# Leads Connect
Leads Connect (LeadsConnect Services Pvt. Ltd.) is an Indian full-stack agritech company founded in 2009 by Navneet Ravikar and headquartered in Noida, providing farm analytics, crop-insurance support, credit, and market-linkage services through its AGRANI platform; since 2023 it has been controlled by the FMCG group BL Agro Industries Ltd.[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) • [5](https://agrotech.space/2026/02/26/leads-connect-iccri-kedar-parvati/amp/)
| Fact | Detail |
|---|---|
| Founded | 2009, by Navneet Ravikar[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) |
| Headquarters | Noida, India[5](https://agrotech.space/2026/02/26/leads-connect-iccri-kedar-parvati/amp/) |
| Sector | Agritech: farm analytics, agri-fintech, crop-insurance services[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) |
| Largest funding | Rs 5 billion (Rs 500 crore; ~$60–62.5 million), announced September 2023[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) • [2](https://yourstory.com/2023/09/agritech-startup-leads-connects-funding-fmcg-bl-agro-stake) |
| Controlling investor | BL Agro Industries Ltd[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) |
| Revenue | Rs 903 million (Rs 90.3 crore) in FY25, up 276.9% from Rs 239 million (Rs 23.9 crore) in FY24 (per Inc42)[4](https://inc42.com/company/leads-connect/) |
| Status | Active; described as a BL Agro subsidiary in February 2026[5](https://agrotech.space/2026/02/26/leads-connect-iccri-kedar-parvati/amp/) |
## History and founding
Navneet Ravikar started the company in 2009. Its early work centered on farm analytics and advisory, crop-cutting experiments, risk management, farmer loans, and procurement.[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) The company has delivered projects on remote sensing-based crop health monitoring, crop acreage and yield estimates, and risk and claim management to central and state organizations, insurers, and reinsurers.[6](https://helloentrepreneurs.com/business/leads-connect-raises-inr-500-cr-from-fmcg-bl-agro-26990/) The sources in the record do not document Ravikar's background before founding the company.
## Products and services
The company's core offering is the AGRANI platform, which it describes as a space tech-AI based multi-event real-time analytics omni-channel platform delivering end-to-end, hyperlocal, user-driven agri-fintech services on a SaaS basis.[7](https://leadsconnect.in/) AGRANI comprises three apps: Agrani Kisan for farmers, Agrani Saathi for agents, Village Level Entrepreneurs and employees, and Agrani PRO for farmer producer organizations (FPOs), agri businesses, exporters, and trading houses.[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms)
Its insurance-related work is aimed at enabling partner insurers to settle localized crop insurance claims within 48 hours using technology and on-field manpower, serving insurers, reinsurers, state governments, and banks (a company statement).[8](https://www.leadsconnect.in/about/) At the time of the 2023 funding round the company also planned to introduce the AGRANI platform into the dairy value chain.[3](https://preprod.financialexpress.com/business/industry-bl-agro-infuses-rs-500-crore-in-agritech-startup-leads-connect-3244297/)
In February 2026 the company inaugurated its AI-enabled Integrated Command Centre for Risk Intelligence (ICCRI) and globally launched KEDAR-PARVATI, an AI-powered intelligence platform for risk management. ICCRI is described as a live in-house command center delivering hyperlocal real-time analytics across agriculture, climate risk, financial inclusion, credit, and disaster management; the geoportals demonstrated included AGRANI, PixStack, DEVI-Saptashati, Maatri, and KEDAR-PARVATI.[5](https://agrotech.space/2026/02/26/leads-connect-iccri-kedar-parvati/amp/)
## Funding and investors
On 13 September 2023 Leads Connect announced that it had raised Rs 5 billion (Rs 500 crore) from BL Agro Industries Ltd, an FMCG company. [The Economic Times](https://www.edgepedia.org/the-economic-times) and the Financial Express converted this to $62.5 million; YourStory reported $60.2 million. The funding is spread over three years and leads to a controlling stake for BL Agro. Ashish Khandelwal, Managing Director of BL Agro, said: "Over the next three years, we would be investing Rs.500 crore leading to a controlling stake in Leads Connect."[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) • [2](https://yourstory.com/2023/09/agritech-startup-leads-connects-funding-fmcg-bl-agro-stake) • [3](https://preprod.financialexpress.com/business/industry-bl-agro-infuses-rs-500-crore-in-agritech-startup-leads-connect-3244297/)
