# My Fair Lady (아가씨를 부탁해) (2009 TV series)
**My Fair Lady** (아가씨를 부탁해; revised romanization *Agasshireul Butakhae*, literally "Take Care of the Young Lady") is a 2009 South Korean television romantic comedy broadcast by KBS2, starring [Yoon Eun-hye](https://www.edgepedia.org/yoon-eun-hye), Yoon Sang-hyun, Jung Il-woo, and [Moon Chae-won](https://www.edgepedia.org/moon-chae-won). It ran for 16 episodes from August 19 to October 8, 2009, airing Wednesdays and Thursdays at 21:55.[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) The series was known during production as *Lady Castle* (레이디 캐슬).[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2))
| Key fact | Detail |
|---|---|
| Network and run | KBS2, August 19 to October 8, 2009, 16 episodes, Wednesdays and Thursdays at 21:55[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) |
| Director and writers | Ji Yeong-su (directing); Yoon Eun-Kyung and Kim Eun-Hee (writing)[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) |
| Main cast | Yoon Eun-hye as Kang Hye-na, Yoon Sang-hyun as Seo Dong-chan, Jung Il-woo as Lee Tae-yoon, Moon Chae-won as Yeo Ui-joo[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) • [2](https://www.imdb.com/title/tt2521774/) |
| Title change | Renamed from *Lady Castle* to *Agasshireul Butakhae* on July 8, 2009, after a KBS online poll to pick a Korean title[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) |
| Source material | Based on a Japanese comic series; IMDb lists it as a remake of *Serebu to binbô tarô* (2008)[3](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29) • [2](https://www.imdb.com/title/tt2521774/) |
| Export milestone | The first Korean drama to be exported to Mexico, in 2010[3](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29) |
| Audience scores | 6.7/10 on Douban from about 41,000 users; 6.9/10 on IMDb from 719 users[4](https://movie.douban.com/subject/3892240/) • [2](https://www.imdb.com/title/tt2521774/) |
## Plot and characters
The story centers on Kang Hye-na (Yoon Eun-hye), the 24-year-old sole heiress of the Kang-san Group, one of the country's leading conglomerates. She lives in a mansion known as "Lady Castle" with her servants; her parents died in a plane accident and her grandfather raised her. Spoiled and headstrong, she has no close friends or boyfriend.[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) • [3](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29)
**Seo Dong-chan** ([Yoon Sang-hyun](https://www.edgepedia.org/yoon-sang-hyun)) is a debt-ridden former gigolo who had supported his sick mother. He enters Lady Castle as a butler intending to win Hye-na's money and heart, but falls in love himself.[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) • [3](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29) The triangle is complicated by Lee Tae-yoon ([Jung Il-woo](https://www.edgepedia.org/jung-il-woo)), a rich but modest civil-rights lawyer who runs a small firm for the poor and is gradually drawn to Hye-na as he learns about her painful past, and by Yeo Ui-joo (Moon Chae-won).[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) • [3](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29) Supporting roles include Kang Soo-min (Wang Suk-hyun), maid Jang (Park Hyun-suk), and butler Jang (Kim Seung-wook), with [Song Joong-ki](https://www.edgepedia.org/song-joong-ki) appearing in a cameo as a handsome butler.[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2))
KBS WORLD's synopsis notes that the 16-episode series avoids worn-out devices such as birth secrets or terminal illness and keeps a bright atmosphere throughout, with the wrangling between the bossy heiress and her butler supplying much of the humor. Yoon Eun-hye's bright red hair and elaborate wardrobe, two to three outfits per episode by one reviewer's count, drew attention among female viewers.[3](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29) • [5](https://www.soompi.com/article/359692wpp/review-my-fair-lady)
## Production and title
The series took over the KBS2 Wednesday-Thursday slot previously occupied by *The Partner* and was followed by *IRIS* on October 14, 2009.[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) On July 8, 2009, the title was changed from *Lady Castle* to *Agasshireul Butakhae*, a name chosen through an online poll KBS held to pick a Korean title.[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2))
