# Pilar Rubio
**Pilar Rubio** (full name Pilar Rubio Fernández) is a Spanish television presenter, reporter, actress, and model who became one of the best-known faces of Spanish television, first as a prank reporter on the laSexta humor program *Sé lo que hicisteis…* and later as a collaborator, host, and competition judge.[1](https://www.formulatv.com/personas/pilar-rubio/) • [2](https://mexpedia.org/index.php/Pilar_Rubio) She was born in [Torrejón de Ardoz](https://www.edgepedia.org/torrejon-de-ardoz), Madrid, in 1978.[1](https://www.formulatv.com/personas/pilar-rubio/) Since 2012 she has been the partner of the former footballer [Sergio Ramos](https://www.edgepedia.org/sergio-ramos), with whom she has four children.[1](https://www.formulatv.com/personas/pilar-rubio/)
| Key fact | Detail |
|---|---|
| Born | Torrejón de Ardoz, Madrid, 1978[1](https://www.formulatv.com/personas/pilar-rubio/) |
| Breakthrough | Reporter on *Sé lo que hicisteis…* (laSexta) from 2006; presented the show during the summers of 2008 and 2009[1](https://www.formulatv.com/personas/pilar-rubio/) • [3](https://www.rtve.es/play/noticias/20231219/pilar-rubio-presentadora-make-up-stars-regreso-talent/2462709.shtml) |
| Long-running roles | Weekly collaborator on *El hormiguero* (Antena 3) from 2014 to 2021; judge on *El desafío* since 2021[4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html) • [2](https://mexpedia.org/index.php/Pilar_Rubio) |
| Hosting | *Fit Life* (Fox Life, 2017); *Ninja Warrior* (Antena 3); *Make Up Stars* (RTVE Play, 2023)[5](https://elpais.com/cultura/2017/05/08/television/1494261093_949768.html) • [3](https://www.rtve.es/play/noticias/20231219/pilar-rubio-presentadora-make-up-stars-regreso-talent/2462709.shtml) |
| Books | *Embarazada, ¿y ahora qué?* with Caroline Correia (2016); *Mi método para llevar una vida saludable* (2021)[4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html) |
| Fashion | Selmark ambassador for about six years, with recurring swimwear capsule collections and a sports collection launched in 2023[6](https://www.larazon.es/gente/famosos/pilar-rubio-soy-perfecta-complejos-tenemos-todas_2025041267f9e597fa7e170001b7cdc9.html) • [4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html) |
| Recognition | Voted the world's sexiest woman by *FHM España* in 2008 and 2009; winner of the first celebrity edition of *Maestros de la Costura*[2](https://mexpedia.org/index.php/Pilar_Rubio) • [7](https://cadenaser.com/nacional/2025/04/17/pilar-rubio-ganadora-de-maestros-de-la-costura-celebrity-1-de-la-explicacion-de-su-vestido-a-la-felicitacion-de-sergio-ramos-cadena-ser/) |
## Early life and start in television
Rubio grew up in Torrejón de Ardoz, a dormitory town northeast of Madrid, and has said she lived there until age 24.[8](https://elpais.com/smoda/famosos/pilar-rubio-el-sexy-cool.html) Her first career plan was numbers rather than screens: she enrolled in economics at the Universidad de [Alcalá de Henares](https://www.edgepedia.org/alcala-de-henares), intending to study mathematics before her father steered her toward a "career of numbers," and she never finished the degree once television work began.[1](https://www.formulatv.com/personas/pilar-rubio/) • [8](https://elpais.com/smoda/famosos/pilar-rubio-el-sexy-cool.html)
Her television debut came at about 20 years old, in 1998, as a hostess on the Antena 3 program *Lo que necesitas es amor*; a year later she joined *El precio justo* on Televisión Española, where she worked for roughly three years, until 2001.[1](https://www.formulatv.com/personas/pilar-rubio/) • [9](https://www.telemadrid.es/programas/aquellos-maravillosos-anos/ano-1999-Pilar-Rubio-2-2164003650--20191002110705.html) • [3](https://www.rtve.es/play/noticias/20231219/pilar-rubio-presentadora-make-up-stars-regreso-talent/2462709.shtml) During this early period she also collaborated on *Esto es vida* (RTVE), worked as a model in advertising campaigns and magazine shoots, and appeared in short films and music videos.[10](https://www.20minutos.es/television/asi-fueron-inicios-pilar-rubio-estudiar-economia-pasarelas-platos-television-4939640/)
