# Nas Daily
**Nas Daily** is the social media channel and media company built around the Palestinian-Israeli creator Nuseir Yassin, who became known for making one one-minute video every day for 1,000 consecutive days, beginning on April 10, 2016.[1](https://agenceelianebenisti.com/wp-content/uploads/2018/10/DeFiore-Adult-FFBF18-4-compressed-1.pdf) • [2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) The daily series grew into Nas Company, a group that now spans a production studio, a creator-education platform, a community product, and an AI-powered business platform.[3](https://www.nas.co/)
| Key fact | Detail |
|---|---|
| Creator | Nuseir Yassin, Palestinian-Israeli, grew up in Arraba, northern Israel; Harvard graduate who left Israel in 2010 on a full scholarship[2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) • [4](https://www.leadingauthorities.com/print/view/pdf/speaker/bio?view_args%5B%5D=22658) |
| Original format | One one-minute video every day for 1,000 days, starting April 10, 2016, ending each video with "That's one minute, see you tomorrow"[1](https://agenceelianebenisti.com/wp-content/uploads/2018/10/DeFiore-Adult-FFBF18-4-compressed-1.pdf) • [5](https://yespress.io/nuseir-yassin) |
| Startup cost | Yassin quit a US$120,000 job to make the series; it failed, by his own account, for the first 270 days[6](https://w2d1.media/series-teardown/nas-daily/) |
| Result of the run | 11 million followers at the end of the 1,000 days[6](https://w2d1.media/series-teardown/nas-daily/) |
| Funding | Nas Academy: US$11 million led by Lightspeed (July 2021) and US$12 million (July 2022); Nas.com: US$27 million Series A led by Khosla Ventures (April 2026), company-claimed figures[6](https://w2d1.media/series-teardown/nas-daily/) |
| Current scale (company claims) | 68 million followers, reach of 300 million people monthly, more than 100 in-person meetups in 100 countries[3](https://www.nas.co/) |
## The 1,000-day series
The format was a fixed constraint announced on day one: every day for 1,000 days, without missing a day, Yassin would make a one-minute video.[2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) The videos were posted daily from wherever he was, wearing a black t-shirt printed with a battery-style bar showing how much of his life he estimated he had already used, and they closed with the sign-off "That's one minute. See you tomorrow."[6](https://w2d1.media/series-teardown/nas-daily/) • [5](https://yespress.io/nuseir-yassin) He had calculated the bar's percentage at age 24, against a 76-year life expectancy.[5](https://yespress.io/nuseir-yassin)
The series ran on Facebook at the start, as a travel and human-story format covering topics such as environmental issues, social and cultural norms, and gender bias.[1](https://agenceelianebenisti.com/wp-content/uploads/2018/10/DeFiore-Adult-FFBF18-4-compressed-1.pdf) • [2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) Content later broadened to visits in different countries and short explainers.[7](https://www.diva-portal.org/smash/get/diva2%3A1671151/FULLTEXT01.pdf) By early 2018 the series had accumulated more than 1.5 billion views.[1](https://agenceelianebenisti.com/wp-content/uploads/2018/10/DeFiore-Adult-FFBF18-4-compressed-1.pdf)
**Why the constraint worked.** An analysis by the media writer Adam Spencer argues that the public countdown did the heavy lifting: putting the day number on screen, such as "day 412 of 1,000", turned each video into a progress bar, gave viewers a reason to return the next day, and made quitting a visible failure rather than a private one.[6](https://w2d1.media/series-teardown/nas-daily/) The sixty-second limit also worked as an editorial limit, forcing one idea per video, which he has described as hours of thinking for a minute of output.[6](https://w2d1.media/series-teardown/nas-daily/) The declared finish line generated news value on its own; Reuters covered the project at day 328, WBUR at around day 650, the Times of Israel at day 938, and Mothership at day 1,000.[6](https://w2d1.media/series-teardown/nas-daily/)
The run was not immediately successful. By Yassin's own account it failed for the first 270 days, and he nearly quit around day 217, weeks before the audience took off; the series ended with 11 million followers.[6](https://w2d1.media/series-teardown/nas-daily/) • [5](https://yespress.io/nuseir-yassin)
## From series to company
The team of six people at the end of the 1,000-day run became the base for a set of ventures, in a case the teardown describes as the format producing the company rather than the other way around.[6](https://w2d1.media/series-teardown/nas-daily/) The word "Nas" means "people" in Arabic, and the company positions its brands around storytelling and community.[2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) • [3](https://www.nas.co/)
- **Nas Daily / Nas Studios**: a media and production company making branded and organic video for clients; it reports 68 million followers, 20 billion-plus views, 50-plus clients globally, and more than US$20 million in revenue generated for clients.[2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) • [8](https://nasdaily.com/beyond) Campaign examples the company publishes include an Emirates project that grew a 9.8 million-follower audience and 1.3 billion views over two years, and a Solana Foundation channel that reached 14.8 million views in five months.[8](https://nasdaily.com/beyond)
- **Nas Academy**: an online education platform for the creator economy, where creators teach classes on content creation, storytelling, and platform growth, priced at the time between US$49 and US$499 per course.[2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) Its early funding was the US$11 million Series A led by Lightspeed Venture Partners in July 2021, with participation from 500 Startups, TechAviv Founder Partners, and angel investors including Balaji Srinivasan, Ritesh Agarwal, and Coinbase president Emilie Choi.[2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) • [6](https://w2d1.media/series-teardown/nas-daily/)
