# Ding Dan Tu
**Ding Dan Tu** (订单兔) is a Chinese software-as-a-service company founded in 2016 and based in Beijing that sells order-management and selling tools to small community group buying companies in lower-tier cities and counties. Its registered legal entity is 北京尔思信息技术有限公司 (Beijing Ersi Information Technology Co., Ltd.), established on 29 January 2016, with its founder 连杰 ([Lian Jie](https://www.edgepedia.org/lian-jie)) as legal representative.[1](https://pitchhub.36kr.com/project/1679749724443401) Rather than running its own group buying operation, the company serves the operators that do, supplying tools delivered through WeChat mini-programs.[2](https://ifenxi.com/research/content/4358)
| Key facts | |
|---|---|
| Legal entity | 北京尔思信息技术有限公司, Beijing, established 29 January 2016[1](https://pitchhub.36kr.com/project/1679749724443401) |
| Founder | 连杰 (Lian Jie), founder, CEO, and legal representative, holding 52.56% of registered capital[1](https://pitchhub.36kr.com/project/1679749724443401) |
| Core product | SaaS for community group buying delivered via WeChat mini-programs: 拼团 (group buying), 秒杀 (flash sales), 进销存 (inventory management)[2](https://ifenxi.com/research/content/4358) |
| Funding | Angel round, several million RMB, April 2017; strategic round, August 2017; A round, March 2019 (御势资本)[1](https://pitchhub.36kr.com/project/1679749724443401) |
| Scale (2018) | Over 1,100 county-level areas; several hundred client companies; over 10,000 monthly active merchants; daily orders above 10,000[2](https://ifenxi.com/research/content/4358) • [3](http://www.redsh.com/view/20180922/125141.shtml) |
| Positioning | Independent tool vendor for third- and fourth-tier cities and counties, not a group buying operator[4](https://www.36kr.com/p/1722859700225) |
## Founder and founding
连杰 (Lian Jie) graduated from the Tsinghua MBA program in 2008 and then spent six years in investment banking at a securities firm, according to a 红商网 founder profile.[3](http://www.redsh.com/view/20180922/125141.shtml) 36氪 describes him as a Tsinghua MBA with three years of channel-management and six years of investment-banking experience; he began founding companies in 2013, leading the internet-finance project 人际融 and the courier O2O project 快小递.[4](https://www.36kr.com/p/1722859700225) The 红商网 profile adds that a P2P venture and 快小递 did not succeed before 订单兔, which it calls his third startup.[3](http://www.redsh.com/view/20180922/125141.shtml)
The company was registered in Beijing on 29 January 2016 as 北京尔思信息技术有限公司.[1](https://pitchhub.36kr.com/project/1679749724443401) The name uses 兔 (rabbit) as a transliteration of the English word "tool", reflecting the shift from store-based e-commerce to order-based WeChat commerce.[3](http://www.redsh.com/view/20180922/125141.shtml)
## Product and business model
订单兔 began as a shared order-management system used by upstream suppliers, 团长 (group leaders), agents, and independent WeChat merchants, intended to reduce duplicated work of obtaining, entering, and exporting order data.[1](https://pitchhub.36kr.com/project/1679749724443401) Before the pivot it was a management tool for agricultural micro-merchants (农特微商), which supplied the supply-chain resources it later offered to group buying companies.[5](https://www.jiemian.com/article/2628743.html)
**From tool to trading platform.** As a community group buying SaaS, the company chose not to serve group leaders directly; it served group buying companies in lower-tier cities and counties that lacked IT infrastructure.[2](https://ifenxi.com/research/content/4358) Its tools run as WeChat mini-programs and cover group buying (拼团), flash sales (秒杀), and inventory management (进销存管理).[2](https://ifenxi.com/research/content/4358) In September 2018 it launched 货源多 (Huoyuanduo), a B2B sourcing platform that lets community retailers buy directly from upstream suppliers, forming a chain of 货源, 订单兔, 团购公司, 团长; the supply side had accumulated over 3,000 SKUs, and 36氪 reports over 10,000 origin-side supply resources.[2](https://ifenxi.com/research/content/4358) • [4](https://www.36kr.com/p/1722859700225) • [3](http://www.redsh.com/view/20180922/125141.shtml)
Free tool, paid sourcing was the plan: the SaaS was offered free to third-tier-and-below markets, and planned revenue was to come from a 2% commission on goods supplied to group leaders, with a target that company-supplied products would exceed 50% of group leaders' purchases within two to three years.[3](http://www.redsh.com/view/20180922/125141.shtml) • [2](https://ifenxi.com/research/content/4358) The SaaS connects agricultural-product suppliers, group buying companies, and group leaders in one system so they can transact directly, across three business lines covering the supply side and the group buying companies.[5](https://www.jiemian.com/article/2628743.html)
## Funding and ownership
The company raised an angel round of several million RMB in April 2017 from 英诺天使基金, a strategic round in August 2017 of undisclosed size from 水木清华校友基金, 飞图创投, and 清源创新, and an A round of undisclosed size in March 2019 from 御势资本.[1](https://pitchhub.36kr.com/project/1679749724443401) 界面新闻 lists the angel backers as 英诺天使基金, 飞图创投基金, 清华x-lab创业DNA基金, and 水木清华校友基金.[5](https://www.jiemian.com/article/2628743.html) As filed, Lian Jie subscribes 52.56万人民币 of the registered capital, or 52.56%.[1](https://pitchhub.36kr.com/project/1679749724443401)
