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Galaxy AI

Galaxy AI is Samsung Electronics' umbrella brand for a bundle of artificial-intelligence features on Galaxy phones, tablets, watches, and earbuds, launched with the Galaxy S24 series in January 2024. It is not a single model or app: a Samsung official has described it as a "unified AI brand" that blends Google's Gemini with Samsung's own software and device integration1, and it combines Samsung's on-device processing with cloud services rather than running as one chatbot2.

Key factDetail
What it isA collection of AI features across Samsung apps and hardware, not a single app or chatbot2
LaunchDebuted with Galaxy S24 Ultra, S24+, and S24 in January 20243
Underlying modelsGoogle Gemini Pro and Gemini Nano, plus Google's Imagen 2 on Vertex AI for text-to-image generation4
ArchitectureHybrid: translations and Gallery Edit Suggestions run on-device; auto formatting, summarizing, corrections and image editing use the cloud5
Device reachMore than 200 million devices in 2024; about 400 million by 2025; Samsung targets 800 million in 20266
CostPricing after 2025 is not specified in the cited reporting; Samsung stated the features were free only until the end of 20257
Privacy controlUsers can disable cloud processing via Settings > Galaxy AI > "Process data only on device"5

Launch and initial features (January 2024)

Samsung unveiled the Galaxy S24 Ultra, S24+, and S24 in January 2024 as its first "AI phone", with features spanning call and text translation, the ProVisual Engine for imaging, and new search3 • 2. The launch set included:

How it works: hybrid architecture and underlying models

Galaxy AI splits work between the phone and the data center. According to Samsung's support documentation, Translation, time and weather Ambient wallpapers, and Google Messages features (Magic Compose, message suggestions, and rewrite suggestions) run on the device, while functions such as auto formatting, auto summarizing, auto corrections, and photo editing rely on the cloud5. Most translations are handled on the device itself, and Edit Suggestions within the Gallery are on-device, while most other features require a network connection5.

Why the split exists. Real-time call translation runs locally because latency matters too much for a cloud round-trip in live conversation9. A 2026 peer-reviewed survey identifies two broad obstacles to running large language models entirely on devices: prohibitive on-device resource requirements and the inherent limitations of cloud-centric approaches, which is the trade-off hybrid designs like Galaxy AI navigate10. Qualcomm's whitepaper on hybrid AI argues that the installed base of billions of AI-capable phones and PCs makes significant on-device generative processing already practical and poised to grow11.

Models. At launch the suite was built on Google Gemini Pro and Gemini Nano, with Google's Imagen 2 on Vertex AI for text-to-image generation4. Reporting differs on the role of Samsung's own models: one account says Samsung uses Gemini Nano for local and offline features instead of its own Gauss models2, while another describes Galaxy AI as a hybrid of Samsung's on-device models and Google's Gemini2; Reuters characterizes the features as "largely powered by Google's Gemini", alongside Samsung's own Bixby assistant6. For image tasks, Google uses Imagen 3 rather than Gemini, and Samsung uses the same model for its Photo Edit feature12. By the Galaxy S26 launch in 2026, Gemini 3 series models were doing the heavy lifting, understanding goals, asking follow-up questions, and proactively suggesting next tasks13.

Privacy and user controls

Because some features send data to servers, Samsung gives users a switch: in Settings, under Galaxy AI, "Process data only on device" disables all cloud-based processing5. According to the S24 launch announcement, Galaxy S24 owners can decide exactly how much of their data is used to improve AI features, with Advanced Intelligence settings offering the option to turn off cloud-based data processing for those features.3 Samsung has also stated that data belonging to users and handled by Galaxy AI will neither be retained nor employed to train AI models unless the user expressly consents2.

Samsung publishes per-feature processing-location details rather than blanket on-device claims9. The comparison with rivals is instructive. Apple's Private Cloud Compute sends only task-relevant data to Apple silicon servers, where data is not stored or made accessible to Apple, a claim the company has opened to independent security researcher verification12 • 9. Gemini interactions, by contrast, are stored on Google's servers and used to train future language models, and opting out of training costs chat history and Extensions access12. On the S26 generation, the Personal Data Engine learns from user preferences on device, Knox Enhanced Encrypted Protection (KEEP) isolates data within individual apps, and Knox Vault secures passwords, security keys, and biometrics in dedicated hardware14. One UI 9 adds a Security Brief to Now Brief with alerts for malware, apps from unknown sources, and unnecessary permissions, plus on-device Privacy Alerts for background permission-access attempts15.

Device support and rollout

Galaxy AI was first introduced with One UI 6.1, and features were available through One UI 88. After launching on the Galaxy S24 series in January 2024, Samsung rolled the same features to the Galaxy S23 series just two months later, and compatibility now covers everything from the Galaxy S25 Ultra to the mid-range Galaxy A5516. Support extends to the Galaxy S23 series, Z Fold5/Flip5, and Tab S9 series via One UI 6.1, though the Tab S9 FE does not support AI features17. Supported hardware spans the S24/S25/S26 phone series, Tab S9 through Tab S11 tablets, and Galaxy Buds2 through Buds4 earbuds17.

Why older devices get a partial set. The S22 series and Z Fold4/Flip4 are supported with an incomplete feature set, and features like Audio Eraser and Natural Language Search do not work on the S23 series, 5th-generation foldables, or Tab S9 series because older NPUs cannot deliver the required on-device AI8. Which? likewise lists Galaxy AI as available on the Galaxy S23 series and newer S series devices and the Galaxy Z Flip/Fold 5 series and newer Z series devices7.

