# My Demon (마이 데몬)

**My Demon** (마이 데몬) is a South Korean fantasy romantic comedy television series broadcast by SBS from November 24, 2023 to January 20, 2024, in the network's Friday-Saturday 10 p.m. slot, in which a demon who loses his powers enters a contract marriage with a chaebol heiress.<sup>[1](https://m.sbs.co.kr/search/allSearchList.do?query=%EB%A7%88%EC%9D%B4+%EB%8D%B0%EB%AA%AC)</sup> It was written by Choi A-il and directed by Kim Jang-han, and was produced by Studio S.<sup>[2](https://www.sbssau.co.kr/file_news/3_1469_a/SBS%EC%82%AC%EB%B3%B4_1217%ED%98%B8.pdf)</sup> The series ran for 16 episodes and streamed internationally on Netflix.<sup>[3](https://www.seouldrama.org/eng/theme/seoul/ajax/pop_exhibit.php?entryDataYear=2024&nationalCode=&num=3825&numIdx=311&page=20&searchGenreType=&sfl=&stx=&submission2=&tt=3825)</sup><sup> • </sup><sup>[4](https://www.rottentomatoes.com/tv/my_demon/s01)</sup>

| Key fact | Detail |
|---|---|
| Broadcast | SBS Friday-Saturday drama, November 24, 2023 to January 20, 2024, airing Fridays and Saturdays at 22:00<sup>[1](https://m.sbs.co.kr/search/allSearchList.do?query=%EB%A7%88%EC%9D%B4+%EB%8D%B0%EB%AA%AC)</sup> |
| Format | 16 episodes of about 1 hour 6 minutes; genres listed as romantic comedy, fantasy, and drama; age rating TV-14<sup>[3](https://www.seouldrama.org/eng/theme/seoul/ajax/pop_exhibit.php?entryDataYear=2024&nationalCode=&num=3825&numIdx=311&page=20&searchGenreType=&sfl=&stx=&submission2=&tt=3825)</sup><sup> • </sup><sup>[5](https://www.justwatch.com/us/tv-show/my-demon)</sup> |
| Lead cast | Kim Yoo-jung as Do Do-hee, Song Kang as Jung Gu-won, with Lee Sang-yi as Joo Seok-hoon and Kim Hae-sook as Joo Cheon-sook<sup>[2](https://www.sbssau.co.kr/file_news/3_1469_a/SBS%EC%82%AC%EB%B3%B4_1217%ED%98%B8.pdf)</sup><sup> • </sup><sup>[5](https://www.justwatch.com/us/tv-show/my-demon)</sup> |
| Premise | Do Do-hee, CEO of Mirae F&B and a "demon-like" chaebol heiress, contracts a marriage with Jung Gu-won, a demon who suddenly loses his powers near her<sup>[2](https://www.sbssau.co.kr/file_news/3_1469_a/SBS%EC%82%AC%EB%B3%B4_1217%ED%98%B8.pdf)</sup><sup> • </sup><sup>[6](https://www.nme.com/reviews/tv-reviews/my-demon-review-k-drama-song-kang-kim-yoo-jung-3555104)</sup> |
| Origin | An original story, not based on a webtoon<sup>[7](https://www.comingsoon.net/k-drama/news/1456260-url-is-song-kang-my-demon-based-on-a-webtoon)</sup> |
| Ratings | Episode 6 averaged 5.1% with a peak of 6.7% (Nielsen Korea, capital area) and 1.8% in the 2049 demographic; the finale drew a latest Nielsen rating of 3.5%<sup>[8](https://ent.sbs.co.kr/news/article.do?article_id=E10010281154)</sup><sup> • </sup><sup>[9](https://www.scmp.com/lifestyle/k-pop/k-drama/article/3249279/netflix-k-drama-review-my-demon-kim-yoo-jung-and-song-kang-cant-save-manufactured-and-lazily?module=inline&pgtype=article)</sup> |
| Critical scores | 60% on the Rotten Tomatoes Tomatometer from 5 reviews and 80% on the Popcornmeter from 100+ ratings; 7.7/10 on IMDb from about 23,000 votes<sup>[4](https://www.rottentomatoes.com/tv/my_demon/s01)</sup><sup> • </sup><sup>[5](https://www.justwatch.com/us/tv-show/my-demon)</sup> |
| Streaming | Netflix worldwide<sup>[4](https://www.rottentomatoes.com/tv/my_demon/s01)</sup> |