## Scale and market position
CEO Lian Jie told 爱分析 that the company operated in over 1,100 county-level areas, served several hundred small group buying companies and indirectly reached more than 10,000 group leaders.[2](https://ifenxi.com/research/content/4358) By September 2018 the platform reported over 10,000 monthly active merchants and a stable daily order volume above 10,000, covering every mainland province except Tibet, Qinghai, Hong Kong, Macao, and Taiwan.[3](http://www.redsh.com/view/20180922/125141.shtml) 界面新闻 reports more than 10,000 group leaders onboarded and over 10,000 accumulated supply-chain resources offered to client companies.[5](https://www.jiemian.com/article/2628743.html) 36氪, writing in September 2018, reported over 8,000 group leaders after more than 4,000 earlier in the transition; 爱分析 and 界面新闻 give figures above 10,000, so the 2018 leader count varies by source.[4](https://www.36kr.com/p/1722859700225) • [2](https://ifenxi.com/research/content/4358) • [5](https://www.jiemian.com/article/2628743.html)
The company grew inside a fast-expanding sector: community group buying platforms raised about RMB 4 billion (USD 589.8 million) in 2018, the market grew 300% year-on-year to RMB 34 billion in 2019 per Qianzhan Industry Research Institute, and reached about RMB 322.8 billion in 2023.[6](https://kr-asia.com/after-the-cash-burn-what-remains-of-chinas-community-group-buying-boom) • [7](https://biz.chosun.com/en/en-international/2025/07/07/HZ5N63WHRZGD7PZW4RNSZTMWNU/)
## Comparison with platforms and rivals
36氪 classed 订单兔, alongside [群接龙](https://www.edgepedia.org/qun-jielong), as a tool-type platform player, in contrast to group buying operators such as 你我您, 食享会, and [邻邻壹](https://www.edgepedia.org/lin-lin-yi).[4](https://www.36kr.com/p/1722859700225) 订单兔 did not bind group leaders to its own platform, which distinguished its tool model from operator platforms.[4](https://www.36kr.com/p/1722859700225) Industry research similarly situates it in the industry chain as a third-party service tool, naming 订单兔, 有赞, and 千汇团 as tools upstream merchants use to reach consumers.[8](https://www.chyxx.com/industry/1202019.html)
The platforms it served alongside dwarf it in scale. A 2024 report found Duoduo Maicai (多多买菜) held 44% of the community group buying market, Meituan Youxuan 32% and [Xingsheng Youxuan](https://www.edgepedia.org/xingsheng-youxuan) 17%, a top-three share above 90%.[6](https://kr-asia.com/after-the-cash-burn-what-remains-of-chinas-community-group-buying-boom) • [8](https://www.chyxx.com/industry/1202019.html)
## The sector after 2023
The market 订单兔 served contracted sharply after its last reported funding round. In December 2020 the [State Administration for Market Regulation](https://www.edgepedia.org/state-administration-for-market-regulation) and the Ministry of Commerce jointly issued "nine prohibitions" banning below-cost sales and deceptive pricing in community group buying.[6](https://kr-asia.com/after-the-cash-burn-what-remains-of-chinas-community-group-buying-boom) In the first quarter of 2025, community group buying orders fell 37% compared with the first quarter of 2023 and monthly active users dropped nearly 40%; the Ministry of Commerce E-Commerce Research Center's report found the number of platforms, once in the hundreds, had fallen to fewer than 100.[7](https://biz.chosun.com/en/en-international/2025/07/07/HZ5N63WHRZGD7PZW4RNSZTMWNU/)
Meituan closed Youxuan in most regions in June 2025 and ceased [Guangzhou](https://www.edgepedia.org/guangzhou) operations beginning 15 December 2025, leaving Duoduo Maicai dominant; by late November 2025 Duoduo Maicai's GMV for the year was near RMB 300 billion, exceeding its and Meituan Youxuan's combined 2024 GMV, according to reporting citing 晚点LatePost.[6](https://kr-asia.com/after-the-cash-burn-what-remains-of-chinas-community-group-buying-boom) • [9](https://finance.sina.com.cn/stock/t/2025-12-26/doc-inheayzs1119830.shtml)
## References
1. [订单兔 | 项目信息 - 36氪 Pitchhub](https://pitchhub.36kr.com/project/1679749724443401)
2. [县域市场潜力大，订单兔以SaaS工具切入社区团购 - 爱分析](https://ifenxi.com/research/content/4358)
3. [五环外的社区团购：瞄准县域团购 日订单1万 - 红商网](http://www.redsh.com/view/20180922/125141.shtml)
4. [瞄准下沉市场，「订单兔」要从工具切入做社区团购 - 36氪](https://www.36kr.com/p/1722859700225)
5. [「订单兔」要用SaaS系统服务三四线中小团购公司 - 界面新闻 JMedia](https://www.jiemian.com/article/2628743.html)
6. [After the cash burn: What remains of China's community group buying boom - KrASIA](https://kr-asia.com/after-the-cash-burn-what-remains-of-chinas-community-group-buying-boom)
7. [Pinduoduo seizes Meituan's exit to boost group buying amid market contraction - Chosun Biz](https://biz.chosun.com/en/en-international/2025/07/07/HZ5N63WHRZGD7PZW4RNSZTMWNU/)
8. [市场规模、竞争格局及未来前景分析：社区团购模式逐渐下沉 - 产业信息网](https://www.chyxx.com/industry/1202019.html)
9. [社区团购血战终局：多多买菜"闷声"收割3000亿战场 - 新浪财经](https://finance.sina.com.cn/stock/t/2025-12-26/doc-inheayzs1119830.shtml)
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*Topic: Encyclopedia › Society and history › Economics and business › Founders, operators, and investors › Technology founders and companies › China internet and new economy › AI, robotics, and enterprise software*
*Initially written Sep 19, 2026 · Reviewed: Sep 19, 2026 · Edited: Oct 11, 2026 · Last review: Sep 19, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license