# Lucy Goff
Lucy Goff is a British entrepreneur, the founder and chief executive of [LYMA](https://www.edgepedia.org/lyma) (Lyma Life Ltd), a London-based wellness and MedTech company founded in 2018 and known for the LYMA Supplement and the LYMA Laser, described as a clinic-grade skincare laser cleared for home use[1](https://lyma.life/pages/about) • [2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/). Within seven years she built a one-person start-up into a business worth roughly £171 million, reporting $48 million of revenue and $7 million of EBITDA for 2025[3](https://www.the-independent.com/life-style/lucy-goff-lyma-net-worth-money-b2889643.html) • [4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html).
| Key facts | |
|---|---|
| Born and based | British entrepreneur; company headquartered in London[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html) • [6](https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/) |
| Founded | LYMA (Lyma Life Ltd), 2018, launching with the LYMA Supplement[2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/) • [7](https://www.thewalpole.co.uk/news/introducing-lyma-our-latest-walpole-member) |
| Signature product | LYMA Laser, described as the first clinic-grade skincare laser FDA-cleared for home use[2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/) |
| Funding | £2 million from Pembroke VCT across 2018–19; no plans to raise further capital, Goff has said[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html) • [6](https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/) |
| Scale | $48m revenue, $7m EBITDA (2025); sales in 70 countries; US over 70% of global sales; team of 55[4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html) • [2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/) • [8](https://theindustry.beauty/lyma-accelerates-us-expansion-after-record-year/) • [5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html) |
| Recognition | King's Award for Enterprise; TIME Best Inventions 2023; Forbes 50 Over 50[9](https://cew.org/people/lucy-goff/) • [2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/) |
| Regulatory dispute | 2024 ASA ruling against two laser advertising claims as misleading without adequate substantiation[10](https://www.asa.org.uk/rulings/lyma-life-ltd-a24-1228550-lyma-life-ltd.html) |
## Early career and the founding of LYMA
Goff's route into business began with a health crisis. After the birth of her daughter in 2012 she fell dangerously ill and spent six weeks in hospital battling septicaemia[1](https://lyma.life/pages/about). Her recovery at a Swiss health clinic used a 16-tablet-a-day supplement regime designed by Professor Paul Clayton, an Oxford longevity academic she met there, and that regime became the blueprint for LYMA's first product[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html). Her prior career was in communications[3](https://www.the-independent.com/life-style/lucy-goff-lyma-net-worth-money-b2889643.html).
Self-funded at the start. She sought £2 million from outside investors and was refused: she wrote to nearly 100 venture capital trusts in the UK and US, and all said no[3](https://www.the-independent.com/life-style/lucy-goff-lyma-net-worth-money-b2889643.html). She remortgaged her home to pay for 10,000 units of supplement, priced at £150 for a month's supply[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html). After launch, LYMA took £2 million of investment from Pembroke VCT across 2018 and 2019, and the company has been profitable since its second year[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html). UK [Companies House](https://www.edgepedia.org/companies-house) records show Lucy Sarah Goff with an active directorship of LYMA LIFE LIMITED, appointed in 2017, and describe her as a key shareholder in the company; the records do not disclose ownership percentages[11](https://newsdipper.co.uk/lucy-goff-lyma-founder-age-husband-biography).
## LYMA: products, technology and regulatory clearance
The company launched with the LYMA Supplement, which it engineered with ten peer-reviewed, patented ingredients[7](https://www.thewalpole.co.uk/news/introducing-lyma-our-latest-walpole-member). The laser came in 2020. Both the LYMA Laser and the LYMA Laser Pro, which launched in March 2024, use low-level laser therapy (LLLT), a technology first developed in the 1960s to treat medical injuries such as tendons and cartilage; Goff re-engineered it for the cosmetic market after consulting geneticists, longevity scientists, and surgeons[12](https://www.thetimes.com/life-style/luxury/article/lyma-laser-times-luxury-b8spl8j5s). The device works by photobiomodulation: a cold near-infrared beam absorbed by cellular mitochondria[13](https://www.thequalityedit.com/articles/lucy-goff-quality-makers). The original laser uses a 500mW cold near-infrared low-level beam[14](https://techround.co.uk/techround-100/3-lyma-life-ltd/); the Laser PRO is powered by a 1450mW near-infrared continuous cold laser at 808nm, penetrating up to 10cm into the dermis and delivering 4 joules of near-infrared light per 60 seconds[4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html). The PRO delivers three times the power of the original[13](https://www.thequalityedit.com/articles/lucy-goff-quality-makers).
