# First Seven Kisses (첫 키스만 일곱번째)
**First Seven Kisses** (첫 키스만 일곱번째, *Cheot kiseuman ilgop beonjjae*; also released in English as *Seven First Kisses* and *First Kiss for the Seventh Time*) is a South Korean promotional web drama produced by Lotte Duty Free in 2016, in which a duty-free shop employee who has never been kissed is given the chance to choose her first kiss among seven men played by well-known Hallyu actors and idols. It ran for eight episodes on Naver TV Cast and YouTube from December 5, 2016 to January 5, 2017.[1](https://dramalist.net/drama/1462/7-First-Kisses) • [2](https://www.filmnoir.app/links/tmdb/tv-series/68879)
| Key fact | Detail |
|---|---|
| Format | 8-episode promotional web drama, roughly 10 minutes per episode, comedy and romance[1](https://dramalist.net/drama/1462/7-First-Kisses) |
| Run | December 5, 2016 to January 5, 2017, on Naver TV Cast and YouTube[1](https://dramalist.net/drama/1462/7-First-Kisses) |
| Producer | Lotte Duty Free, as brand promotion; directed by Jung Jung-hwa[3](https://www.inews24.com/view/992866) |
| Lead | Lee Cho-hee as Min Soo-jin, a Lotte Duty Free employee; Choi Ji-woo as a goddess who grants her wish[2](https://www.filmnoir.app/links/tmdb/tv-series/68879) |
| Seven male leads | Lee Joon-gi, Park Hae-jin, Ji Chang-wook, Kai (EXO), Ok Taecyeon (2PM), Lee Jong-suk, and Lee Min-ho[2](https://www.filmnoir.app/links/tmdb/tv-series/68879) |
| Viewership | Passed 10,000 TV Cast views within about 30 minutes of the first episode; cumulative views exceeded 100 million by January 15, 2017[4](https://www.sportsq.co.kr/news/articleView.html?idxno=214711) • [5](https://api.emetro.co.kr/article/2017011500062) |
| Languages | Made in four versions: Korean, Chinese, English, and Japanese[5](https://api.emetro.co.kr/article/2017011500062) |
## Spoilers
### Premise and cast
Min Soo-jin, played by Lee Cho-hee, is a 25-year-old receptionist at Lotte Duty Free who has never had a boyfriend or been kissed. On her birthday she helps a mysterious woman, who turns out to be a goddess played by [Choi Ji-woo](https://www.edgepedia.org/choi-ji-woo) and repays her by magically introducing seven handsome men, from whom Soo-jin may choose one for her first kiss.[2](https://www.filmnoir.app/links/tmdb/tv-series/68879) • [6](https://kdramakisses.com/2016/11/29/official-trailer-released-for-korean-web-drama-7-first-kisses-with-amazing-fantasy-cast-of-lee-joon-gi-lee-min-ho-ji-chang-wook-lee-jong-suk-and-more/)
Each man represents a different romantic archetype. [Lee Joon-gi](https://www.edgepedia.org/lee-joon-gi) plays a wealthy, religious church oppa; [Ji Chang-wook](https://www.edgepedia.org/ji-chang-wook) a sexy secret agent; Kai of EXO a charming younger man; Ok Taecyeon of 2PM a naive rich heir; [Lee Min-ho](https://www.edgepedia.org/lee-min-ho) a free-spirit traveler; Park Hae-jin a romantic boss at the store; and Lee Jong-suk a top Hallyu star.[2](https://www.filmnoir.app/links/tmdb/tv-series/68879) • [7](https://reverseharem.blogspot.com/2016/) The men appear one at a time across the eight episodes, and in each scenario something interrupts the moment before the kiss: Soo-jin sneezes while with Lee Joon-gi's character, an intruder alarm interrupts Ji Chang-wook's secret agent, dancers interrupt Kai, and Taecyeon's mother arrives mid-scene. With Lee Jong-suk's character there is no kiss attempt at all, and Lee Min-ho appears last in the finale.[8](https://www.matamata.com/kpop/2021/07/07/220000/dibintangi-7-aktor-tampan-kepoin-sinopsis-7-first-kisses)
