# Seoul Fashion Week (서울패션위크)
**Seoul Fashion Week** (서울패션위크) is a biannual series of fashion business events hosted and organized by the Seoul Metropolitan Government, held each March and October (with recent editions in February and a 2027 S/S edition scheduled for September 2026) and centered on the Dongdaemun Design Plaza (DDP).[1](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7) The city describes it as Korea's representative global fashion business event, connecting designers, buyers, and media as the leading K-fashion platform.[2](https://news.seoul.go.kr/economy/archives/574075) Its declared aim is to rank among the world's leading fashion weeks, in the league of New York, Paris, London, and Milan.[1](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7)
| Key fact | Detail |
|---|---|
| Organizer | Hosted and organized by the Seoul Metropolitan Government; operated by the Seoul Design Foundation[1](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7) • [3](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/) |
| Origins | The Seoul Collection, a series of shows by top Korean designers, was first held in 2000[1](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7) |
| Cumulative scale | 367 brands and 2,247 runway shows over its first 26 years[2](https://news.seoul.go.kr/economy/archives/574075) |
| Main venue | Dongdaemun Design Plaza (DDP), opened 2014; the Art Hall 1 runway seats about 750[3](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/) • [4](https://mediahub.seoul.go.kr/archives/2016862) |
| Recent order volume | Trade-show order consultations grew from $6.13 million (2025 S/S) to $7.54 million (2026 F/W)[5](https://news.seoul.go.kr/economy/archives/571344) |
| Buyers | About 1,000 foreign buyers and press visit Korea each year for the event; the 2026 F/W trade show drew 99 buyers from 23 countries[3](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/) • [5](https://news.seoul.go.kr/economy/archives/571344) |
| Stated ambition | To rank after New York, Paris, London, and Milan as one of the world's most prominent fashion weeks[1](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7) |
## History and development
The event traces to the Seoul Collection, first held in 2000 as a series of shows by top Korean designers; the official history describes it as having become the most distinguished collection in Korea alongside the growth of the Korean fashion industry.[1](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7) A peer-reviewed analysis of the event's organization records that Seoul has aimed to be the world's fifth fashion week from the year after 2000, benchmarking itself against London Fashion Week.[6](https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002061206)
By its 26th anniversary the event had accumulated 367 brands presenting a total of 2,247 runway shows.[2](https://news.seoul.go.kr/economy/archives/574075) A turning point in its physical infrastructure came with the opening of the Dongdaemun Design Plaza in 2014; the city reports that foreign buyer and press numbers, which had been rising since 2010, increased further after DDP opened.[3](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/)
## Organization and format
Seoul Fashion Week is hosted by the Seoul Metropolitan Government and operated by the Seoul Design Foundation.[3](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/) Each season combines runway shows, presentations, and a trade show. The 2025 F/W edition, held February 5–9, used DDP as its hub with additional events in the Seongsu, Cheongdam, and Hannam districts.[7](https://english.seoul.go.kr/seoul-fashion-week-marks-25-years-driving-global-growth-and-fashion-industry-engagement/) The 2026 F/W season instead adopted a "one-site" model, concentrating shows, presentations, the trade show, and the forum at DDP.[5](https://news.seoul.go.kr/economy/archives/571344)
The main runway is DDP Art Hall 1, a large venue of about 750 seats where brands present their next-season collections.[4](https://mediahub.seoul.go.kr/archives/2016862) The event is not closed to the public: for the 2025 F/W season, 350 invitation tickets were offered to citizens for 16 of the DDP shows, and major fashion shows are livestreamed worldwide through the official Seoul Fashion Week YouTube channel.[7](https://english.seoul.go.kr/seoul-fashion-week-marks-25-years-driving-global-growth-and-fashion-industry-engagement/) • [2](https://news.seoul.go.kr/economy/archives/574075)
## By the numbers
Recent seasons show a consistent structure of roughly two dozen collections plus a trade show. The 2025 F/W edition comprised 19 fashion shows, 8 presentations, and a trade show featuring 130 brands with 300 domestic and international buyers.[7](https://english.seoul.go.kr/seoul-fashion-week-marks-25-years-driving-global-growth-and-fashion-industry-engagement/) The 2026 F/W season presented 24 collections (15 fashion shows and 9 presentations), opening with the brand MÜNN (뮌) on February 3.[4](https://mediahub.seoul.go.kr/archives/2016862)
Order volume has grown season over season: from $6.13 million at 2025 S/S to $7.45 million (about ₩10.4 billion) at 2026 S/S, then a record at the time, and $7.54 million at 2026 F/W.[5](https://news.seoul.go.kr/economy/archives/571344) • [4](https://mediahub.seoul.go.kr/archives/2016862) At the 2026 F/W trade show, 99 buyers from 23 countries recorded 1,772 business consultations.[5](https://news.seoul.go.kr/economy/archives/571344) Buyers named in the city's reporting for the 2026 S/S season include Harvey Nichols, Urban Outfitters, and Club 21 Singapore.[4](https://mediahub.seoul.go.kr/archives/2016862)
