# Super Bowl LVIII halftime show
The Super Bowl LVIII halftime show was the halftime entertainment at [Super Bowl LVIII](https://www.edgepedia.org/super-bowl-lviii), performed by the R&B singer Usher at [Allegiant Stadium](https://www.edgepedia.org/allegiant-stadium) in Las Vegas, Nevada, on Sunday, February 11, 2024, and broadcast on CBS as the Apple Music Super Bowl LVIII Halftime Show.[1](https://www.nfl.com/news/usher-to-perform-during-apple-music-super-bowl-lviii-halftime-show)
| Key fact | Detail |
|---|---|
| Headliner | Usher, in a performance Apple Music described as 30 years in the making[1](https://www.nfl.com/news/usher-to-perform-during-apple-music-super-bowl-lviii-halftime-show) • [2](https://music.apple.com/us/multi-room/6467048716?itscg=20416&itsct=sr_sb24_nfl_site_halftime_vod) |
| Date and venue | Sunday, February 11, 2024, Allegiant Stadium, Las Vegas, Nevada; aired on CBS[1](https://www.nfl.com/news/usher-to-perform-during-apple-music-super-bowl-lviii-halftime-show) |
| Guest performers | Alicia Keys, Jermaine Dupri, H.E.R., will.i.am, Lil Jon, and Ludacris[3](https://www.digitalmusicnews.com/dmnpro/weekly/BLhxM6pzQdZ-DMN-Report-21-February-V2.pdf) |
| Sponsor and producer | Apple Music (sponsor since 2022, replacing Pepsi); produced by Roc Nation since 2019[4](https://apnews.com/article/ebffa612b35cf7c5d35f26ccbac5dfd5) |
| Production design | Bruce Rodgers of Tribe Inc, set production designer for the halftime show since 2007[5](https://www.livedesignonline.com/concerts/bruce-rodgers-leads-super-bowl-lviii-halftime-show-production-design) |
| Audience context | Super Bowl LVIII drew a record 123.7 million average US viewers per Nielsen; a global audience of 62.5 million, which peaked at over 10 million viewers during the halftime show[3](https://www.digitalmusicnews.com/dmnpro/weekly/BLhxM6pzQdZ-DMN-Report-21-February-V2.pdf) • [6](https://www.nfl.com/_amp/global-audience-of-62-5-million-watched-super-bowl-lviii-an-increase-of-10-percent-over-2023) |
| Companion release | Usher's ninth studio album, *Coming Home*, released February 9, 2024, two days before the show[7](https://time.com/6691722/usher-music-legacy-super-bowl-halftime-show/) |
## Announcement and sponsorship
Apple Music, the NFL, and [Roc Nation](https://www.edgepedia.org/roc-nation) announced Usher as the performer, describing him as one of the most influential artists of a generation. Apple Music's multiyear partnership with the NFL and Roc Nation pairs the halftime show, which the league calls the most-watched musical performance of the year, with the streaming service.[1](https://www.nfl.com/news/usher-to-perform-during-apple-music-super-bowl-lviii-halftime-show)
**Apple Music's campaign.** Apple Music became the show's sponsor in 2022, replacing Pepsi, which had held the position for a decade. Oliver Schusser, vice president of Apple Music and Beats, said the company wanted to extend the campaign beyond a single Sunday performance and to make the halftime press conference an artist moment. Apple Music had worked with Usher and his team since meeting him at the previous year's [Paris Fashion Week](https://www.edgepedia.org/paris-fashion-week), and produced a seven-minute short film, "Where's Usher!?", in which Ludacris, Lil Jon, and [Taraji P. Henson](https://www.edgepedia.org/taraji-p-henson) search Las Vegas landmarks for the missing singer, who is found dancing in the [Caesars Palace](https://www.edgepedia.org/caesars-palace) fountain.[4](https://apnews.com/article/ebffa612b35cf7c5d35f26ccbac5dfd5) The service also released a multi-part documentary series, *USHER's Road to Halftime*, and hosted a press conference on February 8 at which Apple Music Radio's Nadeska Alexis interviewed Usher.