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Game Sanaeha (炽爱游戏)

Game Sanaeha (เกมเสน่หา, also known in English as Game of Love or Game of Affection) is a 2018 Thai romantic drama television series broadcast on Channel 3 HD, starring James Jirayu Tangsrisuk and Taew Natapohn Tameeruks. It ran for 14 episodes from June 25 to August 7, 2018, airing Monday and Tuesday nights at 20:20.1 The series adapts the novel Bueang Sanaeha (บ่วงเสน่หา) by the writer Kanyamas.2

Key factDetail
Original titleเกมเสน่หา (Game Sanaeha); aliases include Game of Love, Game of Affection, and Game of True Love3
BroadcastChannel 3 HD (channel 33), 14 episodes, June 25 to August 7, 2018, Monday-Tuesday at 20:201
SourceTelevision adaptation of the novel Bueang Sanaeha by Kanyamas2
LeadsJames Jirayu Tangsrisuk as Lakkhanai "Nai" Disathaporn; Taew Natapohn Tameeruks as Muanchanok "Nok" Watcharamphon1
ProductionDirected by Chudapa Chantaket; TV script by Khon Pan Fan; produced by Lakornthai Company Limited under producer Hatairat Amatavanich1 • 2
RatingsEpisode 1 opened at 3.24 nationwide; the finale reached 5.41; the series averaged 3.794

Spoilers

Premise

Muanchanok (Nok) is the spoiled only daughter of a wealthy family. After several years studying abroad, she returns to Thailand early to surprise her parents, only to find that Tawat and Wisaka, her father and mother, have divorced. Her father is about to marry Pimonkhae (Khae), a former beauty queen about Nok's own age, while her mother keeps company with younger men without regard for society's opinion.2 Unable to accept the breakup of her family, Nok acts out in an effort to make her father call off the wedding and win her mother back to the house.2

Complicating her return is Lakkhanai (Nai), an orphan whom Nok's parents took in and raised. In the years Nok was away, Nai rose from a country boy to manager of the family's fund company and custodian of its assets, and he holds the position of vice president of Green Dream Co., Ltd., a business operating waste-sorting factories.5 • 6 Nok assumes he spent her absence ingratiating himself with her parents to seize the family fortune, and she resents the protection both parents give him despite their mutual hostility.5

The game. Nok resolves to drive Nai out of the family and devises a "game of affection" to make him suffer disappointment and heartbreak.7 The two marry, and Nok treats the marriage as a contest she intends to win, aiming to make Nai return everything he has and leave her life.6 • 8 Nai, who has loved Nok since he first entered the family, knows her intentions and plays along, hoping to win her heart in return.6 The title reflects this structure: in the story, "game" means the tactics and schemes the characters use against each other, with the heroine building the game to make the hero surrender to it.9

The synopsis closes with a night connected to her father's wedding, when another man schemes to take advantage of the distraught Nok; Nai rescues her, and photographs of him carrying the unconscious Nok create a scandal in the next day's news. When Tawat and Wisaka learn the truth, they recognize it as the lesson of a girl who played with fire until it burned her.2

Cast and characters

The principal cast, as listed by ThaiContentDB and TheTVDB:1 • 3

  • James Jirayu Tangsrisuk as Lakkhanai "Nai" Disathaporn, the adopted orphan turned company executive1
  • Taew Natapohn Tameeruks as Muanchanok "Nok" Watcharamphon, the heiress heroine1
  • Ice Amena Gul as Pimonkhae "Khae" Rungkosol, the former beauty queen engaged to Nok's father1
  • Chai Chatayodom Hiranyatithi as Tawat "Wat" Watcharamphon, Nok's father1
  • Tanya Tanyares Engtrakul (Ramnarong) as Wisaka "Wi" Watcharamphon, Nok's mother1
  • Tao Sattaphong Phiangphor as Doctor Wongwet1
  • Pear Pitchapa Phanthumchinda as Penny1
  • Took Duangta Toongkamanee as Malinee Yotsakun, Nok's grandmother1 • 4

The series paired James Jirayu and Taew Natapohn again; press coverage of Channel 3's 2018 lineup noted that in this drama Taew took on a fiery, drama-heavy role opposite James.10

Source novel and adaptation

The series adapts Bueang Sanaeha, a one-volume novel of 400 pages by Kanyamas, republished in December 2016 (B.E. 2559) by the Saeng Dao publishing house.9 The novel had been popular with readers for roughly twenty years before Channel 3 adapted it for television in 2018, and an academic study of the adaptation used literary-structure theory and novel-adaptation theory to examine how the television script added and cut material while preserving the original plot outline.9

Broadcast and ratings

The drama premiered on Monday, June 25, 2018, on Channel 3 HD and channel 33, in the Monday-Tuesday 20:20 prime slot, and ended on August 7, 2018 after 14 episodes.2 • 1 Each episode ran close to two hours; TheTVDB lists an average runtime of 110 minutes.3

Nationwide ratings rose over the run. The first episode drew 3.24, and the finale reached 5.41, the highest figure of the series; the average across 14 episodes was 3.79.4 Episode 8, airing July 17, 2018, scored 4.21 nationwide with 5.65 in Bangkok.11 The series is available on the CH3Plus streaming platform.1

Two theme songs were associated with the broadcast: "Game of Love" by Stamp Apiwat and "Afraid of My Heart" by Panadda Ruangwat.11

Reception

International viewers responded to the lead pair's chemistry. An English-language review praised the romance and the treatment of divorce, and noted that a honeymoon back-scrubbing scene posted on the official Channel 3 YouTube channel drew more than 40 million views.12 The same review observed that the Thai word sanaeha resembles the Sanskrit word sneha, meaning love.12

References

  1. Game Sanaeha (2018), ThaiContentDB
  2. เรื่องย่อ "เกมเสน่หา", MGR Online (18 June 2018)
  3. เกมเสน่หา, TheTVDB.com
  4. Game Sanaeha, Wiki Lakorn Thai World (Fandom)
  5. เรื่องย่อ : เกมเสน่หา, Spring News (18 June 2018)
  6. BEC World CSR Report 2018
  7. เปิดล็อตละครใหม่ช่อง 3 เกมเสน่หา-ข้ามสีทันดร-มนตราลายหงส์, Sanook
  8. Review Drama Game Sanaeha (Game Of Love), Alegria El Mundo (29 December 2018)
  9. การศึกษากลวิธีการดัดแปลงจากนวนิยายบ่วงเสน่หาสู่บทละครโทรทัศน์เกมเสน่หา, มหาวิทยาลัยมหาสารคาม
  10. ละครช่อง 3 ปี 2561 พลาดไม่ได้สักเรื่อง, Sud Sapda
  11. Game Sanaeha, ShareRice Wiki (AFN)
  12. Game Sanaeha, review by rhea sinha, Writers' Brew (10 September 2018)

Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › Turkish, Middle Eastern, and African serials › Thai serial dramas (lakorn)

Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026

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