# Cui Guangfu (崔广福)
Cui Guangfu (崔广福) is a Chinese private-equity investor who has been a Partner in IDG Capital's growth-stage practice since May 2017, focusing on growth-stage investment in the firm's Modern Services and Brand sectors.[1](https://en.idgcapital.com/team/guangfu) • [2](https://www.linkedin.com/in/cui-guangfu-198948100) Before moving into investing, he spent roughly two decades as an operator: eight years as chief executive of eLong Inc., a NASDAQ-listed online travel company, four years running FedEx Kinko's China, and twelve years in sales and marketing at [Procter & Gamble](https://www.edgepedia.org/procter-and-gamble).[1](https://en.idgcapital.com/team/guangfu)
"Cui Guangfu" is a common [Chinese name](https://www.edgepedia.org/chinese-name), and the public record used for this article rests on the IDG Capital team page, the executive's own professional profile, and a Chinese business biography aggregator. Statements below are limited to what those sources state about the IDG Capital partner; directory listings that attribute a large number of venture investments to this name without a primary source are treated as unverified and excluded.
| Item | Detail |
| --- | --- |
| Firm and role | IDG Capital, Partner, Growth PE, since May 2017, ongoing as of 2026[2](https://www.linkedin.com/in/cui-guangfu-198948100) |
| Investment focus | Growth stage; Modern Services and Brand sectors[1](https://en.idgcapital.com/team/guangfu) |
| Prior roles | CEO of eLong Inc. (NASDAQ-listed) for eight years; General Manager, FedEx Kinko's China (four years); 12 years at P&G in sales and marketing[1](https://en.idgcapital.com/team/guangfu) |
| Education | MBA, Kellogg School of Management, Northwestern University; bachelor's degree, Peking University[1](https://en.idgcapital.com/team/guangfu) |
| Peking University degree | International Politics, 1987–1991[2](https://www.linkedin.com/in/cui-guangfu-198948100) |
| Kellogg MBA | Executive MBA program, 2001–2003[2](https://www.linkedin.com/in/cui-guangfu-198948100) |
| Board service | Director, Autohome Inc. (NYSE: ATHM), December 2014 – December 2016[2](https://www.linkedin.com/in/cui-guangfu-198948100) |
## Early life and education
Cui studied International Politics at [Peking University](https://www.edgepedia.org/peking-university) from 1987 to 1991, completing his bachelor's degree there before entering business.[2](https://www.linkedin.com/in/cui-guangfu-198948100) Later in his operating career he earned an MBA through the executive program at the [Kellogg School of Management](https://www.edgepedia.org/kellogg-school-of-management) at [Northwestern University](https://www.edgepedia.org/northwestern-university), dated 2001 to 2003 on his profile, which coincides with the final years of his P&G tenure.[1](https://en.idgcapital.com/team/guangfu) • [2](https://www.linkedin.com/in/cui-guangfu-198948100)
## Operating career
**Procter & Gamble.** Cui's profile dates his P&G role, titled associate director and covering sales and marketing, from January 1991 to January 2003; the firm's biography summarizes this as twelve years in sales and marketing at the company.[1](https://en.idgcapital.com/team/guangfu) • [2](https://www.linkedin.com/in/cui-guangfu-198948100)
**FedEx Kinko's China.** From January 2003 to January 2007 he was General Manager for FedEx Kinko's China, a role his LinkedIn profile also labels Managing Director of FedEx Office; IDG Capital describes this as leading the China business for four years.[1](https://en.idgcapital.com/team/guangfu) • [2](https://www.linkedin.com/in/cui-guangfu-198948100)
**eLong.** Cui joined eLong, a NASDAQ-listed online travel service company, as chief executive on October 8, 2007, according to the Chinese biographical profile.[3](https://www.maigoo.com/mingren/9589.html) IDG Capital's team page states that he served eight years as CEO.[1](https://en.idgcapital.com/team/guangfu) His own profile records the CEO role from October 2007 to June 2015, followed by an advisor role from July to November 2015.[2](https://www.linkedin.com/in/cui-guangfu-198948100) The Chinese profile dates the handover to July 2015, when he ceased serving as CEO but continued serving the company as an advisor.[3](https://www.maigoo.com/mingren/9589.html) The two dated accounts differ by about a month on the end of the CEO title; the eight-year summary on the firm's page is consistent with either.
## Role at IDG Capital and the Growth PE practice
Cui joined IDG Capital as a partner in 2017.[3](https://www.maigoo.com/mingren/9589.html) His professional profile dates the role, Partner in the Growth PE practice, from May 2017 and shows it as current as of 2026, based in Beijing.[2](https://www.linkedin.com/in/cui-guangfu-198948100) The firm's biography describes his focus as growth-stage investment in the Modern Services and Brand sectors.[1](https://en.idgcapital.com/team/guangfu)
Readers looking for that distinction will not find it settled in the materials cited here.
## Boards and governance
Cui's profile lists a directorship at Autohome Inc. (NYSE: ATHM), the Chinese online automotive platform, from December 2014 to December 2016, a period that predates his move to IDG Capital.[2](https://www.linkedin.com/in/cui-guangfu-198948100) The Chinese profile adds that he was appointed an independent director of Autohome and a member of its audit and compensation committee on December 9, 2014.[3](https://www.maigoo.com/mingren/9589.html) No source in the record identifies a board seat held after 2016.
## References
Reference note: the IDG Capital team page is the primary source for his role and biography.
1. GUANGFU | IDG Capital. https://en.idgcapital.com/team/guangfu
2. Cui Guangfu — LinkedIn profile. https://www.linkedin.com/in/cui-guangfu-198948100
3. 崔广福-IDG资本合伙人介绍 (Maigoo profile). https://www.maigoo.com/mingren/9589.html
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*Topic: Encyclopedia › Society and history › Economics and business › Founders, operators, and investors › Venture and growth investors › Greater China venture › 1990s pioneer investors*
*Initially written Sep 17, 2026 · Reviewed: Sep 18, 2026 · Edited: Sep 18, 2026; Oct 11, 2026 · Last review: Sep 18, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license