# Pinkfong (핑크퐁)
**Pinkfong** (핑크퐁) is a South Korean children's entertainment brand built around a pink fox character, owned by The Pinkfong Company (더핑크퐁컴퍼니), that produces songs, animations, apps, live shows, and licensed products for preschool audiences.[1](https://www.thepinkfongcompany.com/news/pr/144) The character's official name and logo were fixed in 2012, and Pinkfong serves as the umbrella brand under which the company's other intellectual properties, including [Baby Shark](https://www.edgepedia.org/baby-shark) (아기상어) and Bebefinn (베베핀), are presented.[1](https://www.thepinkfongcompany.com/news/pr/144)
| Key fact | Detail |
|---|---|
| Brand established | Official character name and logo confirmed in 2012; opening logo appears on more than 6,000 videos, apps, songs, and products in 25 languages[1](https://www.thepinkfongcompany.com/news/pr/144) |
| Owner | The Pinkfong Company, founded in 2010 as SmartStudy and headquartered in Seocho-gu, Seoul; CEO Kim Min-seok[2](https://www.finuts.co.kr/datas/report/5cc8a16cc7f27543b8a58e793cc8fd75fae6ed98.pdf) • [3](https://englishdart.fss.or.kr/dsbc001/selectPopup.ax?selectKey=01138364) |
| Signature hit | "Baby Shark Dance," the most-viewed video on YouTube, surpassing 10 billion views[4](https://www.jobkorea.co.kr/Super/thepinkfongcompany) |
| YouTube scale | Cumulative company YouTube views of 85 billion as of September 2023[1](https://www.thepinkfongcompany.com/news/pr/144) |
| Music milestones | Pinkfong artist account was the first in Korea's content industry to pass 1 billion cumulative Spotify streams; Baby Shark single passed 1 billion Spotify streams in May 2026[1](https://www.thepinkfongcompany.com/news/pr/144) • [5](https://www.thepinkfongcompany.com/company) |
| Company finances | 2024 revenue of 97.4 billion won with 18.8 billion won operating profit; 2025 revenue of 93.9 billion won with 19.4 billion won operating profit (20.6% margin)[6](https://www.finboard.co.kr/company/680?s=1) |
| Listing | KOSDAQ listing on 18 November 2025; founder Kim Min-seok holds 15.87% and related parties 37.45%[7](https://www.samsungpop.com/common.do?cmd=down&contentType=application%2Fpdf&fileName=2010%2F2026051716141781K_02_04.pdf&inlineYn=Y&saveKey=research.pdf) |
| Target audience | Independent WayTube assessment gives the brand its highest average age-fit score, 84.6 of 100, for ages 2 to 4 across 662 videos on four YouTube channels[8](https://waytube.app/channels/shows/pinkfong) |
## The brand and its characters
Pinkfong is described by its owner as a curious leader from the star kingdom Staria, presented with vivid colors, catchy music, and easy-to-follow dance moves.[5](https://www.thepinkfongcompany.com/company) The character fronts nursery songs and stories, and since 2012 its opening logo has introduced the company's content across formats and languages.[1](https://www.thepinkfongcompany.com/news/pr/144)
The brand anchors a character family. Baby Shark (아기상어), set in an undersea world, is the company's flagship property; Hogi (호이) and Jenny (제니) appear in the Wonderstar series; and Bebefinn (베베핀) is a sing-along musical series about a five-member family.[5](https://www.thepinkfongcompany.com/company) The company's catalog also includes Super Rescue Team, Dinolings, SEALOOK, and Kikipuppup.[9](https://pinkfong.com/) In 2023 the company ran an April Fools' spin-off, "Gukgeulping Pinkfong" (국그릇핑크퐁), a music video aimed at adult audiences built on a slang term derived from laughter.[10](https://www.thepinkfongcompany.com/news/pr/113)
