# Naughty Business
**Naughty Business** (Spanish: *Cochinas*) is a Spanish comedy television series created by Carlos del Hoyo and Irene Bohoyo for Prime Video, in which a conservative housewife in 1998 [Valladolid](https://www.edgepedia.org/valladolid) takes over her family's bankrupt video rental shop and turns it into the city's first adult video store.[1](https://tv.apple.com/us/show/naughty-business/umc.cmc.6xnzhjs08x6uaffpj7wnu98kt)
| Key fact | Detail |
|---|---|
| Original title | *Cochinas* (European Spanish)[2](https://www.justwatch.com/us/tv-show/naughty-business) |
| Directors | Andrea Jaurrieta, Laura M. Campos, and Núria Gago[3](https://www.rottentomatoes.com/tv/naughty_business) |
| Format | 1 season, 8 episodes, roughly 27 to 35 minutes each; TV-MA[2](https://www.justwatch.com/us/tv-show/naughty-business) • [4](https://tv.apple.com/ca/show/naughty-business/umc.cmc.6xnzhjs08x6uaffpj7wnu98kt) |
| Reception | IMDb 7.1/10 (about 765 ratings); Fotogramas 4 of 5 stars[5](https://www.imdb.com/title/tt32974250/ratings/) |
## Spoilers
### Premise
Nines, a housewife in a conservative household in the Valladolid of 1998, must run the family video rental shop, Dorothy, after her husband falls into a coma. She discovers the business is essentially ruined, and that the only films still renting are pornographic, so she decides to specialize in that genre.[1](https://tv.apple.com/us/show/naughty-business/umc.cmc.6xnzhjs08x6uaffpj7wnu98kt) Working with the foul-mouthed store clerk Chon and a cinephile coworker, Agus, she turns the store into the city's first "porn video club."[6](https://www.tvtime.com/show/452094)The series frames the pivot as a story of reinvention. According to the Spanish trade site FormulaTV, the new Dorothy becomes less a draw for the neighborhood's male customers than a refuge where the women of Valladolid explore their sexuality without judgment, sharing intimate experiences behind their partners' backs.[7](https://www.formulatv.com/series/cochinas/) Reviewers have compared the premise to the American series *Minx*, noting that *Naughty Business* centers a more conservative protagonist and adds a layer of sexual morality to its story of adult entertainment.[8](https://skim.plus/articles/stream-it-or-skip-it-naughty-business-cochinas-on-prime-video-a-sexually-charged-spanish-series-about-reinvention-2936fbbe)
## Cast
Malena Alterio leads as Nines, with Celia Morán as Chon and Álvaro Mel as Agustín.[9](https://www.imdb.com/title/tt32974250) The supporting cast includes Raquel Pérez (Mariví), Chani Martín (Mariano), Celia de Molina (Encarni), Esperanza de la Encarnación (Paca), Aina Picarolo (Tere), Daniela Blume (Henar), Albert Baró, Ana Mencía (Irene), Josele Román, and David Castillo.[9](https://www.imdb.com/title/tt32974250)[Elena Anaya](https://www.edgepedia.org/elena-anaya) was originally announced for the leading role, but she dropped out of the project and Malena Alterio stepped in.
## Production and release
The series was created and written by Carlos del Hoyo and Irene Bohoyo, with episodes directed by Andrea Jaurrieta, Laura M. Campos, and Núria Gago.[3](https://www.rottentomatoes.com/tv/naughty_business) It was produced by Oslodije and Amazon MGM Studios for Prime Video, and was shot entirely in Valladolid.[7](https://www.formulatv.com/series/cochinas/) • [10](https://www.moviefone.com/tv-shows/cochinas/AeyaV0RtMJPKAZGdaG55R7/) FormulaTV reports that the first season took close to five years to develop.[7](https://www.formulatv.com/series/cochinas/)
Rotten Tomatoes lists the season's air date as 25 April 2026.[3](https://www.rottentomatoes.com/tv/naughty_business) The show carries a TV-MA rating in the United States, with certifications including 18 in the United Kingdom and Ireland, R18+ in Australia, and R21 in Singapore; IMDb's parents guide rates its sex and nudity as severe and its violence as none.[2](https://www.justwatch.com/us/tv-show/naughty-business) • [11](https://www.imdb.com/title/tt32974250/parentalguide/)
## Reception
On IMDb the series holds a weighted rating of 7.1/10 from about 765 users, with an unweighted mean of 7.6; per-episode scores range from 8.0 to 8.6, and the countries with the most ratings are Spain, the United States, the United Kingdom, Brazil, and Mexico.[5](https://www.imdb.com/title/tt32974250/ratings/) JustWatch users give it 74 percent.[2](https://www.justwatch.com/us/tv-show/naughty-business)
Critics responded positively. Radhika Menon of Decider gave a recommendation, calling the series "both entertaining and titillating" and praising it as a story about a woman rebuilding her life.[12](https://www.rottentomatoes.com/tv/naughty_business/s01)
Both MovieWiser and Moviefone list the series as canceled after its single season.[13](https://moviewiser.com/us/tv/258842) • [10](https://www.moviefone.com/tv-shows/cochinas/AeyaV0RtMJPKAZGdaG55R7/)
## References
1. [Naughty Business, Apple TV (US)](https://tv.apple.com/us/show/naughty-business/umc.cmc.6xnzhjs08x6uaffpj7wnu98kt)
2. [Naughty Business (2026), JustWatch](https://www.justwatch.com/us/tv-show/naughty-business)
3. [Naughty Business, Rotten Tomatoes](https://www.rottentomatoes.com/tv/naughty_business)
4. [Naughty Business, Apple TV (Canada)](https://tv.apple.com/ca/show/naughty-business/umc.cmc.6xnzhjs08x6uaffpj7wnu98kt)
5. [Naughty Business (2026) Ratings, IMDb](https://www.imdb.com/title/tt32974250/ratings/)
6. [Naughty Business, TV Time](https://www.tvtime.com/show/452094)
7. [Cochinas. Serie TV, FormulaTV](https://www.formulatv.com/series/cochinas/)
8. [Stream It Or Skip It: 'Naughty Business (Cochinas)' on Prime Video, skim](https://skim.plus/articles/stream-it-or-skip-it-naughty-business-cochinas-on-prime-video-a-sexually-charged-spanish-series-about-reinvention-2936fbbe)
9. [Naughty Business (TV Series 2026), IMDb](https://www.imdb.com/title/tt32974250)
10. [Naughty Business, Moviefone](https://www.moviefone.com/tv-shows/cochinas/AeyaV0RtMJPKAZGdaG55R7/)
11. [Naughty Business Parents Guide, IMDb](https://www.imdb.com/title/tt32974250/parentalguide/)
12. [Naughty Business: Season 1, Rotten Tomatoes](https://www.rottentomatoes.com/tv/naughty_business/s01)
13. [Naughty Business, MovieWiser](https://moviewiser.com/us/tv/258842)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Series and fictional screen worlds › Scripted television and comedy series › Sitcom and comedy series › Comedy series outside the US and UK › Premiered 2022 to 2026*
*Initially written Oct 3, 2026 · Reviewed: Oct 3, 2026; Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026; Nov 1, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license