According to the company statement reported at the time, the funding is earmarked for technology advancement, increasing reach among farmers, FPOs, and co-operatives, AGRANI Centres in various cities, mergers, and acquisitions, [contract farming](https://www.edgepedia.org/contract-farming), and deep-tech/AI-ML research to improve procurement and supply chain management for BL Agro.[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms) • [2](https://yourstory.com/2023/09/agritech-startup-leads-connects-funding-fmcg-bl-agro-stake)
Figures beyond the reported Rs 5 billion (Rs 500 crore) rest only on directory profiles. Tracxn lists a $612K seed round from VPR Investment Consultants and RLRC dated 30 September 2022, classifies the BL Agro round as a $60.4M Series A from "BL Agro Oils" dated 14 August 2023, and gives a total of $61M over two rounds. These figures are unverified and conflict with the press-reported deal in date, amount, and investor name.[9](https://tracxn.com/d/companies/leadsconnect/__oHxjLbd59-Nj525SEHLEkg74sLBs2ASt06AwNU_tMkM/funding-and-investors)
## Business, customers and traction
Leads Connect monitors crop-cutting experiments for the Pradhan Mantri Fasal Bima Yojana (PMFBY) crop-insurance scheme in more than 100 districts and geotags agriculture infrastructure in 125 districts for NABCONS.[6](https://helloentrepreneurs.com/business/leads-connect-raises-inr-500-cr-from-fmcg-bl-agro-26990/) Its Khet Se Kitchen Tak initiative planned to enroll more than 100 FPOs and benefit around 50,000 farmers initially in [Uttar Pradesh](https://www.edgepedia.org/uttar-pradesh), Haryana, Telangana, and [Rajasthan](https://www.edgepedia.org/rajasthan), before a pan-India rollout.[1](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms)
Per Inc42's company profile, revenue grew from Rs 239 million (Rs 23.9 crore) in FY24 to Rs 903 million (Rs 90.3 crore) in FY25, an increase of 276.9%.[4](https://inc42.com/company/leads-connect/) No source in the record discloses what the business model charges for or the exact number of farmers served beyond the Khet Se Kitchen Tak targets.
## Status and recent developments
The company remained active through 2026. In February 2026, during Brazilian President Luiz Inácio Lula da Silva's five-day state visit to India and alongside the India AI Impact Summit, Leads Connect, described as headquartered in Noida and a subsidiary of BL Agro, inaugurated ICCRI and launched KEDAR-PARVATI. BL Agro MD Ashish Khandelwal was quoted at the launch, indicating continued leadership involvement from the controlling investor.[5](https://agrotech.space/2026/02/26/leads-connect-iccri-kedar-parvati/amp/) No verified events appear in the record between late 2023 and early 2026.
## References
1. [BL Agro invests Rs 500 crores in Leads Connect's agri-tech for farmers – The Economic Times](https://economictimes.indiatimes.com/news/economy/agriculture/bl-agro-invests-62-5-million-in-leads-connects-agri-tech-for-farmers/articleshow/103640844.cms)
2. [Agritech player Leads Connect raises Rs 500 Cr from FMCG BL Agro – YourStory](https://yourstory.com/2023/09/agritech-startup-leads-connects-funding-fmcg-bl-agro-stake)
3. [BL Agro infuses Rs 500 crore in agritech startup Leads Connect – The Financial Express](https://preprod.financialexpress.com/business/industry-bl-agro-infuses-rs-500-crore-in-agritech-startup-leads-connect-3244297/)
4. [Leads Connect — Funding, Revenue & Investors (2026) – Inc42](https://inc42.com/company/leads-connect/)
5. [Leads Connect Launches ICCRI & KEDAR-PARVATI as AI Powered Risk Intelligence Platform – AgroTech Space](https://agrotech.space/2026/02/26/leads-connect-iccri-kedar-parvati/amp/)
6. [Leads Connect raises INR 500 Cr from FMCG BL Agro – Hello Entrepreneurs](https://helloentrepreneurs.com/business/leads-connect-raises-inr-500-cr-from-fmcg-bl-agro-26990/)
7. [LeadsConnect | AGRANI (company website)](https://leadsconnect.in/)
8. [About Leads Connect | An agri-technology Solution Company](https://www.leadsconnect.in/about/)
9. [LeadsConnect – 2026 Funding Rounds & List of Investors – Tracxn](https://tracxn.com/d/companies/leadsconnect/__oHxjLbd59-Nj525SEHLEkg74sLBs2ASt06AwNU_tMkM/funding-and-investors)
---
*Topic: Encyclopedia › Society and history › Economics and business › Business and work › Business and work overview › Companies and corporations › Venture-backed startups and growth companies › Deep-tech, hardware, industrial, climate, and mobility startups › Agtech and food technology*
*Initially written Sep 17, 2026 · Edited: Oct 11, 2026; Oct 15, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license