Mighty Car Mods
Mighty Car Mods (MCM) is an independent Australian automotive series created by Martin "Marty" Mulholland and Blair "Moog" Joscelyne, who began filming do-it-yourself car modification videos on Marty's mother's driveway in suburban Sydney in 2007.1 • 2 The show has grown into one of Australia's most-watched automotive programs, with millions of weekly viewers, a broadcast deal with Discovery Channel, and induction into the National Film and Sound Archive of Australia.1 • 3
| Key fact | Detail |
|---|---|
| Creators | Martin "Marty" Mulholland and Blair "Moog" Joscelyne, who run the show independently2 |
| Started | Filming began in 2007 on Marty's mother's driveway; the YouTube channel was created on 8 January 20081 • 4 |
| First project | Upgrades to a Daihatsu Cuore that Moog had bought to replace a Jeep Wrangler5 |
| Audience | 3.9 million YouTube subscribers and 963.8 million views as of July 20266 |
| Standing | Described as Australia's #1 DIY automotive channel, with the series also broadcast worldwide on Discovery Channel1 |
| Recognition | Inducted into the National Film and Sound Archive of Australia on 17 August 20263 |
| Format | Roughly 22-minute episodes released across 18 numbered seasons since 20087 |
Spoilers
There is no scripted plot to spoil, because Mighty Car Mods is real life stretched across seventeen years: cars get bought, torn apart, rebuilt, driven, and occasionally humiliated. What follows is the story the episodes actually tell, in order.
Plot
The driveway years (2008 to 2010)
The series opens on a suburban driveway in Sydney, where Marty and Moog have bought a Daihatsu Cuore for almost nothing and given themselves a challenge: modify it for under $500 in a single day. "How to Pimp your Ride for under $500" delivers exactly that. The budget is absurd, the tools are basic, the mods are half joke and half genuinely clever, and the two hosts bicker constantly about who is doing more work. At the time, Moog was the one filming, editing, scoring, and narrating while Marty was meant to be the technical guy; over the years the roles blurred until both were doing everything.8 The first video got 307 views in its first week.8
Season 1 ran 21 episodes from January 2008 to July 2009, and its breakout was "How to Pimp Your Car for $500," the episode that found the show's voice: affordable, creative, and funny rather than glossy.15 Mid-season came "How to Time Travel," in which the boys get their hands on an original 1981 DeLorean and attempt to settle whether hitting 88 mph really does bend time. It does not, but the image of two Australians flogging a movie icon down a Sydney road while arguing about flux capacitors became an early fan favorite.16
The build that made the show is the Daihatsu Mira the fans named the "Blue Turd." It is a tiny, gutless kei-class hatchback that should be beneath modification entirely, and the boys treat it with total sincerity: intake, exhaust, suspension, paint, and an escalating series of increasingly ambitious upgrades, each one documented warts and all. Bolts strip. Parts do not fit. Things get painted and immediately regretted. The car becomes a character, and its gradual transformation from joke to genuinely fun little machine is the emotional spine of the early seasons. Alongside it come the Nissan March Super Turbo, a bizarre factory turbo-and-supercharged import that Marty and Moog import and dissect with delight, and Marty's Mitsubishi Lancer, his personal long-term project.15 Season 2 adds another 16 episodes through 2010, and by now the driveway has become a workshop and the two-man hobby has an audience in the hundreds of thousands.17
The workshop years (2011 onward)