## Breakthrough and acting
The turning point was 2006, when Rubio joined *Sé lo que hicisteis…*, a laSexta humor program, as a reporter; her popularity is generally traced to that show.[1](https://www.formulatv.com/personas/pilar-rubio/) • [11](https://los40.com/2026/01/10/la-razon-por-la-que-pilar-rubio-no-ha-podido-evitar-llorar-a-lagrima-viva-en-el-estreno-de-el-desafio-6/) She also presented the program during two summers, in 2008 and 2009.[3](https://www.rtve.es/play/noticias/20231219/pilar-rubio-presentadora-make-up-stars-regreso-talent/2462709.shtml) In 2005 she had appeared as a reporter on Cuatro's *Six Pack*, a weekend format where she shared the screen with other reporters including Salomé Jiménez.[12](https://www.telecinco.es/unplugged/pilar-rubio-inicios-reportera_18_2773845053.html)
**Move to Telecinco.** After her laSexta years, Rubio accepted an offer from Telecinco, where she presented the single edition of *¡Mira quién baila!* and took her most prominent acting role, starring as Carmen Bocanegra in the 2011 series *Piratas*, which did not succeed with audiences.[1](https://www.formulatv.com/personas/pilar-rubio/) In parallel, in 2009 she hosted the contest *Adivina quién es quién* on the regional channel Canal Sur Televisión.[2](https://mexpedia.org/index.php/Pilar_Rubio) Earlier in her career she had also appeared on La Sexta programs such as *El Intermedio* and Telecinco's *El programa de Ana Rosa* and *Pasapalabra*.[13](https://www.ponferrada.org/en/ponferrada-hoy/premios-microfonos-oro-2010-programa.files/29446-Dossier%20Prensa%20Microfonos%202010.pdf)
## Collaborator, host, and judge
From 2014 to 2021 Rubio was a weekly collaborator on *El hormiguero*, the Antena 3 talk show, where her weekly challenges segment became a fixture of the program.[4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html) • [5](https://elpais.com/cultura/2017/05/08/television/1494261093_949768.html) In 2017 she was at what [El País](https://www.edgepedia.org/el-pais) described as an especially strong moment on television: she fronted *Fit Life* on Fox Life, a Thursday-night program built around her own routines and practical health advice, and was announced as part of the presenting team of *Ninja Warrior* on Antena 3 alongside Manolo Lama and Arturo Valls.[5](https://elpais.com/cultura/2017/05/08/television/1494261093_949768.html) *Fit Life* grew out of her pregnancy book *Embarazada, ¿y ahora qué?*, and it deliberately avoided celebrity-gossip framing; she explained that the program showed her professional life rather than her whole home.[5](https://elpais.com/cultura/2017/05/08/television/1494261093_949768.html)
Since 2021 she has been a judge on Antena 3's physical-challenge program *El desafío*, sitting on a jury with Juan del Val and Santiago Segura.[2](https://mexpedia.org/index.php/Pilar_Rubio) • [11](https://los40.com/2026/01/10/la-razon-por-la-que-pilar-rubio-no-ha-podido-evitar-llorar-a-lagrima-viva-en-el-estreno-de-el-desafio-6/) She has kept several projects running at once in recent years: the adventure reality *Discovering Canary Island* (Rakuten TV, 2022 and 2024), *El mejor* (Telemadrid, 2023), *Make Up Stars* (Playz/RTVE, 2023), and *Sí, quiero* (Canal Sur, 2024).[2](https://mexpedia.org/index.php/Pilar_Rubio) In interviews she describes herself as most comfortable in the role of communicator and credits a long career to constant preparation rather than appearance.[14](https://www.eldiario.es/vertele/videos/entrevistas/pilar-rubio-el-desafio-canarias-programa-requiere-codigo-presentador-perder-esencia-si-no-serias-robot_8_10887785.html) • [15](https://elpais.com/gente/2023-10-07/pilar-rubio-una-carrera-de-25-anos-no-se-construye-por-tu-belleza.html)
