# Max the Meat Guy
**Max the Meat Guy** is the online persona of **Max Greb** (born 1992), an American chef and digital content creator based in Boston, Massachusetts, who specializes in meat-centric cooking videos across YouTube, TikTok, Instagram, Facebook, and [Pinterest](https://www.edgepedia.org/pinterest).[1](https://www.maxthemeatguy.com/) • [2](https://creatordb.app/creatorstats/max-the-meat-guy/) His channel combines practical grilling and steak technique with large-format experiments, including dry-aging exotic cuts, marinating briskets for weeks, and cooking steak with unexpected equipment such as a dishwasher or molten glass.[3](https://corporate.sobewff.org/personality/max-greb/) • [4](https://creators.yahoo.com/lifestyle/story/i-cooked-steak-50-different-ways-122014216.html)
| Key fact | Detail |
|---|---|
| Real name | Max Greb, based in Boston, Massachusetts[2](https://creatordb.app/creatorstats/max-the-meat-guy/) • [5](https://www.famousbirthdays.com/people/max-the-meat-guy.html) |
| Born | 1992, United States[5](https://www.famousbirthdays.com/people/max-the-meat-guy.html) |
| YouTube channel | Created July 26, 2020; about 10.3 million subscribers, 7.5 billion total views, and 779 videos[6](https://socialblade.com/youtube/handle/maxthemeatguy) |
| Other platforms | About 6.4 million TikTok followers and 2.36 million Instagram followers, roughly 8.8 million combined[2](https://creatordb.app/creatorstats/max-the-meat-guy/) |
| Business ventures | MaxJerky jerky brand, launched April 2023; McCormick Grill Mates x Max The Meat Guy seasoning line, launched May 2024[7](https://creatorspin.com/creator/maxthemeatguy/about) • [8](https://news.mccormick.com/2024-05-21-McCormick-R-Grill-Mates-R-and-Max-The-Meat-Guy-Kick-Off-Summer-Grilling-with-New-Seasoning-Blends?asPDF=1) |
| Signature formats | Steak School, dry-aging experiments, accordion cuts, and Car Cooking in fast-food parking lots[7](https://creatorspin.com/creator/maxthemeatguy/about) • [9](https://www.burgerman.org/youtube/max-the-meat-guy/) |
## Origins
Greb's interest in meat began with backyard barbecues for friends and family, which he later described as a hobby turned into a platform for creativity and experimentation.[3](https://corporate.sobewff.org/personality/max-greb/) His path to full-time content creation ran through China: he enrolled in a study abroad program in Beijing in 2014, where he saw an opportunity in the jerky market, and after graduating he stayed in Shanghai, starting a financial services company with his best friend Kyle and his brother Tommy while developing jerky recipes on the side.[7](https://creatorspin.com/creator/maxthemeatguy/about) He returned to the United States in 2019 because of his mother's health, and the COVID-19 pandemic prevented a return to China, which led him to pivot to content creation in 2020.[7](https://creatorspin.com/creator/maxthemeatguy/about)
## Channel and content
The YouTube channel was created on July 26, 2020, and by late 2026 had about 10.3 million subscribers, 7.5 billion total views, and 779 videos.[6](https://socialblade.com/youtube/handle/maxthemeatguy) One early popular short-form video, a "Pork Belly Accordion" recipe, drew more than 35 million views on TikTok.[5](https://www.famousbirthdays.com/people/max-the-meat-guy.html) The accordion idea also appears in his steak work: a July 2022 Instagram post explained that cutting a steak into an accordion shape raises the surface area exposed to the grill, producing more crust and seasoning per bite, at the cost of a thinner piece of meat that cooks faster and has less time to build crust; he recommended dry brining, salting hours or a day ahead and resting the steak uncovered in the refrigerator, and a very hot grill to compensate.[10](https://imginn.com/p/CgcrHo7jy6P/)
Formats span several recurring series. "Steak School" covers technique for home cooks, while experimental uploads include "I Cooked Every Exotic Ribeye" and a full SpongeBob character cooking challenge.[7](https://creatorspin.com/creator/maxthemeatguy/about) • [2](https://creatordb.app/creatorstats/max-the-meat-guy/) His Car Cooking format, in which he parks outside a fast-food restaurant and sets up a stove in the car to make a better version of the chain's signature item, produced some of the most-watched burger shorts on YouTube, including a wagyu [Big Mac](https://www.edgepedia.org/big-mac).[9](https://www.burgerman.org/youtube/max-the-meat-guy/) The content extends beyond beef to salmon, turkey, seafood, and novelty items such as cotton candy and pork floss.[2](https://creatordb.app/creatorstats/max-the-meat-guy/)