Regulatory clearance was central to the product. Because there was no precedent for home-use cold lasers, US approval took 18 months of work[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html). The King's Awards office describes the LYMA Laser as the only clinic-grade skincare laser FDA cleared for home use[2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/). TechRound reports that the original laser required nearly two years to gain FDA clearance, as nothing like it had been cleared before[14](https://techround.co.uk/techround-100/3-lyma-life-ltd/), while the Walpole, a British luxury trade association, says the laser was FDA-cleared for home use at its 2020 launch[7](https://www.thewalpole.co.uk/news/introducing-lyma-our-latest-walpole-member). The 18-month FDA pathway for the Laser PRO, which launched in the US in April 2025, is separately documented[4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html).
## Funding, ownership and scale
LYMA has raised £2 million of outside investment, all from Pembroke VCT across 2018 and 2019, and Goff has said the company has no plans to raise extra capital[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html) • [6](https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/). By 2025 the company reported revenue of $48 million and EBITDA of $7 million, up from roughly $40 million in revenue for 2023 reported in UK public filings, with an earlier £36 million turnover and £5 million EBITDA recorded by the [Evening Standard](https://www.edgepedia.org/evening-standard)[4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html) • [6](https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/) • [5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html). The Independent reported the business as worth roughly £171 million within seven years of founding[3](https://www.the-independent.com/life-style/lucy-goff-lyma-net-worth-money-b2889643.html).
The operating model is direct-to-consumer led and deliberately premium: DTC accounts for 70% of sales, retail 20%, and the professional channel 10%, with devices priced from $2,700 (the laser) to $6,000 (the Pro), and the supplement sold at £150 a month[6](https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/) • [5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html). LYMA sells direct to consumers in 70 countries, with the US and UK as primary markets[2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/), and Goff runs a team of 55[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html).
## Recognition
LYMA's awards include the King's Award for Enterprise, following its expansion into the US, and selection as one of TIME Magazine's Best Inventions 2023 for the LYMA Laser[9](https://cew.org/people/lucy-goff/) • [2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/). Goff personally has been named to the Forbes 50 Over 50 list[9](https://cew.org/people/lucy-goff/).
## Recent growth
The product line has widened steadily. LYMA Skincare drew a 30,000-person waitlist, and in 2024 the company entered the topical skincare category with a serum and cream[7](https://www.thewalpole.co.uk/news/introducing-lyma-our-latest-walpole-member) • [8](https://theindustry.beauty/lyma-accelerates-us-expansion-after-record-year/). The FDA-cleared LYMA Laser PRO launched in the US in April 2025; in the first 24 hours sales ran 47% above forecast, and four months of stock sold in one week[4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html) • [7](https://www.thewalpole.co.uk/news/introducing-lyma-our-latest-walpole-member). In 2026 the company launched an AI-powered skin analysis app in February and entered gut health in June with ID², a functional nutrition powder combining probiotics, prebiotic fibers, and bioactive compounds, its second supplement around five years after the first capsule[15](https://theindustry.beauty/lyma-launches-new-skincare-range-formulated-by-plastic-surgeons/) • [16](https://www.nutraingredients.com/Article/2026/06/19/lyma-enters-green-drinks-category-with-synbiotic-gut-health-powder/).
The US is now the growth engine, accounting for more than 70% of global sales, with US direct-to-consumer sales in the first quarter of 2026 tripling year-on-year[8](https://theindustry.beauty/lyma-accelerates-us-expansion-after-record-year/). LYMA has added a dedicated US website and concierge service, installment payment options, eligibility for HSA and FSA funds, and a retail partnership with [Bloomingdale's](https://www.edgepedia.org/bloomingdales) scheduled to launch in the summer[17](https://www.prnewswire.com/news-releases/pioneering-british-brand-lyma-announces-further-us-expansion-302732942.html). It has existing retail deals with Net-a-Porter, Harvey Nichols, Harrods, Goop, Bergdorf Goodman, and [Neiman Marcus](https://www.edgepedia.org/neiman-marcus)[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html).
