# Razor Group
Razor Group is a Berlin-based e-commerce aggregator (legally Whele, LLC as of the 2025 merger announcement) that acquires and operates consumer brands selling on [Amazon](https://www.edgepedia.org/amazon-company) and other online marketplaces; it was founded in 2020 by Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury, and Dr. Oliver Dlugosch, and in August 2025 announced a merger with Infinite Commerce to create what the two companies called a global aggregator leader of online marketplace merchants.[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html)
| Key fact | Detail |
|---|---|
| Founded | August 2020, Berlin[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html) • [2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/) |
| Founders | Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury, Dr. Oliver Dlugosch[3](https://www.prnewswire.com/news-releases/l-catterton-leads-new-investment-round-in-razor-group-301709371.html) |
| Largest reported round | $400 million (May 2021: ~$25m equity + $375m debt)[2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/) |
| Valuation | $1.2 billion at Series C close (April 2023)[4](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/) |
| Total financing | Over $1 billion in equity and debt (company's own figure at merger, August 2025)[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html) |
| Portfolio | More than 200 brands; 2022 net revenues of $453 million[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html) • [4](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/) |
| Status | Merged with Infinite Commerce, announced August 28, 2025[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html) |
## What Razor does and how the model works
Razor buys profitable third-party sellers that already operate on Amazon and similar marketplaces, then runs those brands in-house. Its target acquisitions at the 2021 stage were businesses typically generating between $1 million and $15 million in annual revenues.[2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/) This is the business model known as Amazon FBA aggregation, and the company says it has a core focus on Amazon FBA businesses.[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html)
Sourcing and diligence are the mechanical core of the model. Razor built a system that performs what its CEO called "massive due diligence" at machine scale, evaluating some 1 million companies each week as they perform on platforms like Amazon's, and the company said its acquisition funnel was 99% sourced directly, without brokers.[2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/) Co-founder and CTO Shrestha Chowdhury told [TechCrunch](https://www.edgepedia.org/techcrunch) in 2023 that Razor "got very good at reverse engineering the Amazon algorithm", which the company presents as its edge in evaluating, acquiring, and operating brands.[4](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/) Razor's own site describes the same model in its own terms: "by acquiring and integrating promising e-commerce businesses into Razor's ecosystem, we help entrepreneurs to unlock their brands' full potential", with a stated aim of becoming "the home of over 4000 products".[5](https://www.razor-group.com/)
## Founding and founders
Razor Group GmbH was founded in August 2020 by four people the [L Catterton](https://www.edgepedia.org/l-catterton) release describes as e-commerce experts and serial founders: Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury, and Dr. Oliver Dlugosch.[3](https://www.prnewswire.com/news-releases/l-catterton-leads-new-investment-round-in-razor-group-301709371.html) • [2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/)
Three of the four came out of Berlin's Rocket Internet startup factory, according to reporting on the 2021 raise: Ahluwalia, Gamon (head of finance), and [Chowdhury](https://www.edgepedia.org/chowdhury) (CTO), with Ahluwalia and Chowdhury having previously run the Indian e-commerce business Stalkbuylove.[2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/) The remaining founder, Dr. Oliver Dlugosch, serves as COO.[4](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/) The founders' own biographies, as published on Razor's site, add that Ahluwalia joined [Rocket Internet](https://www.edgepedia.org/rocket-internet) in 2011 to run India operations for Westwing, founded StalkBuyLove (described as ~1 million transactions per year) and was a Forbes 30under30 pan-Asia honoree in 2017; that Dlugosch holds a physics PhD (summa cum laude) and spent over five years at [McKinsey & Company](https://www.edgepedia.org/mckinsey-and-company); and that Gamon worked in UBS TMT investment banking, was Chief of Staff to the Rocket Internet management board and a founding partner at Flash Ventures. These biographical details are self-reported by the company.[6](https://www.razor-group.com/about-us)
## Funding and investors, by the numbers
Razor's financing moved through large, quickly spaced rounds:
- **May 2021:** $400 million in financing, of which about $25 million was equity and $375 million was debt earmarked for acquisitions.[2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/) At that point the company had raised roughly $40 million in total equity.[2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/)
- **December 2022:** a $70 million round led by L Catterton's Latin America fund, with participation from 468 Capital and Presight Capital, aimed at driving long-term growth and expanding into more geographies, e-commerce verticals, and marketplaces.[3](https://www.prnewswire.com/news-releases/l-catterton-leads-new-investment-round-in-razor-group-301709371.html) • [7](https://tech.eu/2022/12/23/razor-group/)
- **April 2023:** the Series C closed at €80 million ($88.4 million) with an investment from Upper90, alongside L Catterton, Presight Capital, Blackrock, GFC, LatinLeap, Redalpine, and 468 Capital, lifting the valuation to $1.2 billion.[4](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/)
- **Cumulative:** at the August 2025 merger announcement Razor said it was "backed by over $1 billion in equity and debt financing from leading investors".[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html) Tech.eu's funding explorer separately records €1.0 billion raised across 10 rounds from 14 investors, most recently the April 2023 Series C; this directory total is unverified beyond the directory, though it is broadly consistent with the company's own $1 billion-plus figure.[8](https://funding.tech.eu/companies/FE7223C7-11AE-4817-A532-FA8387BE1756)
A reported November 2021 Series B and a reported 2024 raise could not be verified against the sources used for this article and are noted in the open questions below rather than stated as established facts.
