# Dane Bowers

**Dane Bowers** (Dane Leon Bowers; born 1979) is an English singer, songwriter, DJ, and record producer best known as a member of the late-1990s British R&B group Another Level and for his later collaborations with the [UK garage](https://www.edgepedia.org/uk-garage) duo True Steppers and [Victoria Beckham](https://www.edgepedia.org/victoria-beckham).<sup>[1](https://www.biographies.net/people/en/dane_bowers)</sup>

| Key fact | Detail |
|---|---|
| Full name and birth | Dane Leon Bowers, born 1979; sources give Sutton, London or Croydon as his home area<sup>[1](https://www.biographies.net/people/en/dane_bowers)</sup><sup> • </sup><sup>[2](https://music.apple.com/us/artist/dane-bowers/13678334)</sup><sup> • </sup><sup>[3](https://www.concertarchives.org/bands/dane-bowers)</sup> |
| Group career | Member of Another Level from 1997; the band achieved seven UK Top 10 singles, including the number one "Freak Me"<sup>[4](https://www.officialcharts.com/chart-news/the-big-reunion-2014-their-biggest-selling-singles-revealed-__3746/)</sup> |
| Signature hit | "Freak Me", a cover of the 1993 Silk song, entered the Official Singles Chart at number 1 on 18 July 1998 and stayed there one week<sup>[5](https://www.officialcharts.com/chart-news/official-chart-pop-gem-11-another-level-freak-me__4544/)</sup> |
| Best solo-era charting | "Out of Your Mind" with True Steppers and Victoria Beckham peaked at number 2 for 27 chart weeks in 2000<sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup> |
| Solo chart record | Under his own name on the Official Singles Chart: no number ones, 2 Top 10s, 3 Top 40s<sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup> |
| Television | Runner-up on Celebrity Big Brother in 2010, finishing second to Alex Reid<sup>[7](https://www.famousbirthdays.com/people/dane-bowers.html)</sup> |
| Later activity | Toured with the reformed Another Level and lives in Dubai, where he runs an entertainment events company<sup>[8](https://www.puredjs.com/artists/another-level)</sup><sup> • </sup><sup>[9](https://www.contactmusic.com/story/470/3574549/interview-dane-bowers-will-always-be-katie-price-s-ex-but-he-has-reclaimed-his-music-legacy-with-another-level)</sup> |

## Early life and Another Level

Bowers trained at the [BRIT School](https://www.edgepedia.org/brit-school), the Croydon performing arts school, and after graduating in 1997 joined the vocal group Another Level.<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup> The quartet, formed with Mark Baron, Bobak Kianoush, and [Wayne Williams](https://www.edgepedia.org/wayne-williams), was presented in mid-1997 as an R&B boy band with a rougher image than its pop peers; the Dutch broadcaster NPO Radio 2 reports the group was discovered by the rapper Jay-Z.<sup>[4](https://www.officialcharts.com/chart-news/the-big-reunion-2014-their-biggest-selling-singles-revealed-__3746/)</sup><sup> • </sup><sup>[11](https://www.nporadio2.nl/muziek/artiesten/d3398035-4279-42d7-82bc-6a39a0cfb217/another-level)</sup>

Their debut single "Be Alone No More" reached number 6 on the Official Singles Chart in February 1998.<sup>[5](https://www.officialcharts.com/chart-news/official-chart-pop-gem-11-another-level-freak-me__4544/)</sup> Their next release, "Freak Me", a cover of a US R&B song by Silk that had originally reached number 46 in the United States, went straight to number 1 in the UK in July 1998 and stayed there for a single week; it became the 28th best-selling single of 1998, selling over 414,000 copies that year and more than 460,000 in total.<sup>[5](https://www.officialcharts.com/chart-news/official-chart-pop-gem-11-another-level-freak-me__4544/)</sup> Further Top 10 hits included "Guess I Was a Fool" (number 5), "I Want You for Myself" with [Ghostface Killah](https://www.edgepedia.org/ghostface-killah) (number 2), "From the Heart" (number 6), and "Bomb Diggy" (number 6 in 1999, the group's final hit).<sup>[12](https://www.officialcharts.com/artist/4285/Another-Level/)</sup><sup> • </sup><sup>[13](https://www.officialcharts.com/chart-news/official-chart-flashback-geri-halliwell-lift-me-up__27674/)</sup> The self-titled debut album peaked at number 13 with a 22-week chart run, and the group received a BRIT Award nomination in 1999.<sup>[14](https://www.officialcharts.com/albums/another-level-another-level/)</sup><sup> • </sup><sup>[4](https://www.officialcharts.com/chart-news/the-big-reunion-2014-their-biggest-selling-singles-revealed-__3746/)</sup>