With the audience grown, the builds grow with it. The DIY ethos stays the same but the stakes rise: the show takes on a custom turbocharged Honda S2000, an engineering puzzle of a sports car that resists every easy fix, and later "Mod Max," a deliberately over-the-top post-apocalyptic movie car built as if the world ended and the boys were its garage.15 Interspersed with the builds are the travel specials that become the fandom's favorite episodes: the hosts take their car culture pilgrimage to Japan, the spiritual home of their style of modifying, and over the years the show's map expands to Cuba, Abu Dhabi, Slovenia, the Australian outback, and the Autobahn in Germany, where speed limits stop being a problem.18
The other running thread is the show's relationship with its own history. Milestone episodes revisit the first video, rewatch it, and reveal behind-the-scenes details, including the fact that the series was not even called Mighty Car Mods when the first episode was filmed. The name came later, after the driveway days. Every time the fandom declares that they have "made it," the two insist they are only getting started, and the show keeps coming back with new cars, new trips, and new arguments about who is the technical one.18
Characters
Marty (Marty Mulholland) is the hands-on half, or at least he was supposed to be. Originally cast as the technical guy who turns spanners while Moog runs the camera, he gradually became a full presenter, narrator, and musician too, and his on-screen persona is the more chaotic of the two: optimistic about terrible cars, prone to ambitious ideas mid-build, and the owner of the Lancer that anchors the early seasons.8
Moog (Blair Joscelyne) started as the behind-the-scenes half, filming, editing, composing the show's music, and doing the voice-over, and ended up just as deep in the grease. He is the more deadpan of the pair, the straight man to Marty's schemes, and the one most associated with the show's original soundtrack, which the pair write and perform themselves.8
The cars are characters in their own right: the Daihatsu Cuore of episode one, the "Blue Turd" Mira, the Nissan March Super Turbo, Marty's Lancer, the turbocharged S2000, and Mod Max, each carrying a run of episodes the way a season arc carries a drama.15
Interpretations and controversies
The show's longest-running in-joke is a manufactured controversy: the eternal dispute over who is really the technical one, a question the hosts deliberately never settle and the fandom happily relitigates under every video. There is also a gentle nostalgia debate among longtime viewers about the driveway era versus the big-budget workshop era, with purists preferring the $500 builds and newer fans arriving through the Japan specials. Neither dispute is bitter; both are fueled by the hosts themselves, who lean into the bit.
Sequels, spin-offs, and adaptations
The series spun off into music: Moog and Marty release their own tracks as the show's soundtrack, and their Japanese-inspired synth music became a cult catalog of its own. Their merch line, sold through the Mighty Car Mods website, is effectively a second business built by the show. The series itself crossed over from YouTube to broadcast when episodes aired on the Discovery Channel, and the hosts' travels intersected with the car department of the Fast and Furious franchise during their international shoots.18
Origins
Marty and Moog met working in the music department of a high school, connecting over music and education before cars.5 At the time they were both working full time in a recording studio making music for TV commercials, and they made the show on weekends as a hobby.8 Neither is a professional mechanic: Moog had studied film production and made short films, while Marty had spent much of his time fixing up cars. As Moog put it, "Marty said, 'I know how to fix cars up' and I said, 'I can film it and we'll put it up on the internet.'"
