# HubSpot
**HubSpot** (NYSE: HUBS) is an American software company that sells a customer platform combining marketing, sales, customer service, content management, and data management tools on a unified CRM database. It was founded in 2006 to help companies grow with inbound marketing, and it is led by CEO Yamini Rangan.[1](https://www.hubspot.com/our-story) • [2](https://knowledge.hubspot.com/get-started)
| Key fact | Detail |
|---|---|
| Founded | 2006, to help companies grow with inbound marketing[1](https://www.hubspot.com/our-story) |
| Leadership | CEO Yamini Rangan[1](https://www.hubspot.com/our-story) |
| Stock | NYSE: HUBS[3](https://ir.hubspot.com/news-releases/news-release-details/hubspot-reports-strong-q4-and-full-year-2025-results) |
| Product structure | Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, and Smart CRM, a system of record unifying customer data[4](https://legal.hubspot.com/hubspot-product-and-services-catalog?fs=e) |
| Entry pricing (per TechRadar review) | Free $0, Starter $15, Professional $50, Enterprise $75 per user/month[5](https://www.techradar.com/reviews/hubspot-crm-review) |
| Free plan | Unlimited users on the free tier[6](https://www.techradar.com/best/the-best-crm-software) |
| Customer range | From one-person businesses to 2,000+ employee enterprises[7](https://www.hubspot.com/products?pql-source=hubspot-sales-page) |
## Products and platform
HubSpot describes its offering as an agentic customer platform made up of several premium products: Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub, together with Smart CRM, a system of record that unifies customer data across teams.[4](https://legal.hubspot.com/hubspot-product-and-services-catalog?fs=e) The company positions the platform as serving every stage of the customer journey, with marketing, sales, and service teams working from the same underlying data.[7](https://www.hubspot.com/products?pql-source=hubspot-sales-page) • [2](https://knowledge.hubspot.com/get-started)
**Smart CRM.** Smart CRM powers all of HubSpot's software by unifying a company's data, teams, and tech stacks on one platform.[8](https://offers.hubspot.com/crm-platform-demo?rel=canonical) The company's getting-started materials describe the intent as having everyone in the organization, including marketing, sales, services, and IT, working off the same system of record.[9](https://www.hubspot.com/hubfs/Provider%20-%20Getting%20Started%20Guide/1.3.%20Meet%20the%20HubSpot%20Product.pdf)
**AI features.** The platform includes AI tools across its products: AI-powered email that automates manual email work and delivers personalized content at scale using CRM data, and a single [AI agent](https://www.edgepedia.org/ai-agent) that works across marketing, sales, and service.[7](https://www.hubspot.com/products?pql-source=hubspot-sales-page) Service Hub supports managing support tickets, customer self-service, and customer service reporting.[2](https://knowledge.hubspot.com/get-started)
## Pricing and market position
According to a TechRadar review, HubSpot's CRM plans run Free at $0 per user/month, Starter at $15, [Professional](https://www.edgepedia.org/professional) at $50, and Enterprise at $75, with the free tier offering basic CRM functionality, contact management, and email tracking, and higher tiers adding marketing automation, custom reporting, sales analytics, and advanced security.[5](https://www.techradar.com/reviews/hubspot-crm-review) The same review judged HubSpot CRM a solid choice for small and medium-sized businesses, praising its user-friendly interface and integration flexibility, while noting that entry-level paid subscribers cannot receive live assistance and that higher-tier prices can add up with user counts.[5](https://www.techradar.com/reviews/hubspot-crm-review) TechRadar's broader CRM comparison named HubSpot the best CRM with a free forever plan, noting unlimited users on the free tier.[6](https://www.techradar.com/best/the-best-crm-software)
The company markets itself to a wide size range, from one-person businesses to 2,000+ employee enterprises, and describes its platform as enterprise-ready for businesses streamlining complex processes.[7](https://www.hubspot.com/products?pql-source=hubspot-sales-page) • [10](https://www.hubspot.com/case-studies?param1=true)
