# Even Realities
Even Realities is a smart-glasses startup founded in 2023 in Shenzhen, China, by former Apple engineer Will Wang and co-founders from the technology and luxury eyewear industries. It makes camera-free, display-first AI glasses, the Even G1 and Even G2, sold mainly in the United States and other overseas markets. In July 2026 it raised $150 million co-led by Meituan and Tencent at a reported $1 billion valuation, and it remains an independent, operating company as of that date.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) • [2](https://qz.com/even-realities-smart-glasses-funding-valuation-apple-meta-070626)
| Fact | Detail |
| --- | --- |
| Founded | 2023, Shenzhen, China[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) |
| Founders | Will Wang (CEO, ex-Apple), Li Wang, Dan Hu, plus co-founders from eyewear brand Lindberg[3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) |
| Products | Even G1 (2024), Even G2 (November 2025), Even R1 companion ring[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) |
| Funding | $9M Series A (2024); $150M pre-Series B (July 2026); about $160M total[3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) |
| Investors | Meituan, Tencent, Hillhouse, HSG, Northern Light, CDH Investments, Cyanhill Capital, China Growth Capital[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) • [3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) |
| Valuation | $1 billion (July 2026, reported)[4](https://siliconangle.com/2026/07/06/smart-glasses-startup-even-realities-raises-150m/) |
| Status | Active, independent; G3 in development as of July 2026[3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) |
## History and founders
Will Wang spent two years at Apple, leaving in 2018, where he worked on the [Apple Watch](https://www.edgepedia.org/apple-watch) and iPhone; he launched Even Realities in 2023.[2](https://qz.com/even-realities-smart-glasses-funding-valuation-apple-meta-070626) In an interview he named Li Wang and Dan Hu as fellow founders, alongside co-founders from the luxury eyewear brand Lindberg.[3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/)
The first product, the Even G1, launched in 2024 alongside a $9 million Series A backed by [CDH Investments](https://www.edgepedia.org/cdh-investments), Cyanhill Capital, and China Growth Capital.[3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) Headcount grew from 30 to 40 staff in 2024 to 300 to 400 by July 2026.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/)
## Products and technology
The Even G2, launched in November 2025, is a pair of smart glasses with a heads-up display and no camera, controlled through the Even R1 companion ring.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) Its display content is rendered by seven MicroLED projectors built into the frame, with light passing through a waveguide carrying a gradient grating of differently sized modules that spreads the image over a larger field of view.[4](https://siliconangle.com/2026/07/06/smart-glasses-startup-even-realities-raises-150m/) The lenses use a two-layer display: notifications on one layer, with longer text and maps appearing about an inch farther from the eyes on the second.[4](https://siliconangle.com/2026/07/06/smart-glasses-startup-even-realities-raises-150m/)
Specifications: the G2 has a 1,200-nit monochrome green display (versus 1,000 nits on the G1), four microphones (versus two), a 75% larger display area, and a 60Hz refresh rate (versus 20Hz).[5](https://techcrunch.com/2026/07/11/smart-glasses-without-a-camera-even-realities-bets-productivity-beats-recording-everyone/) The glasses weigh 35 grams, with a magnesium alloy frame and titanium alloy temples.[5](https://techcrunch.com/2026/07/11/smart-glasses-without-a-camera-even-realities-bets-productivity-beats-recording-everyone/) Software features include Translate, Conversate, Teleprompt, Navigate, and the Even AI assistant; Navigate requires the company's own app rather than Google or [Apple Maps](https://www.edgepedia.org/apple-maps).[5](https://techcrunch.com/2026/07/11/smart-glasses-without-a-camera-even-realities-bets-productivity-beats-recording-everyone/) The optional Even R1 ring adds a touchpad and biometric sensors tracking heart rate, sleep, and steps.[4](https://siliconangle.com/2026/07/06/smart-glasses-startup-even-realities-raises-150m/)
The company describes its optical platform as Even HAO (Holistic Adaptive Optics), an end-to-end design integrating the microchip, waveguide, and prescription support from the start.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) Independent testing has been mixed on the software: in a [TechCrunch](https://www.edgepedia.org/techcrunch) hands-on, Even AI often failed to activate or misheard requests outdoors despite the four microphones.[5](https://techcrunch.com/2026/07/11/smart-glasses-without-a-camera-even-realities-bets-productivity-beats-recording-everyone/) The display component supplier is not disclosed in the available reporting.
