# My Girl (99分女朋友)
**My Girl** (99分女朋友) is a 2020 Chinese urban romance web series, described in Chinese coverage as a "sweet pet" (甜宠) drama with a makeup theme, that follows a scarred makeup artist, Meng Hui, and [Shen Yi](https://www.edgepedia.org/shen-yi), a cosmetics-company chief executive famous for his stinginess, as they heal each other's old wounds through love.[1](https://thetvdb.com/series/99-show) • [2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) It was produced by Youku and Zhejiang Dongyang Lajiao Media, directed by Zhong Qing, written by Nan Zhen as chief screenwriter, and stars Zhao Yiqin and Li Jiaqi.[2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink)
| Key fact | Detail |
|---|---|
| Original title / aliases | 99分女朋友; also listed as 我的精分女友, "99 points girlfriend", "99 Fen Nu Peng You"[2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) • [3](https://www.tvmaze.com/shows/48725/my-girl) |
| Premiere and run | 17 June 2020 on Youku; two episodes each Wednesday and Thursday at 20:00; 24 episodes, finale 23 July 2020[4](https://thetvdb.com/series/99-show/seasons/official/1) |
| Main cast | Zhao Yiqin as Shen Yi; Li Jiaqi as Meng Hui; Fan Zhixin as Sui An; He Meixuan as Wei Lei[5](https://www.cpophome.com/my-girl-zhao-yiqin-li-jiaqi/) |
| Key creatives | Director Zhong Qing; chief screenwriter Nan Zhen; chief producer He Xiaoting[2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) |
| Genre | Urban, makeup-themed, romance-comedy "sweet pet" drama[2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) • [3](https://www.tvmaze.com/shows/48725/my-girl) |
| Early performance | First week: first on Youku's sweet-romance heat chart and first on Maoyan's all-network heat chart; heat value later reported above 90 million[6](https://www.sohu.com/a/403422228_450343) • [2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) |
| Theme song | 《不完美又怎样》 ("So What If I'm Not Perfect"), sung by Huang Yali, from an OST produced by 听见时代[7](https://i.ifeng.com/c/7xKNuwwBMH2) |
## Spoilers
### Premise
The story begins with a childhood accident: a bullied boy accidentally injures the girl who tried to help him, leaving a scar on her face, and he evades responsibility out of cowardice.[8](https://www.sohu.com/a/348277617_603687) Both grow up carrying their "scars." Years later the girl is Meng Hui (孟茴), a makeup artist and beauty blogger, and the boy is Shen Yi (沈亿), whom she believes to be a junior employee of the cosmetics company LS when he is in fact its president.[9](https://watch.plex.tv/zh/show/my-girl-2020)
After a beauty show brings them together, Meng Hui learns Shen Yi's real position and, suffering a delusional episode, declares herself the president's girlfriend.[9](https://watch.plex.tv/zh/show/my-girl-2020) Shen Yi plays along, pretending to be her boyfriend in order to obtain the formula of her self-made foundation; he later realizes he was the cause of her scar and resolves to make amends.[9](https://watch.plex.tv/zh/show/my-girl-2020) When a rival reignites Meng Hui's delusions, she imagines herself the boss of LS and nearly wrecks Shen Yi's career, while he continues to accommodate whatever role she imagines.[9](https://watch.plex.tv/zh/show/my-girl-2020)
**The two leads' personas.** Shen Yi is written against the standard "domineering CEO" template: although wealthy, he is portrayed as extraordinarily stingy, commuting by bus because his Ferrari uses too much fuel and his Porsche is in the shop, negotiating over the 0.2 yuan difference between coin and card fares, and giving a former girlfriend a homemade lipstick worth under 10 yuan.[10](https://www.thepaper.cn/newsDetail_forward_7949548) Meng Hui, scarred since childhood, developed a stress-induced disorder: when something exceeds what she can bear, she "transforms" into a bold, commanding persona and lives fully inside it, while her everyday self is a timid girl next door.[10](https://www.thepaper.cn/newsDetail_forward_7949548) Sources differ on the count of her alternate personalities: Baidu Baike and a Sohu feature describe five, while CPOP HOME describes six.[2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) • [6](https://www.sohu.com/a/403422228_450343) • [5](https://www.cpophome.com/my-girl-zhao-yiqin-li-jiaqi/)
## Production
Chief producer He Xiaoting framed the series as part of a plan to make representative works in everyday-life domains, with makeup extending the "clothing" theme and intended to help leverage the cosmetics industry through the drama.[8](https://www.sohu.com/a/348277617_603687) He described the premise as arising from the observation that most people carry wounds, some on the face and some in the heart, some coverable by technique and some needing warmth and love.[8](https://www.sohu.com/a/348277617_603687) The series was pitched internally as a "highest cost-performance" production: it used new-generation actors rather than established stars, was filmed in Nanjing, finished shooting 11 days ahead of schedule, and earned the platform's "model crew" praise.[8](https://www.sohu.com/a/348277617_603687)
