# Mighty Jaxx
Mighty Jaxx is a Singapore-based designer-toy and collectibles company founded in 2012 by Jackson Aw, which today describes itself as an integrated "future culture" platform producing physical, digital, and "phygital" (products pairing a physical item with a digital twin) collectibles, and in-person experiences[1](https://www.mightyjaxxgroup.com/). The company remained active as of its most recent official profile in 2024[2](https://www.enterprisesg.gov.sg/resources/inspiring-stories/mighty-jaxx-2024).
## Key facts
| Fact | Detail |
|---|---|
| Founded | 2012, Singapore, by Jackson Aw[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing) |
| Sector | Designer toys and collectibles; phygital and digital collectibles, in-person experiences[1](https://www.mightyjaxxgroup.com/) |
| Funding | First close of US$20 million Series A+ (March 2022); over US$40 million total by the final close[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus) • [5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/) |
| Valuation | Over US$200 million as of March 2022[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus) |
| Notable investors | East Ventures (lead, Series A+), Tencent, KB Investment, Korea Investment Partners, Greycroft, iDreamSky Technology[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus) • [6](https://www.cnbc.com/2022/06/22/dc-comics-to-netflix-how-singaporean-built-thriving-toy-business-.html) • [5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/) |
| Traction | Revenue tripled 2019–2021; millions of collectibles shipped yearly to over 70 countries[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing) • [5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/) |
| Status | Active per Enterprise Singapore 2024 profile; unverified post-2022 headcount decline reported on LinkedIn[2](https://www.enterprisesg.gov.sg/resources/inspiring-stories/mighty-jaxx-2024) • [7](https://sg.linkedin.com/company/mighty-jaxx) |
## Founding and history
Jackson Aw started Mighty Jaxx in Singapore in 2012 after borrowing S$20,000 from his parents[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing). With graffiti artist Clogtwo he created the company's first collectible, "Hell Lotus", producing 200 pieces that he launched at Singapore Comic Convention[6](https://www.cnbc.com/2022/06/22/dc-comics-to-netflix-how-singaporean-built-thriving-toy-business-.html).
The breakthrough came in 2015 with a licensing deal covering Warner Bros.' DC Comics characters. The company made $1.7 million in 2015, four times more than the previous year[6](https://www.cnbc.com/2022/06/22/dc-comics-to-netflix-how-singaporean-built-thriving-toy-business-.html). Later it made multimillion-dollar acquisitions of two Singapore pop-culture companies: Kinetiquettes, a high-end statue maker, and PLAYe, a seller of video games, consoles and collectibles, adding licensed IP including [Street Fighter](https://www.edgepedia.org/street-fighter), Monster Hunter, The King of Fighters, Guilty Gear, Attack on Titan, and [My Hero Academia](https://www.edgepedia.org/my-hero-academia)[8](https://www.businesstimes.com.sg/startups-tech/startups/collectibles-startup-mighty-jaxx-acquires-2-pop-culture-companies-singapore). At the time of those acquisitions the company had more than 150 staff globally, 80% of them in Singapore, and targeted 200 by year-end[8](https://www.businesstimes.com.sg/startups-tech/startups/collectibles-startup-mighty-jaxx-acquires-2-pop-culture-companies-singapore).
## Products, IP and technology
Mighty Jaxx's catalog rests on two pillars. The first is licensed artist and brand drops: the company began producing blind boxes in 2020, including collaborations with anatomical artist Jason Freeny, and sells collectibles ranging from $10 to $1,200[6](https://www.cnbc.com/2022/06/22/dc-comics-to-netflix-how-singaporean-built-thriving-toy-business-.html). Brand partnerships include Disney, Hasbro, Netflix, Formula 1, [Toei Animation](https://www.edgepedia.org/toei-animation), and Adidas, alongside gaming and anime IP added through acquisitions[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing) • [8](https://www.businesstimes.com.sg/startups-tech/startups/collectibles-startup-mighty-jaxx-acquires-2-pop-culture-companies-singapore).
The second pillar is the phygital platform. Physical products carry embedded NFC (near field communication) chips, which let collectors validate a product's origin instantly on the secondary market and let the company capture customer data and lifetime value through its digital ecosystem[9](https://east.vc/news/from-portfolios/the-grit-behind-mighty-jaxx-blueprint-of-profitability). The company's own site frames the group as bridging "Web2.0 to Web3.0" through blockchain-based authentication and provenance for its chipped collectibles[1](https://www.mightyjaxxgroup.com/).
