# List of programmes broadcast by Colors TV
[Colors TV](https://www.edgepedia.org/colors-tv) is a Hindi-language general entertainment channel (GEC) in India, operated by [Viacom18](https://www.edgepedia.org/viacom18) (now part of JioStar) and launched on 21 July 2008, whose broadcast slate has consisted mainly of daily fiction serials and large-scale reality shows such as [Bigg Boss](https://www.edgepedia.org/bigg-boss) and Khatron Ke Khiladi.[1](https://www.paramount.com/about/brands/colors) • [2](https://www.ibscdc.org/Case_Studies/Marketing/Positioning%20Strategies/POS0019.htm) This article lists programs the channel's own and network sources identify on air, together with notable earlier properties, and places the slate in the context of the channel's market history.
| Key fact | Detail |
|---|---|
| Launch | 21 July 2008, by Viacom18, then a 50:50 joint venture between Viacom and Network18, led by Rajesh Kamat[1](https://www.paramount.com/about/brands/colors) • [2](https://www.ibscdc.org/Case_Studies/Marketing/Positioning%20Strategies/POS0019.htm) |
| Genre and language | Hindi general entertainment channel (GEC), broadcast in HD[3](https://hobo.video/blog/complete-entertainment-channel-list-in-india/) |
| Early ratings record | Became the No.1 Hindi GEC in the week ended 11 April 2009, within nine months of launch[4](https://stockdiscovery.s3.amazonaws.com/insight/india/4685/Annual%20Report/AR-13.pdf) |
| Recent standing | Strengthened its #2 position in the genre across prime time and full day in FY2022-23, on a mix of fiction and reality shows[5](https://www.ril.com/ar2022-23/media-and-entertainment.html) |
| Flagship reality shows | Bigg Boss and Fear Factor: Khatron Ke Khiladi[1](https://www.paramount.com/about/brands/colors) |
| Sibling channels | Colors Rishtey (free-to-air), Colors Cineplex (Hindi movies, launched May 2016), and regional Colors channels in Kannada, Marathi, Tamil and other languages[6](https://dreamdth.com/dreamdth-explains-disney-stars-peak-may-be-over-will-reliance-viacom18-be-the-new-king/4/) • [7](https://www.channelschedule.com/dd-free-dish/channel/colors-rishtey-Channel-Schedule) |
| International reach | Channel feeds available in the USA, Canada, Trinidad & Tobago, the UK, France, Singapore, Malaysia, and the MENA region[8](https://www.colorstv.com/shows/) |
## Fiction programs
The channel's official website lists six headline shows on its shows page: Naagin 6, NRI Haadsa Season 3, [The Khatra Khatra Show](https://www.edgepedia.org/khatra-khatra-khatra), Spy Bahu, Parineetii, and Swaran Ghar.[9](https://www.colorstv.com/us/) The evening schedule carried on the site, shown with North American air times, runs across nine fiction titles in sequence: Suhaagan; Saavi Ki Savaari; Parineetii; [Udaariyaan](https://www.edgepedia.org/udaariyaan); Junooniyatt; Pyaar Ke Saat Vachan Dharampatnii; Shiv Shakti Tap Tyag Tandav; Neerja Ek Nayi Pehchaan; and Agnisakshi Ek Samjhauta, each airing Monday through Sunday.[9](https://www.colorstv.com/us/) The same nine titles appear on the Paramount brand page among shows the channel promotes for cohesive viewing.[1](https://www.paramount.com/about/brands/colors)
**Launch-era fiction.** At launch in 2008, the channel built its audience with fiction such as [Balika Vadhu](https://www.edgepedia.org/balika-vadhu) alongside reality programming.[2](https://www.ibscdc.org/Case_Studies/Marketing/Positioning%20Strategies/POS0019.htm) In the fourth quarter of FY2021-22 the channel launched four fiction shows: *Naagin* season 6, described in the Network18 investor update as the best fiction launch of FY22, plus *Fanaa - Ishq Mein Marjawan*, *Parineetii*, and *Swarn Ghar*.[10](https://www.nw18.com/reports/reports/Financial%20Results/2021-22/Network18InvestorUpdateQ4FY2231032022.pdf)
The daily schedule also carries titles beyond the headline list. A current schedule listing shows Bigg Boss episodes in the overnight block, the Punjabi-language drama Tuu Juliet Jatt Di in the early morning, and the cook-off format Laughter Chefs Unlimited Entertainment later in the day.[11](https://intvschedule.com/channel/colors/)