Despite the title, the drama contains no completed first kisses, only near-kiss scenes; Lee Cho-hee said at the production press conference that every time she was about to kiss one of the men, she returned to reality, while teasing that a kiss scene could not be ruled out.[9](https://jazminemedia.com/lists/great-kdramas-you-didnt-realize-feature-no-kiss-scenes/) • [10](https://lifeinpinkrosylens.blogspot.com/2016/11/)
## Production and purpose
The series was planned and produced by Lotte Duty Free as brand promotion, starring the company's celebrity endorsers. Lotte tied up with major entertainment agencies to assemble the cast and boost tourism to Korea.[6](https://kdramakisses.com/2016/11/29/official-trailer-released-for-korean-web-drama-7-first-kisses-with-amazing-fantasy-cast-of-lee-joon-gi-lee-min-ho-ji-chang-wook-lee-jong-suk-and-more/) • [7](https://reverseharem.blogspot.com/2016/) Director Jung Jung-hwa, whose earlier credits include *Flower Boy Ramyun Shop* and *[Flower Boy Next Door](https://www.edgepedia.org/my-cute-guys)*, directed the series.[3](https://www.inews24.com/view/992866)
The working title was originally *Cheot kiseuman yeoseot beonjjae* ("Only the Sixth First Kiss"), with six men announced; Lee Min-ho was confirmed later, on November 2, 2016, as the seventh and final first-kiss candidate, and the title changed to seven.[11](https://v.daum.net/v/iOfp8TJfQy) • [12](https://www.hallyukstar.com/2016/11/22/press-conference-of-first-kiss-for-the-seventh-time/) Lotte held a production press conference on November 22, 2016 at Lotte Cinema in Jamsil, Seoul, attended by Lee Cho-hee, Choi Ji-woo, Lee Joon-gi, Ji Chang-wook, Kai, and Taecyeon; [Park Hae-jin](https://www.edgepedia.org/park-hae-jin) and [Lee Jong-suk](https://www.edgepedia.org/lee-jong-suk) appeared by video call, and Lee Min-ho was absent because of prior commitments. A teaser followed on November 28.[10](https://lifeinpinkrosylens.blogspot.com/2016/11/) • [12](https://www.hallyukstar.com/2016/11/22/press-conference-of-first-kiss-for-the-seventh-time/) • [13](https://www.soompi.com/article/919781wpp/watch-7-first)
## Release and reception
New episodes were released on Naver TV Cast at 10 a.m. on Mondays and Thursdays.[14](https://www.ctnews.kr/read.php3?aid=1481694505127444007) The first episode, released the morning of December 5, 2016, passed 10,000 views on TV Cast within about 30 minutes.[4](https://www.sportsq.co.kr/news/articleView.html?idxno=214711)
The drama was produced in Korean, Chinese, English, and Japanese versions and distributed on Naver TV Cast, YouTube, Facebook, Youku, and Weibo.[5](https://api.emetro.co.kr/article/2017011500062) Lotte announced on January 15, 2017 that cumulative views had exceeded 100 million, including 50 million on Youku and Weibo alone despite the downturn in China–South Korea cultural exchange around the THAAD missile-defense deployment. The company said the drama was in line to receive a Youku user-voted award for hot web dramas of 2016.[5](https://api.emetro.co.kr/article/2017011500062) A Meritz Securities research report on the web-drama market later cited the series as having surpassed 120 million views on Weibo even while anti-Korean sentiment in China was heightened.[15](https://www.paxnet.co.kr/WWW/data/researchCenter/attach/20171114090311735.pdf)
Lotte's marketing chief Kim Bo-jun described the drama's success as a discovery of new possibilities for Hallyu cultural content and said the company would continue using web dramas, webtoons, and its own characters to promote tourism to Korea.[5](https://api.emetro.co.kr/article/2017011500062)
## Music
Ji Chang-wook, who also appears in the cast, sang the OST "Kissing You", which on release ranked 3rd on QQ Music's new-song chart in China and 1st on a Korean chart; the OST was distributed free on [Melon](https://www.edgepedia.org/melon-music), Bugs, QQ, and other services.[5](https://api.emetro.co.kr/article/2017011500062) The girl group Melody Day contributed the OST "Beautiful Day".[16](https://www.youtube.com/watch?v=bxs77i_rkoo)
## Place in the web-drama market
The series is a frequently cited example of corporate branded web drama, a format Korean companies such as Samsung, Line, and Lotte used in the mid-2010s for low-cost promotion with star casts. It followed Samsung's *Positive Physique*, which had set a domestic cumulative-viewership record of 30 million shortly before, and Lotte's casting of eight Hallyu stars was itself treated as news.[11](https://v.daum.net/v/iOfp8TJfQy) • [17](https://kmagazine.mx/k-dramas/web-dramas-la-nueva-forma-contar-historias/) Within the wider growth of the format, the number of web dramas registered on Naver TV Cast rose from 8 in 2013 to 62 in 2015 and 71 in 2016, the year *First Seven Kisses* aired.[15](https://www.paxnet.co.kr/WWW/data/researchCenter/attach/20171114090311735.pdf)
## References
1. [7 First Kisses, DramaList](https://dramalist.net/drama/1462/7-First-Kisses)
2. [Seven First Kisses (TV Series), FilmNoir](https://www.filmnoir.app/links/tmdb/tv-series/68879)
3. ['첫키스만 일곱번째' 박해진, '치인트' 유정+'맨투맨' 김설우, iNEWS24](https://www.inews24.com/view/992866)
4. ['첫 키스만 일곱 번째' 이준기·최지우 각각 비주얼·걸크러쉬로 여심저격, Sports Q](https://www.sportsq.co.kr/news/articleView.html?idxno=214711)
5. [롯데면세점, 웹드라마 누적 조회수 1억 뷰 돌파, Metro Newspaper](https://api.emetro.co.kr/article/2017011500062)
6. [Official Trailer Released for Korean Web Drama 7 First Kisses, Kdrama Kisses](https://kdramakisses.com/2016/11/29/official-trailer-released-for-korean-web-drama-7-first-kisses-with-amazing-fantasy-cast-of-lee-joon-gi-lee-min-ho-ji-chang-wook-lee-jong-suk-and-more/)
7. [Reverse Harem Garden, news roundup on Seven First Kisses](https://reverseharem.blogspot.com/2016/)
8. [Dibintangi 7 Aktor Tampan, Kepoin Sinopsis 7 First Kisses, MataMata.com](https://www.matamata.com/kpop/2021/07/07/220000/dibintangi-7-aktor-tampan-kepoin-sinopsis-7-first-kisses)
9. [Terrific Kdramas With No Kiss Scenes, JazmineMedia](https://jazminemedia.com/lists/great-kdramas-you-didnt-realize-feature-no-kiss-scenes/)
10. [Lee Joon Gi: Lotte Duty Free Model, lifeinpinkrosylens](https://lifeinpinkrosylens.blogspot.com/2016/11/)
11. [네 번째 도전 나선 삼성 vs 첫발 내딘 롯데 면세점 웹 드라마, Daum](https://v.daum.net/v/iOfp8TJfQy)
12. [อีจุนกิ จีชางอุค Kai และ แทคยอน ร่วมงานเปิดตัว "7 First Kisses", Hallyu K Star](https://www.hallyukstar.com/2016/11/22/press-conference-of-first-kiss-for-the-seventh-time/)
13. [Watch: "7 First Kisses" Teaser Promises The Ultimate K-Drama Fantasy, Soompi](https://www.soompi.com/article/919781wpp/watch-7-first)
14. [롯데면세점, 웹드라마 '첫 키스만 일곱 번째' 3천만 뷰 돌파, CTN](https://www.ctnews.kr/read.php3?aid=1481694505127444007)
15. [웹드라마, 등장 후 4년간의 기록, Meritz Securities research report](https://www.paxnet.co.kr/WWW/data/researchCenter/attach/20171114090311735.pdf)
16. [Melody Day – Beautiful day (첫 키스만 일곱번째 OST), YouTube](https://www.youtube.com/watch?v=bxs77i_rkoo)
17. [Web dramas: La nueva forma de contar historias, K-magazine](https://kmagazine.mx/k-dramas/web-dramas-la-nueva-forma-contar-historias/)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › East Asian drama series › East Asian web and streaming serials › Titles Cr to In*
*Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*
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