## Funding and investors
Tencent and KB Investment are among the company's investors[6](https://www.cnbc.com/2022/06/22/dc-comics-to-netflix-how-singaporean-built-thriving-toy-business-.html), with KB Investment and Korea Investment Partners having participated in earlier rounds before continuing into the Series A+[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus). On 7 March 2022 Mighty Jaxx announced the first close of a US$20 million oversubscribed Series A+ led by [East Ventures](https://www.edgepedia.org/east-ventures)' Growth Fund, pushing its valuation above US$200 million and total funding to date to US$34.8 million[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus). New investors included Mirana Ventures (venture partner of Bybit and BitDAO), Easternwind International, Pan Solar Ventures, and Teja Ventures, with KB Investment and Korea Investment Partners continuing from earlier rounds[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus). On 29 March 2022 the company announced the final, undisclosed close of the round with strategic investor iDreamSky Technology, taking total funding above US$40 million[5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/). Other named investors include Greycroft, SGInnovate, and Finewill Capital[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus) • [5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/).
The East Ventures press release and TechNode Global describe the March 2022 round as a US$20 million first close plus an undisclosed final close[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus) • [5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/). The stated purpose of the round included deepening the tech-enabled collectibles platform and developing extended reality and Web3 capabilities with Mirana Ventures' support[4](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus).
## Business and traction
Between 2019 and 2021 Mighty Jaxx tripled its revenue. [The Straits Times](https://www.edgepedia.org/the-straits-times) reports an average growth of 74% annually over that period[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing); CNBC, citing the company, reports a compounded rate of 71%[6](https://www.cnbc.com/2022/06/22/dc-comics-to-netflix-how-singaporean-built-thriving-toy-business-.html). The two figures have not been reconciled publicly. Around 2021 the company had about 120 staff in Singapore, the US, UK, and China[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing).
The 2021 launch of the phygital model tested demand for paired digital and physical products: all 888 units of a digital figurine drop sold in three seconds, and 60% of those buyers also paid for the physical version[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing). The company ships millions of phygital collectibles yearly to over 70 countries[5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/), and has expanded into in-person experiences such as [Stranger Things](https://www.edgepedia.org/stranger-things) – The Encounter: Singapore[3](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing). The iDreamSky partnership added gaming IP channeling, distribution, digital collectibles, blockchain gaming, and offline experiences through iDreamSky's WePlay retail network[5](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/).
## References
1. [The Mighty Jaxx Group (company site)](https://www.mightyjaxxgroup.com/)
2. [Enterprise Singapore: Mighty Jaxx inspiring story (2024)](https://www.enterprisesg.gov.sg/resources/inspiring-stories/mighty-jaxx-2024)
3. [The Straits Times: How S'pore firm's willingness to innovate quadrupled its revenue](https://www.straitstimes.com/business/companies-markets/innovation-digitalisation-interactive-experience-collectibles-mighty-jaxx-enterprise-singapore-keep-growing)
4. [East Ventures press release: Mighty Jaxx raises US$20 million in Series A+ funding](https://east.vc/news/press-release/mighty-jaxx-raises-us-20m-series-aplus)
5. [TechNode Global: Mighty Jaxx closes Series A+ funding with iDreamSky Technology](https://technode.global/2022/03/29/singapore-toy-collectibles-startup-mighty-jaxx-closes-series-a-funding-with-new-strategic-investors-including-idreamsky-technology/)
6. [CNBC: How this Singaporean built a thriving toy business](https://www.cnbc.com/2022/06/22/dc-comics-to-netflix-how-singaporean-built-thriving-toy-business-.html)
7. [Mighty Jaxx company profile (LinkedIn, unverified figures)](https://sg.linkedin.com/company/mighty-jaxx)
8. [The Business Times: Collectibles startup Mighty Jaxx acquires 2 pop culture companies in Singapore](https://www.businesstimes.com.sg/startups-tech/startups/collectibles-startup-mighty-jaxx-acquires-2-pop-culture-companies-singapore)
9. [East Ventures: Beyond the hype — Mighty Jaxx's blueprint for global profitability](https://east.vc/news/from-portfolios/the-grit-behind-mighty-jaxx-blueprint-of-profitability)
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*Topic: Encyclopedia › Society and history › Economics and business › Business and work › Business and work overview › Companies and corporations › Venture-backed startups and growth companies › Fintech, commerce, and consumer startups › E-commerce marketplaces and retail › Titles L to Z*
*Initially written Sep 17, 2026 · Edited: Oct 11, 2026; Oct 15, 2026*
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License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license