## Traction and the aggregator downturn of 2022–2024
Razor scaled quickly. Eight months after founding, the company reported 107 employees across four offices, 30 acquired brands, and a run-rate on track to cross $120 million (€100 million) in sales, with a stated target of $480 million in sales within 12 to 15 months.[2](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/)
The sector then entered a downturn that TechCrunch described as the "aggregator" space, in which many startups had raised large sums to roll up Amazon sellers. Razor responded by buying its peers: in 2023 it acquired competitor Stryze Group as part of what TechCrunch described as a bid to be "the consolidator of consolidators".[4](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/) At the Series C close Razor had some 140 "assets" (a single asset can include multiple brands; its site listed over 200 brands), with 2022 net revenues of $453 million across them, and the company said it was profitable.[4](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/)
## Status and outcome: the Infinite Commerce merger
On August 28, 2025, Razor and Infinite Commerce, a developer and seller of consumer products on e-commerce marketplaces, announced a merger to create what the companies described as a global aggregator leader of online marketplace merchants.[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html) Per the announcement, Razor at that point held more than 200 brands worldwide and employed more than 400 people across multiple continents; these are the companies' own figures.[1](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html) Tech.eu's directory lists Razor as acquired by Infinite Commerce in 2025.[8](https://funding.tech.eu/companies/FE7223C7-11AE-4817-A532-FA8387BE1756)
## References
1. [Razor Group and Infinite Commerce Merge to Form the Leading Consolidator in the FBA Aggregator Space — PR Newswire](https://www.prnewswire.com/news-releases/razor-group-and-infinite-commerce-merge-to-form-the-leading-consolidator-in-the-fba-aggregator-space-302540510.html)
2. [Berlin's Razor Group raises $400M to buy and scale Amazon Marketplace merchants — TechCrunch](https://techcrunch.com/2021/05/04/berlins-razor-group-raises-400m-to-buy-and-scale-amazon-marketplace-merchants/)
3. [L Catterton Leads New Investment Round in Razor Group — PR Newswire](https://www.prnewswire.com/news-releases/l-catterton-leads-new-investment-round-in-razor-group-301709371.html)
4. [Razor Group, an e-commerce aggregator, closes Series C at $88M at $1.2B valuation, acquires Stryze to consolidate — TechCrunch](https://techcrunch.com/2023/04/17/razor-group-aggregator-stryze/)
5. [Razor Group (company site)](https://www.razor-group.com/)
6. [Razor Group — About Us](https://www.razor-group.com/about-us)
7. [E-commerce goods aggregator Razor Group raises $70 million — tech.eu](https://tech.eu/2022/12/23/razor-group/)
8. [Razor Group — Tech.eu Funding Explorer](https://funding.tech.eu/companies/FE7223C7-11AE-4817-A532-FA8387BE1756)
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*Topic: Encyclopedia › Society and history › Economics and business › Business and work › Business and work overview › Companies and corporations › Venture-backed startups and growth companies › Fintech, commerce, and consumer startups › Food, grocery, and delivery*
*Initially written Sep 17, 2026 · Edited: Oct 11, 2026; Oct 15, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license