# Desire (垂涎)
**Desire** (垂涎, also known as *ABO Desire* or *Desire The Series*) is a 2025 Chinese-language BL television drama adapted from the web novel *Chui Xian* by Nong Jian (弄簡), who also served as the series' director and screenwriter. It is described by its distributors as the world's first BL drama built on the ABO (Alpha/Beta/Omega) genre, and it centers on a romance between a corporate Alpha and a man secretly posing as an Omega.[1](https://regentact.com.hk/desire/) • [2](https://www.harpersbazaar.com/tw/culture/filmandmusic/a65343692/desire-abo-alpha-beta-omega/)
| Key fact | Detail |
|---|---|
| Original title | 垂涎 (Chui Xian); English titles *ABO Desire*, *Desire The Series*[3](https://wiki.d-addicts.com/ABO_Desire) |
| Source and creator | Adapted from Nong Jian's novel of the same name; the author directed and wrote the series[2](https://www.harpersbazaar.com/tw/culture/filmandmusic/a65343692/desire-abo-alpha-beta-omega/) |
| Run | 16 episodes, first aired 12 July 2025, finale 11 October 2025[3](https://wiki.d-addicts.com/ABO_Desire) • [4](https://bangumi.tv/subject/542201) |
| Main cast | Huang Xing as Hua Yong, Qiu Dingjie as Sheng Shaoyou, Li Peien as Gao Tu, Jiang Heng as Shen Wenlang[5](https://www.tvmao.com/kanju/X2FwIGFq) |
| Setting | A near-future world where a virus (RV-Y46) gave humans secondary genders: Alpha, Beta, Omega, and the rare Enigma[6](https://binge-watch.net/blog/detail/69b49c4e-cd9e-4816-9c53-9c4af9f3cab6) |
| Reach | Ranked first among 84 countries carrying the series; viewing volume grew 143 percent after three weeks[7](https://www.porticomediacenter.com/press-releases/zh/20250816/01) |
| Audience score | 7.8/10 on MyDramaList from 21,433 users (as of 3 September 2026)[6](https://binge-watch.net/blog/detail/69b49c4e-cd9e-4816-9c53-9c4af9f3cab6) |
## Spoilers
### Premise and worldbuilding
The series is set in a near-future world transformed by a virus that changed human biology. Alongside male and female identities, people are classified by a secondary gender as Alpha, Beta, or Omega, with pheromones and biological instincts shaping attraction, relationships, and social status; a rare fourth class, the Enigma, sits at the top of this hierarchy.[6](https://binge-watch.net/blog/detail/69b49c4e-cd9e-4816-9c53-9c4af9f3cab6) • [8](https://www.linetv.tw/drama/18768/eps/16) The ABO framework originated in Western werewolf fan fiction and became popular in BL novels and fan works in Japan, Korea, and Taiwan; it is a fictional classification, not a biological one.[2](https://www.harpersbazaar.com/tw/culture/filmandmusic/a65343692/desire-abo-alpha-beta-omega/)
**Plot.** Sheng Shaoyou, the young head of Shengfang Biotech and a top-tier S-Class Alpha, must seek a drug in development from his business rival Shen Wenlang, head of the HS Group, to treat his father's illness. There he meets Hua Yong, Shen's secretary, an "Omega" who matches his every ideal. Sheng Shaoyou slowly realizes that Hua Yong's fragile appearance conceals a calculated plan, and that he has somehow become pregnant. Hua Yong is in fact an Enigma posing as an Omega, whose goal is to make the proud Alpha submit willingly. In a parallel line, Shen Wenlang begins to suspect that his secretary of ten years, Gao Tu, is hiding secrets of his own.[3](https://wiki.d-addicts.com/ABO_Desire) • [4](https://bangumi.tv/subject/542201) The drama is unusual in making pheromones, heats, and marking drive the plot directly rather than serving as background, and the story runs on information asymmetry: Hua Yong wants Sheng Shaoyou to choose him while still unaware of the deception.[6](https://binge-watch.net/blog/detail/69b49c4e-cd9e-4816-9c53-9c4af9f3cab6)
## Production and release
The drama was produced by Durian Culture (榴莲出品) with Constanly, and filming wrapped with an official announcement on 30 April 2025.[2](https://www.harpersbazaar.com/tw/culture/filmandmusic/a65343692/desire-abo-alpha-beta-omega/) • [9](https://tw.taicike.com/tv/14212433/) It premiered on 12 July 2025, airing weekly on Saturdays, and ran 16 episodes to a finale on 11 October 2025.[4](https://bangumi.tv/subject/542201) Distribution platforms included iQIYI's international service, [GagaOOLala](https://www.edgepedia.org/gagaoolala), Heavenly, YouTube, Viki, KKTV, MonoMax, and LINE TV.[3](https://wiki.d-addicts.com/ABO_Desire) • [10](https://uptogo.com.tw/%E5%A8%9B%E6%A8%82/%E9%9B%BB%E8%A6%96%E5%8A%87/%E5%9E%82%E6%B6%8E%E5%9C%A8%E5%93%AA%E6%8B%8D%EF%BC%9F/) • [11](https://www.iq.com/wiki/zh_tw/album/%E5%9E%82%E6%B6%8E-2025-25n6a91qav1)
