# Louise Pentland
**Louise Pentland** (born 1985) is an English vlogger, author, and podcaster who began blogging in 2009 and became one of the first wave of British YouTube creators to reach a mass audience, originally under the pseudonym Sprinkle of Glitter.[1](https://find-and-update.company-information.service.gov.uk/officers/XXUrjzTt4kWTC6zUfwI0MwfmntU/appointments) • [2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) She now publishes under her own name, focusing on motherhood, lifestyle, and beauty, and has written five Sunday Times bestselling books.[3](https://www.panmacmillan.co.za/authors/louise-pentland/14786)
| Key fact | Detail |
|---|---|
| Born | 1985 (Companies House date of birth); British, resident in England[1](https://find-and-update.company-information.service.gov.uk/officers/XXUrjzTt4kWTC6zUfwI0MwfmntU/appointments) |
| Online start | Began a written blog in 2009; moved to YouTube as Sprinkle of Glitter while working as a receptionist[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) |
| Rebrand | Announced the end of the Sprinkle of Glitter persona in a video titled "Finishing with Sprinkle of Glitter", around 2019, shifting to adult-oriented content under her own name[4](https://www.bcreator.co.uk/louise-pentland/) |
| Books | Five Sunday Times bestselling books: the Robin Wilde fiction trilogy, the memoir MumLife, and the standalone novel Time After Time[3](https://www.panmacmillan.co.za/authors/louise-pentland/14786) • [2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) |
| Podcast | Creator and host of Mothers' Meeting, interviewing fellow mums about motherhood[3](https://www.panmacmillan.co.za/authors/louise-pentland/14786) |
| Charity roles | NSPCC and Childline Ambassador for Childhood (appointed 2020); previously a UN Change Ambassador (2016)[5](https://www.bcreator.co.uk/awards/the-bcreator-committee/louise-pentland/) • [6](https://pocketmags.com/au/be-kind-magazine/january-2020/articles/the-kindness-catch-up-with-louise-pentland) |
| Audience | YouTube channel reported at roughly 2.1 to 2.5 million subscribers depending on date, with over 260 million cumulative video views[7](https://www.ymugroup.com/talent/louise-pentland/) • [8](https://www.louisepentland.com/) |
## Early life and start online
Pentland's mother became ill when Pentland was five years old and died of breast cancer when she was seven; her father later remarried, and Pentland has described her stepmother as particularly challenging, saying she was often told she was lazy, forgetful, or not working hard enough.[9](https://www.psychologies.co.uk/louise-pentland/) She has also spoken about years of abuse she suffered as a child after her mother's death, experiences she says shaped her parenting and motivated her to support other parents.[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) • [10](https://happiful.com/louise-pentland-opens-up-about-bereavement-and-the-importance-of-gratitude)
She studied biology and psychology at university, which she describes as the happiest life lesson she has had because she found lasting female friendships there, and then worked as a receptionist, which she calls being "the world's worst receptionist".[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) • [9](https://www.psychologies.co.uk/louise-pentland/) She started a written blog in 2009 with, by her own account, 35 readers, five of whom were people she knew.[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) A friend suggested she make YouTube videos, and she began reviewing makeup with blunt verdicts such as telling viewers not to buy a cream that did not work.[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/)
When she became pregnant she quit her office job; by then her channel was earning enough to support her.[11](https://teneightymagazine.com/2014/10/05/louise-pentland-behind-the-glitter/) Her Sprinkle of Glitter channel, originally focused on craft and DIY, expanded into fashion, beauty, general lifestyle, and then pregnancy and parenthood.[12](https://www.oxmag.co.uk/articles/all-heart-louise-pentland/) She was part of the original British vlogging group alongside [Zoe Sugg](https://www.edgepedia.org/zoe-sugg), Tanya Burr, and [Alfie Deyes](https://www.edgepedia.org/alfie-deyes), and by 2014 had over two million subscribers with 1.3 million Twitter and 1.6 million Instagram followers.[12](https://www.oxmag.co.uk/articles/all-heart-louise-pentland/) • [13](https://www.itv.com/thismorning/articles/sprinkle-of-glitter-youtube-blogger-louise-pentland) Her crafting, DIY, lifestyle, fashion, and beauty videos eventually amassed more than 150 million views.[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/)