## Reality programs
Reality formats have been central to the channel since launch. The marketing case study records that Colors generated buzz with [Fear Factor](https://www.edgepedia.org/fear-factor) - Khatron Ke Khiladi, hosted by [Akshay Kumar](https://www.edgepedia.org/akshay-kumar), before viewers sampled its fiction.[2](https://www.ibscdc.org/Case_Studies/Marketing/Positioning%20Strategies/POS0019.htm) Paramount's brand page names Bigg Boss and Khatron Ke Khiladi as shows the channel is dedicated to promoting.[1](https://www.paramount.com/about/brands/colors)
Several large formats have changed homes. In 2022 [India's Got Talent](https://www.edgepedia.org/indias-got-talent) shifted over to [Sony Entertainment Television](https://www.edgepedia.org/sony-entertainment-television), while [Jhalak Dikhhla Jaa](https://www.edgepedia.org/jhalak-dikhhla-jaa), the Indian take on Strictly Come Dancing and Dancing with the Stars, came back to Sony TV for the first time since 2011; Rising Star, adapted from an Israeli singing series, was previously shown on the channel.[6](https://dreamdth.com/dreamdth-explains-disney-stars-peak-may-be-over-will-reliance-viacom18-be-the-new-king/4/)
## Ratings and market history
**Rapid rise, 2008 to 2009.** Within weeks of launch Colors had become the No.2 general entertainment channel in India by TAM GRPs (CS 4+, HSM, 28 September to 11 October 2008), and in the week ended 11 April 2009 it became India's No.1 Hindi GEC for the first time, ending a nine-year unbroken run by the previous leader.[4](https://stockdiscovery.s3.amazonaws.com/insight/india/4685/Annual%20Report/AR-13.pdf) • [12](https://www.nw18.com/reports/reportstv18/Financial%20Results/2009-2010/IBN18_Investor%20Update_Q1_FY2009-10.PDF) [Competition](https://www.edgepedia.org/competition) from Colors prompted Star Plus to relaunch with new programming.[13](https://www.businesstoday.in/magazine/features/story/colors-kamat-exit-not-affecting-viacom18s-growth-22471-2011-07-21)
**Later standing.** In FY2012-13 Colors ranked 2nd in its genre with a 19 percent viewership share (TAM, CS 4+, HSM) and 6.8 percent among all TV channels.[4](https://stockdiscovery.s3.amazonaws.com/insight/india/4685/Annual%20Report/AR-13.pdf) Viacom18's FY2010/11 income of Rs 11.04 billion (Rs 1,104 crore) drew 79 percent from the Colors channel, against a Rs 1.1 billion (Rs 110 crore) turnover three years earlier.[13](https://www.businesstoday.in/magazine/features/story/colors-kamat-exit-not-affecting-viacom18s-growth-22471-2011-07-21) By FY2022-23 the channel held the #2 position in the genre.[5](https://www.ril.com/ar2022-23/media-and-entertainment.html)
## Sibling channels carrying the Colors name
The Colors brand extends beyond the flagship Hindi channel. The non-Telugu ETV channels acquired by Viacom18 adopted the Colors brand in 2015, which is how Colors Kannada, Colors Marathi, and similar regional GECs came into the portfolio; Colors Tamil launched later, turning a year old in February 2019.[6](https://dreamdth.com/dreamdth-explains-disney-stars-peak-may-be-over-will-reliance-viacom18-be-the-new-king/4/) • [14](https://bsmedia.business-standard.com/_media/bs/data/announcements/bse/16082019/64065b61-a288-4634-9f02-1b02a8280012.pdf) On the movie side, Colors Cineplex (originally Rishtey Cineplex) launched in May 2016, and Viacom18 later consolidated its Hindi movie channels, including Colors Cineplex Superhits, under that brand.