](https://www.theatlantic.com/culture/2026/08/summer-songs-2026-slayyyter-adela/688394/) • [3](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/)
| Key fact | Detail |
|---|---|
| Artist | Slayyyter, American pop singer-songwriter[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel) |
| Release | July 31, 2026, digital single with official music video[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel) |
| Length and label | 3 minutes; ℗ 2026 RECORDS Label, LLC/Columbia Records, under exclusive license from Slayyyter Enterprises LLC[4](https://music.apple.com/us/album/brand-new-chanel%24-single/6793636947) |
| Relation to album | Sister song and lyrical "flip" of "BEAT UP CHANEL$" from *WOR$T GIRL IN AMERICA*[2](https://www.theatlantic.com/culture/2026/08/summer-songs-2026-slayyyter-adela/688394/) • [5](https://slayyyter.fandom.com/wiki/BRAND_NEW_CHANEL%24_%28song%29) |
| US chart | Spent one week on the Billboard Hot 100, Slayyyter's debut on a mainstream Billboard songs chart[3](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/) |
| UK chart | Peaked at #72 on the UK Singles Top 75 in a one-week run; reached Number 15 on the Official UK Trending Chart for August 4, 2026[6](https://acharts.co/song/208539) • [7](https://www.officialcharts.com/chart-news/trending-songs-uk-august-4-2026/) |
| Video | Directed by Slayyyter, set in the same house as the "BEAT UP CHANEL$" video[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel) |
## Background and writing
The track originated from a demo that Slayyyter created alongside producers Austin Corona and Wyatt Bernard early in their time working as a team, in summer 2024; that partnership went on to yield "[Beat Up Chanels](https://www.edgepedia.org/beat-up-chanels)" as well. The original demo had completely different lyrics and a distinct feel that one of the producers, Wyatt Bernard, described as "very EDM-y." For the 2026 version, the team stripped away some of the synth for a more organic sound, adding live drums and brash guitars, a direction the producers credited to Slayyyter's recent festival performances and touring with a live band, including her first live-band show at Coachella.[3](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/)
The song's subject is a breakup. [Sony Music](https://www.edgepedia.org/sony-music)'s press materials describe it as a high-drama pop anthem that unfolds through late-night phone calls, after parties, and a designer obsession, with lyrics that capture the tension between emotional entanglement and the clarity of walking away.[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel) The Japanese Sony Music release characterizes it as a dramatic breakup anthem that transforms personal pain into strength, and notes that the lyrics reference "BEAT UP CHANEL$" from the album.[8](https://www.sonymusic.co.jp/artist/Slayyyter/info/585558)
**The Chanel wordplay.** The central hook, "he wants brand new Chanels," inverts the earlier song: in "BEAT UP CHANEL$" the narrator identifies with damaged luxury goods, while here the ex's new partner wants them pristine. [The Atlantic](https://www.edgepedia.org/the-atlantic)'s review reads the line as Slayyyter sounding heartbroken about a cheating ex whose new woman wants brand-new Chanels, a desire the writer calls villainous in a cultural moment when destroyed seems better than new.[2](https://www.theatlantic.com/culture/2026/08/summer-songs-2026-slayyyter-adela/688394/)
## Release and promotion
The single arrived on July 31, 2026, following the kickoff of the sold-out WOR$T GIRL IN THE WORLD TOUR with three hometown shows in St. Louis. Its release fell during a run of festival bookings that included [Lollapalooza](https://www.edgepedia.org/lollapalooza) in Chicago the same day, Reading & Leeds in late August, and All Things Go D.C. in September.[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel) The release was notable because, contractually, Slayyyter was not supposed to put out new music after *[Worst Girl in America](https://www.edgepedia.org/worst-girl-in-america)*.[3](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/)