**The band's end.** Sources date the group's dissolution differently. AllMusic states the quartet disbanded in 1999 after two Top Ten albums; NPO Radio 2 says half the quartet left in 1999 while the remaining two members quit in June 2000.<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup><sup> • </sup><sup>[11](https://www.nporadio2.nl/muziek/artiesten/d3398035-4279-42d7-82bc-6a39a0cfb217/another-level)</sup> A booking-agency profile describing Bowers as a member "between 1997 and 2000" is consistent with the later date.<sup>[15](https://dlelive.com/dane-bowers/)</sup>

## True Steppers, Victoria Beckham, and solo work

After the group's split, Bowers recorded two singles with the UK garage duo True Steppers. "Buggin'" peaked at number 6 in April 2000, and "Out of Your Mind", a duet with Victoria Beckham, reached number 2 in August 2000, held off the top spot by Spiller's "Groovejet (This Is Your Love)" featuring [Sophie Ellis-Bextor](https://www.edgepedia.org/sophie-ellis-bextor) in one of the decade's most publicized chart battles.<sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup><sup> • </sup><sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup><sup> • </sup><sup>[16](https://www.officialcharts.com/chart-news/blur-vs-oasis-and-seven-other-epic-official-chart-battles__10449/)</sup> The song spent 27 weeks on the chart.<sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup>

Under his own name, Bowers released "Another Lover", produced by [Wyclef Jean](https://www.edgepedia.org/wyclef-jean), which peaked at number 20 in July 2001.<sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup> AllMusic describes him as scoring "two Top Ten solo singles", naming "Shut Up and Forget About It" and "Another Lover"; the Official Charts database credits him with two Top 10 entries but lists "Another Lover" at a peak of number 20, so the two sources disagree on the solo chart record.<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup><sup> • </sup><sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup> In 2001 he also co-wrote tracks for Beckham and the American singer [Faith Evans](https://www.edgepedia.org/faith-evans).<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup> His full-length debut, *Facing the Crowd*, went unreleased and he left his label.<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup>

He then worked as a DJ, playing at the clubs Gatecrasher, Eden, and Es Paradis.<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup>

## Reality television and reunions

**Upper Street.** In 2006 Bowers returned to pop through the MTV reality show *Totally Boyband*, which formed a new group from former boyband members. With Danny Wood of New Kids on the Block, Jimmy Constable of 911, and Bradley McIntosh of S Club 7, he recorded the single "The One" under the name Upper Street; after it charted at number 35, the project was abandoned.<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup>

**Celebrity Big Brother.** In 2010 he finished second in the final series of *Celebrity Big Brother*, behind the winner [Alex Reid](https://www.edgepedia.org/alex-reid-fighter), and signed to Conehead UK, releasing "All She Needs", his first solo single in nine years, which reached number 31 on the Official Independent Singles Chart in July 2010.<sup>[10](https://www.allmusic.com/artist/dane-bowers-mn0000565400)</sup><sup> • </sup><sup>[7](https://www.famousbirthdays.com/people/dane-bowers.html)</sup><sup> • </sup><sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup>

**The Big Reunion and Another Level again.** For the second series of ITV's nostalgia show *The Big Reunion* in 2014, Bowers joined [Gareth Gates](https://www.edgepedia.org/gareth-gates), Adam Rickitt, Kavana, and Kenzie of Blazin' Squad in the supergroup 5th Story; the [Official Charts Company](https://www.edgepedia.org/official-charts-company) described him as the only member with chart experience both solo and in a group.<sup>[17](https://www.officialcharts.com/chart-news/line-up-for-itv-s-big-reunion-2-includes-eternal-a1-gareth-gates-and__3647/)</sup> He has continued to perform with a reformed Another Level, now fronted by original members Bowers and Mark Baron alongside Shaun Hoyte and tour DJ Greg Costa, playing nostalgia-driven live shows.<sup>[8](https://www.puredjs.com/artists/another-level)</sup> In January 2026, "Out of Your Mind" re-entered the Official Singles Sales Chart at number 30 and the Downloads Chart at number 26.<sup>[6](https://www.officialcharts.com/artist/10101/dane-bowers/)</sup>