## Funding and investors
In July 2026 Even Realities raised $150 million in a round TechCrunch and the CEO describe as a pre-Series B, co-led by Meituan and Tencent with Hillhouse, HSG, and Northern Light joining, at a reported $1 billion valuation; the CEO put total raised at about $160 million.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) • [3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) No primary filing in the public record confirms the round's size or terms; the $1 billion figure comes from press reporting and the company. The company said proceeds would fund a next-generation platform, AI capabilities, international expansion, and product roadmap acceleration.[2](https://qz.com/even-realities-smart-glasses-funding-valuation-apple-meta-070626) Per the CEO, plans include more than 100 new hires, next-generation optical display R&D, manufacturing expansion beyond its [Guangzhou](https://www.edgepedia.org/guangzhou) factory, and a G3 in development for launch after 2026.[3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/)
## Business, customers and traction
The model is hardware-led. Frames retail at $599 before tax; prescription lenses or the R1 ring add another $200 to $300, pushing the average order to roughly $1,000.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) In March 2026 the company opened Even Hub inside its app, a software ecosystem open to third-party developers for the G2, per the company's own blog.[6](https://www.evenrealities.com/blogs/even-insider/the-unfinished-glasses) Roughly 80% of developers building on the platform are U.S.-based.[2](https://qz.com/even-realities-smart-glasses-funding-valuation-apple-meta-070626)
The 10,000-plus units sold and the claim of profitability on hardware margins are company statements, not independently verified figures.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) • [3](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) More than half of users are in the United States, its fastest-growing market, with other main markets in Japan, South Korea, the Middle East, and Europe; despite manufacturing in China, the company does not sell there.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) About a third of users are company executives, per the CEO.[1](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/)
## How it compares with Meta and other rivals
The company's distinguishing choice is the absence of a camera. Where Meta's Ray-Ban glasses include recording hardware, the G2 deliberately omits any camera, and pipes messages, directions, and translation through lens-embedded optics.[2](https://qz.com/even-realities-smart-glasses-funding-valuation-apple-meta-070626) The Next Web characterized the design as a "leave the camera off" position against Meta's market-leading but privacy-troubled Ray-Bans.[7](https://thenextweb.com/news/even-realities-150m-1bn-camera-free-glasses)
## References
1. [Smart glasses maker Even Realities hits $1B valuation with $150M funding led by Meituan, Tencent](https://techcrunch.com/2026/07/06/smart-glasses-maker-even-realities-hits-1b-valuation-with-150m-funding-led-by-meituan-tencent/) — TechCrunch
2. [Even Realities raises $150M, hits $1B valuation with smart glasses](https://qz.com/even-realities-smart-glasses-funding-valuation-apple-meta-070626) — Quartz
3. [Interview with Will Wang, Founder & CEO of Even Realities](https://siliconvalleyinvestclub.com/2026/08/31/interview-with-will-wang-founder-ceo-of-even-realities-150m-raise-at-1b-valuation/) — Silicon Valley Invest Club
4. [Smart glasses startup Even Realities raises $150M](https://siliconangle.com/2026/07/06/smart-glasses-startup-even-realities-raises-150m/) — SiliconANGLE
5. [Smart glasses without a camera? Even Realities bets productivity beats recording everyone](https://techcrunch.com/2026/07/11/smart-glasses-without-a-camera-even-realities-bets-productivity-beats-recording-everyone/) — TechCrunch
6. [The unfinished glasses — Even Insider](https://www.evenrealities.com/blogs/even-insider/the-unfinished-glasses) — Even Realities (company blog)
7. [Camera-free smart-glasses maker Even Realities hits $1bn on a $150M raise](https://thenextweb.com/news/even-realities-150m-1bn-camera-free-glasses) — The Next Web
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*Topic: Encyclopedia › Society and history › Economics and business › Business and work › Business and work overview › Companies and corporations › Venture-backed startups and growth companies › Deep-tech, hardware, industrial, climate, and mobility startups*
*Initially written Sep 17, 2026 · Edited: Oct 11, 2026; Oct 15, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license