Muyao 4 Super Playing (木曜4超玩)
Muyao 4 Super Playing (木曜4超玩) is a Taiwanese online reality variety show produced by the internet television station 麥卡貝網路電視 (LaMoCa) and broadcast live on Thursday evenings, the day its Japanese-derived name references (木曜日 means Thursday). Premiering in March 2015 as an electric-game variety program, it became best known for its "One Day Series" (一日系列), in which host Tai Chih-yuan (邰智源) works a day in a ordinary profession, and in November 2018 it became the first Taiwanese YouTube online reality variety channel to reach one million subscribers.1 • 2
| Key fact | Detail |
|---|---|
| Producer / broadcaster | 麥卡貝網路電視 (LaMoCa), Taiwan's first internet television station, online since 2013; general manager Eric Liao Chi-chang (廖啟璋)1 • 3 |
| Premiere | March 2015, as one of LaMoCa's self-produced game variety shows1 |
| Signature unit | "One Day Series" (一日系列), launched in early spring 2017, hosted by Tai Chih-yuan experiencing different professions3 |
| Breakout episode | "一日市長幕僚" (2018), 58 minutes, passed 3 million views within four days4 |
| Host lineup | Tai Chih-yuan, Lin Po-sheng (KID), Hsieh Kun-da, Huang Yu-en (Winnie), Wu Yang-lin (泱泱), and Abe Maria2 |
| Milestone | First Taiwanese YouTube online reality variety channel to reach 1 million subscribers, on 13 November 20182 |
| 2023 disruption | Production team collectively left the company in July 2023; the Thursday livestream was suspended and later restructured2 • 5 |
Spoilers
Plot
The road to a format (2015–2018)
The show begins in 2015 as a Thursday-night live stream on Camerabay, a platform most viewers had never heard of, hosted by veteran comedian Tai Chih-yuan alongside a young ensemble: KID, the chaos agent; Kun-da, the steady former boy-band member; Winnie and Yang-yang, the two younger voices; and Abe Maria, an idol from AKB48 Team TP. For nearly three years the team gropes for a format. Producer Eric later describes this period bluntly as crawling out of "hell": early videos pull only tens of thousands of views, and the breakthrough is technical as much as creative. They are the first to cut pre-recorded VCR segments into a live stream, which drags Tai back to his comfort zone as a studio host while letting the show travel anywhere.13
Out of this fumbling comes the formula that defines the show: the "One Day Series" (一日系列). A cast member, usually Tai himself, shadows a real professional for a full working day, from the morning briefing to the last task, learning the job on camera and failing at it in front of everyone. Each episode is built in four layers: choosing the career, on-site training, failure and retry, and then post-production that compresses a long day into a tight half hour or hour.14 Early entries reach 700,000 to 800,000 views, respectable but not explosive.
Then comes the video that changes everything: "One Day Mayor's Aide," following Taipei mayor Ko Wen-je from 6:30 in the morning. Ko's staff, having initially rejected the team's pitch, later contact them proactively, and on July 5, 2018 the nearly hour-long episode goes up. Tai, in a suit, trails the famously blunt mayor through a full municipal day, asking the naive-sharp questions of an outsider granted total access, while Ko's dry, unfiltered answers pile up one after another. The video passes 3 million views in under four days and eventually climbs past 14 million, the channel's most-viewed by far. Eric calls Ko "a nuclear blast" that doubled and tripled the channel's numbers overnight.13 • 14
The golden run (2018–2023)
With the audience secured, the One Day Series becomes a national institution. Tai spends a day as a military policeman in an episode featuring President Tsai Ing-wen, works at the state power company Taipower in a collaboration that hits 1 million views in ten days, and even films a "One Day Site Supervisor" episode in Ibaraki, Japan.15 • 14 In August 2018 the channel's original programming passes 10 million total views; in November 2018 it becomes Taiwan's first online reality variety show to break 1 million subscribers.13 Alongside the taped episodes, the weekly live stream keeps a parallel, looser show running, where the hosts reveal their unguarded selves and chat and sponsorship interactions with viewers knit a devoted "Muyao" community.16 The channel grows past 2 million subscribers.17
Not everything goes smoothly. At the Yartist All-Star Sports Event, an archery demonstration goes wrong and an arrow strikes a male university student in the calf. Producer Chen Pai-hsiang later releases the incident footage: broadcasts and clearing procedures were performed, more than 10 shots were completed without incident, and the student was hit on the 14th.18
The collapse (2023)
In late April 2023 the team flies to Bali to film the "One Roof" (一个屋簷下) special, all six hosts under one roof, sun, sea, and games. It is the last thing the original team will ever make, though no one watching knows it yet. In early July 2023 the producers learn they are "being dismissed": the company restructures, some staff are laid off, others resign rather than accept new arrangements, and the entire production team, including Chen Pai-hsiang and A-Liang, leaves. Live broadcasts are suspended.19 • 20
The Bali episodes air afterward and are remembered as the team's farewell graduation trip. On August 16, 2023 the official Instagram posts a photo of all six hosts reunited, and fans flood the comments begging "don't any of you leave." The Nagoya episode broadcast shortly before turns out to be Chen Pai-hsiang's last on-screen appearance, followed by a sentimental farewell post. Tai Chih-yuan later confirms on a livestream that Kun-da, KID, Yang-yang, Winnie, and Abe Maria have all "retired" from the show.21 • 22
Afterward, the show limps on under Eric with cheaper formats. A former employee attributes the decline partly to Tai's age: he can no longer sustain full-day location shoots, which is why the low-cost "Off Work to Eat" (下班去吃饭) series takes over, and those episodes drop to around 170,000 views by August 2023.17 In a September 2025 interview, Kun-da says the hosts only gradually learned what had happened after the collapse and could do nothing to change it; Chen Pai-hsiang reveals Kun-da was the only one who actively tried to save the show, and sums up the aftermath with "the audience got the worst of it."23
Characters
- Tai Chih-yuan (邰智源): The veteran comedian and the show's center of gravity. A former TV host who found a second, bigger career on the internet, he is the one who actually does the One Day jobs, saluting as a military policeman, reading meters at Taipower, shadowing the mayor, with a curiosity that never curdles into mockery.