## Fashion, writing, and sewing
Rubio's public image has always combined television with fashion and fitness work. She was voted the world's sexiest woman by *FHM España* in 2008 and again in 2009, and posed for the magazine three times.[2](https://mexpedia.org/index.php/Pilar_Rubio) As a designer she has released successive swimwear capsule collections with the Galician firm Selmark, which she has represented as ambassador for about six years, and in 2023 she launched a sports collection for the same brand.[6](https://www.larazon.es/gente/famosos/pilar-rubio-soy-perfecta-complejos-tenemos-todas_2025041267f9e597fa7e170001b7cdc9.html) • [4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html)
**Maestros de la Costura.** A newer strand of her career is sewing. She competed in the first celebrity edition of *Maestros de la Costura* on La 1 and won it, taking the final with a dress that combined three techniques learned on the program, pattern-making, moulage, and hand sewing, and that judge María Escoté called spectacular for the perfection of its structure.[7](https://cadenaser.com/nacional/2025/04/17/pilar-rubio-ganadora-de-maestros-de-la-costura-celebrity-1-de-la-explicacion-de-su-vestido-a-la-felicitacion-de-sergio-ramos-cadena-ser/) • [4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html) Earlier, in 2022, Carmen Farala designed the singer Chanel's outfits for the first semifinal and final of Benidorm Fest,[4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html) while Pilar Rubio was the person who returned after her victory and studied pattern-making in Japan.[21](https://www.rtve.es/play/noticias/20220315/maestros-costura-2022-chanel-looks-benidorm-fest-carmen-farala-isabel-gomila/2309980.shtml) Returning to the show's workshop after her victory, she said sewing had become part of her life and that she had gone to Japan to study pattern-making.[16](https://www.rtve.es/play/noticias/20260826/regreso-triunfal-pilar-rubio-maestros-costura/17202670.shtml)
## Public profile and personal life
Rubio has written two books, the motherhood title *Embarazada, ¿y ahora qué?* with Caroline Correia (2016) and the fitness guide *Mi método para llevar una vida saludable* (2021).[4](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html) She has spoken publicly about training four or five days a week as a fixed part of her routine.[17](https://as.com/tikitakas/famosos/pilar-rubio-48-anos-si-no-entreno-cuatro-o-cinco-dias-a-la-semana-me-duele-todo-el-cuerpo-y-se-me-hincha-la-tripa-f202607-n/) On social media she is one of Spain's most-followed women, with more than 10 million Instagram followers, though she has said she does not feel obliged to post daily because her work is centered on television.[18](https://www.rtve.es/television/20260326/pilar-rubio-critica-redes-sociales-16-anos-impacto/16992795.shtml)
In her personal life she has been with Sergio Ramos since 2012 and the couple have four children; she has emphasized in interviews that her professional decisions are her own and that she does not want her career to depend on anyone else.[1](https://www.formulatv.com/personas/pilar-rubio/) • [19](https://www.articulo14.es/estilo-vida/pilar-rubio-no-puedo-esperar-ni-depender-de-nadie-para-llevar-mi-carrera-20261017.html) Her comments on parenting have drawn public debate, notably her criticism of parent-teacher meetings on *La Resistencia* in 2022, which teachers rejected on social networks.[20](https://elpais.com/mamas-papas/actualidad/2022-10-19/si-pilar-rubio-las-tutorias-son-necesarias.html)
## References
1. [Pilar Rubio: edad, altura y trayectoria, FormulaTV](https://www.formulatv.com/personas/pilar-rubio/)
2. [Pilar Rubio, Mexpedia](https://mexpedia.org/index.php/Pilar_Rubio)
3. ['Make Up Stars': Pilar Rubio regresa como presentadora de un 'talent' de la mano de RTVE Play, RTVE (19 December 2023)](https://www.rtve.es/play/noticias/20231219/pilar-rubio-presentadora-make-up-stars-regreso-talent/2462709.shtml)
4. [Quién es quién en el primer 'Maestros de la costura Celebrity', El País (10 February 2025)](https://elpais.com/gente/2025-02-10/quien-es-quien-en-el-primer-maestros-de-la-costura-celebrity-estos-son-los-12-concursantes.html)