[8](https://www.apple.com/newsroom/2024/02/ushers-road-to-halftime-on-apple-music-launches-today/)
## The performance
Usher took the field at Allegiant Stadium for a set of career-spanning hits, joined by [Alicia Keys](https://www.edgepedia.org/alicia-keys), Jermaine Dupri, H.E.R., will.i.am, [Lil Jon](https://www.edgepedia.org/lil-jon), and Ludacris.[3](https://www.digitalmusicnews.com/dmnpro/weekly/BLhxM6pzQdZ-DMN-Report-21-February-V2.pdf) Time framed the booking around a 13-minute window in which Usher would hold the world's attention, coming off a Las Vegas residency extended twice and releasing *Coming Home* on February 9, two days before the show.[7](https://time.com/6691722/usher-music-legacy-super-bowl-halftime-show/) Apple Music published the official set list alongside the performance video.[2](https://music.apple.com/us/multi-room/6467048716?itscg=20416&itsct=sr_sb24_nfl_site_halftime_vod)
[Justin Bieber](https://www.edgepedia.org/justin-bieber), who was present at Allegiant Stadium, did not perform; according to Lil Jon, Bieber remained in a suite during the halftime show.[9](https://as.com/us/tikitakas/lil-jon-revela-por-que-justin-bieber-no-participo-en-el-medio-tiempo-del-super-bowl-lviii-n/)
## Production design
Bruce Rodgers of Tribe Inc led the production design, continuing a role he has held for the halftime show since 2007, working with the NFL, its production partners, and the headlining artist's creative team.[5](https://www.livedesignonline.com/concerts/bruce-rodgers-leads-super-bowl-lviii-halftime-show-production-design) For LVIII, stadium constraints shaped the design: limitations on cart count meant the team needed a spectacular show with less staging, and early concepts considered a sideline-located stage similar to [Bruno Mars](https://www.edgepedia.org/bruno-mars)'s design at [Super Bowl XLVIII](https://www.edgepedia.org/super-bowl-xlviii), including a crossing over the east side team bench, features unpopular with the NFL and the producers.[5](https://www.livedesignonline.com/concerts/bruce-rodgers-leads-super-bowl-lviii-halftime-show-production-design) The staging was built by All Access, whose build of the LVIII stage was documented by Live Design Online.[10](https://www.livedesignonline.com/news/all-access-builds-super-bowl-lviii-halftime-show-37-days)
## Audience and reception
Super Bowl LVIII was the most-viewed [Super Bowl](https://www.edgepedia.org/super-bowl) to date at the time, with a record 123.7 million average US viewers according to Nielsen, up from about 115 million for [Super Bowl LVII](https://www.edgepedia.org/super-bowl-lvii), aided by a competitive overtime game and the presence of [Taylor Swift](https://www.edgepedia.org/taylor-swift).[3](https://www.digitalmusicnews.com/dmnpro/weekly/BLhxM6pzQdZ-DMN-Report-21-February-V2.pdf) Globally, 62.5 million viewers watched the game, a 10 percent increase over 2023, and the audience peaked at over 10 million viewers during the Apple Music halftime show.[6](https://www.nfl.com/_amp/global-audience-of-62-5-million-watched-super-bowl-lviii-an-increase-of-10-percent-over-2023)
**Critical response.** Reviews were largely favorable. Billboard's Andrew Unterberger wrote that Usher "reconfirmed his status as one of pop's greatest living entertainers" with a crowd-pleasing, decade-spanning set of classic hits.[11](https://www.sportsbusinessjournal.com/Articles/2024/02/12/usher-super-bowl-lviii-halftime/) The Washington Post called the maximalist show a victory against the odds.[12](https://www.washingtonpost.com/style/of-interest/2024/02/11/usher-super-bowl-halftime-show-review/) The Independent's review was more mixed, describing the show as "a fun, half-memorable mess".[13](https://www.the-independent.com/arts-entertainment/music/reviews/usher-super-bowl-halftime-show-review-b2494543.html) In a later ranking of halftime shows, Rolling Stone placed Usher's performance outside its top 10.