## Business results
HubSpot reports financial results as a public company for the fourth quarter and full year ended December 31, 2025, describing itself as the customer platform for scaling companies.[3](https://ir.hubspot.com/news-releases/news-release-details/hubspot-reports-strong-q4-and-full-year-2025-results) In that release, the company cited strong momentum in its upmarket business, with large companies turning to HubSpot to drive AI innovation, consolidate tech stacks, and reduce total cost of ownership.[3](https://ir.hubspot.com/news-releases/news-release-details/hubspot-reports-strong-q4-and-full-year-2025-results)
**Marketing performance.** Aja Frost, Senior Director of Global Growth and Paid at HubSpot, told TechRadar that the company achieved a 1,850% increase in qualified leads from AI and a 3x higher conversion rate compared to traditional search, after reshaping its marketing strategy around answer engine optimization.[11](https://www.techradar.com/pro/hubspot-increased-leads-by-1850-percent-and-we-asked-them-how-the-aeo-playbook)
## Customers
HubSpot publishes case studies across industries. Examples include ISSA, which used Service Hub and Customer Agent to transform student support and cut response times without adding headcount; DoorDash, which shortened time to produce email campaigns by 3 days; [Howard University](https://www.edgepedia.org/howard-university)'s School of Business, which used the CRM platform to build sponsor relationships; and TrustQuay, which increased qualified leads 10 times during the pandemic.[10](https://www.hubspot.com/case-studies?param1=true) • [12](https://www.hubspot.com/case-studies/directory?LanguageId=1)
## Developer platform
HubSpot offers a developer platform for building apps with UI extensions. Components can fetch CRM data using SDK hooks or call external services through the `hubspot.fetch()` API, an architecture the documentation describes as providing secure isolation, predictable performance, and a consistent developer experience.[13](https://developers.hubspot.com/docs/apps/developer-platform/add-features/ui-extensions/overview)
## References
1. [About HubSpot | HubSpot's Story](https://www.hubspot.com/our-story)
2. [Get Started, HubSpot Knowledge Base](https://knowledge.hubspot.com/get-started)
3. [HubSpot Reports Strong Q4 and Full Year 2025 Results](https://ir.hubspot.com/news-releases/news-release-details/hubspot-reports-strong-q4-and-full-year-2025-results)
4. [HubSpot Product & Services Catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog?fs=e)
5. [HubSpot CRM review, TechRadar](https://www.techradar.com/reviews/hubspot-crm-review)
6. [The 13 best CRM platforms in 2026, TechRadar](https://www.techradar.com/best/the-best-crm-software)
7. [Explore HubSpot's Products, Features, and Benefits](https://www.hubspot.com/products?pql-source=hubspot-sales-page)
8. [HubSpot Customer Platform Demo](https://offers.hubspot.com/crm-platform-demo?rel=canonical)
9. [Meet the HubSpot Product (Provider Getting Started Guide)](https://www.hubspot.com/hubfs/Provider%20-%20Getting%20Started%20Guide/1.3.%20Meet%20the%20HubSpot%20Product.pdf)
10. [Case Studies, HubSpot](https://www.hubspot.com/case-studies?param1=true)
11. [HubSpot increased leads by 1850%: The AEO playbook, TechRadar](https://www.techradar.com/pro/hubspot-increased-leads-by-1850-percent-and-we-asked-them-how-the-aeo-playbook)
12. [Case Studies directory, HubSpot](https://www.hubspot.com/case-studies/directory?LanguageId=1)
13. [UI extensions overview, HubSpot docs](https://developers.hubspot.com/docs/apps/developer-platform/add-features/ui-extensions/overview)
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*Topic: Encyclopedia › Technology and the built world › Computing and digital systems › Software and programming › Software industry and companies*
*Initially written Sep 17, 2026 · Reviewed: Sep 30, 2026; Oct 15, 2026 · Edited: Sep 30, 2026; Oct 15, 2026 · Last review: Oct 15, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license