For Yoon Eun-hye, the drama was her first television role since *Coffee Prince* in 2007; in a July 2009 interview she acknowledged shortcomings in her own acting and said she would work with the cast to produce a drama better than her previous one.[1](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2)) • [6](https://www.allkpop.com/article/2009/07/yoon-eun-hye-not-worried-about-ratings-for-my-fair-lady) The soundtrack includes the track "I Love You," performed by Narsha and Miryo.[2](https://www.imdb.com/title/tt2521774/)
## Reception
Audience responses were mixed. On Douban the series holds 6.7 out of 10 from about 41,000 users, with 52.2 percent of raters giving three stars; on IMDb it holds 6.9 out of 10 from 719 users.[4](https://movie.douban.com/subject/3892240/) • [2](https://www.imdb.com/title/tt2521774/) A contemporaneous Soompi review credited the cast's chemistry, colorful cinematography, and costumes but criticized a script it described as repetitive, arguing the story could have ended at 10 episodes rather than 16, and reported news that Jung Il-woo had grown frustrated with his character.[5](https://www.soompi.com/article/359692wpp/review-my-fair-lady) A blogger writing for HelloHallyu in October 2009 likewise found the sets and costumes lavish but the storyline a predictable pauper-princess route lacking originality.[7](https://hellohallyu.blogspot.com/2009/)
## International distribution
The series became an early case study in [Korean drama](https://www.edgepedia.org/korean-drama) exports to Latin America: KBS WORLD states it was the first Korean drama exported to Mexico, in 2010.[3](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29) A Korea Creative Content Agency report records that it was the first Korean drama to sign a paid-distribution contract with a Mexican broadcaster, airing in 2013 on channels including SKY 145, [Cablevision](https://www.edgepedia.org/cablevision) 134, Megacable 204, Cablecom 34, Valle de Mexico 34, and Valle de Toluca 12.[8](https://www.dizzotv.com/nmb_data/files/media/kocca_21.pdf) In Cuba, it followed *Queen of Housewives*, the first Korean drama broadcast on state television there in February 2013, and its airing alongside *[Secret Garden](https://www.edgepedia.org/secret-garden-south-korean-tv-series)* helped spark a Korean drama boom among Cuban viewers.[9](https://www.kiep.re.kr/galleryDownload.es?bid=0001&list_no=2043&seq=1) It was also remade for Philippine television, broadcast by TV5 Network as one of 17 Korean dramas remade locally.[10](https://welcon.kocca.kr/cmm/fms/CrawlingFileDown.do?atchFileId=FILE_f8f432fc-2160-48f9-b8d4-580d9e1f6736&fileSn=1) In China, a satellite-television broadcast in October 2010 recorded a rating of 1.31 percent.[11](https://www.kmcc.go.kr/download.do?fileSeq=39624)
## References
1. [My Fair Lady (2009-South Korea-KBS2), AsianWiki](https://asianwiki.com/index.php?title=My_Fair_Lady_(2009-South_Korea-KBS2))
2. [My Fair Lady (TV Series 2009), IMDb](https://www.imdb.com/title/tt2521774/)
3. [My Fair Lady, KBS WORLD](https://world.kbs.co.kr/service/contents_view.htm?board_seq=272289&id=&lang=e&menu_cate=moviedrama&page=29)
4. [拜托小姐 아가씨를 부탁해 (2009), Douban](https://movie.douban.com/subject/3892240/)
5. [Review: My Fair Lady, Soompi (October 19, 2009)](https://www.soompi.com/article/359692wpp/review-my-fair-lady)
6. [Yoon Eun Hye not worried about ratings for My Fair Lady, allkpop (July 21, 2009)](https://www.allkpop.com/article/2009/07/yoon-eun-hye-not-worried-about-ratings-for-my-fair-lady)
7. [HelloHallyu: 2009](https://hellohallyu.blogspot.com/2009/)
8. [신흥시장 권역별 시장진출방안 연구, Korea Creative Content Agency](https://www.dizzotv.com/nmb_data/files/media/kocca_21.pdf)
9. [변화기의 쿠바, 우리기업 접근전략, KIEP](https://www.kiep.re.kr/galleryDownload.es?bid=0001&list_no=2043&seq=1)
10. [필리핀 콘텐츠산업동향 (2020년 6호), KOCCA](https://welcon.kocca.kr/cmm/fms/CrawlingFileDown.do?atchFileId=FILE_f8f432fc-2160-48f9-b8d4-580d9e1f6736&fileSn=1)
11. [IT시리즈 04-15, KMCC](https://www.kmcc.go.kr/download.do?fileSeq=39624)
---
*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › East Asian drama series › Korean contemporary drama › Romance and melodrama series › Romance melodrama miniseries › Romantic comedy series › Workplace romance series*
*Initially written Sep 17, 2026 · Reviewed: Sep 18, 2026; Sep 30, 2026; Oct 25, 2026 · Edited: Sep 18, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license