Sources disagree on the production's country: Bangumi and several databases list it as Taiwan, while Apple TV Japan and Filmarks list mainland China, and a Taiwanese fan site reports it was shot in mainland China by the mainland company Durian Culture but was often mistaken for a Taiwanese production because Taiwanese producers and directors joined early preparation.[4](https://bangumi.tv/subject/542201) • [12](https://tv.apple.com/jp/show/%E5%9E%82%E6%B6%8Edesire/umc.cmc.6fkjb20bzshmtdppfxuhofap4) • [10](https://uptogo.com.tw/%E5%A8%9B%E6%A8%82/%E9%9B%BB%E8%A6%96%E5%8A%87/%E5%9E%82%E6%B6%8E%E5%9C%A8%E5%93%AA%E6%8B%8D%EF%BC%9F/)
## Censorship and distribution
In mid-August 2025, around the broadcast of episode 5, mainland regulators reportedly deemed the series in violation because of its male pregnancy subject matter, and the international versions of Youku, Tencent Video, and iQIYI removed it worldwide. The series remained available on non-mainstream platforms including GagaOOLala, KKTV, Heavenly, MonoMax, and Viki.[10](https://uptogo.com.tw/%E5%A8%9B%E6%A8%82/%E9%9B%BB%E8%A6%96%E5%8A%87/%E5%9E%82%E6%B6%8E%E5%9C%A8%E5%93%AA%E6%8B%8D%EF%BC%9F/)
On GagaOOLala, which also carried the BL series *Revenged Love* (逆愛), *Desire* took over the audience when that series ended. The platform reported 143 percent viewing growth three weeks after premiere (2.43 times the first week), first place in the rankings of 84 countries with distribution rights, and in the fourth week a paywalled episode 7 that drew four times the views of the first week's free episodes.[7](https://www.porticomediacenter.com/press-releases/zh/20250816/01) In Japan, Rakuten TV began streaming two episodes weekly from 3 October, and a Japanese Blu-ray first-run limited edition (16 episodes plus about 90 minutes of making-of footage, priced at ¥30,800 including tax) was scheduled for 12 July 2026.[13](https://www.c7-collection.com/suizen-desire)
## Reception
MyDramaList users gave the series 7.8 out of 10 (21,433 ratings as of 3 September 2026). Reviewers praised it as a rare drama that places the ABO worldview at the narrative core rather than using it as set dressing, and noted the scale of its art direction; critics found the central relationship, built on lies and manipulation, hard to accept, and complained that the secondary couple's storyline was compressed, that key passages of the novel were cut, and that the ending felt incomplete.[6](https://binge-watch.net/blog/detail/69b49c4e-cd9e-4816-9c53-9c4af9f3cab6) The finale resolved the main couple with marriage and a son, while the secondary couple's ending drew criticism as overly conservative; the four lead actors, promoted as the group Desire4, released a special album, *Beloved*, including a cover of "戀人未滿".[10](https://uptogo.com.tw/%E5%A8%9B%E6%A8%82/%E9%9B%BB%E8%A6%96%E5%8A%87/%E5%9E%82%E6%B6%8E%E5%9C%A8%E5%93%AA%E6%8B%8D%EF%BC%9F/)
## References
1. [垂涎 Desire, Regentact Company Limited](https://regentact.com.hk/desire/)
2. [全球首部ABO題材生育劇《垂涎》開播！9大亮點, Harper's Bazaar Taiwan](https://www.harpersbazaar.com/tw/culture/filmandmusic/a65343692/desire-abo-alpha-beta-omega/)
3. [ABO Desire, DramaWiki](https://wiki.d-addicts.com/ABO_Desire)
4. [垂涎, Bangumi 番组计划](https://bangumi.tv/subject/542201)
5. [垂涎剧情介绍, 电视猫](https://www.tvmao.com/kanju/X2FwIGFq)
6. [《垂涎》戲劇線上看, binge-watch.net](https://binge-watch.net/blog/detail/69b49c4e-cd9e-4816-9c53-9c4af9f3cab6)
7. [大勢BL劇《垂涎》順利接檔，拿下84國收視冠軍, Portico Media Center](https://www.porticomediacenter.com/press-releases/zh/20250816/01)
8. [垂涎第16集線上看, LINE TV](https://www.linetv.tw/drama/18768/eps/16)
9. [《垂涎》全集劇情介紹, 台詞課](https://tw.taicike.com/tv/14212433/)
10. [《垂涎》拍攝地點與爭議全解析, UpToGo](https://uptogo.com.tw/%E5%A8%9B%E6%A8%82/%E9%9B%BB%E8%A6%96%E5%8A%87/%E5%9E%82%E6%B6%8E%E5%9C%A8%E5%93%AA%E6%8B%8D%EF%BC%9F/)
11. [垂涎（2025）劇情介紹, iQIYI](https://www.iq.com/wiki/zh_tw/album/%E5%9E%82%E6%B6%8E-2025-25n6a91qav1)
12. [垂涎－Desire－, Apple TV (Japan)](https://tv.apple.com/jp/show/%E5%9E%82%E6%B6%8Edesire/umc.cmc.6fkjb20bzshmtdppfxuhofap4)
13. [「垂涎－Desire－」日本公式サイト, Content Seven](https://www.c7-collection.com/suizen-desire)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › East Asian drama series › East Asian web and streaming serials › Titles Cr to In*
*Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 21, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license