5. [El ajetreado día a día de Pilar Rubio, El País (8 May 2017)](https://elpais.com/cultura/2017/05/08/television/1494261093_949768.html)
6. [Pilar Rubio: «No soy perfecta. Complejos los tenemos todas», La Razón (12 April 2025)](https://www.larazon.es/gente/famosos/pilar-rubio-soy-perfecta-complejos-tenemos-todas_2025041267f9e597fa7e170001b7cdc9.html)
7. [Pilar Rubio, ganadora de 'Maestros de la Costura Celebrity 1', Cadena SER (17 April 2025)](https://cadenaser.com/nacional/2025/04/17/pilar-rubio-ganadora-de-maestros-de-la-costura-celebrity-1-de-la-explicacion-de-su-vestido-a-la-felicitacion-de-sergio-ramos-cadena-ser/)
8. [Pilar Rubio: el 'sexy cool', S Moda, El País](https://elpais.com/smoda/famosos/pilar-rubio-el-sexy-cool.html)
9. [Entrevista a Pilar Rubio en Aquellos maravillosos años](https://www.telemadrid.es/programas/aquellos-maravillosos-anos/ano-1999-Pilar-Rubio-2-2164003650--20191002110705.html)
10. [Así fueron los inicios de Pilar Rubio, 20minutos (16 January 2022)](https://www.20minutos.es/television/asi-fueron-inicios-pilar-rubio-estudiar-economia-pasarelas-platos-television-4939640/)
11. [La razón por la que Pilar Rubio no ha podido evitar llorar en el estreno de 'El Desafío 6', LOS40 (10 January 2026)](https://los40.com/2026/01/10/la-razon-por-la-que-pilar-rubio-no-ha-podido-evitar-llorar-a-lagrima-viva-en-el-estreno-de-el-desafio-6/)
12. [Pilar Rubio era la reportera más gamberra de Cuatro en 2005, Telecinco.es Unplugged](https://www.telecinco.es/unplugged/pilar-rubio-inicios-reportera_18_2773845053.html)
13. [Dossier Prensa Micrófono de Oro 2010, Ayuntamiento de Ponferrada](https://www.ponferrada.org/en/ponferrada-hoy/premios-microfonos-oro-2010-programa.files/29446-Dossier%20Prensa%20Microfonos%202010.pdf)
14. [Pilar Rubio: "Cada programa requiere un código del presentador", eldiario.es / VerTele](https://www.eldiario.es/vertele/videos/entrevistas/pilar-rubio-el-desafio-canarias-programa-requiere-codigo-presentador-perder-esencia-si-no-serias-robot_8_10887785.html)
15. [Pilar Rubio: "Una carrera de 25 años no se construye por tu belleza", El País (7 October 2023)](https://elpais.com/gente/2023-10-07/pilar-rubio-una-carrera-de-25-anos-no-se-construye-por-tu-belleza.html)
16. [El regreso de Pilar Rubio al taller de Maestros de la Costura, RTVE (26 August 2026)](https://www.rtve.es/play/noticias/20260826/regreso-triunfal-pilar-rubio-maestros-costura/17202670.shtml)
17. [Pilar Rubio: "Si no entreno cuatro o cinco días a la semana…", AS / Tikitakas (July 2026)](https://as.com/tikitakas/famosos/pilar-rubio-48-anos-si-no-entreno-cuatro-o-cinco-dias-a-la-semana-me-duele-todo-el-cuerpo-y-se-me-hincha-la-tripa-f202607-n/)
18. [Pilar Rubio: "Con 16 años no estamos preparados para asumir su impacto", RTVE (26 March 2026)](https://www.rtve.es/television/20260326/pilar-rubio-critica-redes-sociales-16-anos-impacto/16992795.shtml)
19. [Pilar Rubio: "No puedo esperar ni depender de nadie para llevar mi carrera", Artículo 14 (17 October 2026)](https://www.articulo14.es/estilo-vida/pilar-rubio-no-puedo-esperar-ni-depender-de-nadie-para-llevar-mi-carrera-20261017.html)
20. [Sí, Pilar Rubio, las tutorías son necesarias, El País (19 October 2022)](https://elpais.com/mamas-papas/actualidad/2022-10-19/si-pilar-rubio-las-tutorias-son-necesarias.html)
21. [Chanel ya ha vestido varias veces de 'Maestros de la Costura'. ¡Descubre sus looks!](https://www.rtve.es/play/noticias/20220315/maestros-costura-2022-chanel-looks-benidorm-fest-carmen-farala-isabel-gomila/2309980.shtml)
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*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Screen people and creators › Television presenters and hosts › Lifestyle and property presenters*
*Initially written Sep 17, 2026 · Reviewed: Sep 17, 2026; Oct 25, 2026 · Edited: Oct 12, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license