## Baby Shark and YouTube scale
**Baby Shark** made the brand globally known. The "Pinkfong Baby Shark Dance" video passed 10 billion YouTube views and ranks first worldwide, and the company's Pinkfong app series ranked first in education-app revenue across 164 countries.[4](https://www.jobkorea.co.kr/Super/thepinkfongcompany) By September 2023, eleven years after the brand launched, the company's YouTube channels had accumulated 85 billion views across more than 6,000 videos in 25 languages.[1](https://www.thepinkfongcompany.com/news/pr/144)
The franchise extends into television and film. A Baby Shark TV series and movie were co-produced with [Nickelodeon](https://www.edgepedia.org/nickelodeon), a Paramount-affiliated studio, and received nominations in three categories of the International Emmy Children & Family Awards, which the company describes as a record number of nominations for the Korean animation industry.[11](https://www.thepinkfongcompany.com/business) An earlier series, Baby Shark Ollie Doo Doo Doo, aired on KBS 1TV in 2020 and won the presidential prize at the 2020 Korea Content Awards.[11](https://www.thepinkfongcompany.com/business) In music, the company cites Billboard Hot 100 entries, Spotify streams above 1 billion, and simultaneous certification by the American, British, and French recording industry associations.[11](https://www.thepinkfongcompany.com/business)
## Business model and company
The Pinkfong Company was founded in 2010 as SmartStudy and adopted its current name after the success of the Pinkfong brand and Baby Shark content.[2](https://www.finuts.co.kr/datas/report/5cc8a16cc7f27543b8a58e793cc8fd75fae6ed98.pdf) Research reports differ on the renaming year: an [NH Investment & Securities](https://www.edgepedia.org/nh-investment-and-securities) report states the name changed in 2021, while a DB Financial Investment report states 2022.[12](https://www.finuts.co.kr/datas/report/0b50aea7d0160ec5cceac11c80838beea1266532.pdf) • [2](https://www.finuts.co.kr/datas/report/5cc8a16cc7f27543b8a58e793cc8fd75fae6ed98.pdf) The company is registered in Seoul's Seocho-gu under industry code for motion picture, video, and broadcast program activities, with establishment date 26 May 2010.[3](https://englishdart.fss.or.kr/dsbc001/selectPopup.ax?selectKey=01138364)
Revenue comes from several layers. In the first half of 2025, content accounted for 67.6% of revenue, merchandise (MD) 14.6%, licensing 10.1%, and other businesses 7.7%.[12](https://www.finuts.co.kr/datas/report/0b50aea7d0160ec5cceac11c80838beea1266532.pdf) Distribution runs through YouTube, Netflix, and other streaming platforms, mobile apps including the subscription service Pinkfong Plus, stage shows, and the Pinkfong Store for character products, books, and educational materials.[11](https://www.thepinkfongcompany.com/business) • [13](https://www.polaris7.io/companies/pinkfong) The company reports its apps have reached first place in revenue across 112 countries.[11](https://www.thepinkfongcompany.com/business) Overseas sales made up 68% of revenue as of the year before its listing report.[7](https://www.samsungpop.com/common.do?cmd=down&contentType=application%2Fpdf&fileName=2010%2F2026051716141781K_02_04.pdf&inlineYn=Y&saveKey=research.pdf)
## Financial record and listing
The company listed on the KOSDAQ market on 18 November 2025 under code 403850.[7](https://www.samsungpop.com/common.do?cmd=down&contentType=application%2Fpdf&fileName=2010%2F2026051716141781K_02_04.pdf&inlineYn=Y&saveKey=research.pdf) Annual results show a swing from a loss to solid profitability:
| Year | Revenue | Operating profit | Margin |
|---|---|---|---|
