Fi
Fi is a Turkish psychological drama television series adapted from Azra Kohen's best-selling Fi-Çi-Pi novel trilogy, produced by Ay Yapım and first released on the streaming platform puhutv on March 31, 2017.1 • 2 It is widely identified as puhutv's first original production and one of Turkey's first internet series, and it ran for two seasons and 22 episodes before ending with its finale on March 9, 2018.2 • 3
| Key fact | Detail |
|---|---|
| Source | Adaptation of Azra Kohen's best-selling Fi-Çi-Pi trilogy1 |
| First release | March 31, 2017, on puhutv, widely identified as the platform's first original production2 |
| Run | 2 seasons, 22 episodes; finale aired March 9, 20182 |
| Second season | Titled Çi, 10 episodes, November 2017 to March 20184 |
| Key crew | Director Mert Baykal; writers Nükhet Bıçakçı and Özlem Yücel; producer Ay Yapım5 |
| Lead cast | Ozan Güven (Can Manay), Serenay Sarıkaya (Duru), Mehmet Günsür (Deniz), Berrak Tüzünataç (Özge)6 |
| IMDb rating | 7.8/10 from about 23,000 user ratings7 |
Spoilers
Premise
The story centers on Can Manay, a celebrity psychiatrist who teaches at a university and hosts a television therapy program, and his obsessive love for Duru, a young dancer he meets by chance.3 Can buys the house next door and uses his professional skills to insert himself into Duru's life, unsettling her relationship with her musician boyfriend Deniz.8 A tenacious journalist, Özge, is investigating the famous television psychologist and digging into his dark past, and becomes the character who can match him.3 • 8 The distributor Madd Entertainment describes the series as an exploration of obsession in which everyone's life is changed by Can's pursuit.8
The supporting cast includes Büşra Develi as Bilge, Osman Sonant as Sadık Murat Kolhan, and Tülay Günal as Eti.6 Later episodes center on the escalating tension between Duru and Can, with Bilge and Özge drawn into the conflict, and on Sadık's attempt to free himself from the weight of his past.5
Production and adaptation
Ay Yapım acquired the rights to Kohen's trilogy and developed it for puhutv. According to executive producer Tolga Afşin Kaya, producer Pelin Diştaş liked the book, and the team agreed with Azra Kohen to adapt it for the platform; he described it as the first project made to build a digital audience with television names, and said what drew him to the material was that the characters are passionate, make choices for their passions, and evolve into other people as a result.9
Kohen herself was initially reluctant. In a December 2016 radio interview she said she at first took no producer seriously and never wanted the trilogy to become a series, but the production team changed her mind; she also noted that the name Fi Çi Pi circulating online might not be the title under which the production reached viewers.10 The screenplay was written by Nükhet Bıçakçı and Özlem Yücel, with Mert Baykal directing.5
The source novel Fi was first published in 2013 under the Goa Basım Yayın label, at a time when the author did not use her own name; from 2014 onward further editions appeared under the name Azra Kohen with Destek Yayınları, and the trilogy later moved to Everest Yayınları, staying on bestseller lists for a long time.11
Broadcast and reception
The first season ran on puhutv from March to June 2017 with 12 episodes, and the second season, titled Çi, ran from November 2017 to March 2018 with 10 episodes.4 The series was later broadcast on linear television on Show TV, which promoted it as the first TV airing of a production it described as a forerunner of a new era in Turkish series making and broadcasting.5 Madd Entertainment lists the format internationally as 35 episodes of 45 minutes.8
On IMDb the series holds a weighted rating of 7.8/10 from about 23,000 user ratings, with an unweighted mean of 8.3; the countries with the most ratings are Turkey, Israel, Saudi Arabia, the United States, and the United Kingdom.7 A 2018 master's thesis at Marmara University studied product placement and brand recall in the series, treating it as a case of original content on Turkey's new-generation streaming platforms.12 A 2023 academic survey of local digital platforms in Turkey describes Fi as the most popular original production of its platform.13
The adaptation was debated. Some viewers discussed inconsistencies between the books and the series, and Azra Kohen herself said the adaptation did not fully satisfy her.11
References
- Fi – Beyazperde.com
- Fi: Dizi Oyuncuları, Konusu ve Bölümleri – Opecro
- Fi – Oyuncular / Katılanlar, DiziPlanet
- Fi – TheTVDB.com
- Fİ | Tüm Bölümler – Show TV
- Fi | TVmaze
- Fi (TV Series 2017–2018) – Ratings, IMDb
- Phi (Fi) – Madd Entertainment
- Fi Dizisinin Yaratıcıları Mert Baykal-Tolga Afşin Kaya: Seyircinin Zekâsına Güvendik – Episode
- Azra Kohen, Fi Çi Pi Hakkında Konuştu – Beyazperde.com
- Raf Gezgini: Aslında kitap uyarlamasıymış, biliyor musun? – 10haber
- Yeni Nesil İletişim Teknolojileri Bağlamında Ürün Yerleştirme ve Marka Hatırlanırliği: Fi Dizisi Örneği (Uğur Çelik, Marmara University thesis, 2018)
- Local Digital platforms in Turkey and Turkish Series on BLU TV in 2023 – Communication Papers
Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › Turkish, Middle Eastern, and African serials › Contemporary Turkish serial dramas (dizi)
Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 21, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026
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