Audience figures combine on-site and digital reach. The 2026 F/W season drew about 12,000 on-site visitors and 64,000 views of the online livestream and digital content, roughly 70,000 in total.[5](https://news.seoul.go.kr/economy/archives/571344)
## Designer support and emerging-designer programs
Emerging designers have been a structural focus since early in the event's history. Since 2008, the Generation Next program has showcased the work of up-and-coming designers who have been active in the industry for less than five years.[3](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/) In 2010 the Seoul's 10 Soul program was added, selecting ten designers with global competitiveness and supporting their overseas marketing.[3](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/) More recently, The Selects has operated as a program dedicated to promoting Korean fashion designers internationally, supporting their global expansion and facilitating business growth.[7](https://english.seoul.go.kr/seoul-fashion-week-marks-25-years-driving-global-growth-and-fashion-industry-engagement/) The 2026 F/W season added a "Global Meet-up" in which Claudio Antonioli, head of a Milan high-end retailer, advised 15 Korean designers.[5](https://news.seoul.go.kr/economy/archives/571344)
Scholarly analysis attributes the event's success to the combination of separate collections, an appropriate fashion show venue, and the active role of new designers.[6](https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002061206)
## Positioning and criticisms
The event's self-declared benchmark is the Big Four: its stated goal is to rank after New York, Paris, London, and Milan.[1](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7) The academic literature frames the same ambition as a "fifth fashion week" project benchmarked against London Fashion Week.[6](https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002061206)
The same organizational study identifies documented problems: lack of an independent organization, non-professional staff, lack of diverse visitors, exclusive governmental funding, late timing, and excessive distance from the main European and American fashion markets.[6](https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002061206) The study concludes that the event has great potential through its fast growth and young designers, complemented by an independent organization and effective administration.[6](https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002061206)
## What has changed since 2023
The 2025 F/W edition marked the event's 25th anniversary, ran February 5–9 with 27 shows (19 fashion shows and 8 presentations), and hosted the first Seoul Fashion Forum, convened to consider the global competitiveness of K-fashion.[7](https://english.seoul.go.kr/seoul-fashion-week-marks-25-years-driving-global-growth-and-fashion-industry-engagement/) • [8](https://culture.seoul.go.kr/culture/culture/cultureEvent/view.do?cultcode=152269&menuNo=200110)
Venue strategy has shifted in both directions: the 2026 F/W season concentrated everything at DDP under a one-site model,[5](https://news.seoul.go.kr/economy/archives/571344) while the 2027 S/S edition was scheduled for September 1–6, 2026, to link DDP with a second hub around [Lotte World Tower](https://www.edgepedia.org/lotte-world-tower) in Jamsil and was planned to feature 17 designer runways, eight presentations, and a 97-brand trade show at DDP Art Hall.[2](https://news.seoul.go.kr/economy/archives/574075) The 2027 S/S opening and closing runways were assigned to Lii and Kimhēkim.[2](https://news.seoul.go.kr/economy/archives/574075) Livestreaming through the official YouTube channel continues to carry major shows worldwide.[2](https://news.seoul.go.kr/economy/archives/574075)
## References
1. [About Seoul Fashion Week, Official Site](https://www.seoulfashionweek.org/enpg/fawk/abou/contPageDetail.do?conts_no=9D38288A08C411EEA73700224D6749B7)
2. [서울패션위크, DDP와 롯데월드타워 잇는다, Seoul Metropolitan Government](https://news.seoul.go.kr/economy/archives/574075)
3. [Must-see sights in Seoul 7 (Seoul Fashion Week), Seoul Metropolitan Government](https://english.seoul.go.kr/must-see-sights-seoul-7-seoul-fashion-week/)
4. [2026 F/W 서울패션위크 개요, Seoul Media Hub](https://mediahub.seoul.go.kr/archives/2016862)
5. [서울패션위크, 수주상담액 754만 달러로 성장세 지속, Seoul Metropolitan Government](https://news.seoul.go.kr/economy/archives/571344)
6. [An Analysis of the Strengths and Weaknesses of Seoul Fashion Week with a Focus on Organisational Issues, KCI](https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002061206)
7. [Seoul Fashion Week Marks 25 Years, Seoul Metropolitan Government](https://english.seoul.go.kr/seoul-fashion-week-marks-25-years-driving-global-growth-and-fashion-industry-engagement/)
8. [2025 F/W 서울패션위크, Seoul Culture Portal](https://culture.seoul.go.kr/culture/culture/cultureEvent/view.do?cultcode=152269&menuNo=200110)
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*Topic: Encyclopedia › Arts and culture › Visual arts and design › Fashion, design, and applied arts › Fashion industry and events*
*Initially written Sep 17, 2026 · Reviewed: Sep 18, 2026; Sep 30, 2026; Oct 25, 2026 · Edited: Sep 18, 2026; Sep 30, 2026; Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license