General · EdgepediaOctober 3, 20265 min read

Bratzillaz

Bratzillaz (also known as House of Witchez) was a witch-themed sub-brand of the Bratz fashion doll line created by MGA Entertainment, sold from 2012 to 2013 and positioned as the "witchy cousins" of the Bratz characters.¹^•² The line debuted in 2012 with the Bratzillaz (1st Edition) dolls and concluded in 2013 with the Witchy Princesses line, its name gaining the "House of Witchez" suffix in 2013.¹^•³ It was created to compete with Mattel's Monster High, which shared a similar gothic-inspired aesthetic, and 38 Bratzillaz dolls were released during its two-year run.⁴

Key fact	Detail
Brand	Bratzillaz, also House of Witchez; a witch-themed spinoff of Bratz by MGA Entertainment¹
Run	2012 (1st Edition) to 2013 (Witchy Princesses), the final line¹
Purpose	Created to compete with Mattel's Monster High⁴
Original characters	Cloetta Spelletta, Jade J'Adore, Yasmina Clairvoya, Sashabella Paws, and Meygana Broomstix⁵
Doll features	Glass eyes and articulated, posable bodies; witch mark symbols, broom hair brushes, spell scrolls, and separately sold pets¹
Webseries	10 episodes on YouTube, August 15, 2012 to January 4, 2013, about 3 minutes each⁶^•⁷
Doll count	38 dolls released across the line's run⁴

Origin and competitive context

MGA Entertainment announced the line in a press release dated June 13, 2012 at the International Licensing Expo in Las Vegas, describing Bratzillaz as "the enchanted good witch cousins of the popular Bratz" and promising a July 2012 retail debut.⁵ The dolls reached stores that June, with Bratzillaz debuting publicly at the MTV Movie Awards on June 8, 2012 and pre-orders opening on Canada's Toys "R" Us website the following day.⁸

The competitive target was explicit in doll-community accounts: Bratzillaz was notably created to compete with Mattel's Monster High, launched in 2010, whose gothic, supernatural-themed fashion dolls dominated the segment.⁴^•⁹ Reviewers compared the two lines closely while noting differences in tone; the Switch a Witch customizable doll sets were frequently compared to Monster High's Create a Monster sets, which worked on a similar look, feel, and concept.¹⁰

The dolls

Standard dolls. Each Bratzillaz doll, except those in the budget Core (Basic Line), has glass eyes with an articulated, posable body. Dolls come with a broom hair brush, and some include a spell scroll and a doll stand. Some characters have a unique pet sold separately, and most have a personal witch mark symbol. Character cards packaged with the first edition dolls reveal augmented reality content when held up to a webcam, showing a virtual doll animation and character video.¹

Budget line. The Core (Basic Line) dolls, introduced for Spring 2013, are an inexpensive budget line with non-articulated bodies and painted eyes instead of glass eyes.¹^•¹¹ The line used three head sculpts over its run: the original 2012 inset-eye head used on most dolls, a 2013 molded-eye head used on the budget dolls, and the 2002 Bratz FFM head.¹²

The five original characters. The debut line centered on five witches, each with a stated magic power, witch mark, pet, and favorite class:⁵

Cloetta Spelletta, who can transform into anything; witch mark Moon & Stars; pet Barkthalameow.
Jade J'Adore, who heals broken hearts and helps find true love; witch mark Heart Arrow; pet Kissifuss.
Yasmina Clairvoya, who sees into the future; witch mark Egyptian Eye; pet Winkers.
Sashabella Paws, who can communicate with animals; witch mark Tribal Cat; pet Fluffinscruff.
Meygana Broomstix, who helps you fly and make dreams come true; witch mark Wings; pet Wingzy.

Later lines added characters including Fianna Fins, introduced with the glow-in-the-dark Midnight Beach line, and Vampelina, introduced with Magic Night Out.¹¹

Customization. The Switch a Witch sets let buyers assemble custom witches, with single packs sold for $12.95 at Walmart and two-packs that create two witches.¹⁰

Website and digital content

The official Bratzillaz website opened in early July 2012 with a countdown to the music video and officially launched on July 14.¹^•⁸ The site offered character bios, parallax scrolling, games, and augmented reality experiences, and in a first for MGA Entertainment, Bratzillaz games were also available as smartphone apps.¹^•⁵ The website closed in 2016.¹

Webseries

The Bratzillaz webseries premiered on the official Bratzillaz YouTube channel on August 15, 2012 and ran through early 2013, with 10 episodes of roughly 3 minutes each.⁶^•⁷ Its premise follows the five girls as they learn about their witchy identities at the Bratzillaz Academy of Fashion and Magic, opening when Yasmina Clairvoya receives a mysterious invitation to the academy.⁶^•¹³ The theme song, "Glam Gets Wicked (Tonight)," was revealed on July 13, 2012 in a live-action music video shot at the Canfield-Moreno Estate; the first webisode followed in August and the second on September 11, 2012.¹^•⁶

The season's final episode, "Fashion Bites," was never officially released; a second season was planned, with a leaked unreleased webisode and a teaser at the end of "Midnight Beach," but MGA's 2014 hiatus on the Bratz brand to rebuild it ended production, and the second season was never completed. In July 2020, the official Bratz YouTube channel informally released "Fashion Bites" in a Bratzillaz compilation. Five episodes, including "Welcome To Bratzillaz Academy!" and "Midnight Beach," were also released on the Bratz Babyz Save Christmas and Bratz Go To Paris: The Movie DVDs in 2013.¹^•⁶ A short non-canonical video series about the Witchy Princesses, "Witchy Princesses Adventure," ran from June 24 to July 22, 2013.¹

End of the line and later status

The doll line ended when MGA put the Bratz brand on hiatus in 2014 to rebuild it, cutting off the planned second season of the webseries.¹ Fan databases date the brand's run to 2012 through 2013, ending with the Witchy Princesses line,¹^•⁴ though one retrospective places the line's run from 2012 to 2014.⁹

A revival has been reported: trademarks for the character names Vampelina, Cloetta Spelletta, Meygana Broomstix, Jade J'Adore, and Yasmina Clairvoya were renewed or re-registered earlier in 2026, and a June 2026 report stated that Bratzillaz dolls would return in 2027, coinciding with renewed popularity for Monster High.⁹

References

Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Web-native and streaming-original series › Early English-language web series (1997–mid 2010s)

Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026

Notice something wrong?