- KID (林柏升): The wild card, a physical comedian willing to suffer for a bit, who balances Tai's methodical interviewing with pure chaos.
- Kun-da (谢坤达): The calm former Energy boy-band member, later revealed as the host who fought hardest to keep the show alive after the team's departure.23
- Winnie (温妮) and Yang-yang (泱泱): The younger hosts, supplying internet-native humor and the viewer's-eye reactions during live segments.
- Abe Maria (阿部玛利亚): The AKB48 Team TP alumna whose idol background made her an early curiosity and a full member of the ensemble.
- Producer Chen Pai-hsiang (陈百祥): The on-screen and behind-the-scenes face of the production team, whose farewell after the Nagoya episode marked the end of the original era.
Interpretations and controversies
The July 2023 mass departure remains the show's defining controversy. Fans blamed the parent company's restructuring for destroying a working hit; the hosts said they learned the details only after the fact.23 A former employee's claim that Tai Chih-yuan's age forced the cheaper, lower-rated formats also stirred debate about who bore responsibility for the ratings slide.17 An academic thesis has argued the One Day Series matters as a rare web-native portrait of professionals (职人), innovating less in subject matter than in hosting style.16
Sequels, spin-offs, and adaptations
After the 2023 exodus, producer Eric (Liao Chi-chang) took over the One Day Series with a rebuilt team, while the original producers moved on; Chen Pai-hsiang later founded his own YouTube channel, 《又离题了》, where the behind-the-scenes story has been told.20 • 23
Origins within LaMoCa
The show grew out of a broader internet-television venture. LaMoCa's parent, the streaming company 隨身遊戲 (WalkGame), was founded around 2000 by Eric Liao, who had studied for an MBA; the company moved from ringtone downloads into mobile streaming after the 2008 iPhone launch, and in 2013, as Facebook and YouTube rose, Liao founded the content-centered LaMoCa internet television station.3 LaMoCa, described by the Central News Agency as Taiwan's first internet television station, began with game livestreams and broadcasts, later adding baseball coverage during a period of confused broadcasting rights in the Chinese Professional Baseball League, and aimed to draw young Taiwanese viewers back from foreign programs.1 • 3
《木曜4超玩》premiered in March 2015 among LaMoCa's self-produced game variety shows, pairing the television-trained entertainer Tai Chih-yuan with producer Pai-hsiang (百祥, 陳百祥).1 Early episodes were livestreamed on LaMoCa's platform, with clips uploaded to YouTube channels such as 麥卡貝遊戲頻道.6
The One Day Series
The show's defining unit, the One Day Series, began in early spring 2017. Producer Chen Pai-hsiang and the host team, including Tai Chih-yuan and KID (Lin Po-sheng), followed workers through a wide range of trades, presenting them in what the VERSE profile describes as a real and natural way; the unit made the show a standout and the flagship of LaMoCa's variety channel.3
The format's appeal, in one viewer account, lies in showing the hidden expertise of ordinary work while remaining comic; a Taiwan.md profile describes the show as turning the invisible professionalism of ordinary jobs into internet variety.4 Episodes have included collaborations with institutions such as Taiwan's CSBC Corporation, which hosted the team for a "One Day at CSBC" shoot in October 2019.7
Growth and milestones
The 2018 episode "一日市長幕僚" (One Day as a Mayor's Aide), 58 minutes long, passed 3 million views within four days and made the channel a household name on YouTube.4 • 3 On 13 November 2018 the channel became the first Taiwanese YouTube online reality variety channel with one million subscribers; five years later it counted about 2.33 million.2 • 3
Eric Liao attributed the show's success to two choices: it was, in his account, the first unit to use professional entertainers in YouTube videos, bringing television audiences online while giving internet-native viewers something new, and it produced at a higher specification than other channels to differentiate the viewing experience.3 Because LaMoCa could not gather enough traffic on its own platform, the show's content was also uploaded to YouTube to secure advertising revenue.3