The drama's stated theme is that surface wounds can be covered by makeup, but wounds of the heart can only be smoothed by love, with the scar as the thread linking each character's psychology.[2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) Each episode is titled after a cosmetic item whose meaning the episode explores; in episode 4, "makeup remover tests true love," Shen Yi embraces Meng Hui on stage after she removes her makeup and reveals her scar.[6](https://www.sohu.com/a/403422228_450343)
## Reception
In its first week the series reached first place on both Youku's sweet-romance drama heat chart and Maoyan's all-network heat chart.[6](https://www.sohu.com/a/403422228_450343) Baidu Baike reports that its unconventional premise, centered on the heroine's multiple personas, drove discussion and pushed its heat value past 90 million.[2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink)
Critical response was measured. A review in The Paper by critic Cong Yi placed the series in the crowded field of low-budget sweet-pet dramas, noting that in the first two quarters of 2020 the major platforms were each releasing roughly one such drama per month with similar formulas.[10](https://www.thepaper.cn/newsDetail_forward_7949548) The review credited the show's anti-formula character writing, calling Shen Yi's persona about a 5% variation on the standard CEO, enough to give a familiar product a moment of freshness, and judged that although its underlying story follows a common Korean-style idol-drama template, it at least functions as a coherent story; it rated the series below Nan Zhen's earlier hit *[The Romance of Tiger and Rose](https://www.edgepedia.org/the-romance-of-tiger-and-rose)* in anti-formula ambition but above more conventional entries in the genre.[10](https://www.thepaper.cn/newsDetail_forward_7949548) A Sina Entertainment feature argued that the exaggerated personas, Meng Hui's stress disorder and Shen Yi's stinginess, comic treatment of traits with real social resonance, gave the show its appeal.[11](https://k.sina.cn/article_3970126254_eca351ae02700qxj5.html?from=ent&subch=oent)
## Broadcast details
The 24 episodes aired on Youku from 17 June to 23 July 2020, with two episodes on Wednesdays and Thursdays; VIP members could watch four episodes ahead, and paid early access began on 2 July.[4](https://thetvdb.com/series/99-show/seasons/official/1) • [6](https://www.sohu.com/a/403422228_450343) Episode runtimes are listed as 45 minutes in international databases and 47 minutes in Baidu Baike.[4](https://thetvdb.com/series/99-show/seasons/official/1) • [2](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink) The series has been made available internationally with English subtitles on Youku's official channels and on the myTV SUPER service in Hong Kong.[12](https://www.youtube.com/watch?v=K_0kBIBj0ps) • [13](https://www.mytvsuper.com/tc/programme/eace20cbb959445aa77c_701001959/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B-%E7%B9%81%E9%AB%94%E7%89%88/)
## References
1. [99分女朋友, TheTVDB](https://thetvdb.com/series/99-show)
2. [99分女朋友, Baidu Baike](https://bkso.baidu.com/item/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B/24136889?fromModule=lemma_inlink)
3. [My Girl, TVmaze](https://www.tvmaze.com/shows/48725/my-girl)
4. [99分女朋友 Season 1, TheTVDB](https://thetvdb.com/series/99-show/seasons/official/1)
5. [My Girl, CPOP HOME](https://www.cpophome.com/my-girl-zhao-yiqin-li-jiaqi/)
6. [透过《99分女朋友》，我们看到了何谓有营养的「青春美学概念剧」, Sohu](https://www.sohu.com/a/403422228_450343)
7. [黄雅莉献唱《99分女朋友》主题曲MV上线, ifeng](https://i.ifeng.com/c/7xKNuwwBMH2)
8. ["最高性价比剧集"诞生记：总制片人何小庭专访, Sohu](https://www.sohu.com/a/348277617_603687)
9. [99分女朋友 (2020), Plex](https://watch.plex.tv/zh/show/my-girl-2020)
10. [《99分女朋友》：平价甜宠剧，口味还算新奇, The Paper](https://www.thepaper.cn/newsDetail_forward_7949548)
11. [抠门配精分，这部人设极致化的小甜剧让人"上头", Sina Entertainment](https://k.sina.cn/article_3970126254_eca351ae02700qxj5.html?from=ent&subch=oent)
12. [99分女朋友 EP01 with English subtitles, Youku on YouTube](https://www.youtube.com/watch?v=K_0kBIBj0ps)
13. [99分女朋友 繁體版, myTV SUPER](https://www.mytvsuper.com/tc/programme/eace20cbb959445aa77c_701001959/99%E5%88%86%E5%A5%B3%E6%9C%8B%E5%8F%8B-%E7%B9%81%E9%AB%94%E7%89%88/)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › International serial drama and telenovelas › East Asian drama series › East Asian web and streaming serials › Titles Iv to My*
*Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 3, 2026; Oct 21, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license