## Rebranding to her own name
As she approached 30, Pentland's marriage broke down and she found herself dating as a single mother while her daughter Darcy started school, and the upbeat content aimed at teenagers felt increasingly false to her.[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) In a video titled "Finishing with Sprinkle of Glitter" she told her audience, then more than 2.5 million subscribers, that the channel would be aimed at adults.[4](https://www.bcreator.co.uk/louise-pentland/) She said she had never wanted to be a children's entertainer but was drifting into that role because all her content was suitable for children, and that the change cost her much of her younger audience.[4](https://www.bcreator.co.uk/louise-pentland/) Since the rebrand she has filmed and written about relationships, break-ups, moving house, body confidence, and sex, and describes herself as a businesswoman.[4](https://www.bcreator.co.uk/louise-pentland/)
## Writing
Pentland's publishing career began around 2015 with *Life With A Sprinkle of Glitter*, her first non-fiction book and her first Sunday Times number one bestseller.[14](https://www.louisepentland.com/welcome-to-the-new-louise-pentland-blog/) She then moved into fiction with a trilogy about Robin Wilde, a single mother, beginning with *Wilde Like Me*, the story of 29-year-old Robin navigating life as a single parent.[4](https://www.bcreator.co.uk/louise-pentland/) • [2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) The memoir *MumLife* followed, covering her own imperfect journey through motherhood, including working-mum guilt and finding love again as a single mum.[8](https://www.louisepentland.com/) Her 2022 novel *Time After Time* is a standalone story in which a young woman from a small town accidentally slips back into 1989 and meets someone who changes her life.[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) All five of her books have charted in the Top 5 of the Sunday Times Bestseller List, and she has children's books in development, including one for eight- to twelve-year-olds featuring characters from the Wilde series with an element of magic and fantasy.[5](https://www.bcreator.co.uk/awards/the-bcreator-committee/louise-pentland/) • [9](https://www.psychologies.co.uk/louise-pentland/)
## Broadcasting and podcasting
Pentland created and hosts the podcast *Mothers' Meeting*, in which she interviews fellow mums about motherhood; she made two series of the show.[3](https://www.panmacmillan.co.za/authors/louise-pentland/14786) • [2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) She is a monthly [BBC Radio](https://www.edgepedia.org/bbc-radio) presenter, delivering her "Pentland Positives" segment with Bernie Keith for Northampton listeners, and has appeared on daytime television programs including Lorraine and [Loose Women](https://www.edgepedia.org/loose-women), as well as making a craft series for ITV.[7](https://www.ymugroup.com/talent/louise-pentland/) • [15](https://www.louisepentland.com/tv-press/) She has written columns and thought pieces for Mother & Baby magazine, Grazia, and the BBC.[14](https://www.louisepentland.com/welcome-to-the-new-louise-pentland-blog/)
## Advocacy and charity work
Pentland was named a UN Change Ambassador in 2016 and has been described as a UN Global Ambassador for Gender Equality.[6](https://pocketmags.com/au/be-kind-magazine/january-2020/articles/the-kindness-catch-up-with-louise-pentland) • [3](https://www.panmacmillan.co.za/authors/louise-pentland/14786) In 2020 she was appointed the NSPCC and Childline's Ambassador for Childhood, and on taking the role announced she would donate 100 percent of her author royalty from *MumLife* to the charity; in April of that year she raised over £40,000 for Childline.[5](https://www.bcreator.co.uk/awards/the-bcreator-committee/louise-pentland/) She has also been involved with the childhood literacy charity Bookstart alongside King Charles III and [Queen Camilla](https://www.edgepedia.org/queen-camilla), and has written for BBC Bitesize on protecting children's mental wellbeing.[3](https://www.panmacmillan.co.za/authors/louise-pentland/14786) • [16](https://bbcinsight.pages.dev/bitesize/articles/z6b2tbk)