Expansion into an IP
Beyond the weekly program, the brand developed into an intellectual property. LaMoCa began managing talent, developing performers including 泱泱 (Wu Yang-lin) and Abe Maria, and the show staged the YARTIST All-Star Sports Meeting (YARTIST全明星運動大會) and the Muyao crossover concerts (木曜跨界演唱會).3 Crossover concerts were held once in 2020 and twice in 2021, and at the end of 2021 the show's hosts anchored Taipei's New Year's Eve broadcast.2
The brand also moved toward conventional television. In August 2021 Taiwan's National Communications Commission approved LaMoCa's application for the 麥卡貝綜合台 satellite channel, aimed at young audiences with self-produced reality variety, gaming, and music programs, allowing carriage on cable systems and Chunghwa Telecom MOD; the company committed to a new-broadcast ratio above 40 percent and an outsourced ratio below 10 percent.8
The 2023 team departure
In July 2023, shortly after the production team returned from a shoot in the Americas, the show's staff left the company in a collective departure; some were dismissed or laid off, and others resigned after hearing of a large-scale personnel adjustment.5 • 2 Producer Chen Pai-hsiang, the show's key behind-the-scenes voice, confirmed two days later that the entire production team had left, saying the company was restructuring, that he had declined the company's offer to stay, and that he would support the show as a fan.2 • 5
The official account announced on Instagram that the Thursday YouTube pre-show and LaMoCa platform livestream would pause, apologizing to viewers and stating that four major One Day Series shoots were continuing in Taiwan with new plans expected from September.5 Eric Liao said he respected the staff's choices and that the program would continue operating.5 Reporting on the departure cited a former employee's claim that production had long run at a loss, with per-episode views of 2 to 3 million yielding modest revenue against large host expenses, and a claim that layoffs had happened repeatedly.9 • 10
Later trajectory
After the departure, the show's audience declined sharply. A September 2024 report noted that the channel, then at about 2.33 million subscribers after nine years on air, had seen video views fall from a peak of about 19 million to roughly 100,000, which the report attributed to the 2023 staff exodus and the broader shift toward short-form video.11 Channel-tracking data from October 2026 recorded about 2.27 million subscribers, 976 million cumulative views, and 2,164 uploaded videos, with new episodes still appearing under the One Day Series banner.12
References
- 《木曜4超玩》瘋狂老闆廖啟璋 不相信理智、只相信行動力, 中央社文化+ (2022)
- 全員出走!《木曜4》關鍵製作人沉寂兩天 首度回應揭心聲, TVBS新聞 (2023)
- 《木曜4超玩》老闆廖啟璋:「我與觀眾坐在一起,創造屬於當下的娛樂。」, VERSE (2023)
- 木曜4超玩:把普通工作的不可見專業拍成網路綜藝, Taiwan.md
- 《木曜4超玩》突爆團隊全員解散...關鍵製作人「黑圖」吐內幕, 今周刊 (2023)
- 木曜4超玩/節目內容, 台灣娛樂百科 (Fandom)
- 台船公司月刊:《木曜4超玩》一日台船拍攝紀錄 (2019)
- 木曜4超玩有望上架電視頻道 麥卡貝綜合台申設過關, 中央社 (2021)
- 《木曜4超玩》集體離職爆內幕!前員工抖導火線, 蕃新聞 (2023)
- 《木曜4》出走內幕爆出!她驚喊「1關鍵」, TVBS新聞 (2023)
- 《木曜4》流量暴跌!邰智源鬆口「節目未…」, 批踢踢實業坊轉載新聞 (2024)
- 木曜4超玩|頻道觀測, 有影儀表板
- https://www.bnext.com.tw/article/76035/muyao4-super-playing-production-team-resign
- https://taiwan.md/en/people/muyao4/
- https://chan-kei-official.com/muyao-4-super-playing/
- https://www.airitilibrary.com/Article/Detail/U0021-NTNU41871
- https://www.ftvnews.com.tw/news/detail/2023830W0051
- https://www.ettoday.net/news/20230112/2421827.htm
- https://www.nownews.com/news/6239402
- https://www.nownews.com/news/6197907
- https://ent.ebc.net.tw/variety-show/455259
- https://innews.com.tw/%e3%80%8a%e6%9c%a8%e6%9b%9c4%e8%b6%85%e7%8e%a9%e3%80%8b6%e5%a4%a7%e9%87%91%e5%89%9b%e7%aa%81%e5%90%88%e9%ab%94%ef%bc%81%e7%b6%b2%e8%a6%8b%e7%85%a7%e7%89%87%e5%93%ad%e6%b1%82%ef%bc%9a%e4%b8%80%e5%80%8b/
- https://news.nextapple.com/entertainment/20250905/BA8A5A7CF2E885D4F1AC7893E4C22CD6
Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Unscripted, reality, and web-native series › Web-native and streaming-original series › Korean and East Asian web series
Initially written Oct 3, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026
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