## Public profile and later life

Bowers's relationship with the model and television personality [Katie Price](https://www.edgepedia.org/katie-price) between 1998 and 2000 made the couple a fixture of British tabloids; a leaked sex tape became one of the era's most reported celebrity scandals, and the split was linked in coverage to his friendship and collaboration with Victoria Beckham.<sup>[9](https://www.contactmusic.com/story/470/3574549/interview-dane-bowers-will-always-be-katie-price-s-ex-but-he-has-reclaimed-his-music-legacy-with-another-level)</sup> He later appeared on the celebrity edition of *[Come Dine with Me](https://www.edgepedia.org/come-dine-with-me)* alongside his Big Brother appearance.<sup>[1](https://www.biographies.net/people/en/dane_bowers)</sup>

As of the mid-2020s he lives in Dubai, where he runs an entertainment events company with his partner Nicole, while continuing to perform with Another Level at festivals and 1990s-themed events; in August 2026 he was billed at the Garage Republic Outdoor Festival in [Nottingham](https://www.edgepedia.org/nottingham) alongside UK garage acts including DJ Luck & MC Neat and [Oxide & Neutrino](https://www.edgepedia.org/oxide-and-neutrino).<sup>[9](https://www.contactmusic.com/story/470/3574549/interview-dane-bowers-will-always-be-katie-price-s-ex-but-he-has-reclaimed-his-music-legacy-with-another-level)</sup><sup> • </sup><sup>[3](https://www.concertarchives.org/bands/dane-bowers)</sup>

## Note on the name

A separate artist performing as "Dan Bowers", a punk musician born 1986 in Mexico City, releases Spanish-language records on streaming platforms; the two should not be confused.<sup>[18](https://music.apple.com/us/artist/dan-bowers/1197884698)</sup>

## References

1. [Biography of Dane Bowers, Biographies.net](https://www.biographies.net/people/en/dane_bowers)
2. [Dane Bowers, Apple Music](https://music.apple.com/us/artist/dane-bowers/13678334)
3. [Dane Bowers Concert History, Concert Archives](https://www.concertarchives.org/bands/dane-bowers)
4. [The Big Reunion 2014: Their biggest selling singles revealed, Official Charts](https://www.officialcharts.com/chart-news/the-big-reunion-2014-their-biggest-selling-singles-revealed-__3746/)
5. [Official Chart Pop Gem #11: Another Level – Freak Me, Official Charts](https://www.officialcharts.com/chart-news/official-chart-pop-gem-11-another-level-freak-me__4544/)
6. [Dane Bowers, full Official Chart history, Official Charts](https://www.officialcharts.com/artist/10101/dane-bowers/)
7. [Dane Bowers, Famous Birthdays](https://www.famousbirthdays.com/people/dane-bowers.html)
8. [Another Level, Pure DJs](https://www.puredjs.com/artists/another-level)
9. [Interview: Dane Bowers, Contactmusic.com](https://www.contactmusic.com/story/470/3574549/interview-dane-bowers-will-always-be-katie-price-s-ex-but-he-has-reclaimed-his-music-legacy-with-another-level)
10. [Dane Bowers Biography by Jon O'Brien, AllMusic](https://www.allmusic.com/artist/dane-bowers-mn0000565400)
11. [Another Level, Biografie, NPO Radio 2](https://www.nporadio2.nl/muziek/artiesten/d3398035-4279-42d7-82bc-6a39a0cfb217/another-level)
12. [Another Level, full Official Chart history, Official Charts](https://www.officialcharts.com/artist/4285/Another-Level/)
13. [Official Chart Flashback: Geri Halliwell – Lift Me Up, Official Charts](https://www.officialcharts.com/chart-news/official-chart-flashback-geri-halliwell-lift-me-up__27674/)
14. [Another Level – Another Level, album chart history, Official Charts](https://www.officialcharts.com/albums/another-level-another-level/)
15. [Dane Bowers, Danny Lowry Entertainment](https://dlelive.com/dane-bowers/)
16. [Blur vs. Oasis and seven other epic Official Chart battles, Official Charts](https://www.officialcharts.com/chart-news/blur-vs-oasis-and-seven-other-epic-official-chart-battles__10449/)
17. [Line-up for ITV's Big Reunion 2, Official Charts](https://www.officialcharts.com/chart-news/line-up-for-itv-s-big-reunion-2-includes-eternal-a1-gareth-gates-and__3647/)
18. [Dan Bowers (Mexico City punk artist), Apple Music](https://music.apple.com/us/artist/dan-bowers/1197884698)

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*Topic: Encyclopedia › Arts and culture › Music › Musicians and ensembles › Individual musical biographies › Pop and R&B singer-songwriters › R&B singers, 1990s and 2000s › R&B singers of the 1990s*

*Initially written Sep 17, 2026 · Reviewed: Sep 17, 2026; Sep 30, 2026; Oct 25, 2026 · Edited: Sep 30, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*

*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*

License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license