The single followed an album that had already established her 2026 breakthrough: *WOR$T GIRL IN AMERICA* debuted at #1 on the Billboard Top Dance Albums chart, entered the Billboard 200 at #22, was named Best New Album by Pitchfork, and appeared on numerous 'Best of 2026' lists from Rolling Stone, Billboard, Variety, ELLE, and other outlets.[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel)
## Music video
Slayyyter directed the video herself. It returns to the same house featured in the "BEAT UP CHANEL$" music video, includes a nod to the fireworks shot from that video, and contains an inverted recreation of the *WOR$T GIRL IN AMERICA* album artwork.[1](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel) Where the "Beat Up Chanels" clip showed her in all white, the "Brand New Chanels" clip features her in a black lace ensemble with the same pair of bunny ears she wore at Coachella.[3](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/)
## Sound
Critics placed the song in a nostalgic register. The Atlantic describes it as a blurry reimagining of the crisp, uplifting pulse of circa-2010 electronic dance music and pop punk, with a surprising amount of vulnerability beneath the spiky attitude.[2](https://www.theatlantic.com/culture/2026/08/summer-songs-2026-slayyyter-adela/688394/) The production shift toward live drums and guitars was itself a deliberate move away from the demo's synth-heavy original form.[3](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/)
## Chart performance
In the United States, the song marked Slayyyter's debut on a mainstream Billboard songs chart and spent one week on the Hot 100. Slayyyter herself framed it cautiously, saying that a true hit is something that makes its way to the top of the charts and stays there for a while.[3](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/) In the United Kingdom, the song entered the UK Singles Top 75 at #72 and spent one week on that chart,[6](https://acharts.co/song/208539) and it ranked Number 15 on the Official UK Trending Chart published August 4, 2026, a chart based on the first four sales days of each chart week and limited to songs showing week-on-week growth.[7](https://www.officialcharts.com/chart-news/trending-songs-uk-august-4-2026/) The song also received radio play internationally, appearing on Spanish network RNE's nanana playlist in August 2026.[9](https://www.rtve.es/play/audios/nanana/icona-pop-sofisticadas-pero-excesivas-20-08-26/17196462/)
## References
1. [SLAYYYTER RELEASES NEW SONG & VIDEO: "BRAND NEW CHANEL$", Sony Music Canada press release, July 31, 2026](https://www.sonymusic.ca/press_release/slayyyter-releases-new-song-video-brand-new-chanel)
2. [Party in the (Downwardly Mobile) U.S.A., The Atlantic, August 25, 2026](https://www.theatlantic.com/culture/2026/08/summer-songs-2026-slayyyter-adela/688394/)
3. [Worst Girl in America: The Rebirth of Slayyyter, US Property Moves](https://uspropertymoves.com/worst-girl-in-america-the-rebirth-of-slayyyter/)
4. [brand new chanel$ - Single, Apple Music](https://music.apple.com/us/album/brand-new-chanel%24-single/6793636947)
5. [BRAND NEW CHANEL$ (song), Slayyyter Wiki](https://slayyyter.fandom.com/wiki/BRAND_NEW_CHANEL%24_%28song%29)
6. [Brand New Chanels by Slayyyter - Music Charts, aCharts](https://acharts.co/song/208539)
7. [Official Trending Chart: Silva Bumpa, KETTAMA, ADÉLA and more, Official Charts Company, August 4, 2026](https://www.officialcharts.com/chart-news/trending-songs-uk-august-4-2026/)
8. [Slayyyter new single "brand new chanel$" release announcement, Sony Music Japan](https://www.sonymusic.co.jp/artist/Slayyyter/info/585558)
9. [nanana: Icona Pop playlist including Slayyyter - Brand New Chanels, RTVE, August 20, 2026](https://www.rtve.es/play/audios/nanana/icona-pop-sofisticadas-pero-excesivas-20-08-26/17196462/)
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*Topic: Encyclopedia › Arts and culture › Music › Musical works and recordings › Compositions and songs › Pop, rock, and metal songs › Synth-pop songs*
*Initially written Sep 17, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license