## By the numbers
The financial arc runs from a remortgaged house to a $48 million revenue business in seven years, with £2 million of outside capital in total and profitability from year two[5](https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html) • [4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html). The price architecture carries the margin: devices priced at $2,700 to $6,000 and a £150-a-month supplement sit behind $7 million of EBITDA on $48 million of revenue[6](https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/) • [4](https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html). The first-week US laser sales above $1.5 million, recorded at the time of the King's Award, anticipated the later weighting, in which the US supplies more than 70% of turnover and 70% of sales still flow through the direct-to-consumer channel[2](https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/) • [8](https://theindustry.beauty/lyma-accelerates-us-expansion-after-record-year/) • [6](https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/).
## References
1. About LYMA, https://lyma.life/pages/about
2. LYMA Life celebrate their King's Award, The King's Awards for Enterprise, https://kingsawards.blog.gov.uk/2023/11/08/lyma-life-celebrate-their-kings-award/
3. Lucy Goff: 'In seven years, I went from one-person start-up to my wellness company being valued at £170m', The Independent, https://www.the-independent.com/life-style/lucy-goff-lyma-net-worth-money-b2889643.html
4. LYMA Reports Strong 2025 Performance With $48M Revenue as US Expansion Drives Growth, PR Newswire, https://www.prnewswire.com/news-releases/lyma-reports-strong-2025-performance-with-48m-revenue-as-us-expansion-drives-growth-302674302.html
5. Every VC turned her down. Now she runs a £36M beauty empire, Evening Standard, https://www.standard.co.uk/business/smes/every-vc-turned-her-down-now-she-runs-a-ps36m-beauty-empire-b1291338.html
6. Lyma's Luxury At-Home Laser Devices Power A $48M Business, Beauty Independent, https://www.beautyindependent.com/lyma-luxury-home-laser-devices-power-business/
7. Introducing LYMA, our latest Walpole member, The Walpole, https://www.thewalpole.co.uk/news/introducing-lyma-our-latest-walpole-member
8. LYMA accelerates US expansion after record year, TheIndustry.beauty, https://theindustry.beauty/lyma-accelerates-us-expansion-after-record-year/
9. Lucy Goff, Cosmetic Executive Women, https://cew.org/people/lucy-goff/
10. ASA Ruling on Lyma Life Ltd (A24-1228550), Advertising Standards Authority, https://www.asa.org.uk/rulings/lyma-life-ltd-a24-1228550-lyma-life-ltd.html
11. Lucy Goff: LYMA Founder, Age, Husband & MedTech Leader, Newsdipper, https://newsdipper.co.uk/lucy-goff-lyma-founder-age-husband-biography
12. What can a £5,000 at-home laser do?, The Times, https://www.thetimes.com/life-style/luxury/article/lyma-laser-times-luxury-b8spl8j5s
13. Quality Makers ft. Lucy Goff of LYMA, The Quality Edit, https://www.thequalityedit.com/articles/lucy-goff-quality-makers
14. 3. LYMA Life Ltd, TechRound, https://techround.co.uk/techround-100/3-lyma-life-ltd/
15. LYMA launches new skincare range formulated by plastic surgeons, TheIndustry.beauty, https://theindustry.beauty/lyma-launches-new-skincare-range-formulated-by-plastic-surgeons/
16. Lyma enters green drinks category with synbiotic gut health powder, NutraIngredients, https://www.nutraingredients.com/Article/2026/06/19/lyma-enters-green-drinks-category-with-synbiotic-gut-health-powder/
17. Pioneering British Brand, LYMA, Announces Further US Expansion, PR Newswire, https://www.prnewswire.com/news-releases/pioneering-british-brand-lyma-announces-further-us-expansion-302732942.html
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*Topic: Encyclopedia › Society and history › Economics and business › Founders, operators, and investors › Consumer, industrial, and services founders › Europe: Mittelstand and owner-managers › Services, property, and healthcare founders*
*Initially written Sep 19, 2026 · Reviewed: Sep 19, 2026; Sep 30, 2026 · Edited: Oct 11, 2026; Oct 15, 2026; Oct 25, 2026 · Last review: Sep 30, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license