The show's working title was originally "Clean & Green Car", planned as a blog-style format about small, economical Japanese cars and sustainability. The name Mighty Car Mods was chosen partly because "Mighty" was not about being expensive or fast; the pair also wanted to buy a Suzuki Mighty Boy at the time.8
The first video, filmed in late 2007 and uploaded in January 2008, covered upgrades to Moog's Daihatsu Cuore. That driveway remained the stage for many early episodes, with subjects ranging from replacing a windscreen in a Subaru to converting a rusty Mazda 323 into a convertible.5 Early growth was gradual: the first video attracted about 300 viewers, and the channel had 300 subscribers in its early days.9 • 10
Format and approach
Each episode mixes hands-on modification with humor, showing projects viewers can attempt at home alongside the duo's own dream car builds. The pair handle the music, editing, filming, and automotive work themselves, with help from friends.1 Moog described the production goal from the beginning as "let's make it look like TV. Original music, proper files, properly graded, properly shot."6
Budget builds are central to the format: cars are chosen because they are affordable, and the mods are affordable too, a factor that has remained part of the show since the driveway days.5 Recurring projects known to the fanbase include Gramps and Super Gramps (a Subaru), a turbocharged Mazda MX-5, an S2000, Mod Max, and a 1975 Japanese-market Fairlady Z fitted with an RB26 inline six producing more than 320 kW at the wheels.10 • 5
The show has also expanded into travel and adventure. The duo have filmed in the USA, New Zealand, Hong Kong, Singapore, Canada, Japan, the UK, Germany, Austria, Slovenia, Italy, Cuba, and Australia.1 Feature-length films include Turbos and Temples (2011), a Japanese adventure, and its sequel.6
Growth and recognition
A few years and a few million views after the early videos, MCM began attracting sponsor interest alongside fan requests for more "How To" videos, and the duo took on sponsors to support that content.5 The channel's popularity led to a deal with Discovery Networks to broadcast existing episodes on Foxtel in Australia and internationally into Europe, Africa, the Middle East, and the USA.11
Screen Australia support. Through the Skip Ahead initiative, co-funded by Screen Australia and YouTube in 2013/14, MCM received project funding to create Lend Us A Ride: Australia, a six-part longer-format series. Screen Australia described the team as Australia's online answer to Top Gear. The series was licensed by Qantas and appears on the airline's planes domestically and internationally; the trip culminates in an Alice Springs fan meet.12 • 1 • 13
MCM has also worked with film studios on projects for Fast & Furious, Mad Max: Fury Road, and Transformers, and with gaming studios on titles such as Need For Speed.1
In August 2026, Mighty Car Mods was officially inducted into the National Film and Sound Archive of Australia (NFSA) as part of the Creator Capsule, a partnership between the NFSA and YouTube that brings a curated sample of ten Australian creator channels into the national audiovisual collection, including accompanying likes, views, and comments. The NFSA's collection holds several MCM videos, including How to Pimp Your Ride for Under $500 (2008), the Turbos and Temples feature film (2011), How to Build a Sleeper [Feature Length] Subaru Powered Beetle (2015), and How to Modify Your Car | The Ultimate Beginners' Guide (2020).3 • 6 • 9
The MCM family
Beyond the videos, the Mighty Car Mods brand includes a website, online store, MCM magazine, automotive forum, music label, and a line of MCM clothing.1 Moog writes, performs, and produces all the music used in MCM videos, and the store sells his vinyl releases alongside tools, accessories, and apparel.5 • 14
The show's audience extends internationally, and the NFSA notes that one viewer credits the channel with inspiring a journey that led to becoming a qualified mechanic. The creators joke that live television became less intimidating once they realized their YouTube audience was often larger.6
References
- About – Mighty Car Mods
- Mighty Car Mods | Seagate US case study
- News & Articles – Mighty Car Mods
- Mighty Car Mods – YouTube Channel Analytics, SubSub
- FEATURE – Mighty Car Mods – Just Cars
- Creator Capsule: NFSA & YouTube – Mighty Car Mods, NFSA
- Mighty Car Mods – TheTVDB.com
- 10 Random Facts about the First episode of MCM – Mighty Car Mods
- Creator Capsule: NFSA & YouTube | The Archive of Now, NFSA
- Changing to stay the same – Mighty Car Mods
- YouTube – The Australian Story, Australian Government submission
- Screen Australia Annual Report 2014–2015
- Mighty Car Mods – Lend Us A Ride: Australia, Screen Australia
- Mighty Car Mods Official Website and Online Store
- https://www.sdfi.co.kr/news/the-history-and-rise-of-mighty-car-mods.html
- http://www.idealfound.com/season/611666-mighty-car-mods-season-115576.html
- https://thetvdb.com/series/mighty-car-mods
- https://club.shannons.com.au/club/video/mighty-car-mods/watching-our-first-youtube-video-uploaded-13-years-ago/
Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Web-native and streaming-original series › Early English-language web series (1997–mid 2010s)
Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026
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