## Premise and characters

The story centers on two people who are each used to getting their way. Do Do-hee (김유정 as the actress, 도도희 as the character), the adopted daughter of the powerful businesswoman Joo Cheon-sook, is the CEO of Mirae F&B, a subsidiary of the Mirae Group, and has many enemies.<sup>[6](https://www.nme.com/reviews/tv-reviews/my-demon-review-k-drama-song-kang-kim-yoo-jung-3555104)</sup><sup> • </sup><sup>[10](https://www.forbes.com/sites/joanmacdonald/2023/11/26/a-marriage-contract-might-redeem-a-soul-in-the-k-drama-my-demon/)</sup> Jung Gu-won (정구원), played by [Song Kang](https://www.edgepedia.org/song-kang), is a 200-year-old demon who makes contracts with desperate humans, collecting their souls in exchange for help, and who does not think much of humans.<sup>[6](https://www.nme.com/reviews/tv-reviews/my-demon-review-k-drama-song-kang-kim-yoo-jung-3555104)</sup><sup> • </sup><sup>[10](https://www.forbes.com/sites/joanmacdonald/2023/11/26/a-marriage-contract-might-redeem-a-soul-in-the-k-drama-my-demon/)</sup>

The turning point comes after an ill-fated blind date arranged by Do-hee's adoptive mother: a night attack on a misty road leaves Do-hee calling for help, and Gu-won answers, but the encounter binds the two together when his tattoo, the source of his power, transfers to Do-hee.<sup>[10](https://www.forbes.com/sites/joanmacdonald/2023/11/26/a-marriage-contract-might-redeem-a-soul-in-the-k-drama-my-demon/)</sup><sup> • </sup><sup>[6](https://www.nme.com/reviews/tv-reviews/my-demon-review-k-drama-song-kang-kim-yoo-jung-3555104)</sup> Gu-won loses his supernatural abilities when his powers and the cross tattoo on his wrist are transferred to Do-hee, so although he looks down on humans, he must enter a contract marriage with her to protect his own existence.<sup>[10](https://www.forbes.com/sites/joanmacdonald/2023/11/26/a-marriage-contract-might-redeem-a-soul-in-the-k-drama-my-demon/)</sup><sup> • </sup><sup>[15](https://www.soompi.com/article/1628431wpp/song-kang-and-kim)</sup> The marriage contract stipulates that the two will outwardly present a perfect couple, with romance expected to follow the wedding rather than precede it.<sup>[8](https://ent.sbs.co.kr/news/article.do?article_id=E10010281154)</sup>

## Plot progression

**Contract marriage.** In episode 6, broadcast December 9, 2023, Do-hee accepts Gu-won's proposal after a near-fatal attack, and the two marry in a ceremony staged for the Mirae family. The episode recorded an average rating of 5.1% and a peak of 6.7% in the capital area, with a 2049-target rating of 1.8%.<sup>[8](https://ent.sbs.co.kr/news/article.do?article_id=E10010281154)</sup> Later episodes move into newlywed cohabitation, Gu-won's fluctuating powers, and the couple's investigation into attacks on Do-hee and the death of her adoptive mother, with suspicion falling on the Noh family.<sup>[4](https://www.rottentomatoes.com/tv/my_demon/s01)</sup> A dream sequence reveals a tragic connection between Gu-won's past life and Do-hee, and the finale, "Our Personal Heaven," aired January 20, 2024, centers on Do-hee's Christmas wish for Gu-won's return.<sup>[4](https://www.rottentomatoes.com/tv/my_demon/s01)</sup>