- **Nas.com (Nas.io)**: an AI-powered platform for building online communities and, more recently, an all-in-one AI platform for internet businesses; the company says 100,000 communities have been built on it.[3](https://www.nas.co/) • [9](https://glasp.co/youtube/AtwGY5qO_XQ) It announced a US$27 million Series A led by [Khosla Ventures](https://www.edgepedia.org/khosla-ventures) in April 2026, claiming 3.5 million members and a five-fold revenue increase in 2025; these are the company's own figures.[6](https://w2d1.media/series-teardown/nas-daily/)
- **Nas House** in Dubai: a community space that has hosted more than 3,000 visitors.[3](https://www.nas.co/)
- **1000 Media**: a social media and content-growth agency born from the Nas Daily team.[8](https://nasdaily.com/beyond)
The New York Times put company staff at about 120 in 2022; Yassin has described building the companies from zero to 120 people.[6](https://w2d1.media/series-teardown/nas-daily/) • [10](https://nasacademy.com/build-a-business) Total funding across the ventures is about US$50 million.[6](https://w2d1.media/series-teardown/nas-daily/) Company leadership includes Yassin as founder and CEO, Alex Dwek as COO of Nas.com and Nas Academy, and Lesha Mansukhani as CMO.[3](https://www.nas.co/)
## Audience and reach
Follower counts differ by source and date because they are self-published or platform-dependent. The company site reports 68 million followers and billions of views across the brand.[3](https://www.nas.co/) A profile page reports 60 million-plus total followers, including 14 million on YouTube.[5](https://yespress.io/nuseir-yassin) In 2021, Khaleej Times reported over 47 million followers across Facebook, Instagram, YouTube, and TikTok.[2](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips) The Glasp summary of a 2026 interview cites more than 70 million followers built over nearly a decade of daily videos.[9](https://glasp.co/youtube/AtwGY5qO_XQ) Nas Company claims to reach over 300 million people every month across its content and events.[3](https://www.nas.co/)
An analysis of 25 [YouTube Shorts](https://www.edgepedia.org/youtube-shorts) creators found that Nas Daily's narrative fact types, such as his stone-cutter parable (14 million views) and a Gandhi historical-event short (9.5 million), substantially outperformed his self-promotional product demos, which drew 100,000 to 200,000 views, a pattern the analysis found across most creators in its dataset.[11](https://hackmd.io/H0aVAHbfSDOuvFGSjrOxEw)
## The AI pivot
In 2025 and 2026 the company moved its production model toward AI-generated video. Nas Daily's COO Alex Dwek reported that a 100-day AI video series, at day 80, had produced over 300 million views, and contrasted the cost structure: a one-minute Nas Daily video formerly required about seven hours plus expensive equipment, thousands of dollars in travel, and a presenter and team, while the AI version required no equipment or travel, just an idea, software, and a small editing team.[12](https://www.linkedin.com/videos/alexdwek_our-100-day-ai-video-series-just-proved-something-activity-7371418518858186752-qF2-) A 2026 podcast interview with Yassin framed the shift as a deliberate risk to a creator brand built through nearly a decade of daily videos, with Nas.com aiming to help more than 100,000 entrepreneurs launch and grow online businesses with AI-powered tools.[9](https://glasp.co/youtube/AtwGY5qO_XQ) The company describes Nas.com as "an AI platform for Internet businesses".[3](https://www.nas.co/)
## References
1. [Nas Daily: The Book, rights agency catalog (2018)](https://agenceelianebenisti.com/wp-content/uploads/2018/10/DeFiore-Adult-FFBF18-4-compressed-1.pdf)
2. [Star Tech: Nuseir Yassin is empowering content creators to share their tips, Khaleej Times (2021)](https://www.khaleejtimes.com/business/tech/star-tech-a-peoples-mission-is-empowering-content-creators-to-share-their-tips)
3. [Nas Company | We Bring People Together](https://www.nas.co/)
4. [Nuseir Yassin speaker biography, Leading Authorities](https://www.leadingauthorities.com/print/view/pdf/speaker/bio?view_args%5B%5D=22658)
5. [Nuseir Yassin – The 60-Second Empire, YesPress](https://yespress.io/nuseir-yassin)
6. [How Nas Daily turned a one-minute, thousand-day constraint into a company, and what it cost, W2D1 Media, Series Teardown No. 11 (2026)](https://w2d1.media/series-teardown/nas-daily/)
7. [Persuasive discourse in videos related to sustainable eating, master thesis, Jönköping University (2022)](https://www.diva-portal.org/smash/get/diva2%3A1671151/FULLTEXT01.pdf)
8. [Nas Daily / Nas Studios company pages](https://nasdaily.com/beyond)
9. [Nas Daily on Risking His Creator Brand for AI, Glasp summary of Trailblazers with Erica Wenger (2026)](https://glasp.co/youtube/AtwGY5qO_XQ)
10. [Build a Business with Nas Daily Community, Nas Academy](https://nasacademy.com/build-a-business)
11. [Mega Analysis: Fact Types Across 25 YouTube Shorts Creators, HackMD](https://hackmd.io/H0aVAHbfSDOuvFGSjrOxEw)
12. [Alex Dwek on LinkedIn: Our 100-day AI video series](https://www.linkedin.com/videos/alexdwek_our-100-day-ai-video-series-just-proved-something-activity-7371418518858186752-qF2-)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Online creators and internet personalities › TikTok and short-form creators › Surnames A to H*
*Initially written Sep 17, 2026 · Reviewed: Sep 17, 2026; Oct 25, 2026 · Edited: Oct 15, 2026; Oct 21, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license