## Personal life
Pentland lives in [Northampton](https://www.edgepedia.org/northampton) with her two daughters, Darcy and Pearl, and her fiancé Liam.[16](https://bbcinsight.pages.dev/bitesize/articles/z6b2tbk) Her daughters have appeared in her content since the early years, when Darcy was known to viewers as Baby Glitter.[13](https://www.itv.com/thismorning/articles/sprinkle-of-glitter-youtube-blogger-louise-pentland) She has said that losing her mother young means she parents differently, and that she is open about using therapy and medication at certain points in her life.[2](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/) • [9](https://www.psychologies.co.uk/louise-pentland/)
## Recognition
Pentland featured on the Sunday Times Top 100 Influencers list and was named the number one "mumfluencer" by Mother & Baby.[3](https://www.panmacmillan.co.za/authors/louise-pentland/14786) She has filmed with figures ranging from [Kim Kardashian](https://www.edgepedia.org/kim-kardashian) to the Pope at the Vatican.[3](https://www.panmacmillan.co.za/authors/louise-pentland/14786) Her commercial partnerships include long-term campaigns with Sky, P&O Cruises, McDonald's, Smart Energy GB, Very, and LRM Goods, for whom she created two sell-out bag collections.[7](https://www.ymugroup.com/talent/louise-pentland/) • [5](https://www.bcreator.co.uk/awards/the-bcreator-committee/louise-pentland/)
## References
1. [Louise PENTLAND personal appointments, Companies House](https://find-and-update.company-information.service.gov.uk/officers/XXUrjzTt4kWTC6zUfwI0MwfmntU/appointments)
2. [Louise Pentland: 'I definitely parent differently because I have lost a parent', The Big Issue (29 July 2022)](https://www.bigissue.com/culture/louise-pentland-vlogger-parent-differently-because-i-lost-parent/)
3. [Louise Pentland, Pan Macmillan South Africa author page](https://www.panmacmillan.co.za/authors/louise-pentland/14786)
4. [Interview with Louise Pentland (issue 13), bCreator (12 May 2020)](https://www.bcreator.co.uk/louise-pentland/)
5. [Louise Pentland, bCreator Committee profile](https://www.bcreator.co.uk/awards/the-bcreator-committee/louise-pentland/)
6. [The kindness catch up with Louise Pentland, Be Kind magazine, January 2020](https://pocketmags.com/au/be-kind-magazine/january-2020/articles/the-kindness-catch-up-with-louise-pentland)
7. [Louise Pentland, YMU Group talent page](https://www.ymugroup.com/talent/louise-pentland/)
8. [Louise Pentland, official website](https://www.louisepentland.com/)
9. [Louise Pentland: 'Connection brings me back to calm', Psychologies (August 2024)](https://www.psychologies.co.uk/louise-pentland/)
10. [Louise Pentland Opens Up About Bereavement and The Importance of Gratitude, Happiful](https://happiful.com/louise-pentland-opens-up-about-bereavement-and-the-importance-of-gratitude)
11. [Louise Pentland: Behind The Glitter, TenEighty (October 2014)](https://teneightymagazine.com/2014/10/05/louise-pentland-behind-the-glitter/)
12. [All Heart: Louise Pentland, OX Magazine](https://www.oxmag.co.uk/articles/all-heart-louise-pentland/)
13. [Life With a Sprinkle of Glitter, ITV This Morning (July 2014)](https://www.itv.com/thismorning/articles/sprinkle-of-glitter-youtube-blogger-louise-pentland)
14. [Welcome to the new Louise Pentland Blog, louisepentland.com](https://www.louisepentland.com/welcome-to-the-new-louise-pentland-blog/)
15. [TV & Press, louisepentland.com](https://www.louisepentland.com/tv-press/)
16. [Tips for protecting your child's mental wellbeing with Louise Pentland, BBC Bitesize](https://bbcinsight.pages.dev/bitesize/articles/z6b2tbk)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Online creators and internet personalities › Beauty, fashion, and lifestyle creators*
*Initially written Sep 17, 2026 · Reviewed: Sep 17, 2026; Sep 30, 2026; Oct 25, 2026 · Edited: Oct 12, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license