**Collaborations.** He has cooked in crossover videos with other food creators. With [Nick DiGiovanni](https://www.edgepedia.org/nick-digiovanni) he cooked steak 50 different ways, starting with a cast iron control test and escalating to a dishwasher, a waffle iron, a curling iron, and hot molten glass.[4](https://creators.yahoo.com/lifestyle/story/i-cooked-steak-50-different-ways-122014216.html) In a separate steak challenge hosted by DiGiovanni against Guga ([Guga Foods](https://www.edgepedia.org/guga-foods)), Max split his steak into two by removing the cap, which he called the best part of the steak, then built a crust in a hot skillet and finished with butter basting with garlic and fresh herbs, while Guga grilled over charcoal; both used only salt and pepper.[11](https://creators.yahoo.com/lifestyle/story/guga-vs-max-the-meat-guy-who-cooked-the-better-steak-120000120.html)
## Business ventures
**MaxJerky** launched in April 2023 after what his biography describes as a decade of market research and product development in China and the United States, and it is promoted across all of his social profiles.[7](https://creatorspin.com/creator/maxthemeatguy/about) • [2](https://creatordb.app/creatorstats/max-the-meat-guy/) In May 2024 McCormick's Grill Mates brand released a Max The Meat Guy line of three seasoning blends, Max's All Purpose Seasoning, Max's Xtra Coarse Seasoning, and Max's Chimichurri Seasoning, at an MSRP of $5.99 each, sold on Shop.McCormick.com and at retailers nationwide; the launch included a [Father's Day](https://www.edgepedia.org/fathers-day) butcher shop takeover at Dickson's Farmstand Meats in New York and a Crowd Cow gift box.[8](https://news.mccormick.com/2024-05-21-McCormick-R-Grill-Mates-R-and-Max-The-Meat-Guy-Kick-Off-Summer-Grilling-with-New-Seasoning-Blends?asPDF=1) At that launch McCormick described him as reaching more than 13 million fans across social media.[8](https://news.mccormick.com/2024-05-21-McCormick-R-Grill-Mates-R-and-Max-The-Meat-Guy-Kick-Off-Summer-Grilling-with-New-Seasoning-Blends?asPDF=1)
## Team and production
The brand is supported by a small team, including his sister Sophia Rose Greb, a digital content creator who left a career in investment banking to work on it full time; she and Kyle Krasker are credited as the people filming his content.[7](https://creatorspin.com/creator/maxthemeatguy/about) • [12](https://gondola.cc/maxthemeatguy) The business is registered in Boston, Massachusetts, with a company size listed at 2 to 10 employees, under the tagline "I live for cooking over fire."[13](https://www.linkedin.com/company/maxthemeatguy)
## Reach and audience
Creator analytics place him in the Mega sponsorship tier, with an estimated $28K to $66K per Instagram post and engagement of about 3.8 percent on YouTube against a 1.5 percent category median.[2](https://creatordb.app/creatorstats/max-the-meat-guy/) A securities filing for a related enterprise described him as one of the largest cooking influencers in the world, with over 11 million followers across all platforms.[14](https://www.sec.gov/Archives/edgar/data/2005203/000167025424000293/document_2.pdf) Recent high-performing videos include a [FIFA World Cup](https://www.edgepedia.org/fifa-world-cup) sausage battle with 33.5 million views on TikTok within two months of posting.[2](https://creatordb.app/creatorstats/max-the-meat-guy/) He is scheduled to appear at the South Beach Wine and Food Festival in Miami Beach, February 25 to 28, 2027.[3](https://corporate.sobewff.org/personality/max-greb/)
## References
1. [MaxtheMeatGuy official website](https://www.maxthemeatguy.com/)
2. [Max the Meat Guy YouTube Analytics & Audience Data, CreatorDB](https://creatordb.app/creatorstats/max-the-meat-guy/)
3. [Greb, Max, SOBEWFF personality page](https://corporate.sobewff.org/personality/max-greb/)
4. [I cooked steak 50 different ways, Nick DiGiovanni, Yahoo Creators](https://creators.yahoo.com/lifestyle/story/i-cooked-steak-50-different-ways-122014216.html)
5. [Max The Meat Guy, Famous Birthdays](https://www.famousbirthdays.com/people/max-the-meat-guy.html)
6. [Max the Meat Guy YouTube Statistics, Social Blade](https://socialblade.com/youtube/handle/maxthemeatguy)
7. [Max the Meat Guy, CreatorSpin biography](https://creatorspin.com/creator/maxthemeatguy/about)
8. [McCormick Grill Mates and Max The Meat Guy Kick Off Summer Grilling with New Seasoning Blends, May 21, 2024](https://news.mccormick.com/2024-05-21-McCormick-R-Grill-Mates-R-and-Max-The-Meat-Guy-Kick-Off-Summer-Grilling-with-New-Seasoning-Blends?asPDF=1)
9. [Max the Meat Guy Burgers: All 21 Burger Videos, Burgerman](https://www.burgerman.org/youtube/max-the-meat-guy/)
10. [The Steak Accordion, @maxthemeatguy Instagram post, July 25, 2022](https://imginn.com/p/CgcrHo7jy6P/)
11. [Guga vs. Max the Meat Guy: Who cooked the better steak?, Yahoo Creators](https://creators.yahoo.com/lifestyle/story/guga-vs-max-the-meat-guy-who-cooked-the-better-steak-120000120.html)
12. [Max the Meat Guy, Gondola creator profile](https://gondola.cc/maxthemeatguy)
13. [MaxTheMeatGuy, LinkedIn company page](https://www.linkedin.com/company/maxthemeatguy)
14. [SEC EDGAR filing, MEAT THE FUTURE-related document listing Max Greb (@maxthemeatguy)](https://www.sec.gov/Archives/edgar/data/2005203/000167025424000293/document_2.pdf)
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*Topic: Encyclopedia › Arts and culture › Food, customs, and everyday culture › Food, cooking and hospitality › Food media, writing, and celebrity food culture › Food television and competitions › Food web video and online series*
*Initially written Sep 17, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 12, 2026; Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license