[14](https://www.fox5atlanta.com/news/rolling-stone-releases-new-super-bowl-halftime-show-rankings-how-did-usher-do)
## Place in halftime show history
Usher's show followed Rihanna's Super Bowl LVII performance, which had become the most-watched halftime show in history with more than 121 million viewers.[4](https://apnews.com/article/ebffa612b35cf7c5d35f26ccbac5dfd5) That record later fell to [Kendrick Lamar](https://www.edgepedia.org/kendrick-lamar)'s 2025 performance, which drew an average of 133.5 million viewers across television and digital platforms.[15](https://www.axios.com/newsletters/axios-media-trends-2cc7be80-e7cb-11ef-ad83-77e91680a40f) Within this sequence, Usher's show sits in the Apple Music sponsorship era that began in 2022, under the Roc Nation production arrangement in place since 2019.[4](https://apnews.com/article/ebffa612b35cf7c5d35f26ccbac5dfd5)
## References
1. [Usher to perform during Apple Music Super Bowl LVIII Halftime Show, NFL.com](https://www.nfl.com/news/usher-to-perform-during-apple-music-super-bowl-lviii-halftime-show)
2. [USHER's Road to Halftime, Apple Music](https://music.apple.com/us/multi-room/6467048716?itscg=20416&itsct=sr_sb24_nfl_site_halftime_vod)
3. [Super Bowl LVIII's Halftime Show by the Numbers, Digital Music News DMNPRO Report](https://www.digitalmusicnews.com/dmnpro/weekly/BLhxM6pzQdZ-DMN-Report-21-February-V2.pdf)
4. [Before Usher hits the Super Bowl halftime stage, Apple Music builds anticipation ahead of big show, AP News](https://apnews.com/article/ebffa612b35cf7c5d35f26ccbac5dfd5)
5. [Bruce Rodgers Leads Super Bowl LVIII Halftime Show Production Design, Live Design Online](https://www.livedesignonline.com/concerts/bruce-rodgers-leads-super-bowl-lviii-halftime-show-production-design)
6. [Global audience of 62.5 million watched Super Bowl LVIII, an increase of 10 percent over 2023, NFL.com](https://www.nfl.com/_amp/global-audience-of-62-5-million-watched-super-bowl-lviii-an-increase-of-10-percent-over-2023)
7. [The Enduring Appeal of Usher, TIME](https://time.com/6691722/usher-music-legacy-super-bowl-halftime-show/)
8. [USHER's Road to Halftime on Apple Music launches today, Apple Newsroom](https://www.apple.com/newsroom/2024/02/ushers-road-to-halftime-on-apple-music-launches-today/)
9. [Lil Jon revela por qué Justin Bieber no participó en el medio tiempo del Super Bowl LVIII, AS USA](https://as.com/us/tikitakas/lil-jon-revela-por-que-justin-bieber-no-participo-en-el-medio-tiempo-del-super-bowl-lviii-n/)
10. [Pixels, Poles, And A Piano: Building The Super Bowl LVIII Halftime Stage, Live Design Online](https://www.livedesignonline.com/news/all-access-builds-super-bowl-lviii-halftime-show-37-days)
11. [Usher shines during Super Bowl LVIII halftime performance, Sports Business Journal](https://www.sportsbusinessjournal.com/Articles/2024/02/12/usher-super-bowl-lviii-halftime/)
12. [Usher halftime show review, The Washington Post](https://www.washingtonpost.com/style/of-interest/2024/02/11/usher-super-bowl-halftime-show-review/)
13. [Usher Super Bowl halftime show review: A fun, half-memorable mess, The Independent](https://www.the-independent.com/arts-entertainment/music/reviews/usher-super-bowl-halftime-show-review-b2494543.html)
14. [Rolling Stone releases new Super Bowl halftime show rankings; how did Usher do?, FOX 5 Atlanta](https://www.fox5atlanta.com/news/rolling-stone-releases-new-super-bowl-halftime-show-rankings-how-did-usher-do)
15. [Axios Media Trends: New TV record](https://www.axios.com/newsletters/axios-media-trends-2cc7be80-e7cb-11ef-ad83-77e91680a40f)
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*Topic: Encyclopedia › Arts and culture › Music › Music institutions and events › Concert tours and residencies*
*Initially written Sep 17, 2026 · Reviewed: Oct 25, 2026 · Edited: Oct 15, 2026; Oct 25, 2026 · Last review: Oct 25, 2026*
*Copyright 2026 EdgeChat AI, a subsidiary of Biostate AI.*
License: Edgepedia Community License 1.0, https://www.edgepedia.org/edgepedia/license