[6](https://dreamdth.com/dreamdth-explains-disney-stars-peak-may-be-over-will-reliance-viacom18-be-the-new-king/4/) • [10](https://www.nw18.com/reports/reports/Financial%20Results/2021-22/Network18InvestorUpdateQ4FY2231032022.pdf) Colors Rishtey, the free-to-air sister channel, is carried on [DD Free Dish](https://www.edgepedia.org/dd-free-dish) as channel 50.[7](https://www.channelschedule.com/dd-free-dish/channel/colors-rishtey-Channel-Schedule)
## Distribution
Within India, Colors TV is a pay channel available in HD on major DTH platforms including Tata Play, Airtel and [Dish TV](https://www.edgepedia.org/dish-tv).[3](https://hobo.video/blog/complete-entertainment-channel-list-in-india/) Internationally, the channel's website lists feeds for the USA, Canada, Trinidad & Tobago, the UK (via BT TV and Yupp TV), France (via Orange TV), Singapore, Malaysia, and the MENA region, with regional advertising sales contacts for each market.[8](https://www.colorstv.com/shows/)
## References
1. [Colors | Paramount](https://www.paramount.com/about/brands/colors)
2. [Viacom18's 'Colors' Channel in India: Colourful Market Entry and Positioning Strategies, IBS Case Study](https://www.ibscdc.org/Case_Studies/Marketing/Positioning%20Strategies/POS0019.htm)
3. [Complete Entertainment Channel List in India, Hobo.Video](https://hobo.video/blog/complete-entertainment-channel-list-in-india/)
4. [Network18 Media & Investments Limited Annual Report 2012-13](https://stockdiscovery.s3.amazonaws.com/insight/india/4685/Annual%20Report/AR-13.pdf)
5. [Reliance Industries Ltd Integrated Annual Report 2022-23, Media and Entertainment](https://www.ril.com/ar2022-23/media-and-entertainment.html)
6. [DreamDTH Explains: Disney Star's peak may be over. Will Reliance (Viacom18) be the new king?](https://dreamdth.com/dreamdth-explains-disney-stars-peak-may-be-over-will-reliance-viacom18-be-the-new-king/4/)
7. [Colors Rishtey Schedule Today - DD Free Dish Channel 50, ChannelSchedule](https://www.channelschedule.com/dd-free-dish/channel/colors-rishtey-Channel-Schedule)
8. [Colors TV Shows - Latest shows list, Official website (international availability)](https://www.colorstv.com/shows/)
9. [Colors TV Official Website: Shows, News, Promos, Videos](https://www.colorstv.com/us/)
10. [Network18 Investor Update, Q4 FY2021-22 Operating Highlights](https://www.nw18.com/reports/reports/Financial%20Results/2021-22/Network18InvestorUpdateQ4FY2231032022.pdf)
11. [Colors SD Schedule Today - Show Timings & Serial List, INTV Schedule](https://intvschedule.com/channel/colors/)
12. [Network18 (IBN18) Investor Update, Q1 FY2009-10](https://www.nw18.com/reports/reportstv18/Financial%20Results/2009-2010/IBN18_Investor%20Update_Q1_FY2009-10.PDF)
13. [A riot of Colors, Business Today (21 July 2011)](https://www.businesstoday.in/magazine/features/story/colors-kamat-exit-not-affecting-viacom18s-growth-22471-2011-07-21)
14. [Network18 Management Discussion & Analysis (FY2018-19)](https://bsmedia.business-standard.com/_media/bs/data/announcements/bse/16082019/64065b61-a288-4634-9f02-1b02a8280012.pdf)
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*Topic: Encyclopedia › Society and history › Broadcasting and journalism › Broadcast organizations and stations › Broadcast networks and channel brands › Programs broadcast by network (lists) › Asian network program lists*
*Initially written Sep 17, 2026 · Reviewed: Sep 30, 2026; Oct 25, 2026 · Edited: Sep 30, 2026; Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license