**Supporting cast.** Lee Sang-yi plays Joo Seok-hoon, Do-hee's adoptive cousin and a loyal friend who complicates the central relationship without becoming a simple rival.<sup>[5](https://www.justwatch.com/us/tv-show/my-demon)</sup><sup> • </sup><sup>[11](https://celluloidscore.com/reviews/my-demon-review/)</sup> Kim Hae-sook plays Do-hee's adoptive mother, the head of Do-hee's corporate family.<sup>[10](https://www.forbes.com/sites/joanmacdonald/2023/11/26/a-marriage-contract-might-redeem-a-soul-in-the-k-drama-my-demon/)</sup><sup> • </sup><sup>[11](https://celluloidscore.com/reviews/my-demon-review/)</sup> Other cast members include [Lee Yoon-ji](https://www.edgepedia.org/lee-yoon-ji) as Noh Su-ahn and Kim Tae-hun as Noh Suk-min.<sup>[5](https://www.justwatch.com/us/tv-show/my-demon)</sup>

## Reception

Critics split sharply. [Kim Yoo-jung](https://www.edgepedia.org/kim-yoo-jung)'s performance drew consistent praise; the Film Companion review singled out her portrayal of an exceptionally intelligent woman aware of how alone she is, and the review site Celluloid Score gave the series 4/5, calling it a slick, charming fantasy romance carried by the leads' chemistry.<sup>[4](https://www.rottentomatoes.com/tv/my_demon/s01)</sup><sup> • </sup><sup>[11](https://celluloidscore.com/reviews/my-demon-review/)</sup> At the other end, the [South China Morning Post](https://www.edgepedia.org/south-china-morning-post)'s review of the finale awarded 1/5 stars, describing the series as trite tropes and endless product placement that ended in the most unsatisfactory way possible.<sup>[9](https://www.scmp.com/lifestyle/k-pop/k-drama/article/3249279/netflix-k-drama-review-my-demon-kim-yoo-jung-and-song-kang-cant-save-manufactured-and-lazily?module=inline&pgtype=article)</sup> Reviews on Rotten Tomatoes average to a 60% Tomatometer against an 80% audience Popcornmeter, a gap that matches the split between professional and viewer responses.<sup>[4](https://www.rottentomatoes.com/tv/my_demon/s01)</sup>

**Ratings trajectory.** The series premiered at 4.5%, dipped to a range of 3.4% to 4.2%, and rose to 4.7% at episode 6, while the same-slot MBC drama *[The Story of Park's Marriage Contract](https://www.edgepedia.org/the-story-of-parks-marriage-contract)* nearly doubled from a 5.6% premiere to 9.6% over the same weeks.<sup>[12](https://koalasplayground.com/2023/12/09/weekend-dramas-my-demon-and-the-story-of-parks-marriage-contract-delivering-solid-entertainment-of-the-fated-and-supernatural-romance-but-ratings-starting-to-pull-apart/)</sup> The 6.7% peak for episode 6 was the series' highest instantaneous rating reported in the period covered by these figures.<sup>[8](https://ent.sbs.co.kr/news/article.do?article_id=E10010281154)</sup><sup> • </sup><sup>[12](https://koalasplayground.com/2023/12/09/weekend-dramas-my-demon-and-the-story-of-parks-marriage-contract-delivering-solid-entertainment-of-the-fated-and-supernatural-romance-but-ratings-starting-to-pull-apart/)</sup>

## Place in the genre

The series belongs to the contract-marriage and supernatural-romance line of Korean dramas, and reviewers repeatedly placed it alongside *Goblin* (2016) and *Doom at Your Service* (2021), which share the premise of a powerful supernatural being bound to a human.<sup>[13](https://korean-binge.com/2024/01/21/k-drama-review-my-demon-2023-24/)</sup><sup> • </sup><sup>[14](https://www.dramaasianreviews.com/post/my-demon-a-delightful-blend-with-room-for-improvement)</sup> Some critics treated these similarities as derivative, while others described *My Demon* as a fresh take built on a new immortal character and the pairing of Song Kang and Kim Yoo-jung.<sup>[13](https://korean-binge.com/2024/01/21/k-drama-review-my-demon-2023-24/)</sup> Its reviewers also noted that the supernatural rules, including a demon who perishes or fades through spontaneous combustion upon breaking the rules, resemble devices used in earlier fantasy dramas.<sup>[13](https://korean-binge.com/2024/01/21/k-drama-review-my-demon-2023-24/)</sup>

## References

1. [My Demon, SBS program information (Korean search listing)](https://m.sbs.co.kr/search/allSearchList.do?query=%EB%A7%88%EC%9D%B4+%EB%8D%B0%EB%AA%AC)
2. [SBS 사보 제1217호: My Demon program introduction](https://www.sbssau.co.kr/file_news/3_1469_a/SBS%EC%82%AC%EB%B3%B4_1217%ED%98%B8.pdf)
3. [My Demon, Seoul International Drama Awards 2024 entry listing](https://www.seouldrama.org/eng/theme/seoul/ajax/pop_exhibit.php?entryDataYear=2024&nationalCode=&num=3825&numIdx=311&page=20&searchGenreType=&sfl=&stx=&submission2=&tt=3825)
4. [My Demon: Season 1, Rotten Tomatoes](https://www.rottentomatoes.com/tv/my_demon/s01)
5. [My Demon, JustWatch](https://www.justwatch.com/us/tv-show/my-demon)
6. [My Demon review, NME (Tanu I. Raj, December 7, 2023)](https://www.nme.com/reviews/tv-reviews/my-demon-review-k-drama-song-kang-kim-yoo-jung-3555104)
7. [Is Song Kang's My Demon Based on a Webtoon?, ComingSoon.net](https://www.comingsoon.net/k-drama/news/1456260-url-is-song-kang-my-demon-based-on-a-webtoon)
8. ['마이 데몬' 김유정X송강, 계약 결혼 성공…최고 시청률 6.7%, SBS 연예뉴스 (December 10, 2023)](https://ent.sbs.co.kr/news/article.do?article_id=E10010281154)
9. [Netflix K-drama review: My Demon, South China Morning Post (Pierce Conran, January 22, 2024)](https://www.scmp.com/lifestyle/k-pop/k-drama/article/3249279/netflix-k-drama-review-my-demon-kim-yoo-jung-and-song-kang-cant-save-manufactured-and-lazily?module=inline&pgtype=article)
10. [A Marriage Contract Might Redeem A Soul In The K-Drama 'My Demon', Forbes (Joan MacDonald, November 26, 2023)](https://www.forbes.com/sites/joanmacdonald/2023/11/26/a-marriage-contract-might-redeem-a-soul-in-the-k-drama-my-demon/)
11. [My Demon (2023) Review: A Devil Loses His Touch, Celluloid Score](https://celluloidscore.com/reviews/my-demon-review/)
12. [Weekend Dramas My Demon and The Story of Park's Marriage Contract, A Koala's Playground (December 9, 2023)](https://koalasplayground.com/2023/12/09/weekend-dramas-my-demon-and-the-story-of-parks-marriage-contract-delivering-solid-entertainment-of-the-fated-and-supernatural-romance-but-ratings-starting-to-pull-apart/)
13. [K-Drama Review: My Demon (2023-24), KORB / Korean Binge](https://korean-binge.com/2024/01/21/k-drama-review-my-demon-2023-24/)
14. [My Demon: A Delightful Blend with Room for Improvement, Drama Asian Reviews](https://www.dramaasianreviews.com/post/my-demon-a-delightful-blend-with-room-for-improvement)
15. [Song Kang And Kim Yoo Jung's Relationship Starts To Change In "My Demon", Soompi](https://www.soompi.com/article/1628431wpp/song-kang-and-kim)

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*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › East Asian drama series › Korean contemporary drama › Fantasy, supernatural, and science fiction series*

*Initially written Sep 17, 2026 · Reviewed: Sep 18, 2026; Sep 19, 2026; Oct 25, 2026 · Edited: Sep 18, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*

*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*

License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license