| 2022 | 117.0 billion won | 3.7 billion won | 3.2% |
| 2023 | 94.6 billion won | −3.2 billion won | −3.4% |
| 2024 | 97.4 billion won | 18.8 billion won | 19.3% |
| 2025 | 93.9 billion won | 19.4 billion won | 20.6% |
Figures from the company's filings as compiled by Finboard.[6](https://www.finboard.co.kr/company/680?s=1) In the first quarter of 2026, consolidated revenue fell 14.4% year on year to 20.7 billion won and operating profit fell 51.9% to 2.9 billion won, though net income rose 16.3% to 6.1 billion won on financial income.[7](https://www.samsungpop.com/common.do?cmd=down&contentType=application%2Fpdf&fileName=2010%2F2026051716141781K_02_04.pdf&inlineYn=Y&saveKey=research.pdf) By IP, the Pinkfong universe (Pinkfong, Shark Family, and Hogi) accounted for 76.8% of 2024 revenue and Bebefinn 14.6%.[2](https://www.finuts.co.kr/datas/report/5cc8a16cc7f27543b8a58e793cc8fd75fae6ed98.pdf)
## Audience and reach
Pinkfong content is aimed at young children. In WayTube's independent assessment of 662 videos across the brand's four English, Korean, and Japanese YouTube channels, the average age-fit score peaked at 84.6 of 100 for ages 2 to 4, with 562 of 662 videos (85%) scoring 80 or more at age 4.[8](https://waytube.app/channels/shows/pinkfong) A separate review site rates the brand's stimulation level 5 out of 5, describing 2D digital animation with looping music led by a pink fox.[14](https://tvtantrum.com/shows/pinkfong) In a 2025 survey of preferred Korean animation by continent, Pinkfong ranked second in the Middle East at 7.6%, behind [Red Shoes and the Seven Dwarfs](https://www.edgepedia.org/red-shoes-and-the-seven-dwarfs) at 8.4%.[15](https://www.archivecenter.net/kaitArchive/attach/140000/142070/20251231170413926.pdf)
## References
1. [핑크퐁 브랜드 11주년 보도자료, The Pinkfong Company](https://www.thepinkfongcompany.com/news/pr/144)
2. [DB증권 더핑크퐁컴퍼니 리포트 (2025)](https://www.finuts.co.kr/datas/report/5cc8a16cc7f27543b8a58e793cc8fd75fae6ed98.pdf)
3. [Company Information, The Pinkfong Company, Inc., DART English](https://englishdart.fss.or.kr/dsbc001/selectPopup.ax?selectKey=01138364)
4. [더핑크퐁컴퍼니 기업정보, 잡코리아](https://www.jobkorea.co.kr/Super/thepinkfongcompany)
5. [회사소개, 더핑크퐁컴퍼니](https://www.thepinkfongcompany.com/company)
6. [더핑크퐁컴퍼니 매출액·영업이익 대시보드, Finboard](https://www.finboard.co.kr/company/680?s=1)
7. [더핑크퐁컴퍼니 (403850), 삼성증권 리서치 (2026)](https://www.samsungpop.com/common.do?cmd=down&contentType=application%2Fpdf&fileName=2010%2F2026051716141781K_02_04.pdf&inlineYn=Y&saveKey=research.pdf)
8. [Pinkfong Age Rating, WayTube](https://waytube.app/channels/shows/pinkfong)
9. [Pinkfong official site](https://pinkfong.com/)
10. [국그릇핑크퐁 보도자료, The Pinkfong Company (2023)](https://www.thepinkfongcompany.com/news/pr/113)
11. [사업영역, 더핑크퐁컴퍼니](https://www.thepinkfongcompany.com/business)
12. [NH투자증권 더핑크퐁컴퍼니 리포트 (2025)](https://www.finuts.co.kr/datas/report/0b50aea7d0160ec5cceac11c80838beea1266532.pdf)
13. [Pinkfong company profile, Polaris7](https://www.polaris7.io/companies/pinkfong)
14. [Is Pinkfong Low Stimulation?, TVTantrum](https://tvtantrum.com/shows/pinkfong)
15. [Preferred Korean Animation survey, KAIT archive (2025)](https://www.archivecenter.net/kaitArchive/attach/140000/142070/20251231170413926.pdf)
---
*Topic: Encyclopedia › Arts and culture › Screen and stage › Film and television › Screen production organizations › Animation studios › Individual animation studios › Animation studio overview and lists*
*Initially written Sep 17, 2026 · Reviewed: Sep 19, 2026; Oct 25, 2026 · Edited: Sep 18, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license