By the numbers

How it compares with Apple Intelligence and Pixel AI

The three suites differ in reach, privacy architecture, and default behavior. Apple Intelligence is locked to the iPhone 15 Pro series or newer, with the iPhone 16 series supporting it across the board12, whereas Samsung and Google bring AI features to older or less expensive devices12. Samsung leads by a wide margin in the number and maturity of individual AI features compared with Apple's Siri, per the Korea Herald's comparison1.

Architecturally, Galaxy AI is the most explicitly hybrid of the three, combining Samsung's own on-device processing with a partnership on Google's Gemini models for cloud-side tasks9. Google's Pixel approach routes more open-ended requests to cloud Gemini by default rather than exhausting on-device options first9. In head-to-head testing, Tom's Guide's AI Phone Face-Off placed Galaxy AI first overall, with Apple third, crediting Galaxy AI's combination of Gemini's assistant powers, including cross-app actions, with Samsung-made apps for greater user freedom20. Apple Intelligence's deep OS-level integration, however, makes it more useful day-to-day than Gemini in that outlet's assessment12.

Recent developments (2024–2026)

2025. The Galaxy S25 series introduced Now Brief, deeper Gemini integration, and expanded multimodal capabilities, with some features extended to Galaxy S22 and S21 devices2. The 2025 tools began rolling out to other phones from April 2025 onwards; Cross App Actions via Gemini work only on the S25 series, with native Google and Samsung apps plus major third-party apps like WhatsApp and Spotify8. Audio Eraser, new with the S25, identifies six audio types including voices, wind, and crowd noise4.

2026. The Galaxy S26 series, launched February 2026, is called by Samsung the "third-generation AI phone" and brings a multi-agent AI system powered by Perplexity and Google's Gemini, Now Nudge, and advanced Scam Detection, with Galaxy AI extended to Galaxy Buds4, Galaxy Watch, and Galaxy Tab devices2. Now Nudge understands conversational context and surfaces relevant suggestions without app switching14. Google's Scam Detection, powered by an on-device Gemini model, is available in the Samsung Phone app on Galaxy S26 devices, giving instant audio and haptic alerts when a potential scam is detected during a call; analysis is entirely on-device and the feature is automatically off for contacts13. Samsung and Google also previewed an agentic Android platform powered by Gemini 3, launching on the S26 series as an early Google Labs preview14. Circle to Search, first introduced at Galaxy Unpacked 2024, now supports searching for multiple objects within a single image14. On September 16, 2026, Samsung began rolling out One UI 9 starting with the Galaxy S26, S26+, and S26 Ultra, following its debut on the Galaxy Z Fold8 Ultra, Fold8, and Flip815. Samsung's stated aspiration is to move Galaxy AI beyond an eclectic bundle of features into an agentic "true AI companion" built on its Personal Data Engine8.

References

  1. Galaxy AI vs. Siri: Samsung's head start meets Apple's AI reset, The Korea Herald
  2. Galaxy AI: All Features and How to Use on Samsung Phones, Beebom
  3. Enter the New Era of Mobile AI With Samsung Galaxy S24 Series, Samsung Newsroom
  4. Samsung Galaxy AI: The Ultimate Guide, Android Headlines
  5. Use Galaxy AI features on your Galaxy phone and tablet, Samsung Support
  6. EXCLUSIVE: Samsung to double AI mobile devices to 800 million units this year, Reuters
  7. Apple vs Samsung vs Google: which phone has the best AI?, Which?
  8. Samsung Galaxy AI: Phones, Now Bar, Gemini, and everything else you should know, Android Central
  9. On-Device AI Compared: Apple Intelligence vs Gemini Nano vs Galaxy AI, PhoneReviewed
  10. On-device large language models: a survey of model compression and system optimization, Artificial Intelligence Review (Springer, 2026)
  11. The future of AI is hybrid — Part 1, Qualcomm whitepaper
  12. Apple Intelligence vs Google Gemini: Features, availability, privacy, Android Authority
  13. Samsung Galaxy S26 devices get the latest Android AI features, Google blog
  14. Galaxy Unpacked 2026 Highlights: The Beginning of Truly Agentic AI, Samsung Newsroom
  15. Samsung Begins Official Rollout of One UI 9, Samsung Mobile Press
  16. Samsung says 'millions' are using Galaxy AI regularly, despite surprising survey results, TechRadar
  17. What is Galaxy AI? Samsung AI Features Explained, Samsung UK
  18. Samsung Expands Galaxy AI as Consumer Desire for Mobile AI Grows, Business Wire
  19. GenAI Smartphone Cumulative Shipments Surpass 500 Million, Counterpoint Research
  20. iPhone vs Galaxy vs Pixel: Which phone is the winner of the Tom's Guide AI Phone Face-Off?, Tom's Guide

Topic: Encyclopedia › Technology and the built world › Computing and digital systems › Modern AI: foundation models, generative AI, and the AI industry › AI companies, people, and products › AI products and assistants › AI in devices and work software

Initially written Sep 17, 2026 · Reviewed: Oct 15, 2026 · Edited: Oct 11, 2026; Oct 15